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Nightwatch
Nightwatch
(43)
4.9 out of 5
Nightwatch
By NIGHTWATCH
Semrush
Semrush
(2,441)
4.5 out of 5
Semrush
By Semrush
At a Glance
Nightwatch
Nightwatch
Star Rating
(43)4.9 out of 5
Market Segments
Small-Business (87.8% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Nightwatch
Semrush
Semrush
Star Rating
(2,441)4.5 out of 5
Market Segments
Small-Business (66.5% of reviews)
Information
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 5 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Semrush excels in its SEO Auditing & Monitoring capabilities, particularly with features like SEO Alerting (8.8) and SEO Auditing (9.2), which help businesses stay on top of their SEO strategies. In contrast, Nightwatch's SEO Alerting is rated lower at 7.5, indicating a potential gap in proactive SEO management.
  • Reviewers mention that Nightwatch shines in its Reporting and Dashboards, with a G2 rating of 9.0 for custom reports and dashboards, making it easier for users to visualize their data. Semrush, while strong, has slightly lower ratings in this area, with custom reports at 8.4, suggesting that Nightwatch may offer a more user-friendly reporting experience.
  • G2 users highlight that Semrush's Keyword Research feature is particularly robust, scoring 9.1, which is crucial for businesses focusing on organic search. Nightwatch, while still effective, has a slightly lower score of 8.8, indicating that Semrush may provide more comprehensive keyword insights.
  • Users on G2 report that Nightwatch's Performance and Reliability is rated highly at 9.0, which is essential for businesses that rely on consistent data tracking. Semrush, while also reliable, has a slightly lower score in this area, suggesting that Nightwatch may offer a more stable platform for critical operations.
  • Reviewers mention that Semrush's Content Creation Tools are rated at 8.3, which is beneficial for users looking to enhance their content marketing efforts. Nightwatch, however, does not have a dedicated score for content creation, indicating that it may not be as focused on this aspect of digital marketing.
  • Users say that Nightwatch's User, Role, and Access Management feature is rated at 8.9, which is crucial for teams needing to manage permissions effectively. Semrush's score of 8.3 in this area suggests that Nightwatch may provide a more comprehensive solution for team collaboration and access control.
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Pricing
Entry-Level Pricing
Nightwatch
No pricing available
Semrush
Free
$0.00
Per Month
Browse all 5 pricing plans
Free Trial
Nightwatch
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
9.5
32
8.9
1,939
Ease of Use
9.4
32
8.4
1,953
Ease of Setup
9.4
21
8.6
1,171
Ease of Admin
9.5
20
8.6
1,002
Quality of Support
9.7
32
8.6
1,675
Has the product been a good partner in doing business?
9.8
20
8.8
985
Product Direction (% positive)
10.0
31
8.9
1,849
Features by Category
Digital AnalyticsHide 27 FeaturesShow 27 Features
Not enough data
7.8
7,340
Metrics
Not enough data
8.3
312
Not enough data
8.3
307
Not enough data
7.9
294
Not enough data
7.7
268
Not enough data
7.4
257
Not enough data
7.6
255
Not enough data
7.5
256
Not enough data
7.6
265
Not enough data
7.2
250
Reporting
Not enough data
8.1
305
Not enough data
8.2
293
Not enough data
7.9
278
Not enough data
7.8
281
Not enough data
7.8
277
Not enough data
7.8
257
Not enough data
8.2
293
Other
Not enough data
7.9
269
Not enough data
8.1
283
Not enough data
7.8
273
Not enough data
8.1
275
Not enough data
7.6
244
Not enough data
7.2
226
Not enough data
7.7
244
Administration
Not enough data
7.7
252
Not enough data
7.5
244
Not enough data
8.5
295
Not enough data
8.3
287
Social Media AnalyticsHide 11 FeaturesShow 11 Features
Not enough data
8.5
2,092
Social Analytics
Not enough data
8.9
244
Not enough data
8.5
226
Not enough data
8.8
231
Not enough data
8.2
200
Not enough data
Feature Not Available
Not enough data
8.1
170
Not enough data
8.1
167
Reports & Dashboards
Not enough data
8.4
230
Not enough data
8.9
237
Not enough data
8.7
224
Not enough data
7.9
163
Content MarketingHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Writing AssistantHide 13 FeaturesShow 13 Features
Not enough data
8.3
900
Grammar
Not enough data
8.8
85
Not enough data
8.5
86
Not enough data
8.7
84
Formatting
Not enough data
8.4
84
Not enough data
8.2
79
Not enough data
8.0
76
Content
Not enough data
8.6
93
Not enough data
8.4
85
Not enough data
7.7
71
Product Type
Not enough data
8.5
79
Not enough data
8.0
78
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Local Listing ManagementHide 6 FeaturesShow 6 Features
Not enough data
8.4
1,088
Listing Management
Not enough data
8.6
174
|
Verified
Not enough data
8.2
170
|
Verified
Not enough data
8.3
173
|
Verified
Not enough data
8.5
185
|
Verified
Performance
Not enough data
8.2
191
|
Verified
Not enough data
8.8
195
|
Verified
Local SEOHide 6 FeaturesShow 6 Features
Not enough data
8.5
2,353
Local Search Optimization
Not enough data
8.9
430
|
Verified
Not enough data
8.4
394
|
Verified
Not enough data
8.5
365
|
Verified
Not enough data
8.4
376
|
Verified
Not enough data
8.1
366
|
Verified
Not enough data
8.9
422
|
Verified
Competitive IntelligenceHide 8 FeaturesShow 8 Features
Not enough data
8.3
2,242
Platform Basics
Not enough data
8.5
391
Not enough data
8.7
407
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
366
Platform Content
Not enough data
7.5
310
Platform Reporting
Not enough data
8.1
379
Not enough data
8.5
389
Marketing CalendarHide 13 FeaturesShow 13 Features
Not enough data
8.5
789
