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Google Tag Manager
Google Tag Manager
(410)
4.6 out of 5
Google Tag Manager
By Google
Heap | by Contentsquare
Heap | by Contentsquare
(1,089)
4.4 out of 5
Heap | by Contentsquare
By Heap
At a Glance
Google Tag Manager
Google Tag Manager
Star Rating
(410)4.6 out of 5
Market Segments
Small-Business (53.2% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Google Tag Manager
Heap | by Contentsquare
Heap | by Contentsquare
Star Rating
(1,089)4.4 out of 5
Market Segments
Mid-Market (53.9% of reviews)
Information
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Heap | by Contentsquare excels in Click Tracking with a score of 9.4, highlighting its ability to provide detailed insights into user interactions, while Google Tag Manager, although strong, has a slightly lower engagement score of 8.3 in this area.
  • Reviewers mention that Heap's Quality of Support is rated at 8.7, which is significantly higher than Google Tag Manager's 7.1, indicating that users feel more supported and valued when using Heap.
  • G2 users note that Heap's Custom Event Tracking feature is rated at 8.8, which is competitive, but Google Tag Manager shines with a score of 9.0, suggesting it offers more robust capabilities for tracking unique user interactions.
  • Users on G2 highlight that Heap's Dynamic Segmentation feature is rated at 9.2, allowing for more tailored user experiences, while Google Tag Manager's segmentation capabilities, although good, do not reach the same level of sophistication.
  • Reviewers mention that Google Tag Manager's Real-Time Reporting is rated at 9.3, which is superior to Heap's 8.6, indicating that users appreciate the immediacy and responsiveness of data insights in Google Tag Manager.
  • Users say that Heap's Retention Metrics score of 8.0 is lower than Google Tag Manager's 8.4, suggesting that users find Google Tag Manager more effective in tracking and improving user retention over time.
Featured Products
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Digital Analytics
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Sponsored
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(94)
Digital Analytics
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Pricing
Entry-Level Pricing
Google Tag Manager
No pricing available
Heap | by Contentsquare
Free
Free
10000 Sessions Per Month
Browse all 4 pricing plans
Free Trial
Google Tag Manager
No trial information available
Heap | by Contentsquare
Free Trial is available
Ratings
Meets Requirements
9.2
333
8.6
852
Ease of Use
8.0
334
8.1
860
Ease of Setup
7.9
193
8.5
309
Ease of Admin
8.3
188
8.6
317
Quality of Support
7.1
272
8.7
676
Has the product been a good partner in doing business?
8.1
163
8.8
299
Product Direction (% positive)
8.8
324
8.7
789
Features by Category
Digital AnalyticsHide 27 FeaturesShow 27 Features
8.7
4,174
8.4
7,645
Metrics
9.0
203
8.6
396
8.9
202
8.4
364
8.7
196
8.3
326
9.1
229
9.0
397
9.0
235
8.8
390
8.4
179
8.0
304
8.3
176
8.1
278
9.1
220
8.7
346
8.6
181
8.7
367
Reporting
Feature Not Available
8.6
364
8.4
162
8.0
292
8.1
153
8.7
329
Feature Not Available
8.3
357
Feature Not Available
8.2
204
8.6
167
8.4
224
Feature Not Available
8.3
374
Other
8.6
180
8.4
338
8.5
164
8.0
184
8.3
161
7.6
191
9.0
192
8.3
213
8.9
152
8.1
148
8.0
119
8.0
44
8.2
146
7.9
46
Administration
8.8
154
8.4
273
8.7
169
8.7
98
9.1
213
8.6
411
9.1
221
8.7
387
Mobile App AnalyticsHide 14 FeaturesShow 14 Features
Not enough data
8.3
1,058
User Identification
Not enough data
8.1
41
Not enough data
8.6
94
Not enough data
8.5
68
Tracking & Reporting
Not enough data
8.6
102
Not enough data
8.4
93
Not enough data
8.1
80
Not enough data
8.1
97
Not enough data
8.2
96
Not enough data
8.4
90
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Session ReplayHide 10 FeaturesShow 10 Features
Not enough data
9.2
575
User Behavior
Not enough data
9.4
82
Not enough data
9.1
51
Not enough data
9.1
72
Not enough data
9.0
68
A/B Testing
Not enough data
9.2
51
Not enough data
9.1
23
Not enough data
9.3
60
Not enough data
9.3
43
Visitor Information
Not enough data
9.3
65
Not enough data
8.9
60
Product AnalyticsHide 8 FeaturesShow 8 Features
Not enough data
8.3
1,979
Product Analytics
Not enough data
8.3
296
Not enough data
8.7
354
Not enough data
8.5
323
Not enough data
8.7
347
Not enough data
7.9
101
Not enough data
8.4
219
Not enough data
7.9
89
Not enough data
8.3
250
E-Commerce AnalyticsHide 10 FeaturesShow 10 Features
Not enough data
8.2
629
Analytics
Not enough data
8.6
85
Not enough data
8.4
87
Not enough data
8.6
83
Not enough data
8.2
69
Not enough data
7.8
72
Not enough data
7.3
49
Administration
Not enough data
8.1
69
Not enough data
8.2
50
Not enough data
8.5
65
Generative AI
Not enough data
Feature Not Available
Customer Journey AnalyticsHide 9 FeaturesShow 9 Features
Not enough data
8.9
266
Platform Basics
Not enough data
9.2
30
Not enough data
9.2
31
Platform Data
Not enough data
9.0
31
Not enough data
8.7
33
Not enough data
9.2
32
Not enough data
8.9
32
Platform Additional Functionality
Not enough data
9.3
32
Not enough data
8.9
30
Not enough data
7.9
15
Enterprise Feedback ManagementHide 12 FeaturesShow 12 Features
Not enough data
9.2
223
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Survey Management
Not enough data
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Process Management
Not enough data
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
System Management
Not enough data
9.4
20
Not enough data
9.3
14
Mobile AnalyticsHide 5 FeaturesShow 5 Features
Not enough data
8.2
297
Metrics
Not enough data
8.3
65
Not enough data
7.9
51
Not enough data
8.0
56
Not enough data
8.2
57
Not enough data
8.4
68
Mobile App OptimizationHide 15 FeaturesShow 15 Features
Not enough data
8.4
558
Variation Testing
Not enough data
8.5
37
Not enough data
Feature Not Available
Not enough data
8.7
45
Not enough data
8.6
45
Not enough data
8.3
43
Not enough data
8.2
29
Reporting
Not enough data
8.4
64
Not enough data
8.2
65
Personalization
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
38
Administration
Not enough data
8.1
52
Not enough data
7.8
15
Not enough data
8.5
62
Not enough data
8.9
63
Categories
Categories
Shared Categories
Google Tag Manager
Google Tag Manager
Heap | by Contentsquare
Heap | by Contentsquare
Google Tag Manager and Heap | by Contentsquare are categorized as Digital Analytics
Unique Categories
Google Tag Manager
Google Tag Manager is categorized as Tag Management Systems
Heap | by Contentsquare
Reviews
Reviewers' Company Size
Google Tag Manager
Google Tag Manager
Small-Business(50 or fewer emp.)
53.2%
Mid-Market(51-1000 emp.)
35.6%
Enterprise(> 1000 emp.)
11.2%
Heap | by Contentsquare
Heap | by Contentsquare
Small-Business(50 or fewer emp.)
34.8%
Mid-Market(51-1000 emp.)
53.9%
Enterprise(> 1000 emp.)
11.3%
Reviewers' Industry
Google Tag Manager
Google Tag Manager
Marketing and Advertising
33.8%
Computer Software
9.2%
Information Technology and Services
8.7%
Internet
6.1%
Retail
3.1%
Other
39.2%
Heap | by Contentsquare
Heap | by Contentsquare
Computer Software
16.4%
Information Technology and Services
12.1%
Financial Services
9.0%
Marketing and Advertising
7.7%
Internet
5.3%
Other
49.4%
Most Helpful Reviews
Google Tag Manager
Google Tag Manager
Most Helpful Favorable Review
Rick S.
RS
Rick S.
Verified User in Computer Software

