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- HubSpot Marketing Hub-vs-Intuit Mailchimp All-in-One Marketing Platform
Compare HubSpot Marketing Hub and Intuit Mailchimp All-in-One Marketing Platform 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (71.8% of reviews)
Entry-Level Pricing
$0.00
$0.00
HubSpot Marketing Hub
Star Rating
(12,360)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansIntuit Mailchimp All-in-One Marketing Platform
Star Rating
(5,214)4.4 out of 5
Market Segments
Small-Business (71.8% of reviews)
Entry-Level Pricing
$0.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its email marketing capabilities, particularly in automated email responses with a score of 8.8, while Mailchimp All-in-One Marketing Platform slightly leads in building and personalizing emails with a score of 9.0.
- Reviewers mention that HubSpot's quality of support is rated at 8.7, which is higher than Mailchimp's 8.3, indicating that users find HubSpot more reliable when seeking assistance.
- G2 users highlight that Mailchimp shines in mobile optimization, scoring 8.6 compared to HubSpot's 8.2, suggesting that Mailchimp may provide a better experience for users accessing marketing tools on mobile devices.
- Users on G2 report that HubSpot's lead management features, particularly lead nurturing, score 8.5, which is slightly better than Mailchimp's 8.4, indicating a more robust approach to managing and nurturing leads.
- Reviewers say that Mailchimp's campaign management tools are highly rated, especially in campaign optimization with a score of 8.7, while HubSpot's score of 8.2 suggests it may not be as effective in this area.
- Users report that HubSpot's platform interoperability is rated at 8.1, which is lower than Mailchimp's 8.7, indicating that Mailchimp may offer better integration capabilities with other applications.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Intuit Mailchimp All-in-One Marketing Platform
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Free Trial
HubSpot Marketing Hub
Free Trial is available
Intuit Mailchimp All-in-One Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.5
8,656
8.9
4,423
Ease of Use
8.6
9,483
8.8
4,435
Ease of Setup
8.1
5,368
8.7
2,016
Ease of Admin
8.5
4,509
8.8
1,991
Quality of Support
8.7
8,200
8.3
3,740
Has the product been a good partner in doing business?
8.8
4,430
8.8
1,884
Product Direction (% positive)
8.8
8,315
8.4
4,331
Features by Category
Email Marketing
8.8
4901
|
Verified
9.0
668
|
Verified
8.9
4771
|
Verified
9.1
662
|
Verified
8.6
4774
|
Verified
8.9
659
|
Verified
8.8
4484
|
Verified
8.9
589
|
Verified
Online Marketing
8.5
4640
|
Verified
8.3
526
|
Verified
8.3
3985
|
Verified
8.3
516
|
Verified
8.1
3705
|
Verified
8.4
469
|
Verified
8.2
4238
|
Verified
8.6
591
|
Verified
8.1
3897
|
Verified
8.4
463
Lead Management
8.6
4425
|
Verified
8.5
495
|
Verified
8.2
4172
|
Verified
8.5
506
|
Verified
8.4
4276
|
Verified
8.5
564
|
Verified
8.0
3791
|
Verified
8.1
384
8.5
4217
|
Verified
8.4
450
|
Verified
8.3
3961
|
Verified
8.4
473
|
Verified
8.4
3940
|
Verified
8.3
392
8.4
3942
|
Verified
8.3
376
Campaign Management
8.2
3550
|
Verified
8.6
485
|
Verified
8.0
3149
|
Verified
8.4
372
8.0
3107
|
Verified
8.4
419
|
Verified
7.3
2265
|
Verified
8.0
332
Social
7.8
3223
|
Verified
8.2
370
8.3
3623
|
Verified
8.6
517
|
Verified
8.2
3592
|
Verified
8.5
465
|
Verified
8.1
3470
|
Verified
8.4
404
7.8
2700
|
Verified
8.4
411
|
Verified
Reporting & Analytics
8.3
4602
|
Verified
8.8
631
|
Verified
8.1
4282
|
Verified
8.5
525
7.6
3447
|
Verified
8.2
444
|
Verified
7.6
3132
|
Verified
8.1
422
|
Verified
7.7
3564
|
Verified
8.1
422
Platform
8.0
2931
|
Verified
8.3
435
|
Verified
8.5
2965
|
Verified
8.3
376
|
Verified
8.7
2931
|
Verified
8.7
412
|
Verified
8.0
1942
|
Verified
