Compare HubSpot Marketing Hub and Ontraport 
At a Glance
Market Segments
Small-Business (52.6% of reviews)
Small-Business (95.6% of reviews)
Entry-Level Pricing
$0.00
Starting at $29.00 Per Month
HubSpot Marketing Hub
Star Rating
(12,406)4.4 out of 5
Market Segments
Small-Business (52.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansOntraport
Star Rating
(218)4.5 out of 5
Market Segments
Small-Business (95.6% of reviews)
Entry-Level Pricing
Starting at $29.00 Per Month
Browse all 8 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its Email Marketing capabilities, particularly in Automated Email Responses and High-Volume Sending, with scores of 8.8, while Ontraport's similar features received slightly lower ratings, indicating a more robust experience with HubSpot.
- Reviewers mention that HubSpot's Campaign Management tools are highly rated at 8.7, providing a user-friendly interface for managing multiple campaigns, whereas Ontraport's score of 8.8 suggests it also performs well but lacks some of the intuitive features that HubSpot offers.
- G2 users highlight HubSpot's superior Quality of Support with a score of 8.7 compared to Ontraport's 9.3, indicating that while Ontraport has excellent support, HubSpot's community and resources are more accessible for everyday users.
- Users on G2 report that HubSpot's Landing Pages and Forms feature is rated at 8.5, which is slightly lower than Ontraport's 8.9, suggesting that Ontraport may provide more customizable options for creating landing pages.
- Reviewers mention that HubSpot's Lead Management features, particularly in Lead Nurturing and Segmentation, are rated at 8.9, showcasing its strength in managing leads effectively, while Ontraport's scores of 8.9 indicate a competitive but less comprehensive approach.
- Users say that HubSpot's Content Management capabilities, especially in Content Authoring and Rich Text Editor, are rated at 8.8, which is on par with Ontraport, but HubSpot's user interface is often described as more intuitive and easier to navigate.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Ontraport
Basic
Starting at $29.00
Per Month
- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 3 users at $9/month each
Free Trial
HubSpot Marketing Hub
Free Trial is available
Ontraport
Free Trial is available
Ratings
Meets Requirements
8.5
8,702
8.7
160
Ease of Use
8.6
9,530
8.2
162
Ease of Setup
8.1
5,410
8.0
88
Ease of Admin
8.5
4,532
8.4
87
Quality of Support
8.7
8,244
9.3
160
Has the product been a good partner in doing business?
8.8
4,453
9.1
85
Product Direction (% positive)
8.8
8,359
8.5
152
Features by Category
Sales Force Automation
Not enough data
9.0
45
|
Verified
Not enough data
8.0
30
|
Verified
Not enough data
8.1
43
|
Verified
Not enough data
7.8
39
|
Verified
Not enough data
7.3
21
|
Verified
Not enough data
7.6
31
|
Verified
Not enough data
7.6
31
|
Verified
Not enough data
7.2
21
|
Verified
Not enough data
8.3
22
|
Verified
Marketing Automation
Not enough data
9.1
48
|
Verified
Not enough data
8.7
43
|
Verified
Not enough data
8.9
39
|
Verified
Not enough data
8.2
30
|
Verified
Customer Support
Not enough data
8.3
30
|
Verified
Not enough data
8.7
42
|
Verified
Not enough data
8.9
44
|
Verified
Not enough data
8.1
32
|
Verified
Not enough data
8.1
27
|
Verified
Reporting & Analytics
Not enough data
8.0
42
|
Verified
Not enough data
8.2
50
|
Verified
Not enough data
7.2
24
|
Verified
Mobile & Social
Not enough data
8.2
21
|
Verified
Not enough data
8.0
22
|
Verified
Not enough data
7.7
23
|
Verified
Platform
Not enough data
8.6
32
|
Verified
Not enough data
8.8
32
|
Verified
Not enough data
9.0
33
|
Verified
Not enough data
7.1
14
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
8.2
26
|
Verified
Not enough data
9.1
33
|
Verified
Not enough data
8.1
21
|
Verified
Integration
Not enough data
8.6
30
|
Verified
Not enough data
8.9
33
|
Verified
Not enough data
8.3
26
|
Verified
Generative AI
Not enough data
8.6
11
Email Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.8
4923
|
Verified
8.8
76
|
Verified
8.9
4793
|
Verified
9.2
76
|
Verified
8.6
4796
|
Verified
8.5
75
|
Verified
8.8
4505
|
Verified
9.0
73
|
Verified
Online Marketing
8.5
4660
|
Verified
8.9
73
|
Verified
8.3
4005
|
Verified
8.7
63
|
Verified
8.1
3724
|
Verified
8.7
48
|
Verified
8.2
4258
|
Verified
8.4
57
|
Verified
8.1
3916
|
Verified
8.0
45
|
Verified
Lead Management
8.6
4444
|
Verified
9.0
63
|
Verified
8.2
4193
|
Verified
8.7
52
|
Verified
8.4
4297
|
Verified
8.9
61
|
Verified
8.0
3811
