Compare Looker and Microsoft Power BI Embedded 
At a Glance
Market Segments
Mid-Market (61.5% of reviews)
Mid-Market (40.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,477)4.4 out of 5
Market Segments
Mid-Market (61.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about LookerMicrosoft Power BI Embedded
Star Rating
(102)4.4 out of 5
Market Segments
Mid-Market (40.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Microsoft Power BI EmbeddedSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Looker excels in its Data Modeling capabilities, with a score of 8.5, allowing for complex data relationships and transformations. In contrast, Microsoft Power BI Embedded received a slightly higher score of 8.6, indicating a more user-friendly experience in Data Transformation.
- Reviewers mention that Looker's Reports Interface is intuitive, scoring 8.6, but Microsoft Power BI Embedded shines with a score of 9.1, highlighting its superior ease of use and visual appeal in report generation.
- G2 users indicate that Looker provides robust Custom Reports and Dashboards with a score of 9.0, but Microsoft Power BI Embedded outperforms with a score of 9.3, showcasing its advanced customization options and interactive features.
- Users on G2 report that Looker has strong Data Governance features, scoring 8.3, which is essential for compliance and data integrity. However, Microsoft Power BI Embedded's governance features are also well-rated, making it a close competitor in this area.
- Reviewers say that Looker's Mobile User Support is lacking, with a score of 7.1, which can hinder accessibility for users on the go. In contrast, Microsoft Power BI Embedded scores 7.9, indicating a better mobile experience.
- Users report that Looker's Quality of Support is commendable with a score of 8.7, but Microsoft Power BI Embedded is slightly behind at 8.5, suggesting that Looker may provide more responsive customer service based on user feedback.
Featured Products
Sponsored
CorralData
(15)
Digital Analytics
Visit Website
Sponsored
Reaktion
(3)
Digital Analytics
Visit Website
Pricing
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableFree Trial
Looker
Free Trial is available
Microsoft Power BI Embedded
No trial information availableRatings
Meets Requirements
8.7
993
9.0
79
Ease of Use
8.2
994
8.2
79
Ease of Setup
8.1
471
8.1
26
Ease of Admin
8.3
400
8.2
24
Quality of Support
8.7
841
8.5
72
Has the product been a good partner in doing business?
8.8
378
8.3
24
Product Direction (% positive)
8.7
926
8.4
79
Features by Category
Reports
8.6
570
|
Verified
9.1
61
|
Verified
8.2
532
|
Verified
8.3
57
|
Verified
8.2
571
|
Verified
9.4
59
|
Verified
8.2
444
|
Verified
8.8
55
|
Verified
8.7
570
|
Verified
9.3
59
|
Verified
Self Service
8.5
541
|
Verified
8.9
59
|
Verified
8.6
553
|
Verified
8.8
60
|
Verified
8.5
530
|
Verified
8.7
57
|
Verified
8.1
534
|
Verified
8.3
48
8.3
507
|
Verified
8.3
58
|
Verified
7.7
421
|
Verified
Feature Not Available
Advanced Analytics
7.6
351
|
Verified
Not enough data
8.4
548
|
Verified
Not enough data
8.0
434
|
Verified
Not enough data
Building Reports
8.3
321
|
Verified
8.8
44
8.4
330
|
Verified
8.6
47
|
Verified
8.0
295
|
Verified
8.4
41
|
Verified
8.1
270
|
Verified
8.5
42
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
570
|
Verified
9.1
61
|
Verified
8.2
532
|
Verified
8.3
57
|
Verified
8.2
571
|
Verified
9.4
59
|
Verified
8.2
444
|
Verified
8.8
55
|
Verified
8.7
570
|
Verified
9.3
59
|
Verified
Reports
8.3
69
Not enough data
8.5
68
Not enough data
7.9
64
Not enough data
Generative AI
6.6
64
Not enough data
6.9
64
Not enough data
Visualization
8.4
69
Not enough data
8.3
69
Not enough data
8.5
70
Not enough data
8.2
69
Not enough data
Data Updates
8.0
68
Not enough data
8.1
66
Not enough data
Collaboration
8.2
69
Not enough data
7.9
68
Not enough data
7.9
64
Not enough data
Data Updates
7.7
95
Not enough data
7.9
98
Not enough data
8.4
101
Not enough data
Reports
8.6
570
|
Verified
9.1
61
|
Verified
8.2
532
|
Verified
8.3
57
|
Verified
8.2
571
|
Verified
9.4
59
|
Verified
8.2
444
|
Verified
8.8
55
|
Verified
8.7
570
|
Verified
9.3
59
|
Verified
Data Preparation
8.4
233
|
Verified
Not enough data
8.3
213
|
Verified
Not enough data
Data Modeling and Blending
8.5
263
|
Verified
Not enough data
8.7
280
|
Verified
Not enough data
8.4
260
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Self Service
8.5
541
|
Verified
8.9
59
|
Verified
8.6
553
|
Verified
8.8
60
|
Verified
8.5
530
|
Verified
8.7
57
|
Verified
8.1
