Compare HCL Unica and Oracle Eloqua 
- Users report that Oracle Eloqua excels in its email marketing capabilities, particularly in "Sending Outbound Emails" where it received a score of 8.7, matching HCL Unica, but reviewers mention that Eloqua's "Building and Personalizing Emails" feature, scoring 8.2, could benefit from more intuitive design options compared to Unica's 8.6.
- Reviewers mention that HCL Unica shines in "Lead Management" with a higher score of 8.8 in "Segmentation" compared to Eloqua's 8.2, indicating that Unica offers more advanced options for targeting specific customer segments effectively.
- G2 users highlight that HCL Unica's "Campaign Management" features, particularly "Event / Webinar Marketing" scoring 8.5, are more robust than those of Oracle Eloqua, which scored 8.0, suggesting Unica provides better tools for managing complex marketing events.
- Users on G2 report that HCL Unica outperforms Oracle Eloqua in "Reporting & Analytics," especially in "SEO / Keyword Analytics" where Unica scored 8.2 compared to Eloqua's 6.9, indicating a stronger focus on search engine optimization metrics in Unica.
- Reviewers mention that Oracle Eloqua has a more user-friendly interface, reflected in its "Ease of Use" score of 7.2, but users report that HCL Unica's overall ease of setup and administration, scoring 7.5 and 7.8 respectively, makes it a more appealing choice for teams looking for a smoother onboarding experience.
- Users say that HCL Unica's "Integration APIs" and "Data Import & Export Tools" both scored 8.4, indicating a strong capability for integrating with other systems, while Oracle Eloqua's scores of 7.5 and 7.8 suggest it may not be as flexible in this area, which could be a critical factor for businesses needing seamless connectivity.
I appreciate the ability to track, manage and rearrange a project quickly and efficiently. IBM Unica's EMM software allows both project owners and contributors to interact, add and edit documents and keep projects moving smoothly. There is never any...
long run times. Latest version doesn't "snap" to a grid, making flowchart graphics look mis-aligned.
As someone who creates hundreds of campaigns each year, I like a system that doesn't limit me and provides a smooth workflow across all key elements (email, landing pages, campaign logic, filtering, and reporting). Eloqua saves me time, makes me more...
* Lost functionality in E10 (newest version) -- some of the more complicated tasks in E9 have been dumbed down in the service of making the interface more user-friendly. Several out-of-the-box reports are no longer available. * Technical Support can be...
I appreciate the ability to track, manage and rearrange a project quickly and efficiently. IBM Unica's EMM software allows both project owners and contributors to interact, add and edit documents and keep projects moving smoothly. There is never any...
As someone who creates hundreds of campaigns each year, I like a system that doesn't limit me and provides a smooth workflow across all key elements (email, landing pages, campaign logic, filtering, and reporting). Eloqua saves me time, makes me more...
long run times. Latest version doesn't "snap" to a grid, making flowchart graphics look mis-aligned.
* Lost functionality in E10 (newest version) -- some of the more complicated tasks in E9 have been dumbed down in the service of making the interface more user-friendly. Several out-of-the-box reports are no longer available. * Technical Support can be...
