Compare HubSpot Marketing Hub and Keap 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (88.8% of reviews)
Entry-Level Pricing
$0.00
Starting at $249.00 1500 Contacts Per Month
HubSpot Marketing Hub
Star Rating
(12,344)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansKeap
Star Rating
(1,561)4.2 out of 5
Market Segments
Small-Business (88.8% of reviews)
Entry-Level Pricing
Starting at $249.00 1500 Contacts Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in Email Marketing, particularly in Automated Email Responses with a score of 8.8, while Keap's score of 8.7 shows it also performs well but slightly less effectively in this area.
- Reviewers mention that HubSpot's Ease of Use is rated at 8.6, making it more user-friendly compared to Keap's 7.2, which users find can be more complex to navigate.
- G2 users highlight HubSpot's superior Campaign Management capabilities, scoring 8.8, while Keap's score of 8.0 indicates it may lack some advanced features that users desire.
- Users on G2 appreciate HubSpot's Quality of Support, rated at 8.7, which is higher than Keap's 8.3, suggesting that HubSpot provides more responsive and helpful customer service.
- Reviewers say that HubSpot's Marketing Automation Integration is robust, scoring 8.8, while Keap's score of 8.5 indicates it is effective but may not offer the same level of seamless integration.
- Users report that HubSpot's Lead Management features, particularly Online Behavior Tracking with a score of 8.3, are more comprehensive compared to Keap's 7.5, which may limit users' ability to track leads effectively.
Featured Products
Sponsored
Netcapz
(0)
Email Tracking
Visit Website
Sponsored
Method CRM
(295)
Email Tracking
Visit Website
Sponsored
Onpipeline
(3)
Email Tracking
Visit Website
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Keap
Ignite
Starting at $249.00
1500 Contacts Per Month
For smaller teams
- 1,500 Contacts
- 2 Users
- 5 Proven Automations
Free Trial
HubSpot Marketing Hub
Free Trial is available
Keap
Free Trial is available
Ratings
Meets Requirements
8.5
8,637
8.3
1,223
Ease of Use
8.6
9,463
7.2
1,236
Ease of Setup
8.1
5,352
6.6
708
Ease of Admin
8.5
4,500
7.5
700
Quality of Support
8.7
8,184
8.3
1,207
Has the product been a good partner in doing business?
8.8
4,421
8.3
697
Product Direction (% positive)
8.8
8,296
7.7
1,186
Features by Category
Sales Force Automation
Not enough data
8.4
319
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
284
|
Verified
Not enough data
8.0
305
|
Verified
Not enough data
Feature Not Available
Not enough data
7.7
262
|
Verified
Not enough data
7.6
228
|
Verified
Not enough data
7.4
213
|
Verified
Not enough data
7.3
225
|
Verified
Marketing Automation
Not enough data
8.8
336
|
Verified
Not enough data
8.8
325
|
Verified
Not enough data
8.5
315
|
Verified
Not enough data
7.4
246
|
Verified
Customer Support
Not enough data
7.5
235
Not enough data
7.6
257
Not enough data
7.7
268
Not enough data
7.2
230
Not enough data
7.4
228
Reporting & Analytics
Not enough data
7.7
299
|
Verified
Not enough data
8.0
324
|
Verified
Not enough data
6.8
219
Mobile & Social
Not enough data
6.4
61
Not enough data
6.4
65
Not enough data
7.1
222
|
Verified
Platform
Not enough data
8.0
204
|
Verified
Not enough data
8.2
198
|
Verified
Not enough data
8.3
217
|
Verified
Not enough data
7.0
139
Not enough data
7.3
157
|
Verified
Not enough data
7.4
167
|
Verified
Not enough data
8.2
218
|
Verified
Not enough data
7.1
160
Integration
Not enough data
7.8
213
|
Verified
Not enough data
7.8
204
|
Verified
Not enough data
7.9
185
|
Verified
Generative AI
Not enough data
6.0
68
Email Marketing
8.8
4894
|
Verified
8.4
433
|
Verified
8.9
4764
|
Verified
8.7
424
|
Verified
8.6
4767
|
Verified
8.1
416
|
Verified
8.8
4477
|
Verified
8.7
413
|
Verified
Online Marketing
8.5
4633
|
Verified
7.7
384
|
Verified
8.3
3978
|
Verified
7.7
334
8.1
3698
|
Verified
7.0
253
8.2
4231
|
Verified
7.3
343
8.1
3891
|
Verified
7.5
255
Lead Management
8.6
4419
|
Verified
8.4
368
|
Verified
8.2
4166
|
Verified
8.1
353
|
Verified
8.4
4270
|
Verified
8.4
364
|
Verified
8.0
3785
|
Verified
7.8
291
|
Verified
8.5
4211
|
Verified
8.6
355
|
Verified
8.3
3955
|
Verified
7.5
289
|
Verified
8.4
3934
|
Verified
8.3
354
|
Verified
8.4
3936
|
Verified
8.4
349
|
Verified
Campaign Management
8.2
3544
|
Verified
8.2
327
|
Verified
8.0
3143
|
