Compare Google Trends and Semrush 
At a Glance
Market Segments
Small-Business (65.9% of reviews)
Small-Business (66.5% of reviews)
Entry-Level Pricing
No pricing available
$0.00 Per Month
Google Trends
Star Rating
(231)4.6 out of 5
Market Segments
Small-Business (65.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google TrendsSemrush
Star Rating
(2,440)4.5 out of 5
Market Segments
Small-Business (66.5% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in SEO Auditing with a score of 9.2, while Google Trends falls behind with a score of 8.4. Reviewers mention that Semrush's SEO Alerting feature is particularly useful for tracking changes and optimizing content effectively.
- Reviewers mention that Google Trends shines in real-time reporting with a score of 8.2, which allows users to track trending topics instantly. In contrast, Semrush's real-time updates score lower at 8.3, indicating that Google Trends may be more effective for users focused on current trends.
- Users on G2 highlight that Semrush's Keyword Research tool is highly rated at 9.1, making it a favorite for those looking to enhance their SEO strategies. Google Trends, while useful, scores slightly lower at 8.9, suggesting that Semrush offers more robust features in this area.
- Reviewers say that Semrush's Competitor Analysis feature is rated at 9.0, providing in-depth insights into competitor strategies. Google Trends, on the other hand, scores 7.9 in this area, indicating that users may find Semrush more beneficial for competitive research.
- Users report that Semrush's Content Creation Tools score 8.3, which includes features for content management and optimization. Google Trends does not offer similar content creation capabilities, focusing instead on trend analysis, which may limit its utility for content marketers.
- G2 users mention that Semrush's overall ease of use is rated at 8.4, while Google Trends scores higher at 9.4, indicating that users find Google Trends more user-friendly. This could be a deciding factor for those who prioritize a straightforward interface.
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Pricing
Entry-Level Pricing
Google Trends
No pricing availableSemrush
Free
$0.00
Per Month
You can use Semrush with a free account, but the number of features and amount of data will be limited.
- Position Tracking: 10 keywords, updated daily
- Site Audit: 100 pages per month
- Social Media profiles: track 5, post to 2 (schedule 10 posts)
Free Trial
Google Trends
No trial information availableSemrush
Free Trial is available
Ratings
Meets Requirements
8.7
185
8.9
1,935
Ease of Use
9.4
185
8.4
1,949
Ease of Setup
9.4
47
8.6
1,167
Ease of Admin
9.2
39
8.6
1,000
Quality of Support
8.4
136
8.6
1,672
Has the product been a good partner in doing business?
9.4
34
8.8
983
Product Direction (% positive)
8.7
179
8.9
1,845
Features by Category
Metrics
Not enough data
8.3
310
Not enough data
8.2
305
Not enough data
7.9
292
Not enough data
7.7
266
Not enough data
7.4
255
Not enough data
7.6
253
Not enough data
7.5
254
Not enough data
7.6
264
Not enough data
7.1
248
Reporting
Not enough data
8.1
303
Not enough data
8.2
291
Not enough data
7.9
276
Not enough data
7.8
279
Not enough data
7.8
275
Not enough data
7.7
255
Not enough data
8.2
291
Other
Not enough data
7.9
267
Not enough data
8.1
281
Not enough data
7.8
271
Not enough data
8.1
273
Not enough data
7.6
242
Not enough data
7.2
224
Not enough data
7.7
242
Administration
Not enough data
7.7
250
Not enough data
7.5
242
Not enough data
8.5
293
Not enough data
8.3
285
Social Analytics
Not enough data
8.9(won by default)
242
Not enough data
8.5(won by default)
224
Not enough data
8.8(won by default)
229
Not enough data
8.2(won by default)
198
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
168
Not enough data
8.1(won by default)
165
Reports & Dashboards
Not enough data
8.4(won by default)
228
Not enough data
8.9(won by default)
235
Not enough data
8.7(won by default)
222
Not enough data
8.0(won by default)
161
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
8.8
85
Not enough data
8.5
86
Not enough data
8.7
84
Formatting
