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At a Glance
Market Segments
Mid-Market (60.7% of reviews)
Enterprise (42.2% of reviews)
Entry-Level Pricing
No pricing available
$70.00 1 User Per Month
Looker
Star Rating
(1,585)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerTableau
Star Rating
(3,481)4.4 out of 5
Market Segments
Enterprise (42.2% of reviews)
Pros & Cons
Entry-Level Pricing
$70.00 1 User Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Tableau excels in user satisfaction, boasting a significantly higher overall score compared to Looker. Users appreciate its intuitive drag-and-drop functionality, which simplifies the creation of dashboards and visualizations, making data analysis both quick and impactful.
- According to verified reviews, Tableau's implementation process is often highlighted as a strong point, with many users noting that the setup is easy and smooth. In contrast, Looker, while functional, does not receive the same level of praise for its onboarding experience.
- Users say that Tableau's ability to connect with multiple data sources is a standout feature, allowing for seamless data integration. This capability is frequently mentioned as a key advantage over Looker, which, although it offers integrations, does not match the same level of versatility.
- Reviewers mention that while both platforms provide good support, Looker has a slight edge in terms of quality of support. Users appreciate Looker's customizable interface and the ease of sharing insights, which enhances collaboration within teams.
- G2 reviewers highlight that Tableau shines in data visualization, with users praising its ability to create dynamic and interactive dashboards. Looker, while capable, is often seen as less powerful in this area, with users noting that its visualizations can be less engaging.
- According to recent feedback, Tableau's strong market presence is reflected in its extensive user base, which contributes to a wealth of shared knowledge and resources. Looker, while popular in the mid-market segment, does not have the same level of community support, which can be a disadvantage for new users seeking guidance.
Pricing
Entry-Level Pricing
Looker
No pricing availableTableau
Creator
$70.00
1 User Per Month
- Includes Tableau Desktop, Tableau Prep Builder, and one Creator license on Tableau Cloud (SaaS) or Tableau Server (self-hosted).
Free Trial
Looker
Free Trial is available
Tableau
Free Trial is available
Ratings
Meets Requirements
8.7
1,086
8.7
2,429
Ease of Use
8.2
1,091
8.3
2,822
Ease of Setup
8.2
570
8.2
1,487
Ease of Admin
8.3
432
8.2
784
Quality of Support
8.6
924
8.3
2,080
Has the product been a good partner in doing business?
8.9
410
8.5
763
Product Direction (% positive)
8.8
1,018
8.8
2,406
Features by Category
Reports
8.6
658
|
Verified
8.7
1741
|
Verified
8.2
615
|
Verified
8.2
1592
|
Verified
8.2
654
|
Verified
9.1
1785
|
Verified
8.3
527
|
Verified
8.6
1369
8.7
657
|
Verified
9.1
1772
|
Verified
Self Service
8.4
620
|
Verified
8.5
1691
|
Verified
8.6
636
|
Verified
8.7
1719
|
Verified
8.4
610
|
Verified
8.5
1635
|
Verified
8.1
615
|
Verified
8.2
1427
8.3
588
|
Verified
8.2
1520
|
Verified
7.7
500
|
Verified
7.9
1332
|
Verified
Advanced Analytics
7.6
429
|
Verified
7.8
1289
8.4
629
|
Verified
9.1
1751
|
Verified
8.0
510
|
Verified
8.1
1301
Building Reports
8.3
385
|
Verified
8.3
1004
|
Verified
8.3
394
|
Verified
8.2
967
|
Verified
8.0
354
|
Verified
8.3
834
|
Verified
8.1
329
|
Verified
8.1
843
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
658
|
Verified
8.7
1741
|
Verified
8.2
615
|
Verified
8.2
1592
|
Verified
8.2
654
|
Verified
9.1
1785
|
Verified
8.3
527
|
Verified
8.6
1369
8.7
657
|
Verified
9.1
1772
|
Verified
Reports
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Not enough data
Generative AI
7.0
101
Not enough data
7.1
101
Not enough data
Visualization
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Not enough data
Data Updates
8.1
108
Not enough data
8.3
107
Not enough data
Collaboration
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Not enough data
Data Updates
7.9
138
Not enough data
8.1
142
Not enough data
8.5
145
Not enough data
Reports
8.6
658
|
Verified
8.7
1741
|
Verified
8.2
615
|
Verified
8.2
1592
|
Verified
8.2
654
|
Verified
9.1
1785
|
Verified
8.3
527
|
Verified
8.6
1369
8.7
657
|
Verified
9.1
1772
|
Verified
Data Preparation
8.4
282
|
Verified
8.6
871
|
Verified
8.3
260
|
Verified
8.4
857
|
Verified
Data Modeling and Blending
8.4
309
|
Verified
8.5
894
|
Verified
8.7
327
|
Verified
8.8
918
|
Verified
8.4
310
|
Verified
8.5
886
|
Verified
Generative AI
7.1
88
7.4
432
7.1
86
7.5
457
Agentic AI - Analytics Platforms
7.2
39
7.4
137
7.3
38
7.5
140
7.3
38
7.8
140
7.1
39
7.6
136
7.3
39
7.7
133
7.4
38
7.4
133
7.6
37
7.8
135
Self Service
8.4
620
|
Verified
8.5
1691
|
Verified
8.6
636
|
Verified
8.7
1719
|
Verified
8.4
610
|
Verified
8.5
1635
|
Verified
8.1
615
|
Verified
8.2
1427
8.3
588
|
Verified
8.2
1520
|
Verified
7.7
500
|
Verified
7.9
