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Compare HubSpot Marketing Hub and Intuit Mailchimp All-in-One Marketing Platform 
Intuit Mailchimp All-in-One Marketing Platform
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At a Glance
Market Segments
Small-Business (52.6% of reviews)
Small-Business (72.0% of reviews)
Entry-Level Pricing
$0.00
$0.00
HubSpot Marketing Hub
Star Rating
(12,406)4.4 out of 5
Market Segments
Small-Business (52.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansIntuit Mailchimp All-in-One Marketing Platform
Star Rating
(5,283)4.4 out of 5
Market Segments
Small-Business (72.0% of reviews)
Entry-Level Pricing
$0.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its email marketing capabilities, particularly in automated email responses and managing email deliverability, with scores of 8.8 and 8.6 respectively, while Mailchimp All-in-One Marketing Platform slightly outperforms in building and personalizing emails with a score of 9.0.
- Reviewers mention that HubSpot's quality of support is rated higher at 8.7 compared to Mailchimp's 8.3, indicating that users find HubSpot more reliable when seeking assistance.
- G2 users highlight that Mailchimp shines in mobile optimization for its emails and landing pages, scoring 8.6 and 8.9 respectively, which is crucial for businesses targeting mobile users, while HubSpot's scores in these areas are lower at 8.2 and 8.5.
- Users on G2 report that HubSpot's lead intelligence features such as account-level insights and lead analysis are rated 8.0 and 8.2, respectively, which are slightly lower than Mailchimp's scores of 8.3 and 8.4, suggesting that Mailchimp may provide better insights for lead management.
- Reviewers mention that HubSpot's content creation and distribution tools, particularly the content calendar and shared inbox, are rated 8.4, which is on par with Mailchimp's offerings, but users feel that Mailchimp's campaign optimization features are more intuitive, scoring 8.7.
- Users say that while both platforms offer robust reporting and analytics, Mailchimp's custom reporting and dashboards are rated higher at 8.9, indicating a more user-friendly experience for tracking campaign performance compared to HubSpot's 8.5.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Intuit Mailchimp All-in-One Marketing Platform
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Free Trial
HubSpot Marketing Hub
Free Trial is available
Intuit Mailchimp All-in-One Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.5
8,702
8.9
4,491
Ease of Use
8.6
9,530
8.7
4,504
Ease of Setup
8.1
5,410
8.7
2,083
Ease of Admin
8.5
4,532
8.8
2,023
Quality of Support
8.7
8,244
8.3
3,787
Has the product been a good partner in doing business?
8.8
4,453
8.8
1,914
Product Direction (% positive)
8.8
8,359
8.4
4,399
Features by Category
Email Marketing
8.8
4923
|
Verified
9.0
703
|
Verified
8.9
4793
|
Verified
9.1
697
|
Verified
8.6
4796
|
Verified
8.9
694
|
Verified
8.8
4505
|
Verified
8.9
624
|
Verified
Online Marketing
8.5
4660
|
Verified
8.3
560
|
Verified
8.3
4005
|
Verified
8.3
550
|
Verified
8.1
3724
|
Verified
8.4
503
|
Verified
8.2
4258
|
Verified
8.6
626
|
Verified
8.1
3916
|
Verified
8.4
497
Lead Management
8.6
4444
|
Verified
8.4
529
|
Verified
8.2
4193
|
Verified
8.4
539
|
Verified
8.4
4297
|
Verified
8.4
598
|
Verified
8.0
3811
|
Verified
8.0
416
8.5
4236
|
Verified
8.4
482
|
Verified
8.3
3981
|
Verified
8.4
506
|
Verified
8.4
3959
|
Verified
8.2
424
8.4
3961
|
Verified
8.2
408
Campaign Management
8.2
3568
|
Verified
8.5
517
|
Verified
8.0
3168
|
Verified
8.3
404
8.0
3126
|
Verified
8.3
450
|
Verified
7.3
2283
|
Verified
8.0
362
Social
7.8
3240
|
Verified
8.1
398
8.3
3641
|
Verified
8.5
545
|
Verified
8.2
3609
|
Verified
8.5
493
|
Verified
8.1
3487
|
Verified
8.3
431
7.7
2717
|
Verified
8.3
439
|
Verified
Reporting & Analytics
8.3
4622
|
Verified
8.8
661
|
Verified
8.1
4300
|
Verified
8.5
554
7.6
3465
|
Verified
8.2
474
|
Verified
7.6
3149
|
Verified
8.1
451
|
Verified
7.7
3581
|
Verified
8.0
450
Platform
8.0
2953
|
Verified
8.3
475
|
Verified
8.5
2986
|
Verified
8.3
416
|
Verified
8.7
2953
|
Verified
8.7
452
|
Verified
8.0
