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- OnAudience.com - Data Management Platform
- Permutive
- OnAudience.com - Data Management Platform-vs-Permutive
Compare OnAudience.com - Data Management Platform and Permutive 
- Reviewers mention that OnAudience.com excels in 1st-Party Data Integration with a score of 9.8, highlighting its seamless ability to incorporate user data directly from various sources, while Permutive's score of 8.7 indicates room for improvement in this area.
- Users report that OnAudience.com offers superior Audience Segmentation capabilities, scoring 9.8, which allows for highly targeted marketing strategies, whereas Permutive's score of 9.1, while still strong, suggests it may not be as robust in this feature.
- G2 users note that the Quality of Support for OnAudience.com is exceptional, with a score of 9.8, often citing quick response times and helpful resources, compared to Permutive's score of 9.1, which, although positive, indicates a slightly less responsive support experience.
- Users on G2 highlight that OnAudience.com provides excellent Custom Reports with a score of 9.5, allowing users to tailor their analytics to specific needs, while Permutive's score of 7.8 suggests limitations in customization options for reporting.
- Reviewers say that OnAudience.com shines in Data Permissions management, scoring 9.7, which ensures robust security and access control, whereas Permutive's score of 7.6 indicates potential vulnerabilities in this area.
- Users report that OnAudience.com has a higher Ease of Setup score of 9.4, making it more user-friendly for new clients, while Permutive's score of 8.2 suggests a more complex onboarding process that may require additional time and resources.
Reaching B2B customers. Actually, with DMP you can reach any kind of clients but our company is focused on the B2B sector and the OnAudience.com technology helped us to acquire new users from that market segment.
A bit too expensive, but comparing with my past experiences with data providers, this one worth that money.
Permutive makes it easy to create new audiences to clearly match the niche audience our clients are looking for. It's extremely helpful that the audiences don't have a certain lookback window and allow us to continue to grow in scale.
One major downside of using Permutive is that it is a UK-based platform, and since I work in the US, a lot of the US-based audience segments are restricted by the GDPR rules in Europe.
Reaching B2B customers. Actually, with DMP you can reach any kind of clients but our company is focused on the B2B sector and the OnAudience.com technology helped us to acquire new users from that market segment.
Permutive makes it easy to create new audiences to clearly match the niche audience our clients are looking for. It's extremely helpful that the audiences don't have a certain lookback window and allow us to continue to grow in scale.
A bit too expensive, but comparing with my past experiences with data providers, this one worth that money.
One major downside of using Permutive is that it is a UK-based platform, and since I work in the US, a lot of the US-based audience segments are restricted by the GDPR rules in Europe.
