Compare HubSpot Marketing Hub and Zymplify 
At a Glance
Market Segments
Small-Business (52.6% of reviews)
Small-Business (75.0% of reviews)
Entry-Level Pricing
$0.00
£600.00 Per Month
HubSpot Marketing Hub
Star Rating
(12,405)4.4 out of 5
Market Segments
Small-Business (52.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansZymplify
Star Rating
(118)4.2 out of 5
Market Segments
Small-Business (75.0% of reviews)
Entry-Level Pricing
£600.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in email marketing capabilities, particularly in "Automated Email Responses" with a score of 8.8, while Zymplify's score of 8.2 indicates it may not be as robust in this area. Reviewers mention that HubSpot's user-friendly interface makes it easier to create and manage email campaigns.
- Reviewers mention that Zymplify shines in "Lead Management" with a higher score of 8.8 for "Lead Nurturing" compared to HubSpot's 8.5. Users on G2 appreciate Zymplify's ability to effectively nurture leads through personalized content and automated workflows.
- G2 users highlight HubSpot's superior "Ease of Use" with a score of 8.6, while Zymplify trails slightly at 8.0. Reviewers say that HubSpot's intuitive design and comprehensive tutorials make it easier for new users to get started quickly.
- Users report that HubSpot Marketing Hub offers better "Data Availability" with a score of 7.2 for "Contact Data Availability," while Zymplify does not provide specific scores in this area. Reviewers mention that having access to comprehensive contact data is crucial for effective marketing strategies.
- Reviewers mention that Zymplify's "Campaign Management" features, particularly "Campaign Optimization," score 8.2, which is competitive with HubSpot's 8.2. Users appreciate Zymplify's focus on optimizing campaigns for better performance, although HubSpot's broader feature set may offer more flexibility.
- Users on G2 highlight that HubSpot's "Quality of Support" is rated at 8.7, matching Zymplify's score, but reviewers say that HubSpot's extensive knowledge base and community forums provide additional resources that enhance user support experiences.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Zymplify
Demand Gen
£600.00
Per Month
10 Seats, 1,000 Data Credits
- Contact Search & Lookalike Audiences
- Marketing & Workflows
- Social, Blog, Email Marketing & PPC Reporting
Free Trial
HubSpot Marketing Hub
Free Trial is available
Zymplify
Free Trial is available
Ratings
Meets Requirements
8.5
8,701
8.2
91
Ease of Use
8.6
9,529
8.0
91
Ease of Setup
8.1
5,409
8.2
50
Ease of Admin
8.5
4,532
8.2
48
Quality of Support
8.7
8,243
8.8
89
Has the product been a good partner in doing business?
8.8
4,453
9.3
45
Product Direction (% positive)
8.8
8,358
9.3
88
Features by Category
Email Marketing
8.8
4922
|
Verified
8.6
56
|
Verified
8.9
4792
|
Verified
8.7
55
|
Verified
8.6
4795
|
Verified
8.1
55
|
Verified
8.8
4504
|
Verified
8.3
53
|
Verified
Online Marketing
8.5
4659
|
Verified
8.7
54
|
Verified
8.3
4004
|
Verified
8.4
53
|
Verified
8.1
3723
|
Verified
8.0
47
|
Verified
8.2
4257
|
Verified
8.1
50
|
Verified
8.1
3915
|
Verified
8.0
52
|
Verified
Lead Management
8.6
4443
|
Verified
8.2
56
|
Verified
8.2
4192
|
Verified
8.2
52
|
Verified
8.4
4296
|
Verified
8.1
52
|
Verified
8.0
3810
|
Verified
8.5
52
|
Verified
8.5
4235
|
Verified
8.8
52
|
Verified
8.3
3980
|
Verified
8.6
51
|
Verified
8.4
3958
|
Verified
8.3
44
|
Verified
8.4
3960
|
Verified
8.1
42
|
Verified
Campaign Management
8.2
3567
|
Verified
8.3
50
|
Verified
8.0
3167
|
Verified
8.0
42
|
Verified
8.0
3125
|
Verified
8.1
48
|
Verified
7.3
2282
|
Verified
7.9
43
Social
7.8
3239
|
Verified
8.0
29
8.3
3640
|
Verified
8.5
49
|
Verified
8.2
3608
|
Verified
8.4
52
|
Verified
8.1
3486
|
Verified
8.2
49
|
Verified
7.7
2716
|
Verified
7.9
46
|
Verified
Reporting & Analytics
8.3
4621
|
Verified
8.5
56
|
Verified
8.1
4299
|
Verified
8.4
55
|
Verified
7.6
3464
|
Verified
8.1
43
|
Verified
7.6
