Compare Lead Forensics and RB2B 
At a Glance
Market Segments
Small-Business (62.5% of reviews)
Small-Business (66.4% of reviews)
Entry-Level Pricing
Variable Priced upon Website Traffic Volumes
No pricing available
Lead Forensics
Star Rating
(767)4.3 out of 5
Market Segments
Small-Business (62.5% of reviews)
Entry-Level Pricing
Variable Priced upon Website Traffic Volumes
Learn more about Lead ForensicsRB2B
Star Rating
(271)4.5 out of 5
Market Segments
Small-Business (66.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about RB2BSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Lead Forensics excels in its "Real-time Intent" feature, scoring 9.0, which allows businesses to identify potential leads based on their online behavior. In contrast, RB2B, while still effective, scores slightly lower at 8.3 for "Omni-Channel Tracking," indicating a less robust capability in tracking user interactions across multiple platforms.
- Reviewers mention that RB2B shines in "Ease of Use" with a score of 9.4, making it more user-friendly for small businesses. Lead Forensics, while still decent at 8.4, may require a steeper learning curve for new users, as noted by some reviewers.
- G2 users highlight the superior "Data Import & Export Tools" in RB2B, which scored 8.4 compared to Lead Forensics' 8.1. This feature is crucial for businesses looking to seamlessly integrate their existing data into the software without hassle.
- Users on G2 report that Lead Forensics has a slight edge in "Lead Analysis" with a score of 8.5, providing deeper insights into lead behavior. However, RB2B's "Lead Builder" feature, scoring 8.3, is also well-regarded for its effectiveness in generating quality leads.
- Reviewers mention that both products have strong "Quality of Support," with Lead Forensics scoring 9.0 and RB2B at 8.9. However, users have noted that Lead Forensics' support team is particularly responsive, which can be a deciding factor for businesses needing immediate assistance.
- Users say that while both platforms offer "CRM Integration," Lead Forensics scores 7.5, indicating some limitations in compatibility with various CRM systems. In contrast, RB2B's score of 7.6 suggests a slightly better integration experience, although both could improve in this area according to user feedback.
Pricing
Entry-Level Pricing
Lead Forensics
Bespoke According to Website Visitor Volumes
Variable
Priced upon Website Traffic Volumes
To ensure a right sized solution for each of our clients, our pricing model is based upon relevant B2B traffic to a website or specified web pages. We offer a free trial period to ascertain the traffic volumes over a one week period. After which time, we will produce a bespoke proposal tailored to your business and your visitor traffic levels. We are committed to producing the right package and proposal for your business, which is why we don't have an off the shelf pricing model.
Let's work together to determine your business requirements and your traffic volumes, and get a proposal sized according to your traffic, aligned with your business goals and calculated ROI forecast.
- Based upon traffic volumes
- Full access
- Unlimited users / seats
RB2B
No pricing availableFree Trial
Lead Forensics
Free Trial is available
RB2B
No trial information availableRatings
Meets Requirements
8.4
538
8.7
224
Ease of Use
8.4
543
9.4
237
Ease of Setup
8.5
249
9.3
233
Ease of Admin
8.3
205
9.4
121
Quality of Support
9.0
534
8.9
171
Has the product been a good partner in doing business?
8.5
207
9.4
139
Product Direction (% positive)
8.1
494
9.2
225
Features by Category
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.9
128
Not enough data
Feature Not Available
Not enough data
7.7
73
Not enough data
Platform Additional Functionality
8.4
90
Not enough data
8.4
89
Not enough data
8.2
68
Not enough data
8.8
105
Not enough data
9.1
102
Not enough data
Lead Intelligence
Feature Not Available
Not enough data
8.4
150
Not enough data
8.5
163
Not enough data
Lead Management
8.4
150
Not enough data
Feature Not Available
Not enough data
8.6
165
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
111
Not enough data
Feature Not Available
Not enough data
8.4
143
Not enough data
Data Availability - Marketing Account Intelligence
8.1
40
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
40
Not enough data
Categories
Categories
Shared Categories
Lead Forensics and RB2B are categorized as Visitor Identification
Unique Categories
Lead Forensics is categorized as Marketing Account Intelligence and Buyer Intent Data Providers
RB2B has no unique categories
Reviews
Reviewers' Company Size
Lead Forensics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
RB2B
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
12.7%
Information Technology and Services
9.0%
Marketing and Advertising
7.5%
Mechanical or Industrial Engineering
5.4%
Construction
4.2%
Other
61.3%
Computer Software
35.6%
Information Technology and Services
16.3%
Marketing and Advertising
14.4%
Consulting
3.7%
Staffing and Recruiting
3.0%
Other
27.0%
Most Helpful Reviews
Lead Forensics
Most Helpful Favorable Review
Doug M.
Verified User in Renewables & Environment
Love the fact that it e-mails me alerts of critical activity in case I forget to login. The intelligence the site can give you is amazing, so far and beyond Google analytics. Pretty easy to setup. Can be useful to proactively reach out to a potential...
Most Helpful Critical Review
John A.
Verified User in Machinery
So many things to list but....if your target customer is a major of mid-major corporation with multiple locations, save your time & money. Their IP address is registered at the HQ so you can't tell with regional location nor those employees are hitting...
RB2B
Most Helpful Favorable Review
Ishan V.
Verified User in Staffing and Recruiting
Easy to push leads to Slack. Simple UI that helped navigate easily.
Most Helpful Critical Review
Verified User in Information Technology and Services
Very low coverage and low accuracy compared to Clearbit, Leadfeeder and Apollo. RB2B identifies mostly very irrelevant contacts at accounts that are not picked up by any of the other three - so in this case, the "net new" is not a good thing! For...
Doug M.
Verified User in Renewables & Environment
Love the fact that it e-mails me alerts of critical activity in case I forget to login. The intelligence the site can give you is amazing, so far and beyond Google analytics. Pretty easy to setup. Can be useful to proactively reach out to a potential...
Ishan V.
Verified User in Staffing and Recruiting
Easy to push leads to Slack. Simple UI that helped navigate easily.
John A.
Verified User in Machinery
So many things to list but....if your target customer is a major of mid-major corporation with multiple locations, save your time & money. Their IP address is registered at the HQ so you can't tell with regional location nor those employees are hitting...
Verified User in Information Technology and Services
Very low coverage and low accuracy compared to Clearbit, Leadfeeder and Apollo. RB2B identifies mostly very irrelevant contacts at accounts that are not picked up by any of the other three - so in this case, the "net new" is not a good thing! For...
Alternatives
Discussions
How can we get more accurate visitor details ?
2 comments
ED
this would be helpful for larger organisations! Read more
For some reason, regardless of the size of screen I am using, the top part on the Visitor List tab is always half-hidden under the welcome back banner.
1 comment
LW
Hi Wayne, let me get someone to look at that for you! I'll have your CSM reach out directly to resolve. Many thanks Lilah, Lead ForensicsRead more
Do please send me a help sheet for printing the page I want :-)
1 comment
LW
Hi Nicola, I'll have your CRM reach out to you to help you with this question! They will be in touch shortly! Regards LilahRead more
RB2B has no discussions with answers
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