Compare Google Analytics and Parse.ly 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
Custom
Google Analytics
Star Rating
(6,445)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsParse.ly
Star Rating
(149)4.4 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
Custom
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in real-time reporting with a score of 8.8, while Parse.ly shines in real-time insights with a slightly higher score of 9.3, indicating that Parse.ly may provide more immediate data visibility for content performance.
- Reviewers mention that Google Analytics offers robust custom event tracking capabilities with a score of 8.5, whereas Parse.ly's score of 7.9 suggests that its custom event tracking may not be as comprehensive, which could impact users looking for detailed tracking of specific user actions.
- G2 users highlight that Parse.ly has superior content management tools, scoring 9.2 compared to Google Analytics' 8.1, making it a better choice for users focused on managing and optimizing their content strategy effectively.
- Users on G2 report that Google Analytics provides better SEO tracking with a score of 8.7, while Parse.ly does not have a specific score for this feature, indicating that Google Analytics may be more beneficial for users prioritizing search engine optimization.
- Reviewers mention that Parse.ly's ease of use is rated higher at 9.0 compared to Google Analytics' 7.8, suggesting that users may find Parse.ly more intuitive and user-friendly, especially for those new to analytics tools.
- Users say that Google Analytics has a higher score for conversions at 8.6, while Parse.ly's score of 7.5 indicates that Google Analytics may be more effective in tracking and optimizing conversion rates, which is crucial for businesses focused on ROI.
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Dromo
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Digital Analytics
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Pricing
Entry-Level Pricing
Google Analytics
No pricing availableParse.ly
Content Advocacy
Custom
Realize the untapped potential of your content strategy.
- Geographic Segmentation
- Contributor Analysis
- Additional Channel Tracking
Free Trial
Google Analytics
No trial information availableParse.ly
Free Trial is available
Ratings
Meets Requirements
9.0
5,355
8.8
106
Ease of Use
7.8
5,382
9.0
109
Ease of Setup
7.9
2,589
8.7
24
Ease of Admin
8.2
2,535
9.1
24
Quality of Support
7.5
4,449
8.6
90
Has the product been a good partner in doing business?
8.3
2,323
9.1
23
Product Direction (% positive)
8.5
5,238
8.0
100
Features by Category
Metrics
9.0
3882
9.2
30
8.7
3867
8.5
31
8.7
3808
8.4
25
8.6
3490
8.5
20
8.4
3260
7.9
17
8.4
3468
8.5
21
8.5
3518
8.4
20
8.6
3582
7.5
19
8.2
3175
7.1
16
Reporting
Feature Not Available
9.3
29
8.5
3419
8.9
29
8.2
3136
8.6
24
8.4
3375
7.8
23
8.5
3316
8.1
26
8.3
2996
8.3
25
8.5
3534
8.2
29
Other
8.5
3564
8.3
22
8.5
3382
8.6
22
8.4
3172
7.8
20
8.7
3307
8.1
21
8.5
2585
7.1
14
8.0
2316
7.2
12
8.2
2690
7.4
15
Administration
8.5
2511
7.9
14
8.2
2223
7.7
14
8.9
3345
8.7
25
8.9
3453
8.5
24
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1147
Not enough data
8.8
1107
Not enough data
9.1
1119
Not enough data
Tracking & Reporting
8.6
991
Not enough data
8.9
1134
Not enough data
8.5
1041
Not enough data
8.9
1149
Not enough data
8.7
1094
Not enough data
8.6
1069
Not enough data
Metrics
8.8
204
Not enough data
8.6
201
Not enough data
8.7
195
Not enough data
8.5
204
Not enough data
8.8
208
Not enough data
Exchange Functions
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1072
8.4
40
8.9
1439
8.7
72
8.4
1203
8.1
61
Metrics
8.9
1411
8.5
65
8.9
1446
8.7
72
8.9
1448
8.7
78
8.7
1364
8.1
59
8.7
1379
8.0
48
8.4
1316
8.2
57
Metrics
8.8
204
Not enough data
8.6
201
Not enough data
8.7
195
Not enough data
8.5
204
Not enough data
8.8
208
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Parse.ly are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
Parse.ly has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Parse.ly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.6%
Online Media
32.9%
Media Production
19.6%
Newspapers
13.3%
Broadcast Media
8.4%
Publishing
5.6%
Other
20.3%
Most Helpful Reviews
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Jon F.
Verified User in Entertainment
My chief gripe with Google Analytics is that, looking at the search terms site visitors use, Google Analytics knows only 1% of the term. 99% are "(not provided)."
Parse.ly
Most Helpful Favorable Review
Verified User in Newspapers
It is very accurate and easy to use, everything can be found within a few seconds, the best thing about it is how I have access to an overall experience. It is the best in the market.
Most Helpful Critical Review
Verified User in Entertainment
Some of the timed outages are difficult to deal with, but it generally works.
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Verified User in Newspapers
It is very accurate and easy to use, everything can be found within a few seconds, the best thing about it is how I have access to an overall experience. It is the best in the market.
Jon F.
Verified User in Entertainment
My chief gripe with Google Analytics is that, looking at the search terms site visitors use, Google Analytics knows only 1% of the term. 99% are "(not provided)."
Verified User in Entertainment
Some of the timed outages are difficult to deal with, but it generally works.
Discussions
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Sessions by page or path in Google Analytics
4 comments
LM
You can find the total sessions just by modifying the date range in the upper right corner.Read more
How do I find the search terms that bring us google traffic?
1 comment
Official Response from Parse.ly
There aren't specific search terms inside of Parse.ly as of today. That said, because it pulls content tags directly from your CMS, you can understand topic...Read more
Parse.ly has no more discussions with answers
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