3148
|
Verified
7.8
41
|
Verified
7.7
3580
|
Verified
7.7
40
|
Verified
Platform
8.0
2952
|
Verified
8.2
33
|
Verified
8.5
2985
|
Verified
8.5
31
|
Verified
8.7
2952
|
Verified
8.6
32
|
Verified
8.0
1960
|
Verified
7.9
21
|
Verified
7.5
1854
|
Verified
7.3
8
8.6
2789
|
Verified
8.3
31
|
Verified
8.0
2035
|
Verified
8.3
21
|
Verified
Integration
8.4
2962
|
Verified
8.4
33
|
Verified
8.1
2659
|
Verified
8.2
28
|
Verified
8.1
2450
|
Verified
7.9
26
|
Verified
Data Availability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Accuracy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.8
963
|
Verified
Not enough data
8.0
997
Not enough data
8.1
1042
Not enough data
Lead Management
8.3
1131
Not enough data
7.5
961
Not enough data
8.1
1021
Not enough data
Marketing Campaigns
7.9
981
Not enough data
7.4
872
Not enough data
7.6
927
Not enough data
7.9
918
|
Verified
Not enough data
8.2
1075
Not enough data
Campaign Execution
7.9
965
Not enough data
7.9
900
Not enough data
7.7
847
Not enough data
8.8
1212
Not enough data
Messenger
8.1
1078
|
Verified
Not enough data
7.5
907
|
Verified
Not enough data
8.0
1121
|
Verified
Not enough data
7.8
1046
|
Verified
Not enough data
Channels
8.1
1307
|
Verified
Not enough data
8.2
1286
|
Verified
Not enough data
7.1
710
|
Verified
Not enough data
7.0
610
|
Verified
Not enough data
7.6
671
|
Verified
Not enough data
Customers
8.2
1351
|
Verified
Not enough data
8.3
1336
|
Verified
Not enough data
8.3
1484
|
Verified
Not enough data
8.4
1433
|
Verified
Not enough data
8.2
1340
|
Verified
Not enough data
Data Availability
Not enough data
7.3
14
Not enough data
7.5
12
Not enough data
6.7
10
Platform Additional Functionality
Not enough data
6.5
12
Not enough data
6.7
12
Not enough data
8.0
10
Not enough data
6.8
12
Not enough data
7.4
13
Design and Customization
6.7
23
Not enough data
8.1
22
Not enough data
7.7
22
Not enough data
7.8
23
Not enough data
Campaigns
7.9
21
Not enough data
7.8
21
Not enough data
7.7
20
Not enough data
7.8
20
Not enough data
Integrations
8.3
21
Not enough data
7.1
19
Not enough data
6.8
17
Not enough data
7.0
20
Not enough data
Generative AI
6.6
22
Not enough data
Attribution Modeling
8.2
204
Not enough data
8.0
198
Not enough data
7.7
183
Not enough data
7.6
176
Not enough data
7.1
173
Not enough data
7.7
187
Not enough data
Marketing
7.9
176
Not enough data
7.4
162
Not enough data
8.4
201
Not enough data
8.5
207
Not enough data
Reporting
8.5
228
Not enough data
8.3
215
Not enough data
8.2
220
Not enough data
Platform Basics
8.6
198
Not enough data
8.6
201
Not enough data
8.5
201
Not enough data
Platform Data
8.4
197
Not enough data
8.0
192
Not enough data
Platform Additional Functionality
8.5
217
Not enough data
Platform Basics
8.3
476
Not enough data
8.6
559
Not enough data
Platform Reporting
8.5
575
Not enough data
8.6
618
Not enough data
Content & Collaboration
8.4(won by default)
1135
Not enough data
8.4(won by default)
1190
Not enough data
8.2(won by default)
884
Not enough data
8.4(won by default)
957
Not enough data
8.8(won by default)
1262
Not enough data
8.3(won by default)
824
Not enough data
Social Management
8.2(won by default)
2031
Not enough data
8.7(won by default)
2207
Not enough data
8.4(won by default)
1949
Not enough data
8.4(won by default)
2095
Not enough data
8.1(won by default)
1521
Not enough data
8.3(won by default)
797
Not enough data
7.3(won by default)
171
Not enough data
Platform Basics
8.3
284
Not enough data
8.2
298
Not enough data
Platform Data
8.1
291
Not enough data
8.1
293
Not enough data
8.7
336
Not enough data
8.3
298
Not enough data
Platform Additional Functionality
8.1
283
Not enough data
8.3
303
Not enough data
8.4
298
Not enough data
Platform Interoperability
8.0
485
Not enough data
Social Functionality
8.2
1177
Not enough data
Campaign Management
8.4
1191
Not enough data
8.2
1132
Not enough data
8.2
1059
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
953
