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At a Glance
Market Segments
Small-Business (52.8% of reviews)
Small-Business (87.9% of reviews)
Entry-Level Pricing
Free Per Year
Free
Mixpanel
Star Rating
(1,260)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansTriple Whale
Star Rating
(478)4.5 out of 5
Market Segments
Small-Business (87.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, particularly highlighting its fantastic UI and the session replay functionality, which many find helpful for tracking user behavior and conversion funnels. In contrast, while Triple Whale offers a solid interface, some users feel it lacks the same level of intuitive design.
- Users say that Mixpanel's ability to build reports on the fly and integrate with various tools significantly enhances their analytics capabilities. This flexibility is often praised by product managers who rely on detailed insights for A/B testing and user journey analysis. Meanwhile, Triple Whale is recognized for its unified dashboard that consolidates marketing data, but some users feel it doesn't provide the same depth of reporting features.
- Reviewers mention that Mixpanel has a quicker implementation process, making it easier for teams to get started with their analytics. Users appreciate the intuitive onboarding wizard that simplifies setup. On the other hand, Triple Whale's setup is also user-friendly, but some users have noted that it can take longer to fully integrate all features.
- According to verified reviews, Mixpanel receives higher marks for its quality of support, with users noting responsive assistance and helpful resources. In comparison, while Triple Whale's support is rated positively, some users have experienced delays in response times, which can be frustrating during critical campaign periods.
- G2 reviewers highlight that Mixpanel's reporting capabilities are particularly strong, with users praising its ability to provide detailed insights into user behavior and conversion metrics. Conversely, Triple Whale is noted for its attribution modeling capabilities, which some users find powerful, but they feel it may not match the depth of Mixpanel's analytics.
- Users report that both platforms offer free entry-level pricing, making them accessible for small businesses. However, Mixpanel's broader market presence and higher overall satisfaction ratings suggest it may be a more reliable choice for those looking for a robust analytics solution, while Triple Whale is favored by users who prioritize campaign performance monitoring.
Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Triple Whale
Free
Free
Essential tools for tracking the metrics that matter most, in real time.
- Key Channel Performance Across Ads, Amazon, Email, SMS, & more
- First- and Last-Click Attribution Models
- Standard Shop Performance & Logistics
Free Trial
Mixpanel
Free Trial is available
Triple Whale
Free Trial is available
Ratings
Meets Requirements
8.8
960
8.7
423
Ease of Use
8.5
969
8.7
428
Ease of Setup
8.1
431
8.7
240
Ease of Admin
8.5
366
8.7
238
Quality of Support
8.4
742
8.9
392
Has the product been a good partner in doing business?
8.8
334
9.1
236
Product Direction (% positive)
8.6
879
9.6
438
Features by Category
Metrics
8.8
266
Not enough data
8.8
337
Not enough data
8.2
293
Not enough data
8.9
350
Not enough data
8.9
347
Not enough data
8.5
313
Not enough data
8.4
287
Not enough data
8.8
316
Not enough data
8.9
338
Not enough data
Reporting
8.7
308
Not enough data
8.6
291
Not enough data
8.4
212
Not enough data
8.7
329
Not enough data
8.3
239
Not enough data
8.2
245
Not enough data
8.6
332
Not enough data
Other
8.7
328
Not enough data
8.2
182
Not enough data
8.0
174
Not enough data
8.3
232
Not enough data
8.1
180
Not enough data
7.9
175
Not enough data
8.0
186
Not enough data
Agentic AI - Digital Analytics
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Not enough data
Administration
8.5
277
Not enough data
8.3
245
Not enough data
8.7
340
Not enough data
8.8
285
Not enough data
User Identification
8.3
255
Not enough data
8.8
275
Not enough data
8.4
264
Not enough data
Tracking & Reporting
9.1
299
Not enough data
8.8
288
Not enough data
8.2
243
Not enough data
8.9
303
Not enough data
8.5
248
Not enough data
8.9
291
Not enough data
Metrics
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
235
Not enough data
Product Analytics
8.6
413
Not enough data
8.9
502
Not enough data
8.6
451
Not enough data
8.8
486
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Not enough data
Agentic AI - Product Analytics
5.4
76
Not enough data
6.4
77
Not enough data
5.9
74
Not enough data
5.9
74
Not enough data
Analytics
9.2
109
8.8
337
8.9
111
9.0
349
9.0
100
8.7
309
8.8
90
8.9
330
8.7
95
7.6
258
Feature Not Available
7.7
198
Administration
8.7
84
8.3
186
8.3
85
7.7
170
8.6
88
8.7
313
Generative AI
6.9
13
5.9
17
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
8.7
247
Not enough data
8.8
259
Not enough data
8.7
204
Not enough data
8.4
222
Not enough data
Feature Not Available
Not enough data
8.1
151
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
6.9
82
Not enough data
8.8
202
Not enough data
8.9
255
Not enough data
8.8
245
Reporting
Not enough data
8.8
269
Not enough data
8.6
254
Not enough data
8.2
202
Development
Not enough data
9.0
135
Not enough data
7.7
79
Management
Not enough data
9.1
155
Not enough data
8.6
136
Integration Options
Not enough data
Feature Not Available
Not enough data
7.3
67
Not enough data
8.2
87
Not enough data
Feature Not Available
Data Management
Not enough data
8.8
24
Not enough data
8.8
24
Not enough data
8.0
20
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
8.0
22
Not enough data
9.1
27
Not enough data
9.2
27
Not enough data
8.8
27
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
8.3
24
Not enough data
8.3
30
Not enough data
8.3
25
Not enough data
8.1
23
Not enough data
8.2
30
Analytics
Not enough data
8.9
37
Not enough data
8.6
32
Not enough data
9.1
44
Not enough data
8.8
31
Mobile
Not enough data
8.9
28
Not enough data
8.8
26
Platform Additional Functionality
Not enough data
8.3
17
Not enough data
Feature Not Available
Integration
Not enough data
8.7
23
Not enough data
8.2
20
Not enough data
8.5
16
Generative AI
Not enough data
8.7
5
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
235
Not enough data
Categories
Categories
Shared Categories
Mixpanel and Triple Whale are categorized as E-Commerce Analytics
Unique Categories
Triple Whale is categorized as Retail Analytics, E-Commerce Data Integration, Attribution, and Retail Intelligence
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Triple Whale
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.4%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.0%
Marketing and Advertising
22.8%
Retail
18.6%
Apparel & Fashion
15.4%
Consumer Goods
11.2%
Health, Wellness and Fitness
8.2%
Other
23.7%
Discussions
Is mixpanel free?
4 Comments
MS
NoRead more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Triple Whale has no discussions with answers
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