Compare Looker and Microsoft Power BI Embedded 
At a Glance
Market Segments
Looker
Mid-Market (61.8% of reviews)
Microsoft Power BI Embedded
Mid-Market (40.4% of reviews)
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
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Looker vs Microsoft Power BI Embedded
- Users report that Looker excels in its Data Modeling capabilities, with a score of 8.5, allowing for complex data relationships and transformations, while Microsoft Power BI Embedded scores slightly lower at 8.6, indicating a more straightforward approach to data modeling.
- Reviewers mention that Microsoft Power BI Embedded shines in Graphs and Charts, achieving a high score of 9.4, which users appreciate for its visual appeal and interactivity, whereas Looker scores 8.2, suggesting it may not be as visually engaging.
- G2 users highlight Looker's superior Custom Reports and Dashboards feature, scoring 9.0, which allows for extensive customization, while Microsoft Power BI Embedded scores 8.3, indicating less flexibility in report design.
- Users on G2 report that Microsoft Power BI Embedded offers better Mobile User Support with a score of 7.9, making it more accessible for users on the go, compared to Looker's lower score of 7.1.
- Reviewers mention that Looker provides a more robust Data Governance framework, scoring 8.3, which is crucial for organizations needing strict data management policies, while Microsoft Power BI Embedded's governance features are perceived as less comprehensive.
- Users say that both platforms have similar Ease of Use ratings at 8.2, but reviewers note that Looker's interface can be more intuitive for data analysts, while Microsoft Power BI Embedded is often favored by business users for its straightforward navigation.
Pricing
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableFree Trial
Looker
Free Trial is available
Microsoft Power BI Embedded
No trial information availableRatings
Meets Requirements
8.6
959
9.0
79
Ease of Use
8.2
960
8.2
79
Ease of Setup
8.0
438
8.1
26
Ease of Admin
8.3
386
8.2
24
Quality of Support
8.7
807
8.5
72
Has the product been a good partner in doing business?
8.9
364
8.3
24
Product Direction (% positive)
8.7
893
8.4
79
Features by Category
Reports
8.6
546
|
Verified
9.1
61
|
Verified
8.2
508
|
Verified
8.3
57
|
Verified
8.2
548
|
Verified
9.4
59
|
Verified
8.2
421
|
Verified
8.8
55
|
Verified
8.7
546
|
Verified
9.3
59
|
Verified
Self Service
8.5
519
|
Verified
8.9
59
|
Verified
8.6
531
|
Verified
8.8
60
|
Verified
8.5
509
|
Verified
8.7
57
|
Verified
8.1
512
|
Verified
8.3
48
8.3
486
|
Verified
8.3
58
|
Verified
7.6
400
|
Verified
Feature Not Available
Advanced Analytics
7.6
331
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.0
414
|
Verified
Not enough data
Building Reports
8.3
301
|
Verified
8.8
44
8.4
310
|
Verified
8.6
47
|
Verified
8.1
276
|
Verified
8.4
41
|
Verified
8.1
250
|
Verified
8.5
42
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
546
|
Verified
9.1
61
|
Verified
8.2
508
|
Verified
8.3
57
|
Verified
8.2
548
|
Verified
9.4
59
|
Verified
8.2
421
|
Verified
8.8
55
|
Verified
8.7
546
|
Verified
9.3
59
|
Verified
Reports
8.2
52
Not enough data
8.3
51
Not enough data
7.6
48
Not enough data
Generative AI
6.6
49
Not enough data
7.0
49
Not enough data
Visualization
8.3
53
Not enough data
8.1
53
Not enough data
8.3
53
Not enough data
8.0
53
Not enough data
Data Updates
8.0
52
Not enough data
8.0
50
Not enough data
Collaboration
8.1
53
Not enough data
7.7
52
Not enough data
7.8
50
Not enough data
Data Updates
7.7
77
Not enough data
7.8
80
Not enough data
8.5
84
Not enough data
Reports
8.6
546
|
Verified
9.1
61
|
Verified
8.2
508
|
Verified
8.3
57
|
Verified
8.2
548
|
Verified
9.4
59
|
Verified
8.2
421
|
Verified
8.8
55
|
Verified
8.7
546
|
Verified
9.3
59
|
Verified
Data Preparation
8.4
220
|
Verified
Not enough data
8.3
200
|
Verified
Not enough data
Data Modeling and Blending
8.5
250
|
Verified
Not enough data
8.7
267
|
Verified
Not enough data
8.4
247
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Self Service
8.5
519
|
Verified
8.9
59
|
Verified
8.6
531
|
Verified
8.8
60
|
Verified
8.5
509
|
Verified
8.7
57
|
Verified
8.1
512
|
Verified
8.3
48
8.3
486
|
Verified
8.3
58
|
Verified
7.6
400
|
Verified
Feature Not Available
Advanced Analytics
7.6
331
