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Compare Looker and TapClicks 
Featured Products
At a Glance
Market Segments
Mid-Market (60.8% of reviews)
Small-Business (61.3% of reviews)
Entry-Level Pricing
No pricing available
Free 5 Clients
Looker
Star Rating
(1,588)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerTapClicks
Star Rating
(335)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free 5 Clients
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user satisfaction, reflected in its higher G2 Score compared to TapClicks. Users appreciate its ability to create interactive and visually appealing reports, with one user highlighting the "super easy, keen, and customizable interface" that enhances their reporting capabilities.
- According to verified reviews, Looker has a significant advantage in the number of reviews, indicating a broader user base and more reliable feedback. With over 1,500 reviews, users consistently mention its effectiveness in tracking sales performance and customer trends, making it a preferred choice for mid-market companies.
- Users say that TapClicks shines in its ability to pull marketing data from various sources into a centralized dashboard. Reviewers highlight its powerful customization options, allowing for branded dashboards that visualize marketing performance effectively, which is particularly beneficial for small businesses.
- Reviewers mention that while Looker has a slightly lower score in ease of use, it still provides a robust platform for data analysis. Users appreciate its capabilities for ROI tracking and customer insights, which are essential for making informed business decisions.
- According to recent user feedback, TapClicks has been praised for streamlining marketing operations and automating data collection processes. Users note that it saves time and provides deeper insights, which is crucial for businesses looking to optimize their marketing strategies.
- G2 reviewers highlight that while Looker has a strong overall performance, TapClicks offers a free entry-level option that appeals to small businesses. This accessibility allows users to explore its features without financial commitment, making it an attractive choice for startups and smaller teams.
Pricing
Entry-Level Pricing
Looker
No pricing availableTapClicks
TapClicks - TapFree
Free
5 Clients
With TapFree, you get access to our marketing data, reporting, and SEO tools, all at zero-cost. Includes up to 5 Client Licenses and Unlimited Users!
- Quickly Build Client Reports
- Automate Report Delivery
- Eliminate Manual Tasks
Free Trial
Looker
Free Trial is available
TapClicks
Free Trial is available
Ratings
Meets Requirements
8.7
1,088
8.5
255
Ease of Use
8.2
1,093
8.5
255
Ease of Setup
8.2
572
7.7
174
Ease of Admin
8.3
430
8.5
168
Quality of Support
8.6
926
8.7
240
Has the product been a good partner in doing business?
8.9
408
9.1
163
Product Direction (% positive)
8.8
1,020
8.8
238
Features by Category
Reports
8.6
657
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Advanced Analytics
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
657
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Reports
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
107
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.8
137
Not enough data
8.0
141
Not enough data
8.5
144
Not enough data
Reports
8.6
657
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Data Preparation
8.4
281
|
Verified
Not enough data
8.3
259
|
Verified
Not enough data
Data Modeling and Blending
8.5
309
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.4
309
|
Verified
Not enough data
Generative AI
7.1
88
Not enough data
7.1
86
Not enough data
Agentic AI - Analytics Platforms
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
36
Not enough data
Advanced Analytics
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
509
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.1
38
Not enough data
8.0
35
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
7.9
35
Not enough data
7.2
34
Not enough data
7.3
34
Not enough data
Agentic AI Capabilities - Analytics Platforms
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Not enough data
Personalized Intelligence - Analytics Platforms
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Reports
8.6
657
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Not enough data
Self Service
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Not enough data
Building Reports
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Not enough data
Metrics
8.8
237
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Not enough data
Other
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Marketing Operations
8.6
221
|
Verified
8.2
132
|
Verified
8.7
241
|
Verified
8.7
166
|
Verified
8.5
228
|
Verified
8.1
134
|
Verified
8.9
245
|
Verified
8.8
154
|
Verified
8.4
130
8.1
48
Feature Not Available
8.3
20
Campaign Activity
8.6
231
|
Verified
8.6
170
|
Verified
8.8
261
|
Verified
9.1
181
|
Verified
8.5
212
|
Verified
8.1
115
|
Verified
8.5
213
|
Verified
8.8
151
|
Verified
8.4
199
|
Verified
8.2
118
|
Verified
7.9
119
|
Verified
7.7
39
|
Verified
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and TapClicks are categorized as Marketing Analytics
Unique Categories
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
TapClicks is categorized as E-Commerce Analytics and ETL Tools
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TapClicks
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Marketing and Advertising
72.5%
Broadcast Media
2.6%
Hospitality
2.2%
Information Technology and Services
1.6%
Retail
1.3%
Other
19.8%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Do you have custom reporting?
1 Comment
Official Response from TapClicks
Absolutely! Our goal is to tell the most meaningful story, based on the needs of the person receiving the insights. We give you information you can use at...Read more
Are you a truly Unified Marketing Platform?
1 Comment
Official Response from TapClicks
Yes! TapClicks is a unified marketing platform that can help you automate and streamline many marketing tasks. Here are the 4 parts of our Unified Marketing...Read more
What is TapClicks used for?
1 Comment
Official Response from TapClicks
TapClicks is designed as a comprehensive, all-in-one MarTech platform that significantly streamlines the way marketers manage their operations. It's used for...Read more
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