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- HubSpot Marketing Hub-vs-Marketo-Based Systems for Growth-Driven Marketing & Sales Teams
Compare HubSpot Marketing Hub and Marketo-Based Systems for Growth-Driven Marketing & Sales Teams 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Mid-Market (66.7% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(12,360)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansMarketo-Based Systems for Growth-Driven Marketing & Sales Teams
Star Rating
(12)4.2 out of 5
Market Segments
Mid-Market (66.7% of reviews)
Entry-Level Pricing
No pricing available
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HubSpot Marketing Hub vs Marketo-Based Systems for Growth-Driven Marketing & Sales Teams
When assessing the two solutions, reviewers found HubSpot Marketing Hub easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Marketo-Based Systems for Growth-Driven Marketing & Sales Teams.
- Reviewers felt that Marketo-Based Systems for Growth-Driven Marketing & Sales Teams meets the needs of their business better than HubSpot Marketing Hub.
- When comparing quality of ongoing product support, reviewers felt that HubSpot Marketing Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HubSpot Marketing Hub over Marketo-Based Systems for Growth-Driven Marketing & Sales Teams.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Marketo-Based Systems for Growth-Driven Marketing & Sales Teams
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Marketo-Based Systems for Growth-Driven Marketing & Sales Teams
No trial information availableRatings
Meets Requirements
8.5
8,656
8.6
7
Ease of Use
8.6
9,483
7.6
7
Ease of Setup
8.1
5,368
7.7
5
Ease of Admin
8.5
4,509
9.0
5
Quality of Support
8.7
8,200
8.6
7
Has the product been a good partner in doing business?
8.8
4,430
8.7
5
Product Direction (% positive)
8.8
8,315
7.7
5
Features by Category
Email Marketing
8.8
4901
|
Verified
Not enough data
8.9
4771
|
Verified
Not enough data
8.6
4774
|
Verified
Not enough data
8.8
4484
|
Verified
Not enough data
Online Marketing
8.5
4640
|
Verified
Not enough data
8.3
3985
|
Verified
Not enough data
8.1
3705
|
Verified
Not enough data
8.2
4238
|
Verified
Not enough data
8.1
3897
|
Verified
Not enough data
Lead Management
8.6
4425
|
Verified
Not enough data
8.2
4172
|
Verified
Not enough data
8.4
4276
|
Verified
Not enough data
8.0
3791
|
Verified
Not enough data
8.5
4217
|
Verified
Not enough data
8.3
3961
|
Verified
Not enough data
8.4
3940
|
Verified
Not enough data
8.4
3942
|
Verified
Not enough data
Campaign Management
8.2
3550
|
Verified
Not enough data
8.0
3149
|
Verified
Not enough data
8.0
3107
|
Verified
Not enough data
7.3
2265
|
Verified
Not enough data
Social
7.8
3223
|
Verified
Not enough data
8.3
3623
|
Verified
Not enough data
8.2
3592
|
Verified
Not enough data
8.1
3470
|
Verified
Not enough data
7.8
2700
|
Verified
Not enough data
Reporting & Analytics
8.3
4602
|
Verified
Not enough data
8.1
4282
|
Verified
Not enough data
7.6
3447
|
Verified
Not enough data
7.6
3132
|
Verified
Not enough data
7.7
3564
|
Verified
Not enough data
Platform
8.0
2931
|
Verified
Not enough data
8.5
2965
|
Verified
Not enough data
8.7
2931
|
Verified
Not enough data
8.0
1942
|
Verified
Not enough data
7.5
1835
|
Verified
Not enough data
8.6
2769
|
Verified
Not enough data
8.0
2016
|
Verified
Not enough data
Integration
8.4
2942
|
Verified
Not enough data
8.1
2639
|
Verified
Not enough data
8.1
2430
|
Verified
Not enough data
Lead Intelligence
7.8
947
|
Verified
Not enough data
8.0
981
Not enough data
8.1
1027
Not enough data
Lead Management
8.3
1115
Not enough data
7.5
945
Not enough data
8.1
1005
Not enough data
Marketing Campaigns
7.9
965
Not enough data
7.4
856
Not enough data
7.6
911
Not enough data
7.9
903
|
Verified
Not enough data
8.2
1060
Not enough data
Campaign Execution
7.8
950
Not enough data
7.9
885
Not enough data
7.7
832
Not enough data
8.8
1198
Not enough data
Messenger
8.1
1070
|
Verified
Not enough data
7.5
898
|
Verified
Not enough data
8.0
1112
|
Verified
Not enough data
7.8
1037
|
Verified
Not enough data
Channels
8.1
1298
|
Verified
Not enough data
8.2
1277
|
Verified
Not enough data
7.2
701
|
Verified
Not enough data
7.0
601
|
Verified
Not enough data
7.6
662
|
Verified
Not enough data
Customers
8.2
1342
|
Verified
Not enough data
8.3
1327
|
Verified
Not enough data
8.3
1475
|
Verified
Not enough data
8.4
1424
|
Verified
Not enough data
8.2
1332
|
Verified
Not enough data
Design and Customization
6.7
20
Not enough data
8.2
19
Not enough data
7.6
19
Not enough data
7.9
20
Not enough data
Campaigns
8.1
18
Not enough data
8.0
18
Not enough data
7.6
17
Not enough data
7.7
17
Not enough data
Integrations
8.3
18
Not enough data
7.3
16
