Compare HubSpot Marketing Hub and User.com 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (81.3% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(12,344)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansUser.com
Star Rating
(48)4.3 out of 5
Market Segments
Small-Business (81.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about User.comSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in Email Marketing, particularly in Building and Personalizing Emails with a score of 8.8, while User.com shines in Sending Outbound Emails with a score of 8.9, indicating a slight edge in email outreach capabilities.
- Reviewers mention that HubSpot's Marketing ROI Analytics is highly rated at 9.7, showcasing its strength in tracking marketing effectiveness, whereas User.com offers robust Lead Management features, scoring 9.4, which users find beneficial for nurturing leads.
- G2 users highlight that HubSpot's Landing Pages and Forms feature scores 8.5, providing solid options for lead capture, while User.com outperforms with a score of 9.2, making it a preferred choice for users focused on conversion optimization.
- Users on G2 report that HubSpot's Campaign Management capabilities are rated at 8.3, which is effective but not as strong as User.com's score of 8.5, indicating a more refined approach to managing marketing campaigns.
- Reviewers mention that HubSpot's Quality of Support is rated at 8.7, which is on par with User.com, but users report that User.com has a more user-friendly Ease of Admin with a score of 9.3, making it easier for teams to manage.
- Users say that HubSpot's Dynamic Content feature scores 8.3, which is useful for personalization, but User.com excels with a score of 9.2, indicating a stronger capability in delivering tailored content to users.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
User.com
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
User.com
Free Trial is available
Ratings
Meets Requirements
8.5
8,637
8.2
40
Ease of Use
8.6
9,463
8.5
40
Ease of Setup
8.1
5,352
8.5
19
Ease of Admin
8.5
4,500
9.3
18
Quality of Support
8.7
8,184
8.7
38
Has the product been a good partner in doing business?
8.8
4,421
8.4
18
Product Direction (% positive)
8.8
8,296
8.7
36
Features by Category
Sales Force Automation
Not enough data
7.3
8
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
Not enough data
Not enough data
9.2
6
|
Verified
Not enough data
7.2
6
|
Verified
Not enough data
7.7
5
|
Verified
Not enough data
8.1
6
|
Verified
Marketing Automation
Not enough data
8.6
7
|
Verified
Not enough data
8.3
8
|
Verified
Not enough data
9.0
8
|
Verified
Not enough data
9.7
5
|
Verified
Customer Support
Not enough data
8.1
8
|
Verified
Not enough data
9.6
8
|
Verified
Not enough data
8.9
9
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
8.3
7
|
Verified
Reporting & Analytics
Not enough data
7.3
8
|
Verified
Not enough data
7.8
9
|
Verified
Not enough data
7.9
7
|
Verified
Mobile & Social
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
9.3
5
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.2
6
|
Verified
Not enough data
Not enough data
Integration
Not enough data
8.9
6
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
7.8
6
|
Verified
Generative AI
Not enough data
Feature Not Available
Email Marketing
8.8
4894
|
Verified
9.0
10
|
Verified
8.9
4764
|
Verified
8.8
8
|
Verified
8.6
4767
|
Verified
8.5
9
|
Verified
8.8
4477
|
Verified
8.3
8
|
Verified
Online Marketing
8.5
4633
|
Verified
9.2
6
|
Verified
8.3
3978
|
Verified
9.2
6
|
Verified
8.1
3698
|
Verified
9.4
6
|
Verified
8.2
4231
|
Verified
9.7
6
|
Verified
8.1
3891
|
Verified
9.2
6
Lead Management
8.6
4419
|
Verified
9.4
6
|
Verified
8.2
4166
|
Verified
9.7
5
|
Verified
8.4
4270
|
Verified
8.3
7
|
Verified
8.0
3785
|
Verified
8.9
6
|
Verified
8.5
4211
|
Verified
9.0
8
|
Verified
8.3
3955
|
Verified
9.2
6
|
Verified
8.4
3934
|
Verified
9.7
5
|
Verified
8.4
3936
|
Verified
9.4
8
|
Verified
Campaign Management
8.2
3544
|
Verified
8.5
8
|
Verified
8.0
3143
|
Verified
7.6
7
8.0
3101
|
Verified
8.1
8
|
Verified
7.3
2259
|
Verified
7.5
6
Social
7.8
3217
|
Verified
9.0
7
8.3
3617
|
Verified
8.8
8
|
Verified
8.2
3586
|
Verified
9.2
8
|
Verified
8.1
3464
|
Verified
8.8
8
|
Verified
7.8
2694
|
Verified
8.8
7
Reporting & Analytics
8.3
4597
|
Verified
7.7
8
|
Verified
8.1
4276
|
Verified
9.0
8
|
Verified
7.6
3441
|
Verified
9.4
6
|
Verified
7.6
3126
|
Verified
9.4
6
|
Verified
7.7
3558
|
Verified
9.3
5
Platform
8.0
2923
|
Verified
Not enough data
8.5
2957
|
Verified
9.3
5
|
Verified
8.7
2923
|
Verified
9.7
5
|
Verified
8.0
1934
|
Verified
Not enough data
7.5
1827
|
Verified
Not enough data
8.6
2761
|
Verified
Not enough data
8.0
2008
|
Verified
Not enough data
Integration
8.4
2934
|
Verified
8.3
6
|
Verified
8.1
2631
|
Verified
7.8
6
|
Verified
8.1
2422
|
Verified
9.0
5
|
Verified
Lead Intelligence
7.8
938
|
Verified
Not enough data
8.0
972
Not enough data
8.1
1017
Not enough data
Lead Management
8.3
1106
Not enough data
7.6
936
Not enough data
8.1
996
Not enough data
Marketing Campaigns
7.9
956
Not enough data
7.4
847
Not enough data
7.6
902
Not enough data
7.9
894
|
Verified
Not enough data
8.2
1052
Not enough data
Campaign Execution
7.9
941
Not enough data
7.9
876
Not enough data
7.8
823
Not enough data
8.8
1189
Not enough data
Messenger
8.1
1065
|
Verified
Not enough data
7.5
893
|
Verified
Not enough data
8.0
1107
|
Verified
Not enough data
