Compare Looker and Toucan 
At a Glance
Market Segments
Mid-Market (61.8% of reviews)
Small-Business (41.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Looker
Star Rating
(1,457)4.4 out of 5
Market Segments
Mid-Market (61.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerToucan
Star Rating
(166)4.7 out of 5
Market Segments
Small-Business (41.5% of reviews)
Entry-Level Pricing
Contact Us
Learn more about ToucanSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Looker excels in its data modeling capabilities, particularly with features like Data Blending and Data Querying, which received scores of 8.5 and 8.6 respectively. In contrast, Toucan shines in Data Filtering with a score of 9.1, making it easier for users to refine their data sets.
- Reviewers mention that Looker's ease of use is rated at 8.2, which some users find slightly challenging compared to Toucan's impressive score of 9.4. This suggests that Toucan may offer a more intuitive user experience for everyday tasks.
- G2 users highlight Looker's robust reporting features, particularly in Custom Reports and Dashboards, which scored 9.0. However, users on G2 note that Toucan's real-time reporting capabilities, with a score of 9.8, provide a significant advantage for businesses needing immediate insights.
- Users say that Looker's quality of support is rated at 8.7, which is commendable, but Toucan outperforms with a score of 9.5. Reviewers mention that Toucan's support team is responsive and helpful, enhancing the overall user experience.
- Reviewers mention that Looker's historical snapshots feature scored 8.0, which some users find limiting. In contrast, Toucan's historical snapshots received a remarkable score of 9.7, indicating a more comprehensive approach to data history management.
- Users report that while Looker offers solid mobile user support with a score of 7.1, Toucan significantly outperforms in this area with a score of 8.8, making it a better choice for teams that require mobile access to their data.
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Pricing
Entry-Level Pricing
Looker
No pricing availableToucan
Flexible Pricing
Contact Us
Toucan’s (tiered) pricing is highly customized based on a range of factors such as the technical capabilities needed and the scale of the deployment. Please reach out to us for a custom quote that best suits your needs.
You won't be surprised with a list of costs (hardware, consultants, maintenance...) the sales person "forgot" to mention during meetings.
For embedded analytics, Toucan's ROI is usually proven in 2 ways: reducing overhead engineering costs and generating additional revenue through the analytics offering.
- https://www.toucantoco.com/en/demo-request
Free Trial
Looker
Free Trial is available
Toucan
Free Trial is available
Ratings
Meets Requirements
8.7
974
9.0
122
Ease of Use
8.2
975
9.4
128
Ease of Setup
8.1
452
8.7
102
Ease of Admin
8.3
389
9.0
90
Quality of Support
8.7
822
9.5
123
Has the product been a good partner in doing business?
8.9
367
9.4
91
Product Direction (% positive)
8.7
907
9.1
123
Features by Category
Reports
8.6
558
|
Verified
8.5
67
|
Verified
8.2
520
|
Verified
8.3
60
|
Verified
8.2
559
|
Verified
8.9
70
|
Verified
8.2
432
|
Verified
8.6
61
|
Verified
8.7
558
|
Verified
8.9
68
|
Verified
Self Service
8.5
530
|
Verified
8.5
62
|
Verified
8.6
542
|
Verified
8.9
63
|
Verified
8.5
519
|
Verified
8.1
56
|
Verified
8.1
523
|
Verified
7.7
58
8.3
496
|
Verified
8.1
54
|
Verified
7.7
410
|
Verified
7.0
48
|
Verified
Advanced Analytics
7.6
341
|
Verified
6.3
50
8.4
538
|
Verified
9.2
66
|
Verified
8.0
424
|
Verified
7.5
52
Building Reports
8.3
311
|
Verified
8.6
73
|
Verified
8.4
320
|
Verified
8.6
68
8.1
285
|
Verified
8.7
64
|
Verified
8.1
260
|
Verified
8.7
63
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
558
|
Verified
8.5
67
|
Verified
8.2
520
|
Verified
8.3
60
|
Verified
8.2
559
|
Verified
8.9
70
|
Verified
8.2
432
|
Verified
8.6
61
|
Verified
8.7
558
|
Verified
8.9
68
|
Verified
Reports
8.4
61
Not enough data
8.5
60
Not enough data
7.9
56
Not enough data
Generative AI
6.8
56
Not enough data
7.1
56
Not enough data
Visualization
8.5
61
Not enough data
8.3
61
Not enough data
8.4
62
Not enough data
8.1
61
Not enough data
Data Updates
8.0
60
Not enough data
8.1
58
Not enough data
Collaboration
8.2
61
Not enough data
7.9
60
Not enough data
7.9
57
Not enough data
Data Updates
7.8
86
9.7
33
7.9
89
9.8
36
8.5
92
9.8
35
Reports
8.6
558
|
Verified
8.5
67
|
Verified
8.2
520
|
Verified
8.3
60
|
Verified
8.2
559
|
Verified
8.9
70
|
Verified
8.2
432
|
Verified
8.6
61
|
Verified
8.7
558
|
Verified
8.9
68
|
Verified
Data Preparation
8.4
228
|
Verified
8.8
79
|
Verified
8.3
208
|
Verified
8.5
72
|
Verified
Data Modeling and Blending
8.5
258
|
Verified
8.9
81
|
Verified
8.7
275
|
Verified
9.1
83
|
Verified
8.4
255
|
Verified
8.9
75
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Self Service
8.5
530
|
Verified
8.5
62
|
