Compare MoEngage and WebEngage 
At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Mid-Market (55.8% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Talk To Us Up To 10K Monthly Active Users (MAU)
MoEngage
Star Rating
(504)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansWebEngage
Star Rating
(674)4.5 out of 5
Market Segments
Mid-Market (55.8% of reviews)
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that WebEngage excels in its Ease of Setup with a score of 8.3, while MoEngage outperforms in Ease of Use with a score of 9.0, indicating that once set up, MoEngage is more intuitive for users.
- Reviewers mention that MoEngage's Email Segmentation feature is particularly strong, scoring 9.6, which allows for more targeted campaigns compared to WebEngage's score of 8.7, making it easier for marketers to reach specific audiences.
- G2 users highlight that MoEngage offers superior Quality of Support with a score of 9.0, while WebEngage scores 8.6, suggesting that users may find more responsive assistance with MoEngage when issues arise.
- Users on G2 report that WebEngage's Automated Email Responses feature scores lower at 8.4 compared to MoEngage's 8.7, indicating that MoEngage may provide a more robust solution for automating email interactions.
- Reviewers say that MoEngage shines in Campaign Scheduling with a score of 9.2, while WebEngage scores 8.9, suggesting that MoEngage offers more flexibility and options for planning marketing campaigns.
- Users report that WebEngage's Dynamic Content feature scores 8.2, while MoEngage leads with 8.5, indicating that MoEngage may provide better tools for personalizing content based on user behavior.
Featured Products
Sponsored
Croct
(27)
Proactive Notification
Visit Website
Sponsored
Reaktion
(2)
Proactive Notification
Visit Website
Sponsored
Netcapz
(0)
Proactive Notification
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Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
MoEngage
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
8.8
394
8.5
565
Ease of Use
9.0
425
8.8
568
Ease of Setup
8.9
221
8.3
337
Ease of Admin
8.8
150
8.7
236
Quality of Support
9.0
395
8.6
558
Has the product been a good partner in doing business?
9.2
150
8.8
236
Product Direction (% positive)
9.6
391
9.5
543
Features by Category
Email Marketing
8.8
153
|
Verified
8.7
301
|
Verified
8.9
150
|
Verified
8.7
294
|
Verified
8.7
154
|
Verified
8.5
294
|
Verified
8.7
126
|
Verified
8.4
268
|
Verified
Online Marketing
8.4
93
8.0
222
8.5
132
|
Verified
8.3
271
|
Verified
8.9
153
|
Verified
8.6
273
|
Verified
8.7
135
|
Verified
8.3
273
|
Verified
Feature Not Available
Feature Not Available
Lead Management
8.6
102
8.3
261
|
Verified
8.6
119
8.3
260
|
Verified
9.1
156
8.7
285
|
Verified
Feature Not Available
8.1
236
|
Verified
8.3
98
8.4
245
|
Verified
8.6
124
8.5
265
|
Verified
8.6
112
8.4
254
|
Verified
8.4
99
8.4
246
|
Verified
Campaign Management
8.5
125
8.3
261
|
Verified
Feature Not Available
Feature Not Available
8.4
111
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
Feature Not Available
7.7
211
8.2
102
Feature Not Available
7.9
95
|
Verified
7.6
216
8.2
93
|
Verified
7.7
214
Reporting & Analytics
8.7
174
|
Verified
8.4
296
|
Verified
8.5
148
|
Verified
8.3
289
|
Verified
8.4
134
|
Verified
7.9
275
|
Verified
8.4
133
|
Verified
7.9
268
|
Verified
Feature Not Available
7.4
211
Platform
8.6
125
|
Verified
8.5
264
|
Verified
8.5
112
|
Verified
8.5
252
|
Verified
8.9
127
|
Verified
8.9
265
|
Verified
8.3
83
|
Verified
8.0
220
|
Verified
8.5
102
8.2
236
|
Verified
8.9
119
|
Verified
8.6
251
|
Verified
Feature Not Available
Feature Not Available
Integration
8.7
138
|
Verified
8.5
266
|
Verified
8.7
125
|
Verified
8.5
269
|
Verified
8.0
94
|
Verified
8.2
241
|
Verified
Administration
9.0
36
8.6
171
9.1
35
8.0
168
8.4
37
8.2
158
9.6
35
8.7
172
8.2
35
7.9
146
9.1
36
8.4
165
Integrations
9.0
32
8.4
147
8.9
34
8.6
152
