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Compare Mixpanel and Smartlook 
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At a Glance
Market Segments
Small-Business (52.7% of reviews)
Small-Business (85.5% of reviews)
Entry-Level Pricing
Free Per Year
$0.00
Mixpanel
Star Rating
(1,257)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSmartlook
Star Rating
(873)4.6 out of 5
Market Segments
Small-Business (85.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking with a score of 9.1, allowing for detailed user interactions to be monitored effectively. In contrast, Smartlook's score of 8.3 indicates it may not offer the same level of customization, which could limit insights for some users.
- Reviewers mention that Smartlook shines in Session Replays, achieving a high score of 9.1, which provides a powerful tool for understanding user behavior. Mixpanel, while strong in analytics, does not offer this feature, which could be a drawback for those needing in-depth session analysis.
- G2 users highlight that Smartlook's Heat Maps feature, scoring 8.7, is particularly useful for visualizing user engagement on web pages. Mixpanel lacks this feature, which may leave users wanting more visual data representation.
- Users on G2 report that Mixpanel's Real-Time Insights score of 8.7 is beneficial for immediate decision-making, whereas Smartlook's score of 8.6 suggests it may not provide insights as promptly, potentially affecting time-sensitive strategies.
- Reviewers mention that Smartlook's Data Segmentation feature scores 9.0, allowing for more refined targeting of user groups compared to Mixpanel's score of 8.4. This could be crucial for businesses looking to tailor their marketing efforts effectively.
- Users say that Mixpanel's Account-Level Analytics score of 8.7 is a strong point for businesses needing comprehensive overviews, while Smartlook's lower score of 7.7 indicates it may not provide the same depth of analysis at the account level.
Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Smartlook
Free
$0.00
For small projects
- 3000 sessions per month
- 1 month data history
- 10 events definitions
Free Trial
Mixpanel
Free Trial is available
Smartlook
Free Trial is available
Ratings
Meets Requirements
8.8
958
8.9
656
Ease of Use
8.5
967
8.9
662
Ease of Setup
8.1
429
9.1
459
Ease of Admin
8.6
366
9.1
451
Quality of Support
8.4
740
8.8
470
Has the product been a good partner in doing business?
8.8
334
9.0
385
Product Direction (% positive)
8.6
877
9.0
620
Features by Category
Metrics
8.8
266
8.8
157
8.8
336
8.7
78
8.2
293
8.5
153
8.9
350
8.6
149
8.9
346
8.6
130
8.5
313
8.2
65
8.4
287
8.4
68
8.8
316
8.6
126
8.9
338
8.7
126
Reporting
8.7
308
8.8
149
8.6
292
8.5
63
8.4
213
8.6
121
8.7
329
8.6
117
8.3
239
8.3
108
8.2
244
7.8
18
8.6
332
8.7
119
Other
8.7
327
8.7
135
8.2
181
8.6
109
8.0
173
Feature Not Available
8.3
233
8.5
91
8.1
180
8.4
90
7.9
175
Feature Not Available
8.0
186
8.3
91
Agentic AI - Digital Analytics
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Not enough data
Administration
8.5
277
8.4
208
8.3
245
8.6
100
8.7
340
8.8
316
8.8
285
Feature Not Available
User Identification
8.3
256
Feature Not Available
8.8
276
8.4
59
8.4
264
8.7
64
Tracking & Reporting
9.2
300
8.3
64
8.8
289
8.6
69
8.3
244
8.5
60
8.9
303
8.6
77
8.5
249
8.9
72
8.9
291
8.7
74
Metrics
9.0
254
8.8
34
8.3
211
8.5
33
8.7
244
8.1
29
8.7
215
8.0
29
9.0
236
8.5
28
User Behavior
Not enough data
9.1
221
|
Verified
Not enough data
8.9
205
|
Verified
Not enough data
8.4
166
|
Verified
A/B Testing
Not enough data
8.4
126
|
Verified
Not enough data
8.0
86
|
Verified
Not enough data
8.3
124
|
Verified
Not enough data
8.3
104
|
Verified
Visitor Information
Not enough data
8.4
167
|
Verified
Not enough data
8.4
125
|
Verified
Agentic AI - Session Replay
Not enough data
Not enough data
Product Analytics
8.6
413
Feature Not Available
8.9
501
8.7
109
8.6
452
8.5
91
8.8
485
8.7
97
7.5
334
8.4
72
8.3
370
8.1
44
7.6
306
Feature Not Available
7.8
359
8.9
83
Agentic AI - Product Analytics
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Not enough data
Analytics
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Not enough data
Administration
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Not enough data
Generative AI
6.9
13
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
252
Not enough data
8.5
229
Not enough data
8.4
220
Not enough data
8.5
207
Not enough data
8.7
140
Reporting
Not enough data
8.7
279
Not enough data
9.1
312
Not enough data
9.0
275
Not enough data
8.4
223
Metrics
9.0
254
8.8
34
8.3
211
8.5
33
8.7
244
8.1
29
8.7
215
8.0
29
9.0
236
8.5
28
Variation Testing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
9.0
29
Not enough data
8.9
33
Personalization
Not enough data
9.2
28
Not enough data
9.0
28
Not enough data
8.9
30
Administration
Not enough data
8.9
41
Not enough data
Feature Not Available
Not enough data
8.9
45
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Mixpanel and Smartlook are categorized as Product Analytics, Mobile App Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartlook
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.1%
Computer Software
10.4%
Information Technology and Services
8.2%
Marketing and Advertising
7.9%
Retail
5.4%
Internet
4.9%
Other
63.2%
Discussions
Is mixpanel free?
4 Comments
MS
NoRead more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
How can I exclude myself from the recordings?
2 Comments
RC
You can exclude your IP, here's the page: https://app.smartlook.com/settings/ipsRead more
Is there a whitelabel version of this software?
1 Comment
LM
Hi Kristen,
I am really sorry, but we don't offer that.
Best regards,
lukasRead more
I would to know how to use all the features, is there any number I can dial?
1 Comment
LM
Hi Gurpeet,
you can chat with our customer success team and arrange a demo.
Best regards,
LukasRead more
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