Verified
8.6
542
|
Verified
8.9
63
|
Verified
8.5
519
|
Verified
8.1
56
|
Verified
8.1
523
|
Verified
7.7
58
8.3
496
|
Verified
8.1
54
|
Verified
7.7
410
|
Verified
7.0
48
|
Verified
Advanced Analytics
7.6
341
|
Verified
6.3
50
8.4
538
|
Verified
9.2
66
|
Verified
8.0
424
|
Verified
7.5
52
Building Reports
8.3
311
|
Verified
8.6
73
|
Verified
8.4
320
|
Verified
8.6
68
8.1
285
|
Verified
8.7
64
|
Verified
8.1
260
|
Verified
8.7
63
|
Verified
Reports
8.6
558
|
Verified
8.5
67
|
Verified
8.2
520
|
Verified
8.3
60
|
Verified
8.2
559
|
Verified
8.9
70
|
Verified
8.2
432
|
Verified
8.6
61
|
Verified
8.7
558
|
Verified
8.9
68
|
Verified
Self Service
8.5
530
|
Verified
8.5
62
|
Verified
8.6
542
|
Verified
8.9
63
|
Verified
8.5
519
|
Verified
8.1
56
|
Verified
8.1
523
|
Verified
7.7
58
8.3
496
|
Verified
8.1
54
|
Verified
7.7
410
|
Verified
7.0
48
|
Verified
Building Reports
8.3
311
|
Verified
8.6
73
|
Verified
8.4
320
|
Verified
8.6
68
8.1
285
|
Verified
8.7
64
|
Verified
8.1
260
|
Verified
8.7
63
|
Verified
Metrics
8.8
211
Not enough data
8.6
213
Not enough data
8.4
198
Not enough data
8.3
200
Not enough data
8.4
188
Not enough data
8.3
199
Not enough data
8.4
193
Not enough data
8.5
204
Not enough data
8.4
197
Not enough data
Reporting
8.4
216
Not enough data
Feature Not Available
Not enough data
8.6
217
Not enough data
8.5
219
Not enough data
8.1
174
Not enough data
8.4
181
Not enough data
9.0
229
Not enough data
Other
8.7
201
Not enough data
8.6
185
Not enough data
8.4
178
Not enough data
8.8
189
Not enough data
8.7
183
Not enough data
8.3
155
Not enough data
8.3
167
Not enough data
Administration
8.5
194
Not enough data
8.4
170
Not enough data
8.5
220
Not enough data
8.6
214
Not enough data
Data Sourcing
8.8
182
Not enough data
8.8
199
Not enough data
8.6
167
Not enough data
8.8
203
Not enough data
8.7
188
Not enough data
Predictive Analytics
8.4
132
Not enough data
8.3
129
Not enough data
8.2
128
Not enough data
8.2
146
Not enough data
Sales Management
8.4
143
Not enough data
8.4
122
Not enough data
8.8
155
Not enough data
8.7
153
Not enough data
Marketing Operations
8.6
202
|
Verified
Not enough data
8.7
221
|
Verified
Not enough data
8.6
208
|
Verified
Not enough data
8.9
225
|
Verified
Not enough data
8.3
110
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
211
|
Verified
Not enough data
8.8
241
|
Verified
Not enough data
8.5
194
|
Verified
Not enough data
8.5
194
|
Verified
Not enough data
8.5
181
|
Verified
Not enough data
7.9
103
|
Verified
Not enough data
Categories
Categories
Shared Categories
Looker and Toucan are categorized as Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Unique Categories
Toucan has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Toucan
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.5%
Marketing and Advertising
8.0%
Financial Services
7.7%
Internet
6.6%
Other
55.4%
Computer Software
15.2%
Banking
7.9%
Information Technology and Services
6.7%
Financial Services
5.5%
Government Administration
4.9%
Other
59.8%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Toucan
Most Helpful Favorable Review
Verified User in Real Estate
Easy to use, flexible to work with, and most importantly: SAFE. The level of security offered to manage user access, infra security is state of the art. Control of permissions for hundreds of users feels like a breeze. The support for multiple languages...
Most Helpful Critical Review
Nelly D.
Verified User in Banking
Toucan takes scalable photos not allowing for historical records Unreliable data on appointments in CRAQ Tracking of OR not allowing for monitoring :) quite the paradox!
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Verified User in Real Estate
Easy to use, flexible to work with, and most importantly: SAFE. The level of security offered to manage user access, infra security is state of the art. Control of permissions for hundreds of users feels like a breeze. The support for multiple languages...
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Nelly D.
Verified User in Banking
Toucan takes scalable photos not allowing for historical records Unreliable data on appointments in CRAQ Tracking of OR not allowing for monitoring :) quite the paradox!
Discussions
Is looker an ETL tool?
3 comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
How many data sources can Toucan connect to?
1 comment
JS
Hi George! Thanks for your question! Toucan has hundreds of connectors that bring in data from any type of data source. Our clients can also create their own...Read more
Will there be a feature specifically for sales performance?
1 comment
JS
Hi Sathya! Well, it depends on what you mean by feature for Sales Performance 😁We have several templates that have been set up to monitor the sales...Read more
Best way to minimize latency when using large data sets
1 comment
RW
This should say "With the date picker native functionality...."Read more
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