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Compare Looker and Toucan 
Featured Products
At a Glance
Market Segments
Mid-Market (60.8% of reviews)
Small-Business (42.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $900.00 20 Users Per Month
Looker
Star Rating
(1,588)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerToucan
Star Rating
(183)4.7 out of 5
Market Segments
Small-Business (42.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $900.00 20 Users Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Toucan. Users appreciate its ability to create interactive and customizable reports, making it a preferred choice for businesses looking for robust data visualization tools.
- Users say that Looker’s implementation process is generally smooth, with many highlighting its intuitive onboarding features. In contrast, while Toucan is praised for its no-code approach, some users feel that Looker provides a more comprehensive setup experience for complex analytics needs.
- Reviewers mention that Looker offers a wider range of integrations and functionalities, which enhances its usability for tracking various business metrics. For instance, users in e-commerce find it particularly effective for monitoring sales performance and customer trends, whereas Toucan users appreciate its simplicity in creating dashboards without programming skills.
- According to verified reviews, Looker faces challenges in meeting specific workflow needs for some users, who report occasional configuration difficulties. On the other hand, Toucan users often highlight its straightforward interface, which simplifies data handling and visualization.
- Users highlight that Looker provides a more extensive support network, with higher ratings for quality of support. This is crucial for businesses that require ongoing assistance, while Toucan users commend its responsive support but note that it may not be as comprehensive.
- Reviewers note that while Looker has a strong presence in the mid-market segment, Toucan is favored by small businesses for its affordability and ease of use. Users appreciate Toucan’s ability to integrate insights into workflows efficiently, making it a solid choice for smaller teams looking to leverage data without extensive resources.
Pricing
Entry-Level Pricing
Looker
No pricing availableToucan
Pricing Plans
Starting at $900.00
20 Users Per Month
- Embedded Dashboards
- Web Components Embedded Charts
- Web app Layout
Free Trial
Looker
Free Trial is available
Toucan
Free Trial is available
Ratings
Meets Requirements
8.7
1,088
9.1
139
Ease of Use
8.2
1,093
9.3
145
Ease of Setup
8.2
572
8.8
118
Ease of Admin
8.3
430
9.1
100
Quality of Support
8.6
926
9.5
140
Has the product been a good partner in doing business?
8.9
408
9.4
102
Product Direction (% positive)
8.8
1,020
9.1
139
Features by Category
Reports
8.6
657
|
Verified
8.7
81
|
Verified
8.2
613
|
Verified
8.5
74
|
Verified
8.2
654
|
Verified
8.9
84
|
Verified
8.3
525
|
Verified
8.8
75
|
Verified
8.7
657
|
Verified
8.9
82
|
Verified
Self Service
8.4
619
|
Verified
8.5
76
|
Verified
8.6
635
|
Verified
9.1
77
|
Verified
8.4
609
|
Verified
8.3
70
|
Verified
8.1
613
|
Verified
7.9
72
8.3
586
|
Verified
8.4
68
|
Verified
7.7
498
|
Verified
7.3
62
|
Verified
Advanced Analytics
7.6
427
|
Verified
6.5
62
8.4
628
|
Verified
9.2
79
|
Verified
8.0
509
|
Verified
7.7
65
Building Reports
8.3
383
|
Verified
8.6
85
|
Verified
8.3
394
|
Verified
8.6
80
8.0
353
|
Verified
8.8
76
|
Verified
8.1
327
|
Verified
8.7
74
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
657
|
Verified
8.7
81
|
Verified
8.2
613
|
Verified
