Compare HubSpot Marketing Hub and Oracle Eloqua 
At a Glance
Market Segments
Small-Business (52.6% of reviews)
Enterprise (54.8% of reviews)
Entry-Level Pricing
$0.00
$2,000/month
HubSpot Marketing Hub
Star Rating
(12,405)4.4 out of 5
Market Segments
Small-Business (52.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansOracle Eloqua
Star Rating
(614)3.9 out of 5
Market Segments
Enterprise (54.8% of reviews)
Entry-Level Pricing
$2,000/month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle Eloqua excels in its Lead Intelligence capabilities, particularly with Account-level Insights and Lead Analysis, scoring 8.0 and 8.2 respectively, which helps enterprises gain a deeper understanding of their leads.
- Reviewers mention that HubSpot Marketing Hub shines in Email Marketing, with high scores in Building and Personalizing Emails (8.8) and Automated Email Responses (8.8), making it a preferred choice for small businesses looking for effective email campaigns.
- G2 users highlight that Oracle Eloqua's Platform Basics features, such as Centralization and Account Identification and Segmentation, both scoring 8.6, provide robust tools for managing complex marketing operations in large organizations.
- Users on G2 report that HubSpot Marketing Hub offers superior Ease of Use (8.6) and Ease of Setup (8.1), making it more accessible for small businesses and teams without extensive technical resources.
- Reviewers say that while Oracle Eloqua has strong Attribution Modeling features, scoring well in Single-Touch Attribution (8.2), HubSpot Marketing Hub outperforms in Multi-Touch Attribution (8.0), which is crucial for understanding the customer journey across multiple channels.
- Users report that HubSpot Marketing Hub's Social Management features, particularly in Social Publishing (8.7) and Social Engagement (8.4), are highly rated, making it a go-to solution for businesses focused on enhancing their social media presence.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
HubSpot Marketing Hub
Free Trial is available
Oracle Eloqua
No trial information availableRatings
Meets Requirements
8.5
8,701
8.1
501
Ease of Use
8.6
9,529
7.2
502
Ease of Setup
8.1
5,409
6.5
220
Ease of Admin
8.5
4,532
7.3
228
Quality of Support
8.7
8,243
7.0
461
Has the product been a good partner in doing business?
8.8
4,453
7.5
223
Product Direction (% positive)
8.8
8,358
6.7
485
Features by Category
Email Marketing
8.8
4922
|
Verified
8.2
383
|
Verified
8.9
4792
|
Verified
8.7
383
|
Verified
8.6
4795
|
Verified
8.2
372
|
Verified
8.8
4504
|
Verified
8.5
350
|
Verified
Online Marketing
8.5
4659
|
Verified
8.1
221
|
Verified
8.3
4004
|
Verified
7.8
331
|
Verified
8.1
3723
|
Verified
7.4
317
|
Verified
8.2
4257
|
Verified
7.3
330
|
Verified
8.1
3915
|
Verified
7.3
287
|
Verified
Lead Management
8.6
4443
|
Verified
8.2
209
|
Verified
8.2
4192
|
Verified
7.7
327
|
Verified
8.4
4296
|
Verified
8.2
347
|
Verified
8.0
3810
|
Verified
8.0
303
|
Verified
8.5
4235
|
Verified
8.2
324
|
Verified
8.3
3980
|
Verified
7.9
306
|
Verified
8.4
3958
|
Verified
7.9
295
|
Verified
8.4
3960
|
Verified
7.9
311
|
Verified
Campaign Management
8.2
3567
|
Verified
8.1
319
|
Verified
8.0
3167
|
Verified
8.0
277
8.0
3125
|
Verified
7.1
227
|
Verified
7.3
2282
|
Verified
6.7
191
Social
7.8
3239
|
Verified
6.9
158
8.3
3640
|
Verified
7.1
165
|
Verified
8.2
3608
|
Verified
7.2
177
|
Verified
8.1
3486
|
Verified
7.1
168
7.7
2716
|
Verified
7.1
148
Reporting & Analytics
8.3
4621
|
Verified
7.7
357
|
Verified
8.1
4299
|
Verified
7.2
296
|
Verified
7.6
3464
|
Verified
7.1
247
|
Verified
7.6
3148
|
Verified
7.2
228
|
Verified
7.7
3580
|
Verified
6.9
203