I like that you can implement tags with no developer needed.

Most Helpful Critical Review
Colleen S.
CS
Colleen S.
Verified User in Real Estate

It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.

Heap | by Contentsquare
Heap | by Contentsquare
Most Helpful Favorable Review
Josh K.
JK
Josh K.
Verified User in Real Estate

Flexibility for layers of data to be viewed in context. Heap "Illuminate" really helps to surface items I may not have thought to look into before. Data quiz, while simple, has the effect of getting you to know some of your data trends better. Heap...

Most Helpful Critical Review
Kelsey P.
KP
Kelsey P.
Verified User in Information Technology and Services

Two things come to mind: first, I don't find it overly intuitive to use. As someone who works primarily in social media and copywriting, running data analyses isn't my #1 skill, but it's still a necessary part of my job; so some of the more technical...

Alternatives
Google Tag Manager
Google Tag Manager Alternatives
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Adobe Analytics
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Piwik PRO
Piwik PRO
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Heap | by Contentsquare
Heap | by Contentsquare Alternatives
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Glassbox
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Fullstory
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Contentsquare
Contentsquare
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Pendo
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Discussions
Google Tag Manager
Google Tag Manager Discussions
What is the difference between Google Analytics and Google Tag Manager?
2 comments
Mpfariseni M.
MM
GTM: you create events/tags to use to track on GA4 Read more
How does Google Tag Manager integrate with Google Analytics?
1 comment
Sooryaprabhath P.
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Monty the Mongoose crying
Google Tag Manager has no more discussions with answers
See all discussions
Heap | by Contentsquare
Heap | by Contentsquare Discussions
Does Heap work with multiple domains or websites?
1 comment
Murali M.
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 comment
Murali M.
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 comment
Murali M.
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
See all discussions
Ask Google Tag Manager a QuestionContact Google Tag Manager
Ask Heap | by Contentsquare a QuestionContact Heap | by Contentsquare

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Google Tag Manager
Google Tag Manager
Heap | by Contentsquare
Heap | by Contentsquare