Compare Metrilo and Omnisend 
At a Glance
Market Segments
Small-Business (95.7% of reviews)
Small-Business (92.3% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Metrilo
Star Rating
(24)4.7 out of 5
Market Segments
Small-Business (95.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MetriloOmnisend
Star Rating
(916)4.6 out of 5
Market Segments
Small-Business (92.3% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Omnisend excels in "Building and Personalizing Emails" with a score of 9.3, while Metrilo's score of 9.0 indicates it may not offer as robust features in this area. Reviewers mention that Omnisend's drag-and-drop editor makes email creation intuitive and efficient.
- Reviewers mention that Metrilo shines in "Ease of Setup" with a score of 9.6 compared to Omnisend's 9.0. Users on G2 appreciate Metrilo's straightforward onboarding process, which allows for quicker implementation and less downtime.
- G2 users highlight that Omnisend's "Automated Email Responses" feature scores 9.3, showcasing its strong automation capabilities. In contrast, Metrilo's score of 9.1 suggests it may not be as comprehensive in this area, with users noting that Omnisend's automation workflows are more customizable.
- Users say that Metrilo's "Quality of Support" is rated at 9.6, which is higher than Omnisend's 9.0. Reviewers mention that Metrilo's customer support team is responsive and helpful, providing timely assistance that enhances user experience.
- Reviewers mention that Omnisend's "Manage Email Deliverability" feature scores 9.0, indicating a strong focus on ensuring emails reach inboxes. Metrilo's score of 8.8 suggests it may not be as effective in this critical area, with users expressing concerns about deliverability rates.
- Users on G2 report that Metrilo's "Campaign Performance" analytics score of 9.4 outshines Omnisend's 9.1, indicating that Metrilo provides more detailed insights into campaign effectiveness. Reviewers appreciate Metrilo's robust reporting tools that help in making data-driven decisions.
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Pricing
Entry-Level Pricing
Metrilo
No pricing availableOmnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Metrilo
No trial information availableOmnisend
Free Trial is available
Ratings
Meets Requirements
8.9
18
8.9
734
Ease of Use
9.4
18
9.1
734
Ease of Setup
9.6
9
9.0
366
Ease of Admin
9.8
9
9.2
353
Quality of Support
9.6
18
9.0
662
Has the product been a good partner in doing business?
9.6
9
9.2
339
Product Direction (% positive)
9.3
17
8.9
707
Features by Category
Sales Force Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile & Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
Not enough data
8.9
526
|
Verified
Not enough data
9.1
502
|
Verified
Not enough data
8.8
497
|
Verified
Not enough data
9.1
461
Online Marketing
Not enough data
8.5
408
|
Verified
Not enough data
8.6
392
|
Verified
Not enough data
8.6
315
|
Verified
Not enough data
8.8
445
|
Verified
Not enough data
8.6
307
Lead Management
Not enough data
8.6
329
|
Verified
Not enough data
8.5
340
|
Verified
Not enough data
8.6
406
|
Verified
Not enough data
8.3
187
Not enough data
8.6
306
|
Verified
Not enough data
8.7
359
|
Verified
Not enough data
8.6
318
|
Verified
Not enough data
8.3
204
|
Verified
Campaign Management
Not enough data
8.7
330
|
Verified
Not enough data
8.2
210
Not enough data
8.3
235
|
Verified
Not enough data
8.3
219
Social
Not enough data
8.2
212
Not enough data
8.3
281
|
Verified
Not enough data
8.5
257
|
Verified
Not enough data
8.3
243
|
Verified
Not enough data
8.2
231
|
Verified
Reporting & Analytics
Not enough data
8.9
473
|
Verified
Not enough data
8.6
400
|
Verified
Not enough data
8.6
357
|
Verified
Not enough data
8.6
370
|
Verified
Not enough data
7.8
132
Platform
Not enough data
8.5
274
|
Verified
Not enough data
8.9
258
|
Verified
Not enough data
8.8
148
|
Verified
Not enough data
8.6
192
|
Verified
Not enough data
8.3
163
|
Verified
Not enough data
9.1
262
|
Verified
Not enough data
8.7
183
|
Verified
Integration
Not enough data
8.8
245
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
191
|
Verified
Administration
Not enough data
8.5
51
Not enough data
8.6
51
Not enough data
8.7
47
Not enough data
8.8
49
Not enough data
8.4
35
Not enough data
8.6
42
Integrations
Not enough data
8.2
32
Not enough data
8.2
31
Not enough data
8.1
32
Not enough data
8.2
36
Platform
Not enough data