Platform
8.0
2952
|
Verified
7.7
153
|
Verified
8.5
2985
|
Verified
8.0
147
|
Verified
8.7
2952
|
Verified
8.0
157
|
Verified
8.0
1960
|
Verified
7.6
102
|
Verified
7.5
1854
|
Verified
7.2
115
|
Verified
8.6
2789
|
Verified
7.7
153
|
Verified
8.0
2035
|
Verified
7.4
104
|
Verified
Integration
8.4
2962
|
Verified
7.8
160
|
Verified
8.1
2659
|
Verified
7.5
141
|
Verified
8.1
2450
|
Verified
7.7
133
|
Verified
Lead Intelligence
7.8
963
|
Verified
Not enough data
8.0
997
Not enough data
8.1
1042
Not enough data
Lead Management
8.3
1131
Not enough data
7.5
961
Not enough data
8.1
1021
Not enough data
Marketing Campaigns
7.9
981
Not enough data
7.4
872
Not enough data
7.6
927
Not enough data
7.9
918
|
Verified
Not enough data
8.2
1075
Not enough data
Campaign Execution
7.9
965
Not enough data
7.9
900
Not enough data
7.7
847
Not enough data
8.8
1212
Not enough data
Messenger
8.1
1078
|
Verified
Not enough data
7.5
907
|
Verified
Not enough data
8.0
1121
|
Verified
Not enough data
7.8
1046
|
Verified
Not enough data
Channels
8.1
1307
|
Verified
Not enough data
8.2
1286
|
Verified
Not enough data
7.1
710
|
Verified
Not enough data
7.0
610
|
Verified
Not enough data
7.6
671
|
Verified
Not enough data
Customers
8.2
1351
|
Verified
Not enough data
8.3
1336
|
Verified
Not enough data
8.3
1484
|
Verified
Not enough data
8.4
1433
|
Verified
Not enough data
8.2
1340
|
Verified
Not enough data
Design and Customization
6.7
23
Not enough data
8.1
22
Not enough data
7.7
22
Not enough data
7.8
23
Not enough data
Campaigns
7.9
21
Not enough data
7.8
21
Not enough data
7.7
20
Not enough data
7.8
20
Not enough data
Integrations
8.3
21
Not enough data
7.1
19
Not enough data
6.8
17
Not enough data
7.0
20
Not enough data
Generative AI
6.6
22
Not enough data
Attribution Modeling
8.2
204
Not enough data
8.0
198
Not enough data
7.7
183
Not enough data
7.6
176
Not enough data
7.1
173
Not enough data
7.7
187
Not enough data
Marketing
7.9
176
Not enough data
7.4
162
Not enough data
8.4
201
Not enough data
8.5
207
Not enough data
Reporting
8.5
228
Not enough data
8.3
215
Not enough data
8.2
220
Not enough data
Platform Basics
8.6
198
Not enough data
8.6
201
Not enough data
8.5
201
Not enough data
Platform Data
8.4
197
Not enough data
8.0
192
Not enough data
Platform Additional Functionality
8.5
217
Not enough data
Platform Basics
8.3
476
Not enough data
8.6
559
Not enough data
Platform Reporting
8.5
575
Not enough data
8.6
618
Not enough data
Content & Collaboration
8.4(won by default)
1135
Not enough data
8.4(won by default)
1190
Not enough data
8.2(won by default)
884
Not enough data
8.4(won by default)
957
Not enough data
8.8(won by default)
1262
Not enough data
8.3(won by default)
824
Not enough data
Social Management
8.2(won by default)
2031
Not enough data
8.7(won by default)
2207
Not enough data
8.4(won by default)
1949
Not enough data
8.4(won by default)
2095
Not enough data
8.1(won by default)
1521
Not enough data
8.3(won by default)
797
Not enough data
7.3(won by default)
171
Not enough data
Platform Basics
8.3
284
Not enough data
8.2
298
Not enough data
Platform Data
8.1
291
Not enough data
8.1
293
Not enough data
8.7
336
Not enough data
8.3
298
Not enough data
Platform Additional Functionality
8.1
283
Not enough data
8.3
303
Not enough data
8.4
298
Not enough data
Platform Interoperability
8.0
485
Not enough data
Social Functionality
8.2
1177
Not enough data
Campaign Management
8.4
1191
Not enough data
8.2
1132
Not enough data
8.2
1059
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
953
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
987
Not enough data
8.1
936
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1064