Platform Basics
Not enough data
8.7
86
Not enough data
8.2
83
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
75
Not enough data
8.5
86
Content Planning
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
8.8
90
Marketing Campaign Performance
Not enough data
8.4
64
Not enough data
8.7
66
Other Features
Not enough data
8.5
87
Not enough data
8.9
73
SEO ToolsHide 15 FeaturesShow 15 Features
9.1
155
8.7
9,859
SEO Auditing & Monitoring
7.5
8
8.8
670
Not enough data
9.2
521
Not enough data
9.0
507
Not enough data
9.0
508
SEO Content & Rankings
8.3
29
8.2
1140
8.8
28
9.1
1239
9.7
32
8.8
1166
9.8
8
8.4
589
Not enough data
8.6
499
SEO Reporting
9.0
29
8.9
1216
9.6
8
8.7
669
9.6
8
8.4
625
10.0
5
8.0
510
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social Media ManagementHide 13 FeaturesShow 13 Features
Not enough data
8.3
1,433
Content & Collaboration
Not enough data
8.8
164
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
151
Not enough data
Feature Not Available
Not enough data
8.3
133
Social Management
Not enough data
8.8
196
Not enough data
8.8
190
Not enough data
Feature Not Available
Not enough data
8.4
187
Not enough data
7.8
164
Not enough data
8.0
138
Not enough data
7.6
110
Media MonitoringHide 12 FeaturesShow 12 Features
Not enough data
8.7
572
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
95
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.3
81
Not enough data
8.2
73
Reporting
Not enough data
9.0
112
Not enough data
Feature Not Available
Not enough data
9.0
101
Not enough data
9.2
110
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social Media AdvertisingHide 28 FeaturesShow 28 Features
Not enough data
8.6
2,097
Platform Interoperability
Not enough data
8.5
68
Social Functionality
Not enough data
8.8
80
Campaign Management
Not enough data
9.1
79
Not enough data
8.8
78
Not enough data
8.7
79
Not enough data
8.6
72
Not enough data
8.6
73
Not enough data
8.5
74
Not enough data
8.5
72
Not enough data
8.4
74
Not enough data
8.3
73
Not enough data
8.6
77
Not enough data
8.4
73
Not enough data
8.1
71
Not enough data
8.3
74
Targeting
Not enough data
8.6
76
Not enough data
8.4
73
Not enough data
8.5
71
Not enough data
8.7
71
Platform
Not enough data
8.4
74
Not enough data
8.7
81
Not enough data
9.0
80
Not enough data
9.0
81
Not enough data
8.7
77
Not enough data
8.6
76
Not enough data
8.4
71
Not enough data
8.5
73
Not enough data
8.5
76
ProofreadingHide 13 FeaturesShow 13 Features
Not enough data
7.9
159
Grammar Tools
Not enough data
8.4
16
Not enough data
9.1
18
Not enough data
8.0
15
Writing Support
Not enough data
7.1
16
Not enough data
8.1
15
Not enough data
7.1
16
Not enough data
7.5
16
Software Availability
Not enough data
8.4
16
Not enough data
8.1
15
Not enough data
7.0
16
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Market IntelligenceHide 18 FeaturesShow 18 Features
Not enough data
8.3
2,986
Data collection
Not enough data
7.8
138
Not enough data
8.3
165
|
Verified
Not enough data
8.4
156
|
Verified
Not enough data
7.7
138
|
Verified
Not enough data
8.2
156
Segment Trending
Not enough data
8.8
186
|
Verified
Not enough data
8.2
176
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
7.6
144
Analysis
Not enough data
8.4
176
Not enough data
8.7
198
|
Verified
Not enough data
8.3
159
|
Verified
Platform
Not enough data
8.8
199
|
Verified
Not enough data
8.4
179
|
Verified
Not enough data
7.7
155
|
Verified
Not enough data
8.4
178
|
Verified
Not enough data
8.1
153
|
Verified
Not enough data
8.3
149
Paid Search IntelligenceHide 7 FeaturesShow 7 Features
Not enough data
8.4
691
Synthetic MediaHide 22 FeaturesShow 22 Features
Not enough data
Not enough data
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content CreationHide 9 FeaturesShow 9 Features
Not enough data
7.8
696
Planning
Not enough data
7.8
142
Publishing
Not enough data
7.7
145
Social Media
Not enough data
7.7
145
Planning
Not enough data
8.0
264
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content AnalyticsHide 9 FeaturesShow 9 Features
Not enough data
8.3
3,039
Tools
Not enough data
Feature Not Available
Not enough data
8.2
529
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
521
Not enough data
8.3
509
Not enough data
8.1
451
Not enough data
7.9
447
Not enough data
9.0
582
Marketing AnalyticsHide 12 FeaturesShow 12 Features
Not enough data
8.3
2,660
Marketing Operations
Not enough data
7.9
264
|
Verified
Not enough data
8.5
281
|
Verified
Not enough data
8.2
276
|
Verified
Not enough data
8.0
253
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
267
|
Verified
Not enough data
8.8
303
|
Verified
Not enough data
8.0
244
|
Verified
Not enough data
8.3
258
|
Verified
Not enough data
8.4
280
|
Verified
Not enough data
8.1
234
|
Verified
Local MarketingHide 5 FeaturesShow 5 Features
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Nightwatch
Nightwatch
Semrush
Semrush
Nightwatch and Semrush are categorized as SEO Tools and Local SEO
Unique Categories
Nightwatch
Nightwatch has no unique categories
Semrush
Reviews
Reviewers' Company Size
Nightwatch
Nightwatch
Small-Business(50 or fewer emp.)
87.8%
Mid-Market(51-1000 emp.)
12.2%
Enterprise(> 1000 emp.)
0%
Semrush
Semrush
Small-Business(50 or fewer emp.)
66.5%
Mid-Market(51-1000 emp.)
28.2%
Enterprise(> 1000 emp.)
5.3%
Reviewers' Industry
Nightwatch
Nightwatch
Marketing and Advertising
36.6%
Internet
9.8%
Information Technology and Services
9.8%
Online Media
7.3%
Retail
4.9%
Other
31.7%
Semrush
Semrush
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
4.6%
Retail
3.5%
Other
44.7%
Most Helpful Reviews
Nightwatch
Nightwatch
Most Helpful Favorable Review
Verified User
G
Verified User in Internet

