Compare Google Attribution and Nielsen Attribution (formerly Visual IQ) 
At a Glance
Market Segments
Small-Business (63.2% of reviews)
Enterprise (52.6% of reviews)
Entry-Level Pricing
No pricing available
Contact Vendor for Pricing
Google Attribution
Star Rating
(19)4.0 out of 5
Market Segments
Small-Business (63.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AttributionNielsen Attribution (formerly Visual IQ)
Star Rating
(19)3.2 out of 5
Market Segments
Enterprise (52.6% of reviews)
Entry-Level Pricing
Contact Vendor for Pricing
Learn more about Nielsen Attribution (formerly Visual IQ)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Nielsen Attribution excels in its custom attribution capabilities, allowing for tailored models that fit specific business needs, while Google Attribution is noted for its algorithmic attribution which automates the process but may lack the depth of customization.
- Reviewers mention that Google Attribution offers superior ease of use with a score of 8.1 compared to Nielsen's 5.0, making it more accessible for small businesses that may not have dedicated analytics teams.
- G2 users highlight that Nielsen Attribution's cross-device attribution features are robust, providing detailed insights across multiple platforms, whereas Google Attribution's capabilities in this area are seen as less comprehensive.
- Users on G2 report that Google Attribution shines in integrations, particularly with Google Ads and other Google services, which streamlines campaign management, while Nielsen Attribution's integrations are more limited and require more manual setup.
- Reviewers say that Nielsen Attribution's quality of support is rated at 7.0, which is decent, but Google Attribution's support is rated higher at 7.9, indicating a more responsive customer service experience.
- Users report that Google Attribution's reporting and dashboards are more user-friendly and visually appealing, making it easier for teams to interpret data quickly, while Nielsen Attribution's reporting features are seen as more complex and less intuitive.
Featured Products
Sponsored
rampmetrics
(25)
Attribution
Visit Website
Pricing
Entry-Level Pricing
Google Attribution
No pricing availableNielsen Attribution (formerly Visual IQ)
VISUAL IQ
Contact Vendor for Pricing
Because we understand that no single size fits all, pricing for the Visual IQ Marketing Intelligence Platform is based on your specific needs. Relevant factors include:
- Specific features that best fit your needs
- Type and volume of performance data
- Frequency with which your data is refreshed
Free Trial
Google Attribution
No trial information availableNielsen Attribution (formerly Visual IQ)
No trial information availableRatings
Meets Requirements
9.2
12
5.9
17
Ease of Use
8.1
12
5.0
17
Ease of Setup
Not enough data
3.9
12
Ease of Admin
Not enough data
6.4
12
Quality of Support
7.9
11
7.0
17
Has the product been a good partner in doing business?
Not enough data
6.3
12
Product Direction (% positive)
9.0
12
6.4
16
Features by Category
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Attribution and Nielsen Attribution (formerly Visual IQ) are categorized as Attribution
Unique Categories
Google Attribution has no unique categories
Nielsen Attribution (formerly Visual IQ) has no unique categories
Reviews
Reviewers' Company Size
Google Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nielsen Attribution (formerly Visual IQ)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.1%
Internet
10.5%
Computer Software
10.5%
Primary/Secondary Education
5.3%
Photography
5.3%
Other
47.4%
Marketing and Advertising
26.3%
Financial Services
21.1%
Retail
10.5%
Airlines/Aviation
10.5%
Publishing
5.3%
Other
26.3%
Most Helpful Reviews
Google Attribution
Most Helpful Favorable Review
Thomas R.
Verified User in Marketing and Advertising
I like that it brings together analytics, adwords and double click search all into one
Most Helpful Critical Review
Verified User in Philanthropy
The add one and marketing. Also the fact that it tracks your online activity.
Nielsen Attribution (formerly Visual IQ)
Most Helpful Favorable Review
Verified User in Automotive
Ability to elaborate tons of data from adserver and the visibility on performance across all of digital marketing channels. This helps a lot our decisions on budget allocation and campigns optimization.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Their technology is somewhat antiquated and inflexible. You are paying a premium for their reputation, since they really don't have an innovative solution relative to others in the market.
Thomas R.
Verified User in Marketing and Advertising
I like that it brings together analytics, adwords and double click search all into one
Verified User in Automotive
Ability to elaborate tons of data from adserver and the visibility on performance across all of digital marketing channels. This helps a lot our decisions on budget allocation and campigns optimization.
Verified User in Philanthropy
The add one and marketing. Also the fact that it tracks your online activity.
Verified User in Marketing and Advertising
Their technology is somewhat antiquated and inflexible. You are paying a premium for their reputation, since they really don't have an innovative solution relative to others in the market.
Alternatives
Discussions
How do I use Google attribution?
3 comments
MM
To use Google Attribution, it is necessary to follow the following steps:
[1] For Google Analytics, you can use Attribution to obtain free, data-driven...Read more
What attribution does Google ads use?
1 comment
MM
Google Ads uses a data-driven attribution model by default. This model uses machine learning algorithms to analyze the interactions that customers have with...Read more
How does Google Analytics attribution work?
1 comment
MM
Google Analytics attribution is a feature that helps businesses understand the impact of their advertising efforts by assigning credit to different...Read more
Nielsen Attribution (formerly Visual IQ) has no discussions with answers
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
