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Compare MediaRadar and Pathmatics by Sensor Tower 
At a Glance
Market Segments
Mid-Market (56.5% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
MediaRadar
Star Rating
(134)4.5 out of 5
Market Segments
Mid-Market (56.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MediaRadarPathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Pathmatics by Sensor Tower excels in "Ad Creatives" with a score of 9.4, highlighting its comprehensive visual insights into ad designs, while MediaRadar falls short with a score of 7.6, indicating less robust creative analysis.
- Reviewers mention that Pathmatics offers superior "Ease of Use" with a score of 9.2, making it more user-friendly for everyday tasks, whereas MediaRadar's score of 8.7 suggests a steeper learning curve for new users.
- G2 users highlight that Pathmatics provides better "Ad Intelligence Reporting" with a score of 9.0, allowing for more detailed insights into ad performance, compared to MediaRadar's score of 8.1, which may limit the depth of analysis.
- Users on G2 report that MediaRadar shines in "Quality of Support" with a score of 9.2, indicating a more responsive and helpful customer service experience, while Pathmatics has a slightly lower score of 8.7 in this area.
- Reviewers mention that Pathmatics has a more centralized platform with a score of 8.3, which enhances workflow efficiency, while MediaRadar's score of 7.7 suggests a less integrated experience.
- Users say that Pathmatics leads in "Data Collection" with a score of 8.4, providing more comprehensive data insights, while MediaRadar's offerings in this area are perceived as less extensive, impacting overall data availability.
Featured Products
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Sales Intelligence
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Pricing
Entry-Level Pricing
MediaRadar
No pricing availablePathmatics by Sensor Tower
No pricing availableFree Trial
MediaRadar
Free Trial is available
Pathmatics by Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.4
110
8.2
272
Ease of Use
8.7
110
9.2
270
Ease of Setup
8.6
16
9.1
122
Ease of Admin
8.1
17
8.7
114
Quality of Support
9.2
105
8.7
224
Has the product been a good partner in doing business?
8.9
18
9.0
110
Product Direction (% positive)
9.1
106
8.4
255
Features by Category
Data Availability
7.5
67
Not enough data
8.3
71
Not enough data
8.2
66
Not enough data
Not enough data
Not enough data
Data Accuracy
7.5
67
Not enough data
8.0
68
Not enough data
Not enough data
Not enough data
Platform
7.5
6
Not enough data
7.9
14
Not enough data
8.5
16
Not enough data
7.7
14
Not enough data
7.4
9
Not enough data
Not enough data
Not enough data
Features
8.1
51
Not enough data
6.5
24
Not enough data
7.7
20
Not enough data
7.5
34
Not enough data
8.7
68
Not enough data
8.3
56
Not enough data
7.7
37
Not enough data
8.5
66
Not enough data
7.5
24
Not enough data
Platform Basics
7.7
5
8.3
39
Not enough data
8.0
32
Platform Data
7.8
9
7.1
33
8.0
5
Feature Not Available
Not enough data
7.2
28
Platform Content
Not enough data
8.3
18
Platform Reporting
Not enough data
8.5
33
Not enough data
7.7
25
Platform Insights
7.6
7
9.4
32
8.1
6
8.9
29
7.7
8
8.6
27
7.8
10
8.9
32
7.7
10
8.8
31
8.3
7
8.8
30
8.1
7
9.0
28
Platform Additional Functionality
8.3
6
8.4
22
8.1
8
8.5
21
Marketing Operations
Not enough data
7.3
76
|
Verified
Not enough data
8.4
147
|
Verified
Not enough data
7.5
95
|
Verified
Not enough data
8.1
89
|
Verified
Not enough data
Feature Not Available
Not enough data
6.9
8
Campaign Activity
Not enough data
8.2
164
|
Verified
Not enough data
8.6
167
|
Verified
Not enough data
7.8
105
|
Verified
Not enough data
8.2
141
|
Verified
Not enough data
8.0
120
|
Verified
Not enough data
7.4
12
Categories
Categories
Shared Categories
MediaRadar and Pathmatics by Sensor Tower are categorized as Digital Advertising Intelligence and Competitive Intelligence
Unique Categories
MediaRadar is categorized as Sales Intelligence
Pathmatics by Sensor Tower is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
MediaRadar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
45.8%
Publishing
27.5%
Newspapers
5.3%
Online Media
4.6%
Media Production
3.1%
Other
13.7%
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Most Helpful Reviews
MediaRadar
Most Helpful Favorable Review
evan d.
Verified User in Marketing and Advertising
The staff is available and helpful with how to best find the information you need.
Most Helpful Critical Review
Verified User in Marketing and Advertising
lack of contacts or up-to-date contact info
Pathmatics by Sensor Tower
Most Helpful Favorable Review
Daniel L.
Verified User in Marketing and Advertising
Great system for accurate competitive digital reporting and competitive analysis. Customer service is nice and fast responding. A great tool for this business.
Most Helpful Critical Review
Verified User in Marketing and Advertising
I dislike how difficult the process is to obtain digital spend information, by the competitor, by year and by medium. The format in which this data is given, in multiple reports, make it very difficult to streamline the process.
evan d.
Verified User in Marketing and Advertising
The staff is available and helpful with how to best find the information you need.
Daniel L.
Verified User in Marketing and Advertising
Great system for accurate competitive digital reporting and competitive analysis. Customer service is nice and fast responding. A great tool for this business.
Verified User in Marketing and Advertising
lack of contacts or up-to-date contact info
Verified User in Marketing and Advertising
I dislike how difficult the process is to obtain digital spend information, by the competitor, by year and by medium. The format in which this data is given, in multiple reports, make it very difficult to streamline the process.
Discussions
Will there eventually be a way for me to pull exact digital buys?
1 comment
JH
MediaRadar provides media spend estimates for numerous digital formats.Read more
MediaRadar has no more discussions with answers
Am I able to see news for brands I'm following using Pathmatics?
1 comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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