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
987
Not enough data
8.1
936
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1064
Not enough data
8.2
981
Not enough data
8.0
878
Not enough data
8.0
856
Not enough data
Platform
8.4
1035
Not enough data
8.2
1181
Not enough data
8.8
1206
Not enough data
8.8
1231
Not enough data
8.6
1055
Not enough data
8.4
1176
Not enough data
8.7
1220
Not enough data
8.4
932
Not enough data
8.4
1124
Not enough data
Page Customization
8.5
1196
|
Verified
Not enough data
8.0
1235
|
Verified
Not enough data
7.9
1124
|
Verified
Not enough data
8.2
1165
|
Verified
Not enough data
Page Optimization
8.2
1029
|
Verified
Not enough data
8.1
1141
|
Verified
Not enough data
8.2
1181
|
Verified
Not enough data
7.9
1068
|
Verified
Not enough data
Integrations
7.5
616
|
Verified
Not enough data
8.8
1100
|
Verified
Not enough data
8.6
1096
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
8.0
649
Not enough data
8.3
680
Not enough data
8.4
698
Not enough data
Lead Management
8.5
764
Not enough data
7.7
642
Not enough data
8.3
712
Not enough data
Marketing Campaigns
8.1
668
Not enough data
7.7
580
Not enough data
7.9
640
Not enough data
8.1
639
Not enough data
8.3
746
Not enough data
8.2
691
Not enough data
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1952
|
Verified
Not enough data
8.3
2385
|
Verified
Not enough data
8.1
2160
|
Verified
Not enough data
8.5
2190
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2589
|
Verified
Not enough data
8.4
2827
|
Verified
Not enough data
7.9
2093
|
Verified
Not enough data
8.2
2282
|
Verified
Not enough data
8.1
2120
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Zymplify are categorized as Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Zymplify is categorized as Buyer Intent Data Providers, Marketing Account Intelligence, and Sales Intelligence
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zymplify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
19.6%
Computer Software
11.6%
Information Technology and Services
9.8%
Financial Services
5.4%
Professional Training & Coaching
4.5%
Other
49.1%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Zymplify
Most Helpful Favorable Review
Kristie P.
Verified User in Staffing and Recruiting
Zymplify offers the right functionality and level of marketing automation support for SME businesses who want the power of automation but do not have the budget or even need for some of the packages offered by premium enterprise providers. As a result,...
Most Helpful Critical Review
Verified User in Computer Software
From what I can remember: It was clunky, difficult to set up, customer service was poor, and the emails generated by the tool had a bounce rate high enough to throw off warnings from our mailing tool.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Kristie P.
Verified User in Staffing and Recruiting
Zymplify offers the right functionality and level of marketing automation support for SME businesses who want the power of automation but do not have the budget or even need for some of the packages offered by premium enterprise providers. As a result,...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Computer Software
From what I can remember: It was clunky, difficult to set up, customer service was poor, and the emails generated by the tool had a bounce rate high enough to throw off warnings from our mailing tool.
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Who is Zymplify for?
1 comment
Official Response from Zymplify
Businesses, marketing agencies or any organisations that utilise digital marketing. We want your business to thrive with our easy-to-use, enterprise-level...Read more
Do you integrate with CRMs?
1 comment
Official Response from Zymplify
Yes, we have built native integration to Salesforce and and will continue with other integrations based upon our clients’ requirements. We have an...Read more
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