534
|
Verified
8.3
48
8.3
507
|
Verified
8.3
58
|
Verified
7.7
421
|
Verified
Feature Not Available
Advanced Analytics
7.6
351
|
Verified
Not enough data
8.4
548
|
Verified
Not enough data
8.0
434
|
Verified
Not enough data
Building Reports
8.3
321
|
Verified
8.8
44
8.4
330
|
Verified
8.6
47
|
Verified
8.0
295
|
Verified
8.4
41
|
Verified
8.1
270
|
Verified
8.5
42
|
Verified
Reports
8.6
570
|
Verified
9.1
61
|
Verified
8.2
532
|
Verified
8.3
57
|
Verified
8.2
571
|
Verified
9.4
59
|
Verified
8.2
444
|
Verified
8.8
55
|
Verified
8.7
570
|
Verified
9.3
59
|
Verified
Self Service
8.5
541
|
Verified
8.9
59
|
Verified
8.6
553
|
Verified
8.8
60
|
Verified
8.5
530
|
Verified
8.7
57
|
Verified
8.1
534
|
Verified
8.3
48
8.3
507
|
Verified
8.3
58
|
Verified
7.7
421
|
Verified
Feature Not Available
Building Reports
8.3
321
|
Verified
8.8
44
8.4
330
|
Verified
8.6
47
|
Verified
8.0
295
|
Verified
8.4
41
|
Verified
8.1
270
|
Verified
8.5
42
|
Verified
Metrics
8.8
215
Not enough data
8.7
217
Not enough data
8.4
202
Not enough data
8.3
204
Not enough data
8.4
192
Not enough data
8.3
203
Not enough data
8.4
197
Not enough data
8.5
208
Not enough data
8.3
201
Not enough data
Reporting
8.4
220
Not enough data
Feature Not Available
Not enough data
8.6
221
Not enough data
8.5
223
Not enough data
8.1
178
Not enough data
8.4
185
Not enough data
9.0
233
Not enough data
Other
8.7
205
Not enough data
8.6
189
Not enough data
8.4
182
Not enough data
8.7
193
Not enough data
8.7
187
Not enough data
8.3
159
Not enough data
8.3
171
Not enough data
Administration
8.4
198
Not enough data
8.4
174
Not enough data
8.5
224
Not enough data
8.6
218
Not enough data
Data Sourcing
8.8
183
Not enough data
8.8
200
Not enough data
8.6
168
Not enough data
8.8
204
Not enough data
8.7
189
Not enough data
Predictive Analytics
8.4
133
Not enough data
8.3
130
Not enough data
8.2
128
Not enough data
8.2
146
Not enough data
Sales Management
8.4
143
Not enough data
8.4
122
Not enough data
8.8
155
Not enough data
8.7
153
Not enough data
Marketing Operations
8.6
203
|
Verified
Not enough data
8.7
222
|
Verified
Not enough data
8.6
209
|
Verified
Not enough data
8.9
226
|
Verified
Not enough data
8.3
111
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
212
|
Verified
Not enough data
8.8
242
|
Verified
Not enough data
8.5
195
|
Verified
Not enough data
8.5
195
|
Verified
Not enough data
8.5
181
|
Verified
Not enough data
7.9
103
|
Verified
Not enough data
Categories
Categories
Shared Categories
Looker and Microsoft Power BI Embedded are categorized as Embedded Business Intelligence
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Analytics Platforms, Digital Analytics, and Data Visualization
Microsoft Power BI Embedded has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Power BI Embedded
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.9%
Information Technology and Services
10.5%
Marketing and Advertising
7.9%
Financial Services
7.6%
Internet
6.5%
Other
55.6%
Information Technology and Services
17.2%
Education Management
6.1%
Computer Software
6.1%
Hospital & Health Care
5.1%
Banking
4.0%
Other
61.6%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Microsoft Power BI Embedded
Most Helpful Favorable Review
Verified User in Higher Education
This is wonderful - it allows you to have the wondering dynamic and custom data visuals without having to have your customers know about power bi. You can customer who can and cant see the data with the settings of IT. The master account controls a lot of...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The tool has limitations since it is mainly core functions, nothing super specific
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Verified User in Higher Education
This is wonderful - it allows you to have the wondering dynamic and custom data visuals without having to have your customers know about power bi. You can customer who can and cant see the data with the settings of IT. The master account controls a lot of...
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Verified User in Hospital & Health Care
The tool has limitations since it is mainly core functions, nothing super specific
Discussions
Is looker an ETL tool?
3 comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is the difference between Power BI and Power BI embedded?
1 comment
AC
Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization....Read more
Microsoft Power BI Embedded has no more discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