9.1
33
8.6
159
8.4
32
8.1
134
Platform
8.9
33
8.3
133
8.5
34
8.3
136
8.5
34
8.1
134
8.7
33
8.3
149
8.9
34
8.2
134
9.1
34
8.5
150
9.1
34
8.3
138
9.3
34
8.5
155
User Identification
8.9
84
Not enough data
9.2
98
Not enough data
8.9
73
Not enough data
Tracking & Reporting
9.0
93
Not enough data
8.9
96
Not enough data
8.8
96
Not enough data
9.0
97
Not enough data
8.6
93
Not enough data
8.9
94
Not enough data
Metrics
9.2
85
Not enough data
8.9
69
Not enough data
9.1
83
Not enough data
8.8
75
Not enough data
9.0
83
Not enough data
Visitor Behavior
9.2
51
8.4
122
|
Verified
9.1
56
|
Verified
8.7
125
|
Verified
8.8
41
7.9
115
|
Verified
Templates
9.1
40
|
Verified
8.3
112
|
Verified
9.1
54
|
Verified
8.6
118
|
Verified
9.1
52
|
Verified
8.5
120
|
Verified
Personalization
8.9
50
|
Verified
8.3
120
|
Verified
9.0
45
|
Verified
8.2
124
|
Verified
8.9
49
|
Verified
8.6
122
|
Verified
9.0
42
Feature Not Available
8.9
45
|
Verified
8.5
117
|
Verified
9.0
45
|
Verified
8.3
112
|
Verified
9.1
54
|
Verified
8.8
116
|
Verified
9.0
54
|
Verified
8.8
121
|
Verified
Multichannel
8.9
49
|
Verified
8.6
118
9.2
55
|
Verified
8.7
119
|
Verified
9.4
51
|
Verified
8.5
120
|
Verified
Administration
9.2
57
|
Verified
8.9
120
|
Verified
9.1
57
|
Verified
8.5
122
|
Verified
9.0
55
|
Verified
8.7
121
|
Verified
8.8
52
|
Verified
8.6
121
|
Verified
Campaigns
8.9
208
8.7
238
9.2
220
9.0
240
8.9
206
8.8
241
9.1
226
8.8
246
9.2
218
8.9
240
Analytics
8.7
217
8.4
252
8.7
215
8.3
238
Optimization
8.8
206
8.6
215
8.8
214
8.9
242
8.6
202
8.3
220
8.6
184
8.4
214
Segmentation
9.3
24
Not enough data
9.3
28
Not enough data
Targeting
9.3
26
Not enough data
8.9
25
Not enough data
Triggered Content
8.6
21
Not enough data
9.2
27
Not enough data
9.3
25
Not enough data
Personalized Content
8.6
23
Not enough data
8.7
18
Not enough data
8.9
18
Not enough data
Text Messaging
9.0
27
8.7
210
|
Verified
Feature Not Available
Feature Not Available
8.9
28
8.5
198
|
Verified
Feature Not Available
7.9
166
8.1
26
8.5
199
|
Verified
6.9
24
7.4
150
9.0
25
8.9
192
|
Verified
8.9
25
8.8
188
|
Verified
SMS Platform
8.7
26
8.3
212
|
Verified
8.9
27
8.8
213
|
Verified
8.5
25
7.9
140
8.0
23
Feature Not Available
8.3
22
7.9
159
8.8
23
8.6
193
|
Verified
Data Sourcing
Not enough data
8.2
109
Not enough data
8.1
108
Not enough data
8.4
107
Not enough data
8.4
112
Intelligence
Not enough data
8.6
111
Not enough data
7.7
112
Not enough data
7.9
106
Platform Basics
8.9
112
8.1
247
8.9
116
8.2
238
8.8
104
8.6
234
Feature Not Available
8.1
226
9.0
44
8.3
166
Platform Basics
9.1
166
|
Verified
8.5
247
|
Verified
8.9
168
|
Verified
8.9
248
|
Verified
Platform Data
8.8
166
|
Verified
8.7
256
|
Verified
8.7
160
|
Verified
8.3
240
|
Verified
8.9
178
|
Verified
8.7
253
|
Verified
8.8
163
|
Verified
Feature Not Available
Platform Additional Functionality
8.9
170
|
Verified
8.8
249
|
Verified
8.7
163
|
Verified
8.7
248
|
Verified
8.7
158
|
Verified
8.3
243
Messaging Channels
9.6
9
Not enough data
9.7
10
Not enough data
8.0
9
Not enough data
9.2
10
Not enough data
Administration
9.7
10
Not enough data
9.3
10
Not enough data
9.7
10
Not enough data
9.3
10
Not enough data
Computing
8.6
81
Not enough data
8.4
96
Not enough data
8.8
97
Not enough data
Experimental Design
8.6
78
Not enough data
8.6
76
Not enough data
8.6
92
Not enough data
Analytics
8.9
108
Not enough data
8.4
72
Not enough data
Consolidation - Notification Infrastructure
9.5
14
Not enough data
9.0
14
Not enough data
9.4
14
Not enough data
Customization - Notification Infrastructure
9.1
15
Not enough data
9.4
16
Not enough data
9.2
15
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.5
10
9.0
30
9.3
10
8.6
31
9.0
10
8.0
30
9.0
10
8.9
30
9.2
10
8.8
30
9.3
10
7.7
30
WhatsApp Business Platform - WhatsApp Marketing
9.3
10
8.6
30
9.3
10
8.5
30
9.3
10
7.8
28
9.5
10
8.2
31
Analysis
8.8
108
8.3
115
8.9
129
|
Verified
8.9
124
|
Verified
8.2
115
8.2
108
8.7
119
8.4
112
Campaigns
8.4
87
|