8.3
314
|
Verified
7.5
1835
|
Verified
8.2
284
8.6
2769
|
Verified
8.9
426
|
Verified
8.0
2016
|
Verified
8.4
346
|
Verified
Integration
8.4
2942
|
Verified
8.6
423
|
Verified
8.1
2639
|
Verified
8.4
369
|
Verified
8.1
2430
|
Verified
8.3
335
|
Verified
Lead Intelligence
7.8
947
|
Verified
Not enough data
8.0
981
Not enough data
8.1
1027
Not enough data
Lead Management
8.3
1115
Not enough data
7.5
945
Not enough data
8.1
1005
Not enough data
Marketing Campaigns
7.9
965
Not enough data
7.4
856
Not enough data
7.6
911
Not enough data
7.9
903
|
Verified
Not enough data
8.2
1060
Not enough data
Campaign Execution
7.8
950
Not enough data
7.9
885
Not enough data
7.7
832
Not enough data
8.8
1198
Not enough data
Messenger
8.1
1070
|
Verified
Not enough data
7.5
898
|
Verified
Not enough data
8.0
1112
|
Verified
Not enough data
7.8
1037
|
Verified
Not enough data
Channels
8.1
1298
|
Verified
Not enough data
8.2
1277
|
Verified
Not enough data
7.2
701
|
Verified
Not enough data
7.0
601
|
Verified
Not enough data
7.6
662
|
Verified
Not enough data
Customers
8.2
1342
|
Verified
Not enough data
8.3
1327
|
Verified
Not enough data
8.3
1475
|
Verified
Not enough data
8.4
1424
|
Verified
Not enough data
8.2
1332
|
Verified
Not enough data
Retargeting
Not enough data
8.3
95
Not enough data
8.7
234
Not enough data
8.3
201
Not enough data
8.6
245
Not enough data
8.3
187
Not enough data
8.4
177
Not enough data
8.7
221
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
6.7
20
Not enough data
8.2
19
Not enough data
7.6
19
Not enough data
7.9
20
Not enough data
Campaigns
8.1
18
Not enough data
8.0
18
Not enough data
7.6
17
Not enough data
7.7
17
Not enough data
Integrations
8.3
18
Not enough data
7.3
16
Not enough data
7.1
14
Not enough data
7.2
17
Not enough data
Generative AI
6.5
19
Not enough data
Attribution Modeling
8.2
202
Not enough data
8.0
197
Not enough data
7.7
182
Not enough data
7.6
175
Not enough data
7.1
172
Not enough data
7.7
186
Not enough data
Marketing
7.9
174
Not enough data
7.5
161
Not enough data
8.4
200
Not enough data
8.6
205
Not enough data
Reporting
8.5
226
Not enough data
8.3
213
Not enough data
8.2
219
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
472
Not enough data
8.6
555
Not enough data
Platform Reporting
8.5
571
Not enough data
8.6
614
Not enough data
Content & Collaboration
8.4(won by default)
1131
Not enough data
8.4(won by default)
1186
Not enough data
8.2(won by default)
880
Not enough data
8.4(won by default)
953
Not enough data
8.8(won by default)
1258
Not enough data
8.3(won by default)
820
Not enough data
Social Management
8.2(won by default)
2025
Not enough data
8.7(won by default)
2202
Not enough data
8.4(won by default)
1943
Not enough data
8.4(won by default)
2090
Not enough data
8.1(won by default)
1516
Not enough data
8.3(won by default)
792
Not enough data
7.3(won by default)
166
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
483
8.7
126
Social Functionality
8.2
1174
8.9
1777
Campaign Management
8.4
1188
8.8
1835
8.2
1129
8.7
1788
8.2
1056
8.6
1789
Feature Not Available
8.4
1644
Feature Not Available
8.5
1634
8.4
950
8.7
1581
Feature Not Available
8.6
1445
Feature Not Available
8.5
1356
Feature Not Available
8.4
1363
8.2
984
8.7
1669
8.1
933
8.6
1565
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Targeting
8.4
1061
8.8
1665
8.2
978
8.6
1517
8.0
876
8.6
1382
8.0
854
8.6
1376
Platform
8.4
1033
8.6
1446
8.2
1179
8.6
1624
8.8
1203
8.8
1708
8.8
1229
8.8
1789
8.6
1053
8.7
1484
8.4
1174
8.6
1765
8.7
1218
Feature Not Available
8.4
930
8.7
1454
8.4
1122
8.8
1722
Page Customization
8.5
1187
|
Verified
9.0
117
|
Verified
8.0
1226
|
Verified
8.6
120
|
Verified
7.9
1116
|
Verified
8.5
113
|
Verified
8.2
1157
|
Verified
8.4
118
|
Verified
Page Optimization
8.2
1022
|
Verified
8.7
100
|
Verified
8.1
