Compare Looker and Microsoft Power BI Embedded 
At a Glance
Market Segments
Looker
Mid-Market (62.4% of reviews)
Microsoft Power BI Embedded
Mid-Market (40.8% of reviews)
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableLooker vs Microsoft Power BI Embedded
When assessing the two solutions, reviewers found them equally easy to use and set up. However, reviewers preferred the ease of administration and doing business with Looker overall.
- Reviewers felt that Microsoft Power BI Embedded meets the needs of their business better than Looker.
- When comparing quality of ongoing product support, reviewers felt that Looker is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Looker over Microsoft Power BI Embedded.
Pricing
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableFree Trial
Looker
Free Trial is available
Microsoft Power BI Embedded
No trial information availableRatings
Meets Requirements
8.7
926
9.0
78
Ease of Use
8.2
926
8.2
78
Ease of Setup
8.0
406
8.0
25
Ease of Admin
8.3
367
8.2
24
Quality of Support
8.7
776
8.5
71
Has the product been a good partner in doing business?
8.9
345
8.3
24
Product Direction (% positive)
8.7
859
8.4
78
Features by Category
Reports
8.6
517
|
Verified
9.1
60
|
Verified
8.2
480
|
Verified
8.3
56
|
Verified
8.2
520
|
Verified
9.4
58
|
Verified
8.2
393
|
Verified
8.8
54
|
Verified
8.7
519
|
Verified
9.3
58
|
Verified
Self Service
8.5
491
|
Verified
8.9
58
|
Verified
8.7
503
|
Verified
8.7
59
|
Verified
8.5
482
|
Verified
8.7
56
|
Verified
8.1
484
|
Verified
8.3
47
8.3
458
|
Verified
8.3
57
|
Verified
7.7
373
|
Verified
Feature Not Available
Advanced Analytics
7.6
304
|
Verified
Not enough data
8.3
501
|
Verified
Not enough data
8.1
386
|
Verified
Not enough data
Building Reports
8.4
273
|
Verified
8.8
43
8.5
282
|
Verified
8.6
46
|
Verified
8.1
249
|
Verified
8.4
40
|
Verified
8.2
223
|
Verified
8.5
41
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
517
|
Verified
9.1
60
|
Verified
8.2
480
|
Verified
8.3
56
|
Verified
8.2
520
|
Verified
9.4
58
|
Verified
8.2
393
|
Verified
8.8
54
|
Verified
8.7
519
|
Verified
9.3
58
|
Verified
Reports
8.3
31
Not enough data
8.2
31
Not enough data
7.9
29
Not enough data
Generative AI
7.0
28
Not enough data
7.5
28
Not enough data
Visualization
8.4
31
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
8.3
31
Not enough data
Data Updates
8.3
30
Not enough data
8.4
29
Not enough data
Collaboration
8.1
31
Not enough data
8.2
31
Not enough data
8.2
29
Not enough data
Data Updates
8.1
54
Not enough data
8.0
59
Not enough data
8.4
62
Not enough data
Reports
8.6
517
|
Verified
9.1
60
|
Verified
8.2
480
|
Verified
8.3
56
|
Verified
8.2
520
|
Verified
9.4
58
|
Verified
8.2
393
|
Verified
8.8
54
|
Verified
8.7
519
|
Verified
9.3
58
|
Verified
Data Preparation
8.4
207
|
Verified
Not enough data
8.4
187
|
Verified
Not enough data
Data Modeling and Blending
8.6
238
|
Verified
Not enough data
8.7
255
|
Verified
Not enough data
8.5
236
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Self Service
8.5
491
|
Verified
8.9
58
|
Verified
8.7
503
|
Verified
8.7
59
|
Verified
8.5
482
|
Verified
8.7
56
|
Verified
8.1
484
|
Verified
8.3
47
8.3
458
|
Verified
8.3
57
|
Verified
7.7
373
|
Verified
Feature Not Available
Advanced Analytics
7.6
304
|
Verified
Not enough data
8.3
501
|
Verified
Not enough data
8.1
386
|
Verified
Not enough data
Building Reports
8.4
273
|
Verified
8.8
43
8.5
282
|
Verified
8.6
46
|
Verified
8.1
249
|
Verified
8.4
40
|
Verified
8.2
223
|
Verified
8.5
41
|
Verified
Reports
8.6
517
|
Verified
9.1
60
|
Verified
8.2
480
|
Verified
8.3
56
|
Verified
8.2
520
|
Verified
9.4
58
|
Verified
8.2
393
|
Verified
8.8
54
|
Verified
8.7
519
|
Verified
9.3
58
|
Verified
Self Service
8.5
491
|
Verified
8.9
58
|
Verified
8.7
