Compare Knowi and Looker 
At a Glance
Market Segments
Small-Business (43.5% of reviews)
Mid-Market (61.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Knowi
Star Rating
(23)4.8 out of 5
Market Segments
Small-Business (43.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about KnowiLooker
Star Rating
(1,457)4.4 out of 5
Market Segments
Mid-Market (61.8% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Looker excels in its Data Blending capabilities, scoring 8.5, while Knowi shines with a higher score of 9.7, indicating a more robust feature set for combining data from multiple sources.
- Reviewers mention that Knowi's Ease of Setup is significantly better, with a score of 9.5 compared to Looker's 8.0, suggesting that users find Knowi easier to implement and get started with.
- G2 users highlight that Knowi offers superior Quality of Support, achieving a score of 9.8, while Looker scores 8.7, indicating that Knowi may provide more responsive and helpful customer service.
- Users on G2 say that Looker's Reports Interface is user-friendly, scoring 8.6, but Knowi outperforms with a score of 9.6, suggesting a more intuitive design for report generation.
- Reviewers mention that Knowi's Data Governance features are more comprehensive, scoring 9.2 compared to Looker's 8.3, which may be crucial for organizations needing strict data management protocols.
- Users report that Knowi's Custom Reports and Dashboards feature is highly rated at 9.0, while Looker scores 8.3, indicating that Knowi may offer more flexibility and customization options for reporting needs.
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Pricing
Entry-Level Pricing
Knowi
No pricing availableLooker
No pricing availableFree Trial
Knowi
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
9.6
15
8.7
974
Ease of Use
8.9
15
8.2
975
Ease of Setup
9.5
10
8.1
452
Ease of Admin
9.7
10
8.3
389
Quality of Support
9.8
15
8.7
822
Has the product been a good partner in doing business?
9.7
11
8.9
367
Product Direction (% positive)
10.0
16
8.7
907
Features by Category
Reports
9.6
13
8.6
558
|
Verified
9.2
12
8.2
520
|
Verified
8.9
12
8.2
559
|
Verified
9.4
11
8.2
432
|
Verified
9.4
12
8.7
558
|
Verified
Self Service
8.9
12
8.5
530
|
Verified
9.4
12
8.6
542
|
Verified
9.5
13
8.5
519
|
Verified
9.4
11
8.1
523
|
Verified
8.8
11
8.3
496
|
Verified
8.9
9
7.7
410
|
Verified
Advanced Analytics
8.3
8
7.6
341
|
Verified
9.4
13
8.4
538
|
Verified
9.3
12
8.0
424
|
Verified
Building Reports
9.7
10
8.3
311
|
Verified
9.3
9
8.4
320
|
Verified
9.2
10
8.1
285
|
Verified
9.2
10
8.1
260
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
9.6
13
8.6
558
|
Verified
9.2
12
8.2
520
|
Verified
8.9
12
8.2
559
|
Verified
9.4
11
8.2
432
|
Verified
9.4
12
8.7
558
|
Verified
Reports
Not enough data
8.4
61
Not enough data
8.5
60
Not enough data
7.9
56
Generative AI
Not enough data
6.8
56
Not enough data
7.1
56
Visualization
Not enough data
8.5
61
Not enough data
8.3
61
Not enough data
8.4
62
Not enough data
8.1
61
Data Updates
Not enough data
8.0
60
Not enough data
8.1
58
Collaboration
Not enough data
8.2
61
Not enough data
7.9
60
Not enough data
7.9
57
Data Updates
Not enough data
7.8
86
Not enough data
7.9
89
Not enough data
8.5
92
Reports
9.6
13
8.6
558
|
Verified
9.2
12
8.2
520
|
Verified
8.9
12
8.2
559
|
Verified
9.4
11
8.2
432
|
Verified
9.4
12
8.7
558
|
Verified
Data Preparation
9.1
11
8.4
228
|
Verified
9.2
10
8.3
208
|
Verified
Data Modeling and Blending
9.4
11
8.5
258
|
Verified
9.2
11
8.7
275
|
Verified
9.7
10
8.4
255
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Self Service
8.9
12
8.5
530
|
Verified
9.4
12
8.6
542
|
Verified
9.5
13
8.5
519
|
Verified
9.4
11
8.1
523
|
Verified
8.8
11
8.3
496
|
Verified
8.9
9
7.7
410
|
Verified
Advanced Analytics
8.3
8
7.6
341
|
Verified
9.4
13
8.4
538
|
Verified
9.3
12
8.0
424
|
