Compare Google Analytics and Oracle Infinity 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (38.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,442)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsOracle Infinity
Star Rating
(28)4.3 out of 5
Market Segments
Small-Business (38.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle InfinitySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Real-Time Reporting feature, scoring 8.8, which allows businesses to monitor user activity as it happens. In contrast, Oracle Infinity received a higher score of 9.2, indicating that users find its real-time insights even more robust and actionable.
- Reviewers mention that Google Analytics offers strong Custom Event Tracking capabilities with a score of 8.5, making it easier for users to track specific interactions. However, Oracle Infinity's score of 8.3 suggests that while it provides similar functionality, users feel it could be improved for more precise tracking.
- G2 users highlight the superior Performance and Reliability of Oracle Infinity, which scored an impressive 9.8, compared to Google Analytics' score of 8.9. This indicates that users experience fewer issues and greater uptime with Oracle Infinity.
- Users on G2 report that Google Analytics shines in Custom Reports and Dashboards, scoring 8.5, which allows for tailored data visualization. In contrast, Oracle Infinity's score of 7.7 suggests that users find its reporting features less flexible and customizable.
- Reviewers mention that Google Analytics has a strong focus on SEO with a score of 8.7, which is crucial for businesses looking to enhance their online presence. Oracle Infinity, while still effective, does not match this score, indicating a potential gap in SEO-focused features.
- Users say that both platforms provide valuable Campaign Tracking features, but Oracle Infinity scores slightly higher at 8.8 compared to Google Analytics' 8.7, suggesting that users find Oracle's tools more effective for monitoring the success of their marketing campaigns.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableOracle Infinity
No pricing availableFree Trial
Google Analytics
No trial information availableOracle Infinity
No trial information availableRatings
Meets Requirements
9.0
5,352
8.7
18
Ease of Use
7.8
5,379
8.6
18
Ease of Setup
7.9
2,586
8.8
7
Ease of Admin
8.2
2,533
8.3
6
Quality of Support
7.5
4,446
8.7
17
Has the product been a good partner in doing business?
8.3
2,321
9.0
7
Product Direction (% positive)
8.5
5,235
9.3
16
Features by Category
Metrics
9.0
3879
8.5
10
8.7
3864
8.3
10
8.7
3805
8.5
10
8.6
3487
8.3
9
8.4
3257
8.5
8
8.4
3465
8.5
10
8.5
3515
8.3
9
8.6
3579
8.7
9
8.2
3172
8.0
10
Reporting
Feature Not Available
9.2
10
8.5
3416
8.1
9
8.2
3133
8.3
9
8.4
3372
8.5
8
8.5
3313
8.5
9
8.3
2993
7.2
9
8.5
3531
7.7
10
Other
8.5
3561
8.1
9
8.5
3379
8.5
9
8.4
3169
8.8
10
8.7
3304
8.8
8
8.5
2582
9.2
8
8.0
2313
8.1
8
8.2
2687
8.0
10
Administration
8.5
2508
8.2
10
8.2
2220
8.0
10
8.9
3342
9.8
9
8.9
3450
9.6
9
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1146
Not enough data
8.8
1106
Not enough data
9.1
1118
Not enough data
Tracking & Reporting
8.6
990
Not enough data
8.9
1133
Not enough data
8.5
1040
Not enough data
8.9
1148
Not enough data
8.7
1093
Not enough data
8.6
1068
Not enough data
Metrics
8.8
203
Not enough data
8.6
200
Not enough data
8.7
194
Not enough data
8.5
203
Not enough data
8.8
207
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1072
Not enough data
8.9
1439
Not enough data
8.4
1203
Not enough data
Metrics
8.9
1411
Not enough data
8.9
1446
Not enough data
8.9
1448
Not enough data
8.7
1364
Not enough data
8.7
1379
Not enough data
8.4
1316
Not enough data
Metrics
8.8
203
Not enough data
8.6
200
Not enough data
8.7
194
Not enough data
8.5
203
Not enough data
8.8
207
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Oracle Infinity are categorized as Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics and Mobile App Analytics
Oracle Infinity is categorized as Personalization Engines
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle Infinity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.6%
Marketing and Advertising
23.1%
Information Technology and Services
11.5%
Financial Services
7.7%
Education Management
7.7%
Computer Software
7.7%
Other
42.3%
Most Helpful Reviews
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Jill A.
Verified User in Information Technology and Services
It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.
Oracle Infinity
Most Helpful Favorable Review
Zoe O.
Verified User in Education Management
When it comes to marketing to other businesses, Oracle Infinity is a tool able to help my team to understand, analyze, and interpret data we would otherwise not have so readily available. I love that it is customizable. The insights are across different...
Most Helpful Critical Review
Verified User in Education Management
does not accept all data types; sometimes takes long to process
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Zoe O.
Verified User in Education Management
When it comes to marketing to other businesses, Oracle Infinity is a tool able to help my team to understand, analyze, and interpret data we would otherwise not have so readily available. I love that it is customizable. The insights are across different...
Jill A.
Verified User in Information Technology and Services
It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.
Verified User in Education Management
does not accept all data types; sometimes takes long to process
Discussions
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Sessions by page or path in Google Analytics
4 comments
LM
You can find the total sessions just by modifying the date range in the upper right corner.Read more
Oracle Infinity has no discussions with answers
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