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At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (70.1% of reviews)
Entry-Level Pricing
$79.00 Per Month
Free
Instapage
Star Rating
(509)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansWebflow
Star Rating
(962)4.4 out of 5
Market Segments
Small-Business (70.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Instapage excels in its Drag and Drop functionality, scoring 9.2, which allows for easy customization of landing pages without needing coding skills. In contrast, Webflow's score of 8.4 indicates a slightly less intuitive experience in this area.
- Reviewers mention that Webflow shines in Advanced Customization, with a score of 8.6, enabling users to create highly tailored designs. Instapage, while still strong, scores 7.9, suggesting it may not offer the same level of design flexibility.
- G2 users highlight that Instapage's A/B Testing capabilities score 8.5, making it a robust choice for marketers focused on optimizing conversion rates. Conversely, Webflow's score of 6.4 indicates that its A/B testing features may not be as comprehensive.
- Users on G2 report that Webflow provides superior SEO tools, scoring 8.2, which helps users enhance their website visibility. Instapage, with a score of 6.8, may not offer the same depth in SEO functionalities, which could be a drawback for users prioritizing search engine optimization.
- Reviewers mention that both platforms have comparable Quality of Support, each scoring 8.6, indicating that users can expect reliable assistance from both Instapage and Webflow when encountering issues.
- Users say that Webflow's Mobile Testing capabilities are exceptional, scoring a perfect 10.0, which is crucial for ensuring responsive designs across devices. Instapage, with a score of 8.1, may not provide the same level of thoroughness in mobile testing.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Webflow
Starter
Free
For those getting started with Webflow.
- Webflow.io domain
- 2 pages
- 20 CMS collections
Free Trial
Instapage
Free Trial is available
Webflow
No trial information availableRatings
Meets Requirements
8.5
419
8.6
775
Ease of Use
9.0
419
8.1
817
Ease of Setup
9.0
234
8.4
527
Ease of Admin
8.9
228
8.7
367
Quality of Support
8.7
390
8.5
687
Has the product been a good partner in doing business?
8.5
216
8.9
350
Product Direction (% positive)
7.8
400
8.8
752
Features by Category
Content
Not enough data
8.6
307
|
Verified
Not enough data
7.8
314
|
Verified
Not enough data
7.4
216
Not enough data
7.3
287
Not enough data
7.5
206
Not enough data
7.6
271
|
Verified
Not enough data
7.8
303
|
Verified
Not enough data
7.3
284
|
Verified
Not enough data
8.1
296
|
Verified
Design
Not enough data
7.9
285
|
Verified
Not enough data
8.4
297
|
Verified
Not enough data
8.7
297
|
Verified
Not enough data
9.1
308
|
Verified
Platform
Not enough data
8.8
290
Not enough data
8.5
301
|
Verified
Not enough data
8.5
295
|
Verified
Not enough data
7.8
293
|
Verified
Not enough data
7.9
274
|
Verified
Not enough data
7.6
256
Not enough data
6.9
252
Not enough data
7.7
271
|
Verified
Agentic AI - Web Content Management
Not enough data
5.6
45
Not enough data
Feature Not Available
Analytics
Not enough data
8.0
27
Not enough data
7.6
27
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.8
27
Not enough data
8.2
27
Content Management
Not enough data
8.1
26
Not enough data
8.6
27
Not enough data
8.2
27
Design & Development
Not enough data
8.3
27
Not enough data
8.7
27
Not enough data
9.1
27
Agentic AI - Digital Experience Platforms
Not enough data
5.8
10
Not enough data
6.5
10
Not enough data
6.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Translation Support
Not enough data
7.9
36
Not enough data
7.6
35
Not enough data
6.5
33
Not enough data
6.2
35
Not enough data
6.4
32
Visitor Customization
Not enough data
7.4
33
Not enough data
7.5
33
Not enough data
7.8
33
Not enough data
7.7
33
Generative AI
Not enough data
6.2
21
Not enough data
Feature Not Available
Page Customization
9.2
135
|
Verified
8.3
242
8.1
133
|
Verified
8.0
240
7.9
122
|
Verified
8.6
242
7.8
125
|
Verified
8.3
240
Page Optimization
8.4
119
|
Verified
6.9
208
7.9
133
|
Verified
8.9
244
7.2
119
|
Verified
7.1
224
6.8
99
|
Verified
8.1
238
Integrations
6.6
59
|
Verified
6.2
205
7.5
87
|
Verified
6.8
210
8.6
127
|
Verified
8.4
224
Generative AI
6.4
27
6.4
169
Agentic AI - Landing Page Builders
Not enough data
6.0
45
Computing
8.7
45
8.1
43
6.1
28
6.9
45
8.5
55
8.0
46
Experimental Design
8.1
40
8.6
46
8.2
38
8.8
47
7.8
42
8.7
45
Analytics
7.4
53
7.5
48
7.7
48
6.2
40
Agentic AI - A/B Testing
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
6.5
8
Not enough data
6.0
8
Platform Basics
Not enough data
8.0
280
Not enough data
8.5
285
Not enough data
8.4
291
Not enough data
8.2
283
Platform Additional Functionalities
Not enough data
7.7
261
Not enough data
7.5
257
Not enough data
7.5
269
Agentic AI - Web Design
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Personalization
Not enough data
5.6
14
Not enough data
6.4
14
Not enough data
5.8
14
Not enough data
Feature Not Available
Not enough data
5.7
14
Not enough data
5.6
14
Customizations
6.2
7
8.1
323
7.1
7
8.3
344
8.6
7
8.5
342
7.6
7
8.5
324
Growth
7.1
7
8.1
337
8.8
7
6.8
315
7.9
7
7.0
307
6.7
7
5.8
289
7.6
7
8.4
326
Content
7.9
7
6.6
290
8.1
7
8.5
344
8.3
7
8.0
317
8.6
6
5.4
253
Support
8.6
6
8.2
314
Categories
Categories
Shared Categories
Instapage and Webflow are categorized as Personalization, Landing Page Builders, A/B Testing, and Website Builder
Unique Categories
Instapage is categorized as Heatmap Tools
Webflow is categorized as Digital Experience Platforms (DXP), Web Design, Web Content Management, Managed Hosting, and Website Translation Tools
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.1%
Computer Software
7.7%
Information Technology and Services
5.3%
Real Estate
4.8%
Financial Services
4.6%
Other
48.5%
Design
18.2%
Marketing and Advertising
13.6%
Computer Software
11.8%
Information Technology and Services
10.7%
Financial Services
4.5%
Other
41.2%
Alternatives
Discussions
Can I use Instapage landing pages on my own website/domain?
1 Comment
BL
Yes!Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
How do I get email notifications about purchases sent to my client and not to me?
2 Comments
KB
Go to your admin settings and you can select the email you want to see notifs from!Read more
Is Webflow good for developers?
2 Comments
PL
Yes, if you're not a fan of coding the front end looks it cuts that time down quite a bit.Read more
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