1961
|
Verified
8.3
353
|
Verified
7.5
1855
|
Verified
8.1
323
8.6
2790
|
Verified
8.9
466
|
Verified
8.0
2036
|
Verified
8.4
385
|
Verified
Integration
8.4
2963
|
Verified
8.7
463
|
Verified
8.1
2660
|
Verified
8.3
409
|
Verified
8.1
2451
|
Verified
8.3
374
|
Verified
Lead Intelligence
7.8
964
|
Verified
Not enough data
8.0
998
Not enough data
8.1
1043
Not enough data
Lead Management
8.3
1132
Not enough data
7.5
962
Not enough data
8.1
1022
Not enough data
Marketing Campaigns
7.9
982
Not enough data
7.4
873
Not enough data
7.6
928
Not enough data
7.9
919
|
Verified
Not enough data
8.1
1076
Not enough data
Campaign Execution
7.9
966
Not enough data
7.9
901
Not enough data
7.7
848
Not enough data
8.8
1213
Not enough data
Messenger
8.1
1078
|
Verified
Not enough data
7.5
907
|
Verified
Not enough data
8.0
1121
|
Verified
Not enough data
7.8
1046
|
Verified
Not enough data
Channels
8.1
1307
|
Verified
Not enough data
8.2
1286
|
Verified
Not enough data
7.1
710
|
Verified
Not enough data
7.0
610
|
Verified
Not enough data
7.6
671
|
Verified
Not enough data
Customers
8.2
1351
|
Verified
Not enough data
8.3
1336
|
Verified
Not enough data
8.3
1484
|
Verified
Not enough data
8.4
1433
|
Verified
Not enough data
8.2
1340
|
Verified
Not enough data
Retargeting
Not enough data
8.3
103
Not enough data
8.7
242
Not enough data
8.3
209
Not enough data
8.6
253
Not enough data
8.3
195
Not enough data
8.4
185
Not enough data
8.6
229
Text Messaging
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
10.0
6
Not enough data
8.9
6
Not enough data
8.6
6
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.1
6
SMS Platform
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
8.9
6
Not enough data
8.1
6
Design and Customization
6.7
23
Not enough data
8.1
22
Not enough data
7.7
22
Not enough data
7.8
23
Not enough data
Campaigns
7.9
21
Not enough data
7.8
21
Not enough data
7.7
20
Not enough data
7.8
20
Not enough data
Integrations
8.3
21
Not enough data
7.1
19
Not enough data
6.8
17
Not enough data
7.0
20
Not enough data
Generative AI
6.6
22
Not enough data
Attribution Modeling
8.2
204
Not enough data
8.0
198
Not enough data
7.7
183
Not enough data
7.6
176
Not enough data
7.1
173
Not enough data
7.7
187
Not enough data
Marketing
7.9
176
Not enough data
7.4
162
Not enough data
8.4
201
Not enough data
8.5
207
Not enough data
Reporting
8.5
228
Not enough data
8.3
215
Not enough data
8.2
220
Not enough data
Platform Basics
8.6
198
Not enough data
8.6
201
Not enough data
8.5
201
Not enough data
Platform Data
8.4
197
Not enough data
8.0
192
Not enough data
Platform Additional Functionality
8.5
217
Not enough data
Platform Basics
8.3
476
Not enough data
8.6
559
Not enough data
Platform Reporting
8.5
575
Not enough data
8.6
618
Not enough data
Content & Collaboration
8.4(won by default)
1135
Not enough data
8.4(won by default)
1190
Not enough data
8.2(won by default)
884
Not enough data
8.4(won by default)
957
Not enough data
8.8(won by default)
1262
Not enough data
8.3(won by default)
824
Not enough data
Social Management
8.2(won by default)
2031
Not enough data
8.7(won by default)
2207
Not enough data
8.4(won by default)
1949
Not enough data
8.4(won by default)
2095
Not enough data
8.1(won by default)
1521
Not enough data
8.3(won by default)
797
Not enough data
7.3(won by default)
171
Not enough data
Platform Basics
8.3
284
Not enough data
8.2
298
Not enough data
Platform Data
8.1
291
Not enough data
8.1
293
Not enough data
8.7
336
Not enough data
8.3
298
Not enough data
Platform Additional Functionality
8.1
283
Not enough data
8.3
303
Not enough data
8.4
298
Not enough data
Platform Interoperability
8.0
485
8.7
135
Social Functionality
8.2
1177
8.9
1788
Campaign Management
8.4
1191
8.8
1846
8.2
1132
8.7
1799
8.2
1059
8.6
1800
Feature Not Available
8.4
1655
Feature Not Available
8.5
1645
8.4
953
8.7
1592
Feature Not Available
8.6
1456
Feature Not Available
8.5
1367
Feature Not Available
8.4
1374
8.2
987
8.7
1680
8.1
936
8.6
1576
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Targeting
8.4
1064
8.8
1676
8.2
981
8.6
1528
8.0
878
8.6
1392
8.0
856
8.6
1386
Platform
8.4
1035
8.6
1456
8.2
1181
8.6
1634
8.8
1206
8.7