Not enough data
7.1
14
Not enough data
7.2
17
Not enough data
Generative AI
6.5
19
Not enough data
Attribution Modeling
8.2
202
Not enough data
8.0
197
Not enough data
7.7
182
Not enough data
7.6
175
Not enough data
7.1
172
Not enough data
7.7
186
Not enough data
Marketing
7.9
174
Not enough data
7.5
161
Not enough data
8.4
200
Not enough data
8.6
205
Not enough data
Reporting
8.5
226
Not enough data
8.3
213
Not enough data
8.2
219
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
472
Not enough data
8.6
555
Not enough data
Platform Reporting
8.5
571
Not enough data
8.6
614
Not enough data
Content & Collaboration
8.4(won by default)
1131
Not enough data
8.4(won by default)
1186
Not enough data
8.2(won by default)
880
Not enough data
8.4(won by default)
953
Not enough data
8.8(won by default)
1258
Not enough data
8.3(won by default)
820
Not enough data
Social Management
8.2(won by default)
2025
Not enough data
8.7(won by default)
2202
Not enough data
8.4(won by default)
1943
Not enough data
8.4(won by default)
2090
Not enough data
8.1(won by default)
1516
Not enough data
8.3(won by default)
792
Not enough data
7.3(won by default)
166
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
483
Not enough data
Social Functionality
8.2
1174
Not enough data
Campaign Management
8.4
1188
Not enough data
8.2
1129
Not enough data
8.2
1056
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
950
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
984
Not enough data
8.1
933
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1061
Not enough data
8.2
978
Not enough data
8.0
876
Not enough data
8.0
854
Not enough data
Platform
8.4
1033
Not enough data
8.2
1179
Not enough data
8.8
1203
Not enough data
8.8
1229
Not enough data
8.6
1053
Not enough data
8.4
1174
Not enough data
8.7
1218
Not enough data
8.4
930
Not enough data
8.4
1122
Not enough data
Page Customization
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Not enough data
Page Optimization
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Not enough data
Integrations
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
8.0
639
Not enough data
8.3
670
Not enough data
8.4
688
Not enough data
Lead Management
8.5
754
Not enough data
7.8
632
Not enough data
8.3
703
Not enough data
Marketing Campaigns
8.1
658
Not enough data
7.7
570
Not enough data
7.9
630
Not enough data
8.1
629
Not enough data
8.3
736
Not enough data
8.2
681
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1934
|
Verified
Not enough data
8.3
2367
|
Verified
Not enough data
8.1
2143
|
Verified
Not enough data
8.5
2173
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2573
|
Verified
Not enough data
8.4
2811
|
Verified
Not enough data
7.9
2077
|
Verified
Not enough data
8.2
2266
|
Verified
Not enough data
8.1
2104
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Marketo-Based Systems for Growth-Driven Marketing & Sales Teams share no categories
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, Marketing Automation, and Pop-Up Builder
Marketo-Based Systems for Growth-Driven Marketing & Sales Teams is categorized as Marketo LaunchPoint Apps
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marketo-Based Systems for Growth-Driven Marketing & Sales Teams
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Computer Software
25.0%
Marketing and Advertising
16.7%
Retail
8.3%
Logistics and Supply Chain
8.3%
Information Technology and Services
8.3%
Other
33.3%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Marketo-Based Systems for Growth-Driven Marketing & Sales Teams
Most Helpful Favorable Review
Javier F.
Verified User in Computer Software
super easy to manage and fast to learn all features
Most Helpful Critical Review
Jay M.
Verified User in Marketing and Advertising
the platform has a very long onboarding phase and required scheduled learning sessions to onboard. We couldn't actually use the platform for 60 days making the first 2 months a net loss. It also has no built in CRM feature which for the price and power for...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Javier F.
Verified User in Computer Software
super easy to manage and fast to learn all features
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Jay M.
Verified User in Marketing and Advertising
the platform has a very long onboarding phase and required scheduled learning sessions to onboard. We couldn't actually use the platform for 60 days making the first 2 months a net loss. It also has no built in CRM feature which for the price and power for...
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Marketo-Based Systems for Growth-Driven Marketing & Sales Teams has no discussions with answers
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