|
Verified
8.7
47
|
Verified
8.5
4236
|
Verified
8.9
64
|
Verified
8.3
3981
|
Verified
8.8
48
|
Verified
8.4
3959
|
Verified
8.9
52
|
Verified
8.4
3961
|
Verified
8.6
57
|
Verified
Campaign Management
8.2
3568
|
Verified
8.8
51
|
Verified
8.0
3168
|
Verified
8.4
52
|
Verified
8.0
3126
|
Verified
7.6
33
|
Verified
7.3
2283
|
Verified
7.3
25
|
Verified
Social
7.8
3240
|
Verified
7.8
26
|
Verified
8.3
3641
|
Verified
8.1
31
|
Verified
8.2
3609
|
Verified
7.9
25
|
Verified
8.1
3487
|
Verified
7.7
25
|
Verified
7.7
2717
|
Verified
7.5
27
|
Verified
Reporting & Analytics
8.3
4622
|
Verified
8.5
64
|
Verified
8.1
4300
|
Verified
8.2
44
|
Verified
7.6
3465
|
Verified
7.9
38
|
Verified
7.6
3149
|
Verified
8.3
39
|
Verified
7.7
3581
|
Verified
7.4
30
|
Verified
Platform
8.0
2953
|
Verified
9.2
35
|
Verified
8.5
2986
|
Verified
9.1
33
|
Verified
8.7
2953
|
Verified
9.0
42
|
Verified
8.0
1961
|
Verified
8.9
23
|
Verified
7.5
1855
|
Verified
8.8
21
|
Verified
8.6
2790
|
Verified
9.2
38
|
Verified
8.0
2036
|
Verified
9.1
23
|
Verified
Integration
8.4
2963
|
Verified
8.9
41
|
Verified
8.1
2660
|
Verified
8.8
44
|
Verified
8.1
2451
|
Verified
8.5
34
|
Verified
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.8
964
|
Verified
Not enough data
8.0
998
Not enough data
8.1
1043
Not enough data
Lead Management
8.3
1132
Not enough data
7.5
962
Not enough data
8.1
1022
Not enough data
Marketing Campaigns
7.9
982
Not enough data
7.4
873
Not enough data
7.6
928
Not enough data
7.9
919
|
Verified
Not enough data
8.1
1076
Not enough data
Campaign Execution
7.9
966
Not enough data
7.9
901
Not enough data
7.7
848
Not enough data
8.8
1213
Not enough data
Messenger
8.1
1078
|
Verified
Not enough data
7.5
907
|
Verified
Not enough data
8.0
1121
|
Verified
Not enough data
7.8
1046
|
Verified
Not enough data
Channels
8.1
1307
|
Verified
Not enough data
8.2
1286
|
Verified
Not enough data
7.1
710
|
Verified
Not enough data
7.0
610
|
Verified
Not enough data
7.6
671
|
Verified
Not enough data
Customers
8.2
1351
|
Verified
Not enough data
8.3
1336
|
Verified
Not enough data
8.3
1484
|
Verified
Not enough data
8.4
1433
|
Verified
Not enough data
8.2
1340
|
Verified
Not enough data
Integrated Workflows
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Repeatability and Reportability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI and Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
6.7
23
Not enough data
8.1
22
Not enough data
7.7
22
Not enough data
7.8
23
Not enough data
Campaigns
7.9
21
Not enough data
7.8
21
Not enough data
7.7
20
Not enough data
7.8
20
Not enough data
Integrations
8.3
21
Not enough data
7.1
19
Not enough data
6.8
17
Not enough data
7.0
20
Not enough data
Generative AI
6.6
22
Not enough data
Attribution Modeling
8.2
204
Not enough data
8.0
198
Not enough data
7.7
183
Not enough data
7.6
176
Not enough data
7.1
173
Not enough data
7.7
187
Not enough data
Marketing
7.9
176
Not enough data
7.4
162
Not enough data
8.4
201
Not enough data
8.5
207
Not enough data
Reporting
8.5
228
Not enough data
8.3
215
Not enough data
8.2
220
Not enough data
Platform Basics
8.6
198
Not enough data
8.6
201
Not enough data
8.5
201
Not enough data
Platform Data
8.4
197
Not enough data
8.0
192
Not enough data
Platform Additional Functionality
8.5
217
Not enough data
Platform Basics
8.3
476
Not enough data
8.6
559
Not enough data
Platform Reporting
8.5
575
Not enough data
8.6
618
Not enough data
Content & Collaboration
8.4(won by default)
1135
Not enough data
8.4(won by default)
1190
Not enough data
8.2(won by default)
884
Not enough data
8.4(won by default)
957
Not enough data
8.8(won by default)
1262
Not enough data
8.3(won by default)
824
Not enough data
Social Management
8.2(won by default)
2031
Not enough data
8.7(won by default)
2207
Not enough data
8.4(won by default)
1949
Not enough data
8.4(won by default)
2095
Not enough data
8.1(won by default)
1521
Not enough data
8.3(won by default)
797
Not enough data
7.3(won by default)
171
Not enough data
Platform Basics
8.3
284
Not enough data
8.2
298
Not enough data
Platform Data
8.1
291
Not enough data
8.1
293
Not enough data
8.7
336
Not enough data
8.3
298
Not enough data
Platform Additional Functionality
8.1
283
Not enough data
8.3
303
Not enough data
8.4
298
Not enough data
Platform Interoperability
8.0
485
Not enough data
Social Functionality
8.2
1177
Not enough data
Campaign Management
8.4
1191
Not enough data
8.2
1132
Not enough data
8.2
1059
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
953