1332
|
Verified
Deployment & Integration - Analytics Platforms
8.0
37
8.3
131
8.1
34
8.3
116
7.7
33
8.1
114
8.3
36
8.4
122
Advanced Analytics
7.6
429
|
Verified
7.8
1289
8.4
629
|
Verified
9.1
1751
|
Verified
8.0
510
|
Verified
8.1
1301
Performance & Scalability - Analytics Platforms
8.1
36
7.9
133
8.0
35
8.2
114
Advanced Analytics & Modeling - Analytics Platforms
7.9
35
8.1
113
7.2
34
8.0
111
7.3
34
7.8
114
Agentic AI Capabilities - Analytics Platforms
7.2
34
7.6
110
7.5
34
7.6
109
7.7
34
7.8
111
7.4
34
7.6
111
Personalized Intelligence - Analytics Platforms
7.7
34
7.7
111
7.2
35
7.9
116
7.6
34
7.8
111
Building Reports
8.3
385
|
Verified
8.3
1004
|
Verified
8.3
394
|
Verified
8.2
967
|
Verified
8.0
354
|
Verified
8.3
834
|
Verified
8.1
329
|
Verified
8.1
843
|
Verified
Reports
8.6
658
|
Verified
8.7
1741
|
Verified
8.2
615
|
Verified
8.2
1592
|
Verified
8.2
654
|
Verified
9.1
1785
|
Verified
8.3
527
|
Verified
8.6
1369
8.7
657
|
Verified
9.1
1772
|
Verified
Self Service
8.4
620
|
Verified
8.5
1691
|
Verified
8.6
636
|
Verified
8.7
1719
|
Verified
8.4
610
|
Verified
8.5
1635
|
Verified
8.1
615
|
Verified
8.2
1427
8.3
588
|
Verified
8.2
1520
|
Verified
7.7
500
|
Verified
7.9
1332
|
Verified
Building Reports
8.3
385
|
Verified
8.3
1004
|
Verified
8.3
394
|
Verified
8.2
967
|
Verified
8.0
354
|
Verified
8.3
834
|
Verified
8.1
329
|
Verified
8.1
843
|
Verified
Metrics
8.8
238
Not enough data
8.7
239
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Not enough data
Reporting
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Not enough data
Other
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
216
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Not enough data
Agentic AI - Digital Analytics
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Not enough data
Administration
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Not enough data
Cartography
Not enough data
9.4
26
Not enough data
9.2
26
Not enough data
9.6
28
Not enough data
9.4
27
Analysis
Not enough data
9.0
28
Not enough data
9.2
27
Not enough data
9.3
27
Not enough data
9.0
27
Reporting
Not enough data
9.3
27
Not enough data
9.2
26
Not enough data
9.1
26
Data Source Access
Not enough data
8.6
237
Not enough data
8.8
238
Not enough data
8.3
236
Data Interaction
Not enough data
8.2
234
Not enough data
8.2
238
Not enough data
8.3
237
Not enough data
8.5
240
Not enough data
8.3
236
Not enough data
8.4
235
Not enough data
8.4
237
Not enough data
8.3
233
Data Exporting
Not enough data
8.5
230
Not enough data
8.4
232
Not enough data
8.4
231
Generative AI
Not enough data
7.4
225
Additional Functionality
Not enough data
8.9
61
Not enough data
9.3
62
Basics
Not enough data
9.2
62
Content
Not enough data
8.9
59
Data
Not enough data
9.3
61
Interoperability
Not enough data
8.9
59
Performance
Not enough data
9.2
62
Agentic AI - Sales Analytics
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Not enough data
Data Sourcing
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Not enough data
Predictive Analytics
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Not enough data
Sales Management
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Not enough data
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
8.4
253
Not enough data
8.4
256
Not enough data
8.4
246
Data Analysis
Not enough data
9.0
277
Not enough data
8.9
271
Decision Making
Not enough data
8.7
261
Not enough data
9.4
275
Not enough data
9.1
269
Not enough data
8.7
264
Generative AI
Not enough data
8.0
178
Not enough data
8.0
178
Marketing Operations
8.6
222
|
Verified
Not enough data
8.7
242
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Not enough data
Agentic AI - Marketing Analytics
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Not enough data
Categories
Categories
Shared Categories
Looker and Tableau are categorized as Embedded Business Intelligence and Analytics Platforms
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Digital Analytics, and Data Visualization
Tableau is categorized as Location Intelligence, Insurance Analytics, Predictive Analytics, Data Preparation, and Semantic Layer Tools
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tableau
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.1%
Information Technology and Services
11.7%
Computer Software
7.2%
Financial Services
7.1%
Hospital & Health Care
4.5%
Marketing and Advertising
4.3%
Other
65.2%
Discussions
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
why did saleforce by tableau? IS SFDC reporting going to change now?
2 Comments
TR
Perfect answer by Derrick. I totally agree.Read more
What does Tableau Desktop do?
2 Comments
NA
Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version...Read more
Do I need Tableau Desktop if I have Tableau Server?
2 Comments
LT
Anyway, whether you need Tableau Desktop depends on your specific use case and requirements. If you're unsure, you can consider the following
Evaluate...Read more
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