Not enough data
8.4
84
Not enough data
8.2
79
Not enough data
8.0
76
Content
Not enough data
8.6
93
Not enough data
8.4
85
Not enough data
7.7
71
Product Type
Not enough data
8.5
79
Not enough data
8.0
78
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Listing Management
Not enough data
8.6
173
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
8.3
172
|
Verified
Not enough data
8.5
184
|
Verified
Performance
Not enough data
8.2
190
|
Verified
Not enough data
8.8
194
|
Verified
Local Search Optimization
Not enough data
8.9
428
|
Verified
Not enough data
8.4
392
|
Verified
Not enough data
8.5
363
|
Verified
Not enough data
8.4
374
|
Verified
Not enough data
8.1
364
|
Verified
Not enough data
8.9
420
|
Verified
Platform Basics
Not enough data
8.5
390
Not enough data
8.7
406
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
365
Platform Content
Not enough data
7.5
309
Platform Reporting
Not enough data
8.1
378
Not enough data
8.5
388
Platform Basics
Not enough data
8.7
86
Not enough data
8.2
83
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
75
Not enough data
8.5
86
Content Planning
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
8.8
90
Marketing Campaign Performance
Not enough data
8.4
64
Not enough data
8.7
66
Other Features
Not enough data
8.5
87
Not enough data
8.9
73
SEO Auditing & Monitoring
7.7
124
8.8
667
8.4
117
9.2
518
8.2
118
9.0
504
7.3
118
9.0
505
SEO Content & Rankings
7.1
127
8.2
1137
8.9
155
9.1
1236
7.3
131
8.8
1163
8.3
130
8.4
586
8.3
127
8.6
496
SEO Reporting
7.9
144
8.9
1213
8.4
128
8.7
666
7.4
120
8.4
622
6.7
107
8.0
507
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Content & Collaboration
Not enough data
8.8
163
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
150
Not enough data
Feature Not Available
Not enough data
8.3
132
Social Management
Not enough data
8.8
195
Not enough data
8.8
189
Not enough data
Feature Not Available
Not enough data
8.5
186
Not enough data
7.9
163
Not enough data
8.0
137
Not enough data
7.6
109
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
95
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.3
81
Not enough data
8.2
73
Reporting
Not enough data
9.0
112
Not enough data
Feature Not Available
Not enough data
9.0
101
Not enough data
9.2
110
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Interoperability
Not enough data
8.5
68
Social Functionality
Not enough data
8.8
80
Campaign Management
Not enough data
9.1
79
Not enough data
8.8
78
Not enough data
8.7
79
Not enough data
8.6
72
Not enough data
8.6
73
Not enough data
8.5
74
Not enough data
8.5
72
Not enough data
8.4
74
Not enough data
8.3
73
Not enough data
8.6
77
Not enough data
8.4
73
Not enough data
8.1
71
Not enough data
8.3
74
Targeting
Not enough data
8.6
76
Not enough data
8.4
73
Not enough data
8.5
71
Not enough data
8.7
71
Platform
Not enough data
8.4
74
Not enough data
8.7
81
Not enough data
9.0
80
Not enough data
9.0
81
Not enough data
8.7
77
Not enough data
8.6
76
Not enough data
8.4
71
Not enough data
8.5
73
Not enough data
8.5
76
Grammar Tools
Not enough data
8.4
16
Not enough data
9.1
18
Not enough data
8.0
15
Writing Support
Not enough data
7.1
16
Not enough data
8.1
15
Not enough data
7.1
16
Not enough data
7.5
16
Software Availability
Not enough data
8.4
16
Not enough data
8.1
15
Not enough data
7.0
16
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data collection
Not enough data
7.8
138
Not enough data
8.3
165
|
Verified
Not enough data
8.4
156
|
Verified
Not enough data
7.7
138
|
Verified
Not enough data
8.2
156
Segment Trending
Not enough data
8.8
186
|
Verified
Not enough data
8.2
176
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
7.6
144
Analysis
Not enough data
8.4
176
Not enough data
8.7
198
|
Verified
Not enough data
8.3
159
|
Verified
Platform
Not enough data
8.8
199
|
Verified
Not enough data
8.4
179
|
Verified
Not enough data
7.7
155
|
Verified
Not enough data
8.4
178
|
Verified
Not enough data
8.1
153
|
Verified
Not enough data
8.3
149
Platform Basics
Not enough data
8.7
104
Not enough data
7.7
89
Not enough data
8.3
105
Platform Data
Not enough data
8.2
93
Not enough data