8.5
74
|
Verified
8.2
654
|
Verified
8.9
84
|
Verified
8.3
525
|
Verified
8.8
75
|
Verified
8.7
657
|
Verified
8.9
82
|
Verified
Reports
8.5
109
9.1
13
8.5
108
9.1
13
8.0
102
8.7
14
Generative AI
7.0
101
4.2
11
7.1
101
4.4
11
Visualization
8.5
112
9.2
14
8.4
111
9.3
14
8.7
112
9.3
14
8.3
110
8.7
14
Data Updates
8.1
108
9.1
13
8.3
107
9.5
13
Collaboration
8.4
107
9.5
13
8.0
107
8.2
13
8.0
103
8.8
13
Data Updates
7.8
137
9.6
44
8.0
141
9.7
46
8.5
144
9.7
45
Reports
8.6
657
|
Verified
8.7
81
|
Verified
8.2
613
|
Verified
8.5
74
|
Verified
8.2
654
|
Verified
8.9
84
|
Verified
8.3
525
|
Verified
8.8
75
|
Verified
8.7
657
|
Verified
8.9
82
|
Verified
Data Preparation
8.4
281
|
Verified
8.8
82
|
Verified
8.3
259
|
Verified
8.6
75
|
Verified
Data Modeling and Blending
8.5
309
|
Verified
8.9
84
|
Verified
8.7
327
|
Verified
9.1
86
|
Verified
8.4
309
|
Verified
9.0
78
|
Verified
Generative AI
7.1
88
5.7
23
7.1
86
5.2
21
Agentic AI - Analytics Platforms
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Not enough data
Self Service
8.4
619
|
Verified
8.5
76
|
Verified
8.6
635
|
Verified
9.1
77
|
Verified
8.4
609
|
Verified
8.3
70
|
Verified
8.1
613
|
Verified
7.9
72
8.3
586
|
Verified
8.4
68
|
Verified
7.7
498
|
Verified
7.3
62
|
Verified
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
36
Not enough data
Advanced Analytics
7.6
427
|
Verified
6.5
62
8.4
628
|
Verified
9.2
79
|
Verified
8.0
509
|
Verified
7.7
65
Performance & Scalability - Analytics Platforms
8.1
38
Not enough data
8.0
35
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.9
35
Not enough data
7.2
34
Not enough data
7.3
34
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Not enough data
Building Reports
8.3
383
|
Verified
8.6
85
|
Verified
8.3
394
|
Verified
8.6
80
8.0
353
|
Verified
8.8
76
|
Verified
8.1
327
|
Verified
8.7
74
|
Verified
Reports
8.6
657
|
Verified
8.7
81
|
Verified
8.2
613
|
Verified
8.5
74
|
Verified
8.2
654
|
Verified
8.9
84
|
Verified
8.3
525
|
Verified
8.8
75
|
Verified
8.7
657
|
Verified
8.9
82
|
Verified
Self Service
8.4
619
|
Verified
8.5
76
|
Verified
8.6
635
|
Verified
9.1
77
|
Verified
8.4
609
|
Verified
8.3
70
|
Verified
8.1
613
|
Verified
7.9
72
8.3
586
|
Verified
8.4
68
|
Verified
7.7
498
|
Verified
7.3
62
|
Verified
Building Reports
8.3
383
|
Verified
8.6
85
|
Verified
8.3
394
|
Verified
8.6
80
8.0
353
|
Verified
8.8
76
|
Verified
8.1
327
|
Verified
8.7
74
|
Verified
Metrics
8.8
237
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Not enough data
Other
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Toucan are categorized as Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Unique Categories
Toucan has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Toucan
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Computer Software
16.7%
Banking
7.2%
Information Technology and Services
6.1%
Government Administration
5.6%
Financial Services
5.0%
Other
59.4%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How many data sources can Toucan connect to?
1 Comment
JS
Hi George! Thanks for your question! Toucan has hundreds of connectors that bring in data from any type of data source. Our clients can also create their own...Read more
Will there be a feature specifically for sales performance?
1 Comment
JS
Hi Sathya! Well, it depends on what you mean by feature for Sales Performance 😁We have several templates that have been set up to monitor the sales...Read more
Best way to minimize latency when using large data sets
1 Comment
RW
This should say "With the date picker native functionality...."Read more
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