Compare HubSpot Marketing Hub and User.com 
At a Glance
Market Segments
Small-Business (52.6% of reviews)
Small-Business (81.3% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(12,405)4.4 out of 5
Market Segments
Small-Business (52.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansUser.com
Star Rating
(48)4.3 out of 5
Market Segments
Small-Business (81.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about User.comSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its email marketing capabilities, particularly in building and personalizing emails with a score of 8.8, while User.com shines in sending outbound emails with a slightly higher score of 9.0. Reviewers mention that HubSpot's user-friendly interface makes it easier to create visually appealing emails.
- Reviewers mention that User.com offers superior mobile optimization features, scoring 9.7 compared to HubSpot's 8.2. Users on G2 appreciate the seamless experience on mobile devices, which is crucial for reaching customers on the go.
- G2 users highlight HubSpot's strong marketing ROI analytics with a score of 9.7, indicating that it provides comprehensive insights into campaign performance. In contrast, User.com, while effective, scores lower in this area, which some users feel limits their ability to measure success accurately.
- Users report that HubSpot's lead management features, particularly in lead nurturing (8.5), are robust, but User.com outperforms in lead scoring and grading with a score of 8.9. Reviewers mention that User.com’s scoring system is more intuitive and helps prioritize leads effectively.
- Reviewers mention that HubSpot's customer support is highly rated with a score of 8.7, providing users with reliable assistance. In contrast, User.com also scores 8.7 but users report that HubSpot's support is more responsive and helpful in resolving issues quickly.
- Users on G2 highlight that HubSpot's campaign management tools are more comprehensive, scoring 8.2, while User.com offers a more streamlined approach with a score of 8.5. Reviewers say that User.com’s simplicity can be beneficial for smaller teams looking for quick execution without the complexity.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
User.com
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
User.com
Free Trial is available
Ratings
Meets Requirements
8.5
8,701
8.2
40
Ease of Use
8.6
9,529
8.5
40
Ease of Setup
8.1
5,409
8.5
19
Ease of Admin
8.5
4,532
9.3
18
Quality of Support
8.7
8,243
8.7
38
Has the product been a good partner in doing business?
8.8
4,453
8.4
18
Product Direction (% positive)
8.8
8,358
8.7
36
Features by Category
Sales Force Automation
Not enough data
7.3
8
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
Not enough data
Not enough data
9.2
6
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
7.7
5
|
Verified
Not enough data
8.1
6
|
Verified
Marketing Automation
Not enough data
8.6
7
|
Verified
Not enough data
8.3
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
9.7
5
|
Verified
Customer Support
Not enough data
8.1
8
|
Verified
Not enough data
9.6
8
|
Verified
Not enough data
8.9
9
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
8.3
7
|
Verified
Reporting & Analytics
Not enough data
7.3
8
|
Verified
Not enough data
7.8
9
|
Verified
Not enough data
7.9
7
|
Verified
Mobile & Social
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
9.3
5
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.2
6
|
Verified
Not enough data
Not enough data
Integration
Not enough data
8.9
6
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
7.8
6
|
Verified
Generative AI
Not enough data
Feature Not Available
Email Marketing
8.8
4922
|
Verified
9.0
10
|
Verified
8.9
4792
|
Verified
8.8
8
|
Verified
8.6
4795
|
Verified
8.5
9
|
Verified
8.8
4504
|
Verified
8.3
8
|
Verified
Online Marketing
8.5
4659
|
Verified
9.2
6
|
Verified
8.3
4004
|
Verified
9.2
6
|
Verified
8.1
3723
|
Verified
9.4
6
|
Verified
8.2
4257
|
Verified
9.7
6
|
Verified
8.1
3915
|
Verified
9.2
6
Lead Management
8.6
4443
|
Verified
9.4
6
|
Verified
8.2
4192
|
Verified
9.7
5
|
Verified
8.4
4296
|
Verified
8.3
7
|
