Compare Google Analytics and Parse.ly 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
Custom
Google Analytics
Star Rating
(6,442)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsParse.ly
Star Rating
(149)4.4 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
Custom
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in Real-Time Reporting with a score of 8.8, allowing businesses to monitor user activity as it happens, while Parse.ly shines in Real-Time Reporting with an even higher score of 9.3, providing more immediate insights into content performance.
- Reviewers mention that Google Analytics offers robust Custom Event Tracking features with a score of 8.5, enabling detailed tracking of user interactions, whereas Parse.ly's Custom Event Tracking is rated lower at 7.9, indicating potential limitations in tracking specific user actions.
- G2 users highlight that Google Analytics has a strong focus on SEO with a score of 8.7, making it a preferred choice for businesses looking to enhance their search visibility, while Parse.ly does not emphasize this area as much, lacking specific SEO tools.
- Users on G2 report that Parse.ly excels in Content Management with a score of 9.2, providing comprehensive tools for managing and optimizing content, while Google Analytics scores lower at 8.1, indicating less focus on content-specific features.
- Reviewers mention that Google Analytics has a higher score of 8.6 for Conversions, showcasing its effectiveness in tracking and optimizing conversion rates, while Parse.ly's score of 7.5 suggests it may not be as strong in this critical area.
- Users say that Google Analytics provides a more user-friendly experience with an Ease of Use score of 7.8, while Parse.ly outperforms in Ease of Setup with a score of 8.7, indicating that while Google Analytics may be easier to navigate, Parse.ly is quicker to implement.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableParse.ly
Content Advocacy
Custom
Realize the untapped potential of your content strategy.
- Geographic Segmentation
- Contributor Analysis
- Additional Channel Tracking
Free Trial
Google Analytics
No trial information availableParse.ly
Free Trial is available
Ratings
Meets Requirements
9.0
5,352
8.8
106
Ease of Use
7.8
5,379
9.0
109
Ease of Setup
7.9
2,586
8.7
24
Ease of Admin
8.2
2,533
9.1
24
Quality of Support
7.5
4,446
8.6
90
Has the product been a good partner in doing business?
8.3
2,321
9.1
23
Product Direction (% positive)
8.5
5,235
8.0
100
Features by Category
Metrics
9.0
3879
9.2
30
8.7
3864
8.5
31
8.7
3805
8.4
25
8.6
3487
8.5
20
8.4
3257
7.9
17
8.4
3465
8.5
21
8.5
3515
8.4
20
8.6
3579
7.5
19
8.2
3172
7.1
16
Reporting
Feature Not Available
9.3
29
8.5
3416
8.9
29
8.2
3133
8.6
24
8.4
3372
7.8
23
8.5
3313
8.1
26
8.3
2993
8.3
25
8.5
3531
8.2
29
Other
8.5
3561
8.3
22
8.5
3379
8.6
22
8.4
3169
7.8
20
8.7
3304
8.1
21
8.5
2582
7.1
14
8.0
2313
7.2
12
8.2
2687
7.4
15
Administration
8.5
2508
7.9
14
8.2
2220
7.7
14
8.9
3342
8.7
25
8.9
3450
8.5
24
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1146
Not enough data
8.8
1106
Not enough data
9.1
1118
Not enough data
Tracking & Reporting
8.6
990
Not enough data
8.9
1133
Not enough data
8.5
1040
Not enough data
8.9
1148
Not enough data
8.7
1093
Not enough data
8.6
1068
Not enough data
Metrics
8.8
203
Not enough data
8.6
200
Not enough data
8.7
194
Not enough data
8.5
203
Not enough data
8.8
207
Not enough data
Tools
8.3
1072
8.4
40
8.9
1439
8.7
72
8.4
1203
8.1
61
Metrics
8.9
1411
8.5
65
8.9
1446
8.7
72
8.9
1448
8.7
78
8.7
1364
8.1
59
8.7
1379
8.0
48
8.4
1316
8.2
57
Metrics
8.8
203
Not enough data
8.6
200
Not enough data
8.7
194
Not enough data
8.5
203
Not enough data
8.8
207
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Parse.ly are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics
Parse.ly has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Parse.ly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.6%
Online Media
32.9%
Media Production
19.6%
Newspapers
13.3%
Broadcast Media
8.4%
Publishing
5.6%
Other
20.3%
Most Helpful Reviews
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Jill A.
Verified User in Information Technology and Services
It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.
Parse.ly
Most Helpful Favorable Review
Verified User in Online Media
It's very easy to navigate, and it actually tells you the kind of information you want to know.
Most Helpful Critical Review
Grace C.
Verified User in Marketing and Advertising
The interface appears to be very strongly based on Google Analytics. I think they could make it more user-friendly by thinking outside the box more.
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Verified User in Online Media
It's very easy to navigate, and it actually tells you the kind of information you want to know.
Jill A.
Verified User in Information Technology and Services
It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.
Grace C.
Verified User in Marketing and Advertising
The interface appears to be very strongly based on Google Analytics. I think they could make it more user-friendly by thinking outside the box more.
Discussions
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How would you compare google analytics with something else
4 comments
TS
There's quite a few. The thing to remember is the free version of google analytics is sampled data. The paid version is not. Most paid analytics solution are...Read more
How do I find the search terms that bring us google traffic?
1 comment
Official Response from Parse.ly
There aren't specific search terms inside of Parse.ly as of today. That said, because it pulls content tags directly from your CMS, you can understand topic...Read more
Parse.ly has no more discussions with answers
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