Compare Google Analytics 360 and Parse.ly 
At a Glance
Market Segments
Small-Business (50.0% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
Custom
Google Analytics 360
Star Rating
(590)4.4 out of 5
Market Segments
Small-Business (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Parse.ly
Star Rating
(149)4.4 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
Custom
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics 360 excels in Custom Event Tracking with a score of 8.9, while Parse.ly's score of 7.9 indicates it may not offer the same level of flexibility in tracking user interactions.
- Reviewers mention that Parse.ly shines in Real-Time Reporting, achieving a score of 9.3 compared to Google Analytics 360's 8.9, highlighting its ability to provide immediate insights into user behavior.
- G2 users note that Google Analytics 360 has a robust Custom Reports and Dashboards feature with a score of 8.7, which allows for tailored data visualization, whereas Parse.ly's score of 8.2 suggests it may have less customization available.
- Users on G2 report that Parse.ly's Content Management capabilities are impressive, scoring 9.2, which is significantly higher than Google Analytics 360's 8.2, indicating a stronger focus on content performance metrics.
- Reviewers say that Google Analytics 360's SEO tools are well-regarded, with a score of 8.2, while Parse.ly's offerings in this area are less emphasized, suggesting a potential gap for users focused on search engine optimization.
- Users report that both platforms perform well in Performance and Reliability, with Google Analytics 360 scoring 8.6 and Parse.ly slightly higher at 8.7, indicating that both are dependable choices for analytics needs.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableParse.ly
Content Advocacy
Custom
Realize the untapped potential of your content strategy.
- Geographic Segmentation
- Contributor Analysis
- Additional Channel Tracking
Free Trial
Google Analytics 360
No trial information availableParse.ly
Free Trial is available
Ratings
Meets Requirements
8.8
443
8.8
106
Ease of Use
8.1
446
9.0
109
Ease of Setup
8.0
191
8.7
24
Ease of Admin
8.4
185
9.1
24
Quality of Support
8.0
403
8.6
90
Has the product been a good partner in doing business?
8.4
181
9.1
23
Product Direction (% positive)
8.4
427
8.0
100
Features by Category
Metrics
8.7
321
9.2
30
8.5
329
8.5
31
8.5
319
8.4
25
8.6
301
8.5
20
8.4
295
7.9
17
8.4
301
8.5
21
8.2
300
8.4
20
8.4
307
7.5
19
8.2
283
7.1
16
Reporting
Feature Not Available
9.3
29
8.6
307
8.9
29
8.4
276
8.6
24
8.5
293
7.8
23
8.4
287
8.1
26
8.2
265
8.3
25
8.7
308
8.2
29
Other
8.5
297
8.3
22
8.4
302
8.6
22
8.3
287
7.8
20
8.6
299
8.1
21
8.5
264
7.1
14
8.2
245
7.2
12
8.3
263
7.4
15
Administration
8.5
240
7.9
14
8.2
240
7.7
14
8.6
290
8.7
25
8.6
290
8.5
24
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
9.1
111
Not enough data
9.0
108
Not enough data
9.0
103
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
109
Not enough data
8.9
102
Not enough data
9.0
108
Not enough data
8.8
103
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Tools
Not enough data
8.4
40
Not enough data
8.7
72
Not enough data
8.1
61
Metrics
Not enough data
8.5
65
Not enough data
8.7
72
Not enough data
8.7
78
Not enough data
8.1
59
Not enough data
8.0
48
Not enough data
8.2
57
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Parse.ly are categorized as Digital Analytics
Unique Categories
Google Analytics 360 is categorized as Mobile App Analytics
Parse.ly is categorized as Content Analytics
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Parse.ly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.0%
Information Technology and Services
6.3%
Computer Software
5.0%
Retail
3.1%
Education Management
3.1%
Other
61.6%
Online Media
32.9%
Media Production
19.6%
Newspapers
13.3%
Broadcast Media
8.4%
Publishing
5.6%
Other
20.3%
Most Helpful Reviews
Google Analytics 360
Most Helpful Favorable Review
Alley L.
Verified User in Marketing and Advertising
The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...
Most Helpful Critical Review
Verified User in Marketing and Advertising
I don't really have dislike except perhaps unnecessary data gets downloaded into the excel files when downloading.
Parse.ly
Most Helpful Favorable Review
Verified User in Online Media
It's very easy to navigate, and it actually tells you the kind of information you want to know.
Most Helpful Critical Review
Grace C.
Verified User in Marketing and Advertising
The interface appears to be very strongly based on Google Analytics. I think they could make it more user-friendly by thinking outside the box more.
Alley L.
Verified User in Marketing and Advertising
The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...
Verified User in Online Media
It's very easy to navigate, and it actually tells you the kind of information you want to know.
Verified User in Marketing and Advertising
I don't really have dislike except perhaps unnecessary data gets downloaded into the excel files when downloading.
Grace C.
Verified User in Marketing and Advertising
The interface appears to be very strongly based on Google Analytics. I think they could make it more user-friendly by thinking outside the box more.
Alternatives
Discussions
What is next to do best.
2 comments
CC
Using the social network for advertisingRead more
How do I find the search terms that bring us google traffic?
1 comment
Official Response from Parse.ly
There aren't specific search terms inside of Parse.ly as of today. That said, because it pulls content tags directly from your CMS, you can understand topic...Read more
Parse.ly has no more discussions with answers
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