Verified
8.0
3810
|
Verified
8.9
6
|
Verified
8.5
4235
|
Verified
9.0
8
|
Verified
8.3
3980
|
Verified
9.2
6
|
Verified
8.4
3958
|
Verified
9.7
5
|
Verified
8.4
3960
|
Verified
9.4
8
|
Verified
Campaign Management
8.2
3567
|
Verified
8.5
8
|
Verified
8.0
3167
|
Verified
7.6
7
8.0
3125
|
Verified
8.1
8
|
Verified
7.3
2282
|
Verified
7.5
6
Social
7.8
3239
|
Verified
9.0
7
8.3
3640
|
Verified
8.8
8
|
Verified
8.2
3608
|
Verified
9.2
8
|
Verified
8.1
3486
|
Verified
8.8
8
|
Verified
7.7
2716
|
Verified
8.8
7
Reporting & Analytics
8.3
4621
|
Verified
7.7
8
|
Verified
8.1
4299
|
Verified
9.0
8
|
Verified
7.6
3464
|
Verified
9.4
6
|
Verified
7.6
3148
|
Verified
9.4
6
|
Verified
7.7
3580
|
Verified
9.3
5
Platform
8.0
2952
|
Verified
Not enough data
8.5
2985
|
Verified
9.3
5
|
Verified
8.7
2952
|
Verified
9.7
5
|
Verified
8.0
1960
|
Verified
Not enough data
7.5
1854
|
Verified
Not enough data
8.6
2789
|
Verified
Not enough data
8.0
2035
|
Verified
Not enough data
Integration
8.4
2962
|
Verified
8.3
6
|
Verified
8.1
2659
|
Verified
7.8
6
|
Verified
8.1
2450
|
Verified
9.0
5
|
Verified
Lead Intelligence
7.8
963
|
Verified
Not enough data
8.0
997
Not enough data
8.1
1042
Not enough data
Lead Management
8.3
1131
Not enough data
7.5
961
Not enough data
8.1
1021
Not enough data
Marketing Campaigns
7.9
981
Not enough data
7.4
872
Not enough data
7.6
927
Not enough data
7.9
918
|
Verified
Not enough data
8.2
1075
Not enough data
Campaign Execution
7.9
965
Not enough data
7.9
900
Not enough data
7.7
847
Not enough data
8.8
1212
Not enough data
Messenger
8.1
1078
|
Verified
Not enough data
7.5
907
|
Verified
Not enough data
8.0
1121
|
Verified
Not enough data
7.8
1046
|
Verified
Not enough data
Channels
8.1
1307
|
Verified
Not enough data
8.2
1286
|
Verified
Not enough data
7.1
710
|
Verified
Not enough data
7.0
610
|
Verified
Not enough data
7.6
671
|
Verified
Not enough data
Customers
8.2
1351
|
Verified
Not enough data
8.3
1336
|
Verified
Not enough data
8.3
1484
|
Verified
Not enough data
8.4
1433
|
Verified
Not enough data
8.2
1340
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
6.7
23
Not enough data
8.1
22
Not enough data
7.7
22
Not enough data
7.8
23
Not enough data
Campaigns
7.9
21
Not enough data
7.8
21
Not enough data
7.7
20
Not enough data
7.8
20
Not enough data
Integrations
8.3
21
Not enough data
7.1
19
Not enough data
6.8
17
Not enough data
7.0
20
Not enough data
Generative AI
6.6
22
Not enough data
Attribution Modeling
8.2
204
Not enough data
8.0
198
Not enough data
7.7
183
Not enough data
7.6
176
Not enough data
7.1
173
Not enough data
7.7
187
Not enough data
Marketing
7.9
176
Not enough data
7.4
162
Not enough data
8.4
201
Not enough data
8.5
207
Not enough data
Reporting
8.5
228
Not enough data
8.3
215
Not enough data
8.2
220
Not enough data
Platform Basics
8.6
198
Not enough data
8.6
201
Not enough data
8.5
201
Not enough data
Platform Data
8.4
197
Not enough data
8.0
192
Not enough data
Platform Additional Functionality
8.5
217
Not enough data
Platform Basics
8.3
476
Not enough data
8.6
559
Not enough data
Platform Reporting
8.5
575
Not enough data
8.6
618
Not enough data
Content & Collaboration
8.4(won by default)
1135
Not enough data
8.4(won by default)
1190
Not enough data
8.2(won by default)
884
Not enough data
8.4(won by default)
957
Not enough data
8.8(won by default)
1262
Not enough data
8.3(won by default)
824
Not enough data
Social Management
8.2(won by default)
2031
Not enough data
8.7(won by default)
2207
Not enough data
8.4(won by default)
1949
Not enough data
8.4(won by default)
2095
Not enough data
8.1(won by default)
1521
Not enough data
8.3(won by default)
797
Not enough data
7.3(won by default)
171
Not enough data
Platform Basics
8.3
284
Not enough data
8.2
298
Not enough data
Platform Data
8.1
291
Not enough data
8.1
293
Not enough data
8.7
336
Not enough data
8.3
298
Not enough data
Platform Additional Functionality
8.1
283
Not enough data
8.3
303
Not enough data
8.4
298
Not enough data
Platform Interoperability
8.0
485
Not enough data
Social Functionality
8.2
1177
Not enough data
Campaign Management
8.4
1191
Not enough data
8.2
1132