1134
|
Verified
8.9
113
8.2
1174
|
Verified
8.6
104
|
Verified
7.9
1061
|
Verified
8.4
100
|
Verified
Integrations
7.5
609
|
Verified
8.4
96
|
Verified
8.8
1093
|
Verified
9.0
108
|
Verified
8.6
1088
|
Verified
8.6
96
|
Verified
Generative AI
Feature Not Available
8.1
42
Survey Management
Not enough data
8.6
115
Not enough data
8.5
115
Not enough data
8.7
119
Not enough data
8.5
112
Survey Customization
Not enough data
8.2
100
Not enough data
8.6
109
Not enough data
8.4
106
Not enough data
8.4
98
Survey Insights
Not enough data
8.7
114
Not enough data
8.4
96
Not enough data
8.6
107
Not enough data
8.6
107
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
639
Not enough data
8.3
670
Not enough data
8.4
688
Not enough data
Lead Management
8.5
754
Not enough data
7.8
632
Not enough data
8.3
703
Not enough data
Marketing Campaigns
8.1
658
Not enough data
7.7
570
Not enough data
7.9
630
Not enough data
8.1
629
Not enough data
8.3
736
Not enough data
8.2
681
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1934
|
Verified
8.5
299
|
Verified
8.3
2367
|
Verified
8.7
387
|
Verified
8.1
2143
|
Verified
8.6
302
8.5
2173
|
Verified
8.5
341
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.3
2573
|
Verified
8.8
406
|
Verified
8.4
2811
|
Verified
8.9
425
|
Verified
7.9
2077
|
Verified
8.5
339
|
Verified
8.2
2266
|
Verified
8.4
311
|
Verified
8.1
2104
|
Verified
8.6
348
|
Verified
Feature Not Available
8.1
194
Customizations
Not enough data
8.5
49
Not enough data
8.5
48
Not enough data
8.1
44
Not enough data
8.2
42
Growth
Not enough data
8.5
41
Not enough data
8.7
45
Not enough data
9.1
47
Not enough data
8.3
41
Not enough data
8.2
41
Content
Not enough data
8.8
48
Not enough data
8.8
49
Not enough data
Feature Not Available
Not enough data
8.5
32
Support
Not enough data
8.7
36
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Intuit Mailchimp All-in-One Marketing Platform are categorized as Marketing Platforms, Landing Page Builders, Marketing Analytics, Social Media Advertising, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Attribution, Social Media Management, and Pop-Up Builder
Intuit Mailchimp All-in-One Marketing Platform is categorized as SMS Marketing, Retargeting, Website Builder, Survey, and Online Form Builder
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Intuit Mailchimp All-in-One Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
13.5%
Information Technology and Services
6.1%
Non-Profit Organization Management
5.3%
Retail
4.8%
Education Management
3.7%
Other
66.6%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Intuit Mailchimp All-in-One Marketing Platform
Most Helpful Favorable Review
Cate C.
Verified User in Higher Education
MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...
Most Helpful Critical Review
Sam M.
Verified User in Computer Software
Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Cate C.
Verified User in Higher Education
MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Sam M.
Verified User in Computer Software
Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...
Alternatives
Discussions
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Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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7 comments
TH
Popular alternatives to Mailchimp include Constant Contact, HubSpot, SendinBlue, GetResponse, Campaign Monitor, AWeber, and ConvertKit. Choose based on your...Read more
Could you please check the programming and engineering for the website.
2 comments
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The field of web programming is quite competitive. Completing an online web development degree program gives you the competitive advantage you need to...Read more
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