1718
8.8
1231
8.8
1799
8.6
1055
8.7
1494
8.4
1176
8.6
1775
8.7
1220
Feature Not Available
8.4
932
8.7
1464
8.4
1124
8.8
1731
Page Customization
8.5
1196
|
Verified
8.9
127
|
Verified
8.0
1235
|
Verified
8.6
129
|
Verified
7.9
1124
|
Verified
8.5
122
|
Verified
8.2
1165
|
Verified
8.4
127
|
Verified
Page Optimization
8.2
1029
|
Verified
8.7
109
|
Verified
8.1
1141
|
Verified
8.9
122
8.2
1181
|
Verified
8.6
113
|
Verified
7.9
1068
|
Verified
8.5
108
|
Verified
Integrations
7.5
616
|
Verified
8.3
106
|
Verified
8.8
1100
|
Verified
8.9
117
|
Verified
8.6
1096
|
Verified
8.6
105
|
Verified
Generative AI
Feature Not Available
7.8
51
Survey Management
Not enough data
8.6
123
Not enough data
8.4
123
Not enough data
8.7
127
Not enough data
8.6
120
Survey Customization
Not enough data
8.1
108
Not enough data
8.6
117
Not enough data
8.4
114
Not enough data
8.4
106
Survey Insights
Not enough data
8.6
123
Not enough data
8.4
103
Not enough data
8.6
114
Not enough data
8.6
114
Customization
Not enough data
8.3
14
Not enough data
7.9
14
Not enough data
7.9
14
Not enough data
8.9
14
Additional Functionality
Not enough data
7.9
14
Not enough data
7.0
14
Not enough data
8.1
14
Not enough data
7.4
14
Not enough data
7.9
14
Lead Intelligence
8.0
649
Not enough data
8.3
680
Not enough data
8.4
698
Not enough data
Lead Management
8.5
764
Not enough data
7.7
642
Not enough data
8.3
712
Not enough data
Marketing Campaigns
8.1
668
Not enough data
7.7
580
Not enough data
7.9
640
Not enough data
8.1
639
Not enough data
8.3
746
Not enough data
8.2
691
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1952
|
Verified
8.4
321
|
Verified
8.3
2385
|
Verified
8.7
409
|
Verified
8.1
2160
|
Verified
8.5
324
8.5
2190
|
Verified
8.4
362
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.3
2589
|
Verified
8.8
428
|
Verified
8.4
2827
|
Verified
8.8
446
|
Verified
7.9
2093
|
Verified
8.5
360
|
Verified
8.2
2282
|
Verified
8.3
332
|
Verified
8.1
2120
|
Verified
8.5
369
|
Verified
Feature Not Available
7.9
215
Customizations
Not enough data
8.5
51
Not enough data
8.6
50
Not enough data
8.2
46
Not enough data
8.3
44
Growth
Not enough data
8.6
43
Not enough data
8.8
47
Not enough data
9.2
49
Not enough data
8.4
43
Not enough data
8.2
43
Content
Not enough data
8.9
50
Not enough data
8.8
51
Not enough data
Feature Not Available
Not enough data
8.6
34
Support
Not enough data
8.7
38
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Intuit Mailchimp All-in-One Marketing Platform are categorized as Marketing Platforms, Landing Page Builders, Marketing Analytics, Social Media Advertising, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Attribution, Social Media Management, and Pop-Up Builder
Intuit Mailchimp All-in-One Marketing Platform is categorized as SMS Marketing, Retargeting, Website Builder, Survey, and Online Form Builder
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Intuit Mailchimp All-in-One Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
13.4%
Information Technology and Services
6.1%
Non-Profit Organization Management
5.3%
Retail
4.9%
Education Management
3.7%
Other
66.6%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Intuit Mailchimp All-in-One Marketing Platform
Most Helpful Favorable Review
Cate C.
Verified User in Higher Education
MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...
Most Helpful Critical Review
Sam M.
Verified User in Computer Software
Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Cate C.
Verified User in Higher Education
MailChimp's integrations and add-ons make this tool significantly more flexible than some of the other options. I've integrated this with our website signup form and RSS feed so visitors to the sign can signup and automatically start receiving emails of...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Sam M.
Verified User in Computer Software
Mailchimp is fairly limited in what you can create. The other main issue I have with it is any lists created in MailChimp does not directly translate to other services. For example, if you create an email list in MailChimp and end up going to another...
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