503
|
Verified
8.7
59
|
Verified
8.5
482
|
Verified
8.7
56
|
Verified
8.1
484
|
Verified
8.3
47
8.3
458
|
Verified
8.3
57
|
Verified
7.7
373
|
Verified
Feature Not Available
Building Reports
8.4
273
|
Verified
8.8
43
8.5
282
|
Verified
8.6
46
|
Verified
8.1
249
|
Verified
8.4
40
|
Verified
8.2
223
|
Verified
8.5
41
|
Verified
Metrics
8.9
191
Not enough data
8.7
193
Not enough data
8.4
179
Not enough data
8.3
182
Not enough data
8.4
170
Not enough data
8.3
181
Not enough data
8.5
175
Not enough data
8.5
185
Not enough data
8.4
179
Not enough data
Reporting
8.4
198
Not enough data
Feature Not Available
Not enough data
8.7
198
Not enough data
8.5
200
Not enough data
8.2
157
Not enough data
8.5
163
Not enough data
9.0
211
Not enough data
Other
8.7
183
Not enough data
8.6
168
Not enough data
8.5
159
Not enough data
8.8
171
Not enough data
8.8
165
Not enough data
8.3
137
Not enough data
8.4
149
Not enough data
Administration
8.5
177
Not enough data
8.5
155
Not enough data
8.5
204
Not enough data
8.6
199
Not enough data
Data Sourcing
8.8
175
Not enough data
8.8
191
Not enough data
8.6
159
Not enough data
8.8
196
Not enough data
8.7
180
Not enough data
Predictive Analytics
8.4
124
Not enough data
8.4
121
Not enough data
8.2
120
Not enough data
8.2
138
Not enough data
Sales Management
8.5
135
Not enough data
8.4
114
Not enough data
8.8
147
Not enough data
8.7
145
Not enough data
Marketing Operations
8.7
189
|
Verified
Not enough data
8.7
209
|
Verified
Not enough data
8.7
194
|
Verified
Not enough data
8.9
212
|
Verified
Not enough data
8.5
98
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.7
197
|
Verified
Not enough data
8.8
227
|
Verified
Not enough data
8.5
180
|
Verified
Not enough data
8.5
182
|
Verified
Not enough data
8.5
169
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
Categories
Categories
Shared Categories
Looker and Microsoft Power BI Embedded are categorized as Embedded Business Intelligence
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Analytics Platforms, Digital Analytics, and Data Visualization
Microsoft Power BI Embedded has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Power BI Embedded
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.7%
Information Technology and Services
10.6%
Marketing and Advertising
7.7%
Financial Services
7.7%
Internet
6.8%
Other
55.5%
Information Technology and Services
16.3%
Education Management
6.1%
Computer Software
6.1%
Hospital & Health Care
5.1%
Banking
4.1%
Other
62.2%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Microsoft Power BI Embedded
Most Helpful Favorable Review
Michael K.
Verified User in Higher Education
Share your dashboard without the frills.
Most Helpful Critical Review
Verified User in Hospital & Health Care
The tool has limitations since it is mainly core functions, nothing super specific
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Michael K.
Verified User in Higher Education
Share your dashboard without the frills.
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Verified User in Hospital & Health Care
The tool has limitations since it is mainly core functions, nothing super specific
Discussions
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Is looker an ETL tool?
2 comments
RG
No, Looker is not an ELT tool. It’s a business intelligence and data visualization platform. ELT (Extract, Load, Transform) tools are used to move and...Read more
Which databases does Looker work with?
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is the difference between Power BI and Power BI embedded?
1 comment
AC
Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization....Read more
Microsoft Power BI Embedded has no more discussions with answers
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