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Compare Google Analytics and Matomo (Formerly Piwik) 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (54.9% of reviews)
Entry-Level Pricing
No pricing available
FREE download
Google Analytics
Star Rating
(6,678)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsMatomo (Formerly Piwik)
Star Rating
(93)4.2 out of 5
Market Segments
Small-Business (54.9% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor metrics such as age, gender, and landing pages. This depth of information is often highlighted as a significant advantage over competitors, making it a preferred choice for those seeking detailed insights.
- Users say that Matomo offers a unique advantage with its open-source model, providing independence and control over data management. This is particularly appealing for organizations concerned about GDPR compliance, as users can manage every aspect of their analytics data gathering.
- Reviewers mention that Google Analytics has a more intuitive onboarding process, which contributes to a smoother implementation experience. Users appreciate the less latency and the ability to conduct deep research, enhancing their analytical tasks significantly.
- According to verified reviews, Matomo is praised for its simplicity and precision, with users noting that it can be easier to use than Google Analytics for certain tasks. This makes it a viable option for those who prioritize ease of use over extensive features.
- G2 reviewers highlight that Google Analytics has a much larger user base and more recent reviews, indicating a higher level of satisfaction and ongoing support. This is reflected in its overall G2 Score, which is significantly higher than Matomo's, suggesting that users feel more positively about their experience with Google Analytics.
- Users report that while Matomo provides good support and features for private server implementations, Google Analytics tends to have a more robust set of features and integrations that enhance workflow, making it a better fit for businesses looking for comprehensive analytics solutions.
Pricing
Entry-Level Pricing
Google Analytics
No pricing availableMatomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Google Analytics
No trial information availableMatomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
9.0
5,551
8.5
77
Ease of Use
7.8
5,586
8.0
79
Ease of Setup
8.0
2,790
7.6
50
Ease of Admin
8.3
2,617
7.9
47
Quality of Support
7.5
4,621
7.7
48
Has the product been a good partner in doing business?
8.4
2,397
8.4
30
Product Direction (% positive)
8.5
5,429
8.2
77
Features by Category
Metrics
9.0
4044
8.5
61
8.8
4015
8.4
56
8.7
3943
8.7
57
8.6
3622
8.5
60
8.4
3396
8.2
56
8.4
3598
8.1
49
8.5
3646
8.1
51
8.6
3727
7.9
46
8.2
3310
7.5
38
Reporting
Feature Not Available
8.3
57
8.5
3551
8.1
40
8.2
3257
8.2
42
8.4
3503
7.8
48
8.5
3437
8.1
37
8.3
3117
8.0
42
8.5
3678
8.3
55
Other
8.5
3697
8.4
55
8.5
3500
8.5
52
8.3
3293
7.8
41
8.7
3447
8.2
44
8.5
2702
7.9
30
8.0
2427
7.4
22
8.2
2803
8.3
40
Agentic AI - Digital Analytics
7.8
86
Not enough data
8.0
87
Not enough data
7.8
86
Not enough data
8.5
93
Not enough data
Administration
8.5
2633
8.4
38
8.2
2335
7.8
34
8.9
3463
8.5
49
8.9
3568
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1151
Not enough data
Tracking & Reporting
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1071
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Exchange Functions
9.4
17
Not enough data
9.4
17
Not enough data
Data as a Service
9.4
17
Not enough data
9.2
17
Not enough data
9.6
16
Not enough data
9.3
16
Not enough data
Management
9.2
16
Not enough data
9.4
16
Not enough data
9.0
15
Not enough data
9.2
15
Not enough data
Tools
8.3
1124
8.2
13
8.9
1496
9.3
20
8.3
1257
8.7
15
Metrics
8.9
1466
9.1
18
8.9
1501
8.9
20
8.9
1500
9.2
19
8.7
1418
9.0
19
8.7
1432
9.0
17
8.4
1368
8.6
14
Agentic AI - Content Analytics
7.7
40
Not enough data
8.2
40
Not enough data
7.8
40
Not enough data
7.8
40
Not enough data
7.9
42
Not enough data
Metrics
8.8
238
Not enough data
8.7
233
Not enough data
8.8
227
Not enough data
8.6
237
Not enough data
8.8
240
Not enough data
Categories
Categories
Shared Categories
Google Analytics and Matomo (Formerly Piwik) are categorized as Content Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Mobile App Analytics and Data Exchange Platforms
Matomo (Formerly Piwik) has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Marketing and Advertising
14.9%
Computer Software
10.3%
Internet
9.2%
Information Technology and Services
9.2%
Retail
4.6%
Other
51.7%
Discussions
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
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