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Compare Google Analytics and Yandex.Metrica 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (67.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,680)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsYandex.Metrica
Star Rating
(35)4.1 out of 5
Market Segments
Small-Business (67.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yandex.MetricaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor behavior in detail. Many users appreciate the depth of information available, such as demographics and traffic sources, which enhances their understanding of website performance.
- Users say that Yandex.Metrica offers a user-friendly interface and powerful features, making it a solid choice for those seeking insights into website trends. Reviewers have noted its commitment to security and ease of use, which can be particularly appealing for small businesses looking for straightforward analytics.
- According to verified reviews, Google Analytics has a significantly higher overall satisfaction score compared to Yandex.Metrica. Users frequently highlight its less latency and advanced research capabilities, which are crucial for in-depth analytical tasks and decision-making.
- Reviewers mention that while Yandex.Metrica has a strong focus on user experience, it lacks the extensive integration options that Google Analytics provides. Users have found Google’s integration features particularly useful for enhancing their workflow and connecting with other tools seamlessly.
- G2 reviewers highlight that Google Analytics has a more robust support system, with a wealth of resources and community support available. This can be a significant advantage for users who may need assistance during implementation or when troubleshooting issues.
- Users report that Yandex.Metrica, despite having fewer reviews, still delivers valuable insights, especially for those focused on specific metrics like e-commerce performance. However, the limited number of recent reviews suggests that it may not be as widely adopted or updated as Google Analytics, which could impact its long-term viability for users.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableYandex.Metrica
No pricing availableFree Trial
Google Analytics
No trial information availableYandex.Metrica
No trial information availableRatings
Meets Requirements
9.0
5,555
8.8
27
Ease of Use
7.8
5,590
9.0
27
Ease of Setup
7.9
2,794
8.8
17
Ease of Admin
8.3
2,620
8.0
15
Quality of Support
7.5
4,624
7.6
24
Has the product been a good partner in doing business?
8.3
2,399
8.2
14
Product Direction (% positive)
8.5
5,433
8.3
27
Features by Category
Metrics
9.0
4044
9.0
20
8.8
4015
8.2
20
8.7
3944
8.3
20
8.6
3622
8.1
19
8.4
3396
8.2
19
8.4
3598
8.8
19
8.5
3646
8.2
19
8.6
3728
7.5
19
8.2
3311
8.1
20
Reporting
Feature Not Available
8.1
18
8.5
3551
8.4
18
8.2
3257
8.3
17
8.4
3503
8.1
19
8.5
3437
8.6
18
8.3
3117
8.1
17
8.5
3680
8.8
19
Other
8.5
3697
8.3
19
8.5
3500
8.3
18
8.3
3293
8.6
20
8.7
3448
8.3
19
8.5
2702
8.7
18
8.0
2427
8.0
17
8.2
2803
8.0
19
Agentic AI - Digital Analytics
7.8
86
Not enough data
8.0
87
Not enough data
7.8
87
Not enough data
8.5
93
Not enough data
Administration
8.5
2635
7.8
16
8.2
2335
7.7
15
8.9
3463
8.6
18
8.9
3568
8.1
18
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1071
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
User Behavior
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
7.6
7
A/B Testing
Not enough data
7.4
7
Not enough data
8.0
5
Not enough data
7.7
8
Not enough data
6.7
5
Visitor Information
Not enough data
5.2
7
Not enough data
7.1
7
Agentic AI - Session Replay
Not enough data
Not enough data
Exchange Functions
9.4
17
Not enough data
9.4
17
Not enough data
Data as a Service
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.0
11
Not enough data
8.8
12
Not enough data
8.7
9
Not enough data
8.0
10
Not enough data
8.3
11
Reporting
Not enough data
9.3
14
Not enough data
8.6
14
Not enough data
8.8
14
Not enough data
8.2
14
Tools
8.3
1124
Not enough data
8.9
1496
Not enough data
8.3
1257
Not enough data
Metrics
8.9
1466
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Not enough data
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Yandex.Metrica are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Yandex.Metrica is categorized as Session Replay and Heatmap Tools
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yandex.Metrica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.6%
Marketing and Advertising
22.6%
Market Research
6.5%
Information Technology and Services
6.5%
Computer Software
6.5%
Accounting
6.5%
Other
51.6%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Is Yandex Metrica free?
1 Comment
MD
How likely is it that you would recommend Voodoo Alerts to a friend or colleague?Read more
Yandex.Metrica has no more discussions with answers
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