Verified
8.0
291
8.0
3101
|
Verified
7.6
237
7.3
2259
|
Verified
7.1
212
Social
7.8
3217
|
Verified
6.2
182
8.3
3617
|
Verified
6.9
214
|
Verified
8.2
3586
|
Verified
6.8
198
8.1
3464
|
Verified
6.6
198
|
Verified
7.8
2694
|
Verified
6.4
186
|
Verified
Reporting & Analytics
8.3
4597
|
Verified
7.8
387
|
Verified
8.1
4276
|
Verified
7.1
271
|
Verified
7.6
3441
|
Verified
6.9
254
|
Verified
7.6
3126
|
Verified
7.3
247
|
Verified
7.7
3558
|
Verified
6.2
209
Platform
8.0
2923
|
Verified
7.8
262
|
Verified
8.5
2957
|
Verified
8.1
239
|
Verified
8.7
2923
|
Verified
8.1
252
|
Verified
8.0
1934
|
Verified
7.1
158
|
Verified
7.5
1827
|
Verified
7.3
161
|
Verified
8.6
2761
|
Verified
8.1
250
|
Verified
8.0
2008
|
Verified
7.2
181
|
Verified
Integration
8.4
2934
|
Verified
7.9
248
|
Verified
8.1
2631
|
Verified
7.8
234
|
Verified
8.1
2422
|
Verified
7.8
229
|
Verified
Lead Intelligence
7.8
938
|
Verified
Not enough data
8.0
972
Not enough data
8.1
1017
Not enough data
Lead Management
8.3
1106
Not enough data
7.6
936
Not enough data
8.1
996
Not enough data
Marketing Campaigns
7.9
956
Not enough data
7.4
847
Not enough data
7.6
902
Not enough data
7.9
894
|
Verified
Not enough data
8.2
1052
Not enough data
Campaign Execution
7.9
941
Not enough data
7.9
876
Not enough data
7.8
823
Not enough data
8.8
1189
Not enough data
Messenger
8.1
1065
|
Verified
Not enough data
7.5
893
|
Verified
Not enough data
8.0
1107
|
Verified
Not enough data
7.8
1032
|
Verified
Not enough data
Channels
8.1
1293
|
Verified
Not enough data
8.2
1272
|
Verified
Not enough data
7.2
696
|
Verified
Not enough data
7.0
596
|
Verified
Not enough data
7.6
658
|
Verified
Not enough data
Customers
8.2
1337
|
Verified
Not enough data
8.3
1322
|
Verified
Not enough data
8.3
1470
|
Verified
Not enough data
8.4
1419
|
Verified
Not enough data
8.2
1327
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
7.7
103
Not enough data
6.4
86
Not enough data
6.9
86
Not enough data
7.4
94
Edit
Not enough data
7.4
92
Not enough data
8.0
101
Not enough data
7.5
87
Logistics
Not enough data
7.3
95
Not enough data
7.1
91
Not enough data
7.7
92
Not enough data
7.7
89
Generative AI
Not enough data
5.5
47
Not enough data
5.5
47
Customer Requirements
Not enough data
8.7
10
Not enough data
7.9
8
Not enough data
8.9
9
Contracts
Not enough data
8.8
7
Not enough data
8.3
7
Not enough data
8.3
7
Revenue
Not enough data
9.2
10
Not enough data
8.1
9
Not enough data
8.7
9
Text Messaging
Not enough data
7.9
42
Not enough data
7.3
37
Not enough data
8.1
35
Not enough data
7.4
30
Not enough data
7.0
33
Not enough data
7.2
31
Not enough data
8.5
40
Not enough data
7.9
32
SMS Platform
Not enough data
7.6
30
Not enough data
8.4
37
Not enough data
6.5
25
Not enough data
6.0
25
Not enough data
6.5
26
Not enough data
7.4
30
Invoice Generation
Not enough data
7.8
41
Not enough data
7.8
41
Not enough data
8.0
38
Invoice Processing
Not enough data
7.2
33
Not enough data
7.3
34
Not enough data
7.1
32
Not enough data
7.4
31
Analytics
Not enough data
7.8
36
Not enough data
7.3
32
Not enough data
7.3
30
Not enough data
7.9
37
Integration
Not enough data
7.1
36
Not enough data
8.4
40
Not enough data
6.7
27
Not enough data
7.7
30
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
469
Not enough data
8.6
552
Not enough data
Platform Reporting
8.5
568
Not enough data
8.6
611
Not enough data
Content & Collaboration
8.4(won by default)
1126
Not enough data
8.4(won by default)
1181
Not enough data
8.2(won by default)
875
Not enough data
8.4(won by default)
948
Not enough data
8.8(won by default)
1253
Not enough data
8.3(won by default)
815
Not enough data
Social Management
8.2(won by default)
2021
Not enough data
8.7(won by default)
2197
Not enough data
8.4(won by default)
1938
Not enough data
8.4(won by default)
2085
Not enough data
8.1(won by default)
1511
Not enough data
8.3(won by default)
787
Not enough data
7.4(won by default)
161
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
479
Not enough data
Social Functionality
8.2
1170
Not enough data
Campaign Management
8.4
1184
Not enough data
8.2
1125
Not enough data
8.2
1052
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
946
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
980
Not enough data
8.1
929
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1057
Not enough data
8.2
974
Not enough data
8.0
872
Not enough data
