Introducing G2.ai, the future of software buying.Try now
Compare Invoca and Marchex 
Featured Products
At a Glance
Market Segments
Small-Business (38.7% of reviews)
Small-Business (54.4% of reviews)
Entry-Level Pricing
No pricing available
Free Trial Per Month
Invoca
Star Rating
(961)4.5 out of 5
Market Segments
Small-Business (38.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about InvocaMarchex
Star Rating
(184)4.1 out of 5
Market Segments
Small-Business (54.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Invoca excels in providing comprehensive call attribution and conversation intelligence, which allows marketing and sales teams to gain real visibility into call outcomes. Users appreciate how it helps them optimize their marketing spending by tracking calls from various channels.
- Users say that Marchex offers excellent customer service, with many highlighting the dedication of team members like Jaclyn Coleman, who goes above and beyond to assist clients. This level of support is a significant advantage for businesses seeking reliable assistance.
- Reviewers mention that Invoca's ease of use is a standout feature, with many praising its intuitive interface and quick implementation process. This has made it easier for teams to adopt the software without extensive training, enhancing overall productivity.
- According to verified reviews, Marchex has a strong focus on call recording capabilities, receiving high marks in this area. Users find that the quality of call recordings is beneficial for analyzing customer interactions, although some feel that other features could be more robust.
- G2 reviewers highlight that Invoca's advanced reporting features provide valuable insights into customer journeys, which helps businesses make informed decisions. Users have noted that the data derived from conversations with customers is instrumental in refining their strategies.
- Users express concerns about Marchex's overall performance compared to Invoca, particularly in areas like product direction and feature richness. While Marchex has a solid foundation, some users feel it lacks the depth and innovation found in Invoca's offerings.
Pricing
Entry-Level Pricing
Invoca
No pricing availableMarchex
Marchex Marketing Edge - Core
Free Trial
Per Month
Know which marketing efforts generate inbound calls and texts
- Call tracking using toll-free and local numbers
- Basic routing (IVR selection, Time of Day, Follow-me)
- Dynamic Number Insertion: 1:1, Channel, Session, Keyword, or Campaign Attribution
Free Trial
Invoca
Free Trial is available
Marchex
Free Trial is available
Ratings
Meets Requirements
8.8
815
8.2
168
Ease of Use
8.4
816
8.0
167
Ease of Setup
8.0
552
7.8
134
Ease of Admin
8.3
536
7.9
134
Quality of Support
9.1
803
8.2
159
Has the product been a good partner in doing business?
9.2
540
8.3
133
Product Direction (% positive)
8.8
801
7.2
165
Features by Category
Call Analytics
9.1
93
9.7
5
8.5
78
Not enough data
8.6
89
8.3
5
8.3
75
Not enough data
Agent Performance Management
8.4
70
Not enough data
8.0
79
Not enough data
8.3
70
Not enough data
Generative AI
8.2
22
Not enough data
Agentic AI - Conversation Intelligence
6.8
12
Not enough data
6.5
12
Not enough data
7.7
11
Not enough data
7.6
11
Not enough data
7.1
11
Not enough data
6.8
11
Not enough data
7.4
11
Not enough data
Quality Assurance
8.9
41
Not enough data
8.7
39
Not enough data
8.8
47
Not enough data
Engagement
8.9
43
Not enough data
8.7
46
Not enough data
8.9
43
Not enough data
Performance
8.9
42
Not enough data
9.1
41
Not enough data
Generative AI
8.2
18
Not enough data
8.6
18
Not enough data
Attribution Modeling
8.9
33
Not enough data
8.4
32
Not enough data
8.1
31
Not enough data
7.9
32
Not enough data
8.8
35
Not enough data
8.1
34
Not enough data
Agentic AI - Attribution
6.3
8
Not enough data
7.3
8
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
Marketing
8.9
25
Not enough data
9.2
26
Not enough data
9.1
35
Not enough data
8.9
36
Not enough data
Reporting
8.7
38
Not enough data
8.3
36
Not enough data
8.2
38
Not enough data
Generative AI
8.5
8
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Phone Number Management
8.8
302
8.7
42
9.2
328
8.9
43
8.5
200
8.1
12
Tracking
8.7
310
7.9
32
8.9
318
8.1
14
8.7
279
7.6
27
Analytics
9.0
338
9.0
46
9.2
314
9.3
43
8.6
316
8.7
36
8.6
157
Not enough data
Call Routing
8.7
253
7.1
21
8.7
195
7.4
19
8.3
163
7.6
16
Administration
8.6
138
Not enough data
9.1
164
7.3
5
9.2
190
9.3
7
Agentic AI - Inbound Call Tracking
7.8
20
Not enough data
8.5
19
Not enough data
7.5
19
Not enough data
Marketing Operations
8.4
49
Not enough data
9.1
57
Not enough data
8.8
51
Not enough data
9.1
58
Not enough data
8.1
47
Not enough data
7.8
45
Not enough data
Campaign Activity
8.8
59
Not enough data
8.7
63
Not enough data
8.4
52
Not enough data
8.7
56
Not enough data
8.8
51
Not enough data
7.9
49
Not enough data
Agentic AI - Marketing Analytics
6.5
14
Not enough data
7.4
14
Not enough data
6.7
13
Not enough data
Categories
Categories
Shared Categories
Invoca and Marchex are categorized as Conversation Intelligence and Inbound Call Tracking
Unique Categories
Invoca is categorized as Marketing Analytics, Attribution, Speech Analytics, and Contact Center Quality Assurance
Marchex has no unique categories
Reviews
Reviewers' Company Size
Invoca
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marchex
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.1%
Hospital & Health Care
8.9%
Financial Services
5.7%
Telecommunications
5.3%
Internet
5.3%
Other
47.6%
Marketing and Advertising
60.6%
Internet
7.2%
Automotive
3.3%
Information Technology and Services
2.8%
Real Estate
1.7%
Other
24.4%
Alternatives
Discussions
How granular are call attribution analytics?
2 Comments
Official Response from Invoca
Invoca captures any data from the website (e.g. URL query string parameters, first-party cookie values, HTML elements) and attribute this data to the...Read more
How do you insure your customers data safety from your employees at invoca ?
2 Comments
MD
Invoca does not capture or store any credit card or billing information. Additionally, we have had no problems with security in over 2 years of extensive...Read more
Is the solution HIPAA, PCI, or GDPR compliant, and what compromises will I need to make?
2 Comments
Official Response from Invoca
Yes, Invoca takes data security and customer privacy very seriously. For healthcare Invoca is HIPAA compliant and will sign a BAA. In addition, Invoca is...Read more
Marchex has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
