Instapage Pricing Overview

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Free Trial

Create

$79.00

Per Month

Build on-brand, pixel-perfect, responsive pages without a developer

Optimize

$159.00

Per Month

Recommended for higher conversions with experimentation and lead generation.

Convert

Scale landing page production to maximize conversions

All plans include services and customer success. The best products, services, & customer success proven to lift conversions & lower cost-per-click.

Instapage has 3 pricing editions. A free trial of Instapage is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for Instapage is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Instapage must be conducted with the seller.

Pricing information was last updated on October 10, 2024

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Instapage Pricing Reviews

(2)

Verified User in Real Estate

Mid-Market (51-1000 emp.)

5/30/2025

"User friendly and Effective"

5/5

What do you like best about Instapage?

interface is user-friendly, mobile-optimized, and easy to customize — even without any coding skills. Highly recommend if you want a professional and streamlined landing page! Review collected by and hosted on G2.com.

What do you dislike about Instapage?

I wish there could be more features to add swiper and all.While Zapier is powerful, the free plan has limited tasks and update frequency, which can be restrictive for growing needs. Some advanced features are locked behind higher-tier pricing, and troubleshooting complex Zaps can be time-consuming without detailed error logs. Review collected by and hosted on G2.com.

Florian P.

CEO

Small-Business (50 or fewer emp.)

5/26/2025

"Standardtool for Marketing-Purposes, a bit pricy but pretty good"

3.5/5

What do you like best about Instapage?

I like the possibility to manage many pages in a clear way. The customization options are good and the interaction with Ads is excellent. Review collected by and hosted on G2.com.

What do you dislike about Instapage?

For the performance offered and the fact that there is no real mobile-first approach in the editor, the price is relatively high overall. Review collected by and hosted on G2.com.