8.4
33
Not enough data
8.5
25
Not enough data
8.1
24
Not enough data
8.3
30
Not enough data
7.9
32
Not enough data
8.4
38
Not enough data
8.7
31
Not enough data
9.0
41
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.1
73
Not enough data
9.3
70
Not enough data
9.2
66
Not enough data
9.2
69
Not enough data
9.2
66
Analytics
Not enough data
9.4
74
Not enough data
9.3
74
Optimization
Not enough data
9.0
53
Not enough data
8.9
69
Not enough data
9.0
62
Not enough data
9.2
70
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Templates
Not enough data
8.3
313
|
Verified
Not enough data
7.4
198
|
Verified
Not enough data
8.2
195
Not enough data
8.3
132
Edit
Not enough data
8.4
291
|
Verified
Not enough data
8.7
299
|
Verified
Not enough data
8.3
226
|
Verified
Logistics
Not enough data
8.7
298
|
Verified
Not enough data
7.9
231
|
Verified
Not enough data
8.6
268
|
Verified
Not enough data
8.6
121
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Text Messaging
Not enough data
9.0
72
|
Verified
Not enough data
7.9
56
|
Verified
Not enough data
8.7
64
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.7
66
|
Verified
Not enough data
8.7
54
Not enough data
8.5
44
Not enough data
8.5
40
SMS Platform
Not enough data
8.7
78
|
Verified
Not enough data
9.0
82
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
36
|
Verified
Not enough data
8.5
35
|
Verified
Categories
Categories
Shared Categories
Metrilo and Omnisend are categorized as Personalization
Unique Categories
Metrilo is categorized as E-Commerce Analytics, E-Commerce Personalization, Email Marketing, and CRM
Omnisend is categorized as SMS Marketing, Email Template Builder, Push Notification, Marketing Automation, and Transactional Email
Reviews
Reviewers' Company Size
Metrilo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.1%
Health, Wellness and Fitness
21.7%
Food & Beverages
8.7%
Consumer Goods
8.7%
Tobacco
4.3%
Other
30.4%
Retail
23.3%
Apparel & Fashion
17.2%
Consumer Goods
8.0%
Health, Wellness and Fitness
5.6%
Marketing and Advertising
5.0%
Other
40.8%
Most Helpful Reviews
Metrilo
Most Helpful Favorable Review
Eric R.
Verified User in Food & Beverages
Insight well designed, intuitive and powerful. Easy to have a quick RIO.
Most Helpful Critical Review
Gauravv P.
Verified User in Computer Software
very primitive email designer to communicate with customers. Also they are improving with feedback from customers to better their service offerings. Also Campaign tracking is little weak as your values do not usually match up with GA
Omnisend
Most Helpful Favorable Review
Verified User in Apparel & Fashion
It's all in one experience which means that you don't need to use many other tools for marketing your online store. Omnisend has not only regular newsletter campaigns, signup forms, segmentation option but also powerful automation that they keep on...
Most Helpful Critical Review
Phil T.
Verified User in Sporting Goods
Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send, but creating them in general is just an awedul process. They also dont automatically save. I have lost...
Eric R.
Verified User in Food & Beverages
Insight well designed, intuitive and powerful. Easy to have a quick RIO.
Verified User in Apparel & Fashion
It's all in one experience which means that you don't need to use many other tools for marketing your online store. Omnisend has not only regular newsletter campaigns, signup forms, segmentation option but also powerful automation that they keep on...
Gauravv P.
Verified User in Computer Software
very primitive email designer to communicate with customers. Also they are improving with feedback from customers to better their service offerings. Also Campaign tracking is little weak as your values do not usually match up with GA
Phil T.
Verified User in Sporting Goods
Absolutely hate the design options and template layouts, and the editing of email campaigns. Not only do they look different when you finally send, but creating them in general is just an awedul process. They also dont automatically save. I have lost...
Alternatives
Discussions
Metrilo has no discussions with answers
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Is Omnisend better than Mailchimp?
2 comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Omnichannel marketing
2 comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
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