Verified
Building Reports
9.7
10
8.3
311
|
Verified
9.3
9
8.4
320
|
Verified
9.2
10
8.1
285
|
Verified
9.2
10
8.1
260
|
Verified
Reports
9.6
13
8.6
558
|
Verified
9.2
12
8.2
520
|
Verified
8.9
12
8.2
559
|
Verified
9.4
11
8.2
432
|
Verified
9.4
12
8.7
558
|
Verified
Self Service
8.9
12
8.5
530
|
Verified
9.4
12
8.6
542
|
Verified
9.5
13
8.5
519
|
Verified
9.4
11
8.1
523
|
Verified
8.8
11
8.3
496
|
Verified
8.9
9
7.7
410
|
Verified
Building Reports
9.7
10
8.3
311
|
Verified
9.3
9
8.4
320
|
Verified
9.2
10
8.1
285
|
Verified
9.2
10
8.1
260
|
Verified
Metrics
Not enough data
8.8
211
Not enough data
8.6
213
Not enough data
8.4
198
Not enough data
8.3
200
Not enough data
8.4
188
Not enough data
8.3
199
Not enough data
8.4
193
Not enough data
8.5
204
Not enough data
8.4
197
Reporting
Not enough data
8.4
216
Not enough data
Feature Not Available
Not enough data
8.6
217
Not enough data
8.5
219
Not enough data
8.1
174
Not enough data
8.4
181
Not enough data
9.0
229
Other
Not enough data
8.7
201
Not enough data
8.6
185
Not enough data
8.4
178
Not enough data
8.8
189
Not enough data
8.7
183
Not enough data
8.3
155
Not enough data
8.3
167
Administration
Not enough data
8.5
194
Not enough data
8.4
170
Not enough data
8.5
220
Not enough data
8.6
214
Data Sources
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.8
182
Not enough data
8.8
199
Not enough data
8.6
167
Not enough data
8.8
203
Not enough data
8.7
188
Predictive Analytics
Not enough data
8.4
132
Not enough data
8.3
129
Not enough data
8.2
128
Not enough data
8.2
146
Sales Management
Not enough data
8.4
143
Not enough data
8.4
122
Not enough data
8.8
155
Not enough data
8.7
153
Statistical Tool
9.3
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
Data Analysis
9.7
5
Not enough data
9.7
5
Not enough data
Decision Making
9.7
5
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Marketing Operations
Not enough data
8.6
202
|
Verified
Not enough data
8.7
221
|
Verified
Not enough data
8.6
208
|
Verified
Not enough data
8.9
225
|
Verified
Not enough data
8.3
110
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
211
|
Verified
Not enough data
8.8
241
|
Verified
Not enough data
8.5
194
|
Verified
Not enough data
8.5
194
|
Verified
Not enough data
8.5
181
|
Verified
Not enough data
7.9
103
|
Verified
Categories
Categories
Shared Categories
Knowi and Looker are categorized as Analytics Platforms
Unique Categories
Knowi is categorized as IoT Analytics Platforms and Predictive Analytics
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Knowi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
17.4%
Electrical/Electronic Manufacturing
13.0%
Financial Services
8.7%
Computer Software
8.7%
Telecommunications
4.3%
Other
47.8%
Computer Software
11.8%
Information Technology and Services
10.5%
Marketing and Advertising
8.0%
Financial Services
7.7%
Internet
6.6%
Other
55.4%
Most Helpful Reviews
Knowi
Most Helpful Favorable Review
Simon W.
Verified User in Medical Practice
Knowi makes it very easy for non-technical users to create and analyze reports but more importantly a semi-technical user can pull data together from any number of disparate sources. For example, we pull data from a MySQL database, joined to data in a...
Most Helpful Critical Review
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Simon W.
Verified User in Medical Practice
Knowi makes it very easy for non-technical users to create and analyze reports but more importantly a semi-technical user can pull data together from any number of disparate sources. For example, we pull data from a MySQL database, joined to data in a...
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Discussions
Knowi has no discussions with answers
Is looker an ETL tool?
3 comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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