Not enough data
8.2
981
Not enough data
8.0
878
Not enough data
8.0
856
Not enough data
Platform
8.4
1035
Not enough data
8.2
1181
Not enough data
8.8
1206
Not enough data
8.8
1231
Not enough data
8.6
1055
Not enough data
8.4
1176
Not enough data
8.7
1220
Not enough data
8.4
932
Not enough data
8.4
1124
Not enough data
Page Customization
8.5
1196
|
Verified
Not enough data
8.0
1235
|
Verified
Not enough data
7.9
1124
|
Verified
Not enough data
8.2
1165
|
Verified
Not enough data
Page Optimization
8.2
1029
|
Verified
Not enough data
8.1
1141
|
Verified
Not enough data
8.2
1181
|
Verified
Not enough data
7.9
1068
|
Verified
Not enough data
Integrations
7.5
616
|
Verified
Not enough data
8.8
1100
|
Verified
Not enough data
8.6
1096
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
8.0
649
Not enough data
8.3
680
Not enough data
8.4
698
Not enough data
Lead Management
8.5
764
Not enough data
7.7
642
Not enough data
8.3
712
Not enough data
Marketing Campaigns
8.1
668
Not enough data
7.7
580
Not enough data
7.9
640
Not enough data
8.1
639
Not enough data
8.3
746
Not enough data
8.2
691
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1952
|
Verified
Not enough data
8.3
2385
|
Verified
Not enough data
8.1
2160
|
Verified
Not enough data
8.5
2190
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2589
|
Verified
Not enough data
8.4
2827
|
Verified
Not enough data
7.9
2093
|
Verified
Not enough data
8.2
2282
|
Verified
Not enough data
8.1
2120
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Oracle Eloqua are categorized as Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Oracle Eloqua has no unique categories
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Eloqua
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Computer Software
15.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.5%
Financial Services
5.2%
Telecommunications
3.5%
Other
50.9%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Oracle Eloqua
Most Helpful Favorable Review
Mark H.
Verified User in Computer Software
As someone who creates hundreds of campaigns each year, I like a system that doesn't limit me and provides a smooth workflow across all key elements (email, landing pages, campaign logic, filtering, and reporting). Eloqua saves me time, makes me more...
Most Helpful Critical Review
Robert P.
Verified User in Marketing and Advertising
* Lost functionality in E10 (newest version) -- some of the more complicated tasks in E9 have been dumbed down in the service of making the interface more user-friendly. Several out-of-the-box reports are no longer available. * Technical Support can be...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Mark H.
Verified User in Computer Software
As someone who creates hundreds of campaigns each year, I like a system that doesn't limit me and provides a smooth workflow across all key elements (email, landing pages, campaign logic, filtering, and reporting). Eloqua saves me time, makes me more...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Robert P.
Verified User in Marketing and Advertising
* Lost functionality in E10 (newest version) -- some of the more complicated tasks in E9 have been dumbed down in the service of making the interface more user-friendly. Several out-of-the-box reports are no longer available. * Technical Support can be...
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
How do you use the Eloqua system if you are a non-profit?
1 comment
JW
Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study...Read more
Oracle Eloqua has no more discussions with answers
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