7.8
1032
|
Verified
Not enough data
Channels
8.1
1293
|
Verified
Not enough data
8.2
1272
|
Verified
Not enough data
7.2
696
|
Verified
Not enough data
7.0
596
|
Verified
Not enough data
7.6
658
|
Verified
Not enough data
Customers
8.2
1337
|
Verified
Not enough data
8.3
1322
|
Verified
Not enough data
8.3
1470
|
Verified
Not enough data
8.4
1419
|
Verified
Not enough data
8.2
1327
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
469
Not enough data
8.6
552
Not enough data
Platform Reporting
8.5
568
Not enough data
8.6
611
Not enough data
Content & Collaboration
8.4(won by default)
1126
Not enough data
8.4(won by default)
1181
Not enough data
8.2(won by default)
875
Not enough data
8.4(won by default)
948
Not enough data
8.8(won by default)
1253
Not enough data
8.3(won by default)
815
Not enough data
Social Management
8.2(won by default)
2021
Not enough data
8.7(won by default)
2197
Not enough data
8.4(won by default)
1938
Not enough data
8.4(won by default)
2085
Not enough data
8.1(won by default)
1511
Not enough data
8.3(won by default)
787
Not enough data
7.4(won by default)
161
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
479
Not enough data
Social Functionality
8.2
1170
Not enough data
Campaign Management
8.4
1184
Not enough data
8.2
1125
Not enough data
8.2
1052
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
946
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
980
Not enough data
8.1
929
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1057
Not enough data
8.2
974
Not enough data
8.0
872
Not enough data
8.0
850
Not enough data
Platform
8.4
1029
Not enough data
8.2
1175
Not enough data
8.8
1199
Not enough data
8.8
1225
Not enough data
8.6
1049
Not enough data
8.4
1170
Not enough data
8.7
1214
Not enough data
8.4
926
Not enough data
8.4
1118
Not enough data
Page Customization
8.5
1186
|
Verified
Not enough data
8.0
1225
|
Verified
Not enough data
7.9
1115
|
Verified
Not enough data
8.2
1156
|
Verified
Not enough data
Page Optimization
8.2
1021
|
Verified
Not enough data
8.1
1133
|
Verified
Not enough data
8.2
1173
|
Verified
Not enough data
7.9
1060
|
Verified
Not enough data
Integrations
7.5
608
|
Verified
Not enough data
8.8
1092
|
Verified
Not enough data
8.6
1087
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Communication
Not enough data
9.5
7
|
Verified
Not enough data
9.5
7
|
Verified
Not enough data
8.8
8
|
Verified
Not enough data
9.7
6
|
Verified
Not enough data
Not enough data
Internal Use
Not enough data
9.4
6
|
Verified
Not enough data
9.0
7
|
Verified
Not enough data
8.3
7
|
Verified
Not enough data
8.1
8
|
Verified
Not enough data
7.8
9
|
Verified
Not enough data
7.9
8
|
Verified
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1930
|
Verified
Not enough data
8.3
2364
|
Verified
Not enough data
8.1
2139
|
Verified
Not enough data
8.5
2169
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2569
|
Verified
Not enough data
8.4
2807
|
Verified
Not enough data
7.9
2073
|
Verified
Not enough data
8.2
2262
|
Verified
Not enough data
8.1
2100
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and User.com are categorized as Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
User.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
22.9%
Computer Software
12.5%
Information Technology and Services
10.4%
Internet
8.3%
Hospitality
6.3%
Other
39.6%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
User.com
Most Helpful Favorable Review
Eduardo R.
Verified User in Internet
Our platform, The-Collectory.com, is a members-only site focusing on luxury goods. With the help of UserEngage, we can easily understand the behavior of each and every one of our members, and therefore, deliver an extremely well-tailored and personalized...
Most Helpful Critical Review
Eldar G.
Verified User in Computer Software
Our team of 100 people has been using User.com for 5 months now. We spent a lot of time and resources integrating User.com with our process and tools. But we had to move away from User.com. That's why: - UX is terrible, even for experienced support people...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Eduardo R.
Verified User in Internet
Our platform, The-Collectory.com, is a members-only site focusing on luxury goods. With the help of UserEngage, we can easily understand the behavior of each and every one of our members, and therefore, deliver an extremely well-tailored and personalized...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Eldar G.
Verified User in Computer Software
Our team of 100 people has been using User.com for 5 months now. We spent a lot of time and resources integrating User.com with our process and tools. But we had to move away from User.com. That's why: - UX is terrible, even for experienced support people...
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Discussions
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Official Response from User.com
Each new client receives 1 free Onboarding call from our support team. You can ask for help on our chat as well. If you need some extra support, check our...Read more
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1 comment
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User.com is a customer communication and marketing automation platform with a variety of features to help businesses engage with customers, manage leads, and...Read more
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