Not enough data
8.2
1059
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
953
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
987
Not enough data
8.1
936
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1064
Not enough data
8.2
981
Not enough data
8.0
878
Not enough data
8.0
856
Not enough data
Platform
8.4
1035
Not enough data
8.2
1181
Not enough data
8.8
1206
Not enough data
8.8
1231
Not enough data
8.6
1055
Not enough data
8.4
1176
Not enough data
8.7
1220
Not enough data
8.4
932
Not enough data
8.4
1124
Not enough data
Page Customization
8.5
1196
|
Verified
Not enough data
8.0
1235
|
Verified
Not enough data
7.9
1124
|
Verified
Not enough data
8.2
1165
|
Verified
Not enough data
Page Optimization
8.2
1029
|
Verified
Not enough data
8.1
1141
|
Verified
Not enough data
8.2
1181
|
Verified
Not enough data
7.9
1068
|
Verified
Not enough data
Integrations
7.5
616
|
Verified
Not enough data
8.8
1100
|
Verified
Not enough data
8.6
1096
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
9.5
7
|
Verified
Not enough data
9.5
7
|
Verified
Not enough data
8.8
8
|
Verified
Not enough data
9.7
6
|
Verified
Not enough data
Not enough data
Internal Use
Not enough data
9.4
6
|
Verified
Not enough data
9.0
7
|
Verified
Not enough data
8.3
7
|
Verified
Not enough data
8.1
8
|
Verified
Not enough data
7.8
9
|
Verified
Not enough data
7.9
8
|
Verified
Lead Intelligence
8.0
649
Not enough data
8.3
680
Not enough data
8.4
698
Not enough data
Lead Management
8.5
764
Not enough data
7.7
642
Not enough data
8.3
712
Not enough data
Marketing Campaigns
8.1
668
Not enough data
7.7
580
Not enough data
7.9
640
Not enough data
8.1
639
Not enough data
8.3
746
Not enough data
8.2
691
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1952
|
Verified
Not enough data
8.3
2385
|
Verified
Not enough data
8.1
2160
|
Verified
Not enough data
8.5
2190
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2589
|
Verified
Not enough data
8.4
2827
|
Verified
Not enough data
7.9
2093
|
Verified
Not enough data
8.2
2282
|
Verified
Not enough data
8.1
2120
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and User.com are categorized as Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
User.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
22.9%
Computer Software
12.5%
Information Technology and Services
10.4%
Internet
8.3%
Hospitality
6.3%
Other
39.6%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
User.com
Most Helpful Favorable Review
Eduardo R.
Verified User in Internet
Our platform, The-Collectory.com, is a members-only site focusing on luxury goods. With the help of UserEngage, we can easily understand the behavior of each and every one of our members, and therefore, deliver an extremely well-tailored and personalized...
Most Helpful Critical Review
Eldar G.
Verified User in Computer Software
Our team of 100 people has been using User.com for 5 months now. We spent a lot of time and resources integrating User.com with our process and tools. But we had to move away from User.com. That's why: - UX is terrible, even for experienced support people...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Eduardo R.
Verified User in Internet
Our platform, The-Collectory.com, is a members-only site focusing on luxury goods. With the help of UserEngage, we can easily understand the behavior of each and every one of our members, and therefore, deliver an extremely well-tailored and personalized...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Eldar G.
Verified User in Computer Software
Our team of 100 people has been using User.com for 5 months now. We spent a lot of time and resources integrating User.com with our process and tools. But we had to move away from User.com. That's why: - UX is terrible, even for experienced support people...
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Each new client receives 1 free Onboarding call from our support team. You can ask for help on our chat as well. If you need some extra support, check our...Read more
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1 comment
NN
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