8.0
850
Not enough data
Platform
8.4
1029
Not enough data
8.2
1175
Not enough data
8.8
1199
Not enough data
8.8
1225
Not enough data
8.6
1049
Not enough data
8.4
1170
Not enough data
8.7
1214
Not enough data
8.4
926
Not enough data
8.4
1118
Not enough data
Page Customization
8.5
1186
|
Verified
8.0
62
8.0
1225
|
Verified
7.8
66
7.9
1115
|
Verified
7.4
60
8.2
1156
|
Verified
7.5
60
Page Optimization
8.2
1021
|
Verified
7.1
44
8.1
1133
|
Verified
7.5
57
8.2
1173
|
Verified
6.8
46
7.9
1060
|
Verified
6.2
42
Integrations
7.5
608
|
Verified
7.2
54
8.8
1092
|
Verified
8.5
60
8.6
1087
|
Verified
7.7
53
Generative AI
Feature Not Available
Feature Not Available
Lead Monitoring
Not enough data
8.3
97
Not enough data
8.0
92
Not enough data
7.1
80
Data Capture
Not enough data
7.4
83
Not enough data
8.0
89
Not enough data
6.4
69
Not enough data
7.4
84
Analytics
Not enough data
8.3
89
Not enough data
7.7
92
Customization
Not enough data
7.8
96
Not enough data
8.2
93
Not enough data
7.9
93
Not enough data
7.9
87
Data Sourcing
Not enough data
7.1
46
Not enough data
7.7
52
Not enough data
6.9
43
Not enough data
7.4
52
Not enough data
7.5
48
Predictive Analytics
Not enough data
7.6
51
Not enough data
7.6
48
Not enough data
6.5
37
Not enough data
7.0
46
Sales Management
Not enough data
8.0
55
Not enough data
7.2
43
Not enough data
7.6
46
Not enough data
8.1
56
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
7.6
26
Not enough data
7.6
25
Not enough data
7.3
25
Discovery
Not enough data
7.7
26
Not enough data
7.2
25
Not enough data
7.0
20
Management
Not enough data
6.9
20
Not enough data
7.7
21
Platform
Not enough data
7.0
21
Not enough data
7.0
24
Marketing Operations
7.8
1930
|
Verified
Not enough data
8.3
2364
|
Verified
Not enough data
8.1
2139
|
Verified
Not enough data
8.5
2169
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2569
|
Verified
Not enough data
8.4
2807
|
Verified
Not enough data
7.9
2073
|
Verified
Not enough data
8.2
2262
|
Verified
Not enough data
8.1
2100
|
Verified
Not enough data
Feature Not Available
Not enough data
Analytics
Not enough data
8.7
104
Not enough data
8.5
103
Not enough data
8.0
91
Customizations
Not enough data
8.2
95
Not enough data
8.9
104
Not enough data
8.2
100
Not enough data
8.4
89
Not enough data
8.3
105
Generative AI
Not enough data
6.0
43
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Keap are categorized as Landing Page Builders and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Keap is categorized as SMS Marketing, Quote-to-Cash, Email Template Builder, Invoice Management, Sales Analytics, Lead Scoring, Lead Capture, Email Tracking, and CRM
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Keap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
16.8%
Health, Wellness and Fitness
7.5%
Professional Training & Coaching
6.7%
Real Estate
5.6%
Management Consulting
4.1%
Other
59.4%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Keap
Most Helpful Favorable Review
Brooke B.
Verified User in Marketing and Advertising
I've gone automation crazy. As a busy CEO who is both marketing and sales, Keap has helped me take a lot of follow-up tasks off my plate. Huge win.
Most Helpful Critical Review
Alfred R.
Verified User in Management Consulting
1. You can't trust Infusionsoft. 1a. The sales person gave me incorrect information: "You've got everything you need". to find out I ALSO needed to buy 'customerhub'. 1b. Finally, I escalated my case to a manager to promised he would take care of me....
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Brooke B.
Verified User in Marketing and Advertising
I've gone automation crazy. As a busy CEO who is both marketing and sales, Keap has helped me take a lot of follow-up tasks off my plate. Huge win.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alfred R.
Verified User in Management Consulting
1. You can't trust Infusionsoft. 1a. The sales person gave me incorrect information: "You've got everything you need". to find out I ALSO needed to buy 'customerhub'. 1b. Finally, I escalated my case to a manager to promised he would take care of me....
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Here's a...Read more
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Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just...Read more
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