Verified
8.3
104
|
Verified
9.3
133
|
Verified
9.1
122
|
Verified
8.6
77
|
Verified
8.9
113
|
Verified
7.9
59
Feature Not Available
8.9
114
9.0
113
9.2
132
8.8
116
Engagement
8.4
88
8.2
103
Platform
8.8
115
8.8
113
8.8
107
|
Verified
8.7
103
|
Verified
8.6
74
8.5
97
Marketing Operations
8.7
107
|
Verified
8.2
195
|
Verified
8.8
127
|
Verified
8.5
205
|
Verified
8.8
134
|
Verified
8.5
213
|
Verified
9.0
124
|
Verified
8.9
212
|
Verified
8.2
91
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
9.0
156
|
Verified
8.6
213
|
Verified
9.0
157
|
Verified
8.5
218
|
Verified
8.8
136
|
Verified
8.3
211
|
Verified
8.8
131
|
Verified
8.5
212
|
Verified
8.6
120
|
Verified
8.2
205
|
Verified
8.6
116
8.0
180
Metrics
9.2
85
Not enough data
8.9
69
Not enough data
9.1
83
Not enough data
8.8
75
Not enough data
9.0
83
Not enough data
Categories
Categories
Shared Categories
MoEngage and WebEngage are categorized as Customer Journey Mapping, SMS Marketing, Personalization, Push Notification, E-Commerce Personalization, Customer Journey Analytics, Marketing Analytics, Transactional Email, Mobile Marketing, Marketing Automation, and WhatsApp Marketing
Unique Categories
MoEngage is categorized as Notification Infrastructure, Marketing Platforms, Personalization Engines, A/B Testing, Mobile App Analytics, and Proactive Notification
WebEngage is categorized as Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.7%
Online Media
7.6%
Education Management
7.6%
Retail
5.7%
Marketing and Advertising
5.5%
Other
60.9%
Financial Services
11.2%
Education Management
10.6%
Marketing and Advertising
7.3%
Information Technology and Services
5.9%
E-Learning
5.9%
Other
59.0%
Most Helpful Reviews
MoEngage
Most Helpful Favorable Review
Hafsal M.
Verified User in E-Learning
MoEngage brings us better analytics than it's competitors with data-oriented features, user-centric components, multiple design features and campaign customisation. The support team at MoEngage really did help us navigate through the challenges and...
Most Helpful Critical Review
Lily D.
Verified User in Information Technology and Services
I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer...
WebEngage
Most Helpful Favorable Review
Verified User in Information Technology and Services
So I have been using WebEngage almost daily for more than a year now and the level of ease it provides with all the tasks is tremendous. We use WebEngage for personalized campaigns, user events tracking, creating marketing-related dashboards, and most...
Most Helpful Critical Review
Sonal V.
Verified User in Furniture
Sometimes glitches which are unidentified by the team & takes longer to get resolved.
Hafsal M.
Verified User in E-Learning
MoEngage brings us better analytics than it's competitors with data-oriented features, user-centric components, multiple design features and campaign customisation. The support team at MoEngage really did help us navigate through the challenges and...
Verified User in Information Technology and Services
So I have been using WebEngage almost daily for more than a year now and the level of ease it provides with all the tasks is tremendous. We use WebEngage for personalized campaigns, user events tracking, creating marketing-related dashboards, and most...
Lily D.
Verified User in Information Technology and Services
I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer...
Sonal V.
Verified User in Furniture
Sometimes glitches which are unidentified by the team & takes longer to get resolved.
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
What are the unique journeys have you executed which resulted
1 comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
How can I keep track my mobile app activities like uninstalling it
1 comment
SP
Certainly! Please provide the text in the Unknown Language that you would like me to translate into English.Read more
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