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
987
Not enough data
8.1
936
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1064
Not enough data
8.2
981
Not enough data
8.0
878
Not enough data
8.0
856
Not enough data
Platform
8.4
1035
Not enough data
8.2
1181
Not enough data
8.8
1206
Not enough data
8.8
1231
Not enough data
8.6
1055
Not enough data
8.4
1176
Not enough data
8.7
1220
Not enough data
8.4
932
Not enough data
8.4
1124
Not enough data
Order Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Products & Plans
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Pricing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.5
1196
|
Verified
8.9
37
|
Verified
8.0
1235
|
Verified
8.7
42
|
Verified
7.9
1124
|
Verified
8.6
31
|
Verified
8.2
1165
|
Verified
8.3
32
|
Verified
Page Optimization
8.2
1029
|
Verified
8.9
22
|
Verified
8.1
1141
|
Verified
8.8
26
8.2
1181
|
Verified
8.6
29
7.9
1068
|
Verified
8.3
22
Integrations
7.5
616
|
Verified
9.2
24
8.8
1100
|
Verified
9.3
40
|
Verified
8.6
1096
|
Verified
9.1
35
|
Verified
Generative AI
Feature Not Available
8.9
9
Customization
Not enough data
8.7
21
Not enough data
8.5
17
Not enough data
8.9
15
Not enough data
8.2
21
Additional Functionality
Not enough data
8.4
21
Not enough data
6.5
10
Not enough data
9.0
12
Not enough data
8.8
17
Not enough data
8.6
17
Lead Intelligence
8.0
649
Not enough data
8.3
680
Not enough data
8.4
698
Not enough data
Lead Management
8.5
764
Not enough data
7.7
642
Not enough data
8.3
712
Not enough data
Marketing Campaigns
8.1
668
Not enough data
7.7
580
Not enough data
7.9
640
Not enough data
8.1
639
Not enough data
8.3
746
Not enough data
8.2
691
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1952
|
Verified
Not enough data
8.3
2385
|
Verified
Not enough data
8.1
2160
|
Verified
Not enough data
8.5
2190
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2589
|
Verified
Not enough data
8.4
2827
|
Verified
Not enough data
7.9
2093
|
Verified
Not enough data
8.2
2282
|
Verified
Not enough data
8.1
2120
|
Verified
Not enough data
Feature Not Available
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Ontraport are categorized as Marketing Platforms, Landing Page Builders, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Ontraport is categorized as Sales Platforms, SMS Marketing, Sales Engagement, Online Form Builder, Website Builder, CRM, Subscription Management, Web Content Management, Email Marketing, and Shared Inbox
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ontraport
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Professional Training & Coaching
17.3%
Marketing and Advertising
12.5%
Health, Wellness and Fitness
9.1%
Management Consulting
4.8%
Education Management
4.8%
Other
51.4%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Ontraport
Most Helpful Favorable Review
Phil P.
Verified User in Real Estate
VERY easy to use EXTREMELY flexible REMARKABLY reliable OUTSTANDING support Always improving Tons of features that no other system has. I couldn't run my operation without it.
Most Helpful Critical Review
Racheal C.
Verified User in Marketing and Advertising
Ontraport has features upon features and I'm slowly learning them all! I really didn't have the time to master the software before using it... and that's been the greatest weakness. I'm thrilled to know that Ontraport is now certifying people to use it -...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Phil P.
Verified User in Real Estate
VERY easy to use EXTREMELY flexible REMARKABLY reliable OUTSTANDING support Always improving Tons of features that no other system has. I couldn't run my operation without it.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Racheal C.
Verified User in Marketing and Advertising
Ontraport has features upon features and I'm slowly learning them all! I really didn't have the time to master the software before using it... and that's been the greatest weakness. I'm thrilled to know that Ontraport is now certifying people to use it -...
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VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
How much does Ontraport cost?
2 comments
SS
After 2 week trial, $40 a month depending on # of contacts.Read more
Is Ontraport a CRM?
2 comments
DH
Yes, although that is a narrow description. It’s much more. Read more
Who uses Ontraport?
2 comments
SS
I used Ontraport for my Coaching and my classes. My students access their course work on Ontraport.Read more
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