The tool allows for the customization which makes it very easy to navigate -- you can simply arrange it to show you the desired data. The dashboard is user-friendly, the tool itself is very powerful and proved to be equipped with the ability for high...

Most Helpful Critical Review
Semrush
Semrush
Most Helpful Favorable Review
Paul B.
PB
Paul B.
Verified User in Education Management

What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....

Most Helpful Critical Review
Cort T.
CT
Cort T.
Verified User in Marketing and Advertising

All of the estimates and analytics. I've plugged in multiple clients to this tool and it's definitely not accurate.

Alternatives
Nightwatch
Nightwatch Alternatives
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Semrush
Semrush Alternatives
Ahrefs
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Add Ahrefs
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Similarweb
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Discussions
Nightwatch
Nightwatch Discussions
Monty the Mongoose crying
Nightwatch has no discussions with answers
See all discussions
Semrush
Semrush Discussions
Nuclear Power & Lighting Electrical Engineers Ltd
3 comments
Hillary M.
HM
Nuclear Power Lighting Electrical EngineeringRead more
What can SEMrush do?
3 comments
Sayed Sayeedur R.
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SEMrush have a free plan?
3 comments
Bhabishya B.
BB
Yes they have a free plan where you can add 1 website.Read more
See all discussions
Ask Nightwatch a QuestionContact Nightwatch
Ask Semrush a QuestionContact Semrush

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Nightwatch
Nightwatch
Semrush
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