8.5
99
Not enough data
8.8
107
Not enough data
8.4
94
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
7.8
142
Publishing
Not enough data
7.7
145
Social Media
Not enough data
7.7
145
Planning
Not enough data
8.0
264
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Tools
Not enough data
Feature Not Available
Not enough data
8.2
529
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
521
Not enough data
8.3
509
Not enough data
8.1
451
Not enough data
7.9
447
Not enough data
9.0
582
Marketing Operations
Not enough data
7.9
264
|
Verified
Not enough data
8.5
281
|
Verified
Not enough data
8.2
276
|
Verified
Not enough data
8.0
253
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.5
267
|
Verified
Not enough data
8.8
303
|
Verified
Not enough data
8.0
244
|
Verified
Not enough data
8.3
258
|
Verified
Not enough data
8.4
280
|
Verified
Not enough data
8.1
234
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Trends and Semrush are categorized as SEO Tools
Unique Categories
Google Trends has no unique categories
Semrush is categorized as Paid Search Intelligence, Marketing Calendar, Competitive Intelligence, AI Writing Assistant, Content Creation, Local Listing Management, Local SEO, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, Social Media Analytics, Social Media Suites, Social Media Management, Digital Analytics, and Proofreading
Reviews
Reviewers' Company Size
Google Trends
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
24.3%
Information Technology and Services
10.6%
Computer Software
8.0%
Retail
4.0%
Events Services
4.0%
Other
49.1%
Marketing and Advertising
30.4%
Information Technology and Services
8.7%
Computer Software
8.0%
Internet
4.6%
Retail
3.5%
Other
44.8%
Most Helpful Reviews
Google Trends
Most Helpful Favorable Review
Rehnuma K.
Verified User in Information Technology and Services
Google Trends is a free tool, which I like the most as a marketer. It has very specific filters--country, timeline, categories, and search type. These filters are enough to see what keywords and topics are trending so thar I can use those keyword in my...
Most Helpful Critical Review
Verified User in Computer & Network Security
Google Trends doesn't give enough SEO information for real, in-depth SEO building for organic search; you need access to % of keyword density to do that.
Semrush
Most Helpful Favorable Review
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
Most Helpful Critical Review
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
Rehnuma K.
Verified User in Information Technology and Services
Google Trends is a free tool, which I like the most as a marketer. It has very specific filters--country, timeline, categories, and search type. These filters are enough to see what keywords and topics are trending so thar I can use those keyword in my...
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
Verified User in Computer & Network Security
Google Trends doesn't give enough SEO information for real, in-depth SEO building for organic search; you need access to % of keyword density to do that.
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
Discussions
What does Google Trends do?
2 comments
SP
Google Trends shows what is trending search terms and topics going around the world. You can set filters for a different locations to check what is trending...Read more
What is the use of Google Trends?
1 comment
JS
Seeing what people are searching for over time. This can help offer insight for SEO, content marketing, developing content ideas, and monitoring cultural...Read more
How do I find Google Trends?
1 comment
MS
Enter the keyword in the search bar of Google Trends, after that it shows us the trend keywords related to that keyword. In addition, we filter trending...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 comments
HM
Nuclear Power Lighting Electrical EngineeringRead more
What can SEMrush do?
3 comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SEMrush have a free plan?
3 comments
BB
Yes they have a free plan where you can add 1 website.Read more
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