|
Verified
Not enough data
8.3
527
|
Verified
Not enough data
8.0
414
|
Verified
Not enough data
Building Reports
8.3
301
|
Verified
8.8
44
8.4
310
|
Verified
8.6
47
|
Verified
8.1
276
|
Verified
8.4
41
|
Verified
8.1
250
|
Verified
8.5
42
|
Verified
Reports
8.6
546
|
Verified
9.1
61
|
Verified
8.2
508
|
Verified
8.3
57
|
Verified
8.2
548
|
Verified
9.4
59
|
Verified
8.2
421
|
Verified
8.8
55
|
Verified
8.7
546
|
Verified
9.3
59
|
Verified
Self Service
8.5
519
|
Verified
8.9
59
|
Verified
8.6
531
|
Verified
8.8
60
|
Verified
8.5
509
|
Verified
8.7
57
|
Verified
8.1
512
|
Verified
8.3
48
8.3
486
|
Verified
8.3
58
|
Verified
7.6
400
|
Verified
Feature Not Available
Building Reports
8.3
301
|
Verified
8.8
44
8.4
310
|
Verified
8.6
47
|
Verified
8.1
276
|
Verified
8.4
41
|
Verified
8.1
250
|
Verified
8.5
42
|
Verified
Metrics
8.8
207
Not enough data
8.6
209
Not enough data
8.4
195
Not enough data
8.3
197
Not enough data
8.4
185
Not enough data
8.3
196
Not enough data
8.4
190
Not enough data
8.5
201
Not enough data
8.3
194
Not enough data
Reporting
8.3
212
Not enough data
Feature Not Available
Not enough data
8.6
213
Not enough data
8.5
215
Not enough data
8.0
171
Not enough data
8.4
178
Not enough data
8.9
226
Not enough data
Other
8.7
198
Not enough data
8.6
182
Not enough data
8.4
174
Not enough data
8.7
186
Not enough data
8.7
180
Not enough data
8.3
152
Not enough data
8.3
164
Not enough data
Administration
8.4
191
Not enough data
8.4
167
Not enough data
8.5
216
Not enough data
8.6
211
Not enough data
Data Sourcing
8.8
181
Not enough data
8.8
198
Not enough data
8.6
166
Not enough data
8.8
202
Not enough data
8.7
187
Not enough data
Predictive Analytics
8.4
131
Not enough data
8.3
128
Not enough data
8.2
127
Not enough data
8.1
145
Not enough data
Sales Management
8.4
142
Not enough data
8.3
121
Not enough data
8.8
154
Not enough data
8.7
152
Not enough data
Marketing Operations
8.6
197
|
Verified
Not enough data
8.7
216
|
Verified
Not enough data
8.6
202
|
Verified
Not enough data
8.9
220
|
Verified
Not enough data
8.3
105
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
205
|
Verified
Not enough data
8.8
235
|
Verified
Not enough data
8.4
188
|
Verified
Not enough data
8.5
190
|
Verified
Not enough data
8.5
177
|
Verified
Not enough data
7.8
99
|
Verified
Not enough data
Categories
Categories
Shared Categories
Looker and Microsoft Power BI Embedded are categorized as Embedded Business Intelligence
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Analytics Platforms, Digital Analytics, and Data Visualization
Microsoft Power BI Embedded has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Power BI Embedded
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.5%
Marketing and Advertising
7.9%
Financial Services
7.7%
Internet
6.7%
Other
55.5%
Information Technology and Services
17.2%
Education Management
6.1%
Computer Software
6.1%
Hospital & Health Care
5.1%
Banking
4.0%
Other
61.6%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Microsoft Power BI Embedded
Most Helpful Favorable Review
Ilias V.
Verified User in Leisure, Travel & Tourism
Power BI embedded is scalable, fast, accurate, flexible and it keeps advancing with new features and capabilities. Anyone can easily see those things happening. In fact, the embedding feature is something that we keep using everyday in our company. 9/10...
Most Helpful Critical Review
Verified User in Education Management
Most of it. Not simple like everyone else.
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Ilias V.
Verified User in Leisure, Travel & Tourism
Power BI embedded is scalable, fast, accurate, flexible and it keeps advancing with new features and capabilities. Anyone can easily see those things happening. In fact, the embedding feature is something that we keep using everyday in our company. 9/10...
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Verified User in Education Management
Most of it. Not simple like everyone else.
Discussions
Is looker an ETL tool?
3 comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is the difference between Power BI and Power BI embedded?
1 comment
AC
Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization....Read more
Microsoft Power BI Embedded has no more discussions with answers
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