Compare Keyword Planner and Ubersuggest 
At a Glance
Market Segments
Small-Business (70.0% of reviews)
Small-Business (71.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Keyword Planner
Star Rating
(10)4.7 out of 5
Market Segments
Small-Business (70.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Keyword PlannerUbersuggest
Star Rating
(142)4.2 out of 5
Market Segments
Small-Business (71.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about UbersuggestSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Ubersuggest excels in its Keyword Research feature, scoring 8.9, which reviewers mention provides comprehensive insights into keyword volume and competition, making it a favorite for small businesses looking to optimize their SEO strategies.
- Reviewers mention that Keyword Planner shines in SEO Auditing, with a score of 8.0, highlighting its robust capabilities in tracking changes and providing actionable insights, which users find essential for maintaining their website's SEO health.
- G2 users note that Ubersuggest's Content Creation Tools score of 8.2 is beneficial for generating ideas and optimizing content, while users on G2 express that Keyword Planner lacks in this area, making Ubersuggest a better choice for content-focused strategies.
- Users say that Ubersuggest's SEO Alerting feature, with a score of 8.7, is particularly useful for keeping track of important SEO changes, whereas Keyword Planner's lower score of 7.3 indicates it may not provide the same level of proactive monitoring.
- Reviewers mention that Ubersuggest's Link Building capabilities, scoring 8.0, are effective for small businesses looking to enhance their backlink profiles, while Keyword Planner's score of 7.3 suggests it may not offer the same depth in this area.
- Users report that Ubersuggest's Audience Insights feature, scoring 8.6, provides valuable demographic data that helps tailor marketing strategies, whereas Keyword Planner, while useful, does not match this level of detail according to user feedback.
Pricing
Entry-Level Pricing
Keyword Planner
No pricing availableUbersuggest
No pricing availableFree Trial
Keyword Planner
No trial information availableUbersuggest
No trial information availableRatings
Meets Requirements
9.0
8
8.4
94
Ease of Use
9.3
7
9.1
96
Ease of Setup
9.7
5
9.1
43
Ease of Admin
9.7
5
9.0
34
Quality of Support
9.3
7
8.1
80
Has the product been a good partner in doing business?
Not enough data
8.3
34
Product Direction (% positive)
10.0
8
8.6
84
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Auditing & Monitoring
7.3
5
8.7
64
8.0
5
8.8
66
7.3
5
8.8
62
7.3
5
8.4
61
SEO Content & Rankings
7.3
5
8.0
64
Not enough data
8.9
76
Not enough data
8.7
66
Not enough data
8.5
55
7.0
5
8.6
61
SEO Reporting
Not enough data
8.8
68
Not enough data
8.7
64
Not enough data
8.2
56
Not enough data
7.1
40
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Tools
Not enough data
7.8
30
Not enough data
8.6
41
Not enough data
8.1
37
Metrics
Not enough data
8.1
33
Not enough data
8.1
33
Not enough data
8.7
33
Not enough data
8.4
30
Not enough data
8.3
33
Not enough data
9.0
49
Categories
Categories
Shared Categories
Keyword Planner and Ubersuggest are categorized as SEO Tools
Unique Categories
Keyword Planner has no unique categories
Ubersuggest is categorized as Content Analytics
Reviews
Reviewers' Company Size
Keyword Planner
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ubersuggest
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
50.0%
Online Media
10.0%
Education Management
10.0%
Consumer Electronics
10.0%
Computer & Network Security
10.0%
Other
10.0%
Marketing and Advertising
26.4%
Information Technology and Services
17.1%
Computer Software
12.1%
Market Research
4.3%
Online Media
2.9%
Other
37.1%
Most Helpful Reviews
Keyword Planner
Most Helpful Favorable Review
Matthew E.
Verified User in Marketing and Advertising
I really like being able to find Google and Microsoft keywords in one place as well as filtering lists right in the interface. Additionally, I really like that the data provided comes from multiple sources rather than the really redacted ad data from the...
Most Helpful Critical Review
Ubersuggest
Most Helpful Favorable Review
Carlos C.
Verified User in Marketing and Advertising
Ubersuggest has come a long way since last year. They finally integrated with Moz to provide DA instead of just DR on your website score. The Rank Tracking, Site Audit, and Backlink Overview is getting much better. They've just added a backlink opportunity...
Most Helpful Critical Review
Alexandre L.
Verified User
The lack of precision in data which is approximative. Customer support
Matthew E.
Verified User in Marketing and Advertising
I really like being able to find Google and Microsoft keywords in one place as well as filtering lists right in the interface. Additionally, I really like that the data provided comes from multiple sources rather than the really redacted ad data from the...
Carlos C.
Verified User in Marketing and Advertising
Ubersuggest has come a long way since last year. They finally integrated with Moz to provide DA instead of just DR on your website score. The Rank Tracking, Site Audit, and Backlink Overview is getting much better. They've just added a backlink opportunity...
Alexandre L.
Verified User
The lack of precision in data which is approximative. Customer support
Discussions
Keyword Planner has no discussions with answers
What are the features of Ubersuggest?
4 comments
DP
Ubersuggest has lots of features like Keyword research, SEO Audit, Rank Tracking, Keyword Overview of competiotors, etc.Read more
How's your experience as Ubersuggest user?
3 comments
BP
So far, Ubersuggest and the NP company have value. I like the product for Keyword and competitor research. It seems that NP does not care about me much since...Read more
What is Ubersuggest used for?
3 comments
DM
It is used to help you with search engine optimization for your website. You can also find information about competitors websites, do keyword research, and...Read more
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