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Compare Kissmetrics and Mixpanel

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At a Glance
Kissmetrics
Kissmetrics
Star Rating
(168)4.1 out of 5
Market Segments
Small-Business (55.6% of reviews)
Information
Entry-Level Pricing
$299.00 Per Month
Browse all 3 pricing plans
Mixpanel
Mixpanel
Star Rating
(1,143)4.6 out of 5
Market Segments
Small-Business (53.6% of reviews)
Information
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Kissmetrics excels in Custom Event Tracking with a score of 8.7, while Mixpanel shines even brighter with a score of 9.1, indicating that users find Mixpanel's tracking capabilities more robust and flexible for their specific needs.
  • Reviewers mention that Mixpanel's Real-Time Insights feature, scoring 8.7, provides a more immediate understanding of user behavior compared to Kissmetrics' score of 9.0, which, while still strong, suggests that users may prefer the immediacy and responsiveness of Mixpanel's analytics.
  • G2 users highlight that Kissmetrics offers superior Campaign Tracking with a score of 8.2, but Mixpanel's score of 8.3 indicates a slight edge, suggesting that users appreciate the nuanced tracking capabilities Mixpanel provides for marketing campaigns.
  • Users on G2 report that both platforms have strong User Segmentation features, with Kissmetrics scoring 9.3 and Mixpanel at 8.8. However, Kissmetrics is noted for its more intuitive segmentation options, making it easier for users to target specific demographics.
  • Reviewers mention that Mixpanel's Predictive Analytics feature, scoring 8.5, is a standout, providing users with valuable insights into future user behavior, while Kissmetrics' score of 7.8 suggests it may not be as advanced in this area.
  • Users say that both platforms have solid Integrations, but Mixpanel's score of 8.6 compared to Kissmetrics' 8.2 indicates that users find Mixpanel's integration capabilities with other tools and platforms to be more comprehensive and user-friendly.
Featured Products
Pricing
Entry-Level Pricing
Kissmetrics
Silver
$299.00
Per Month
Browse all 3 pricing plans
Mixpanel
Free
Free
Per Year
Browse all 3 pricing plans
Free Trial
Kissmetrics
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
7.9
154
8.7
856
Ease of Use
7.4
155
8.5
861
Ease of Setup
6.7
62
8.0
337
Ease of Admin
7.8
67
8.5
327
Quality of Support
8.3
135
8.4
668
Has the product been a good partner in doing business?
8.4
68
8.8
294
Product Direction (% positive)
7.8
155
8.5
774
Features by Category
8.0
2,213
8.5
6,739
Metrics
8.3
102
8.8
241
8.1
102
8.8
310
7.7
94
8.3
267
8.7
111
8.9
325
8.6
111
8.9
320
8.0
93
8.5
287
7.7
96
|
Verified
8.4
259
8.7
109
8.8
288
8.4
109
8.9
312
Reporting
8.0
108
8.8
283
7.6
90
8.6
267
8.0
63
8.4
186
8.1
100
8.7
303
7.1
57
8.3
214
8.0
66
8.2
219
8.1
107
8.6
307
Other
8.3
105
8.8
303
7.6
58
8.2
158
Feature Not Available
8.0
150
8.2
91
8.3
210
7.9
61
8.2
156
7.4
39
7.9
153
Feature Not Available
8.0
161
Administration
7.8
88
8.5
255
7.6
57
8.2
224
8.1
98
8.7
318
8.7
98
8.7
263
9.2
65
8.7
3,109
User Identification
9.0
5
8.4
218
9.3
5
8.8
239
9.7
5
8.5
227
Tracking & Reporting
8.7
5
9.1
264
9.0
5
8.7
253
9.0
5
8.2
206
9.0
5
8.9
267
9.3
5
8.6
212
9.3
5
9.0
255
Metrics
9.3
5
9.0
215
9.3
5
8.4
172
9.3
5
8.7
206
Not enough data
8.7
176
9.7
5
9.1
199
8.1
74
8.4
2,492
Product Analytics
8.1
9
8.7
321
8.3
10
9.0
405
7.7
10
8.7
358
8.2
10
8.8
391
8.1
9
7.7
243
9.2
8
8.6
284
8.0
9
7.9
217
7.6
9
8.1
273
8.7
89
8.8
711
Analytics
9.7
10
9.2
101
8.7
10
8.9
103
9.2
10
9.0
93
9.5
10
8.7
85
8.3
9
8.8
90
7.8
10
Feature Not Available
Administration
8.5
10
8.7
78
8.2
10
8.4
79
8.2
10
8.6
82
Generative AI
Feature Not Available
Feature Not Available
9.4
20
8.8
968
Metrics
9.3
5
9.0
215
9.3
5
8.4
172
9.3
5
8.7
206
Not enough data
8.7
176
9.7
5
9.1
199
Mobile App OptimizationHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Variation Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Kissmetrics
Kissmetrics
Mixpanel
Mixpanel
Kissmetrics and Mixpanel are categorized as Product Analytics, Digital Analytics, Mobile App Analytics, and E-Commerce Analytics
Unique Categories
Kissmetrics
Kissmetrics is categorized as Mobile App Optimization
Mixpanel
Mixpanel has no unique categories
Reviews
Reviewers' Company Size
Kissmetrics
Kissmetrics
Small-Business(50 or fewer emp.)
55.6%
Mid-Market(51-1000 emp.)
35.0%
Enterprise(> 1000 emp.)
9.4%
Mixpanel
Mixpanel
Small-Business(50 or fewer emp.)
53.6%
Mid-Market(51-1000 emp.)
36.3%
Enterprise(> 1000 emp.)
10.1%
Reviewers' Industry
Kissmetrics
Kissmetrics
Computer Software
22.6%
Internet
18.3%
Marketing and Advertising
12.8%
Information Technology and Services
7.9%
Retail
3.7%
Other
34.8%
Mixpanel
Mixpanel
Computer Software
25.0%
Information Technology and Services
11.8%
Financial Services
9.7%
Internet
7.0%
Health, Wellness and Fitness
5.2%
Other
41.3%
Most Helpful Reviews
Kissmetrics
Kissmetrics
Most Helpful Favorable Review
Justin N.
JN
Justin N.
Verified User in Staffing and Recruiting

KISSMetrics offers flexibility, power, and a robust feature set. You can track almost anything your heart desires and go way beyond simple page views to track form completions, behaviour across multiple devices, customer value over time, and way more....

Most Helpful Critical Review
Darren S.
DS
Darren S.
Verified User in Internet

Our dev team invested dozens of hours integrating KissMetrics calls into everything we needed to track. It required a lot of testing and back and forth with their support. When we finally had everything being tracked, we needed to set up our dashboard and...

Mixpanel
Mixpanel
Most Helpful Favorable Review
Erich R.
ER
Erich R.
Verified User in Computer Software

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
DB
Dominic B.
Verified User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

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Kissmetrics
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Mixpanel
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Discussions
Kissmetrics
Kissmetrics Discussions
Are there other similar products on the market?
1 comment
Official Response from Kissmetrics
Hi Ben, Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to...Read more
Monty the Mongoose crying
Kissmetrics has no more discussions with answers
Mixpanel
Mixpanel Discussions
Is mixpanel free?
4 comments
Can I use mixpanel with for real-time data?
1 comment
Mohamad A.
MA
Certainly, you are able to.Read more
C
1 comment
Sara N.
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more