Compare Google Analytics 360 and Marfeel 
At a Glance
Market Segments
Small-Business (50.0% of reviews)
Small-Business (50.0% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Analytics 360
Star Rating
(590)4.4 out of 5
Market Segments
Small-Business (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Marfeel
Star Rating
(14)4.6 out of 5
Market Segments
Small-Business (50.0% of reviews)
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics 360 excels in its Custom Event Tracking feature, scoring 8.9, which allows for detailed tracking of user interactions, while Marfeel's score of 8.6 indicates it also performs well but may lack some advanced customization options.
- Reviewers mention that Marfeel shines in User Segmentation with a score of 9.0, enabling marketers to create targeted campaigns effectively, whereas Google Analytics 360, with a score of 8.4, may not offer the same level of granularity in segmentation.
- G2 users highlight that Google Analytics 360's Real-Time Reporting feature, rated at 8.9, provides immediate insights into user behavior, which is crucial for time-sensitive decisions, while Marfeel's score of 8.4 suggests it may not deliver the same immediacy.
- Users on G2 report that Marfeel's Mobile Reporting capabilities, with a score of 8.4, are particularly strong, making it easier to analyze mobile user engagement, whereas Google Analytics 360's score of 8.4 indicates it may not be as optimized for mobile insights.
- Reviewers mention that Google Analytics 360's Custom Reports and Dashboards feature, scoring 8.7, allows for extensive customization, which is a significant advantage for users needing tailored reporting, while Marfeel's capabilities in this area, though good, may not match the depth offered by Google Analytics 360.
- Users say that both platforms have solid Quality of Support, each scoring 8.0, but Google Analytics 360's larger user base and community may provide more resources and shared knowledge compared to Marfeel's smaller review count of 14.
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableMarfeel
Real-time
Free
Real-time content analytics for organizations getting started.
- Real-time analytics
- Unprecedented traffic channels attribution
- User loyalty funnel
Free Trial
Google Analytics 360
No trial information availableMarfeel
Free Trial is available
Ratings
Meets Requirements
8.8
443
8.5
11
Ease of Use
8.1
446
8.9
11
Ease of Setup
8.0
191
8.8
8
Ease of Admin
8.4
185
9.0
8
Quality of Support
8.0
403
8.0
9
Has the product been a good partner in doing business?
8.4
181
8.3
8
Product Direction (% positive)
8.4
427
8.7
9
Features by Category
Metrics
8.7
321
Not enough data
8.5
329
Not enough data
8.5
319
Not enough data
8.6
301
Not enough data
8.4
295
Not enough data
8.4
301
Not enough data
8.2
300
Not enough data
8.4
307
Not enough data
8.2
283
Not enough data
Reporting
Feature Not Available
Not enough data
8.6
307
Not enough data
8.4
276
Not enough data
8.5
293
Not enough data
8.4
287
Not enough data
8.2
265
Not enough data
8.7
308
Not enough data
Other
8.5
297
Not enough data
8.4
302
Not enough data
8.3
287
Not enough data
8.6
299
Not enough data
8.5
264
Not enough data
8.2
245
Not enough data
8.3
263
Not enough data
Administration
8.5
240
Not enough data
8.2
240
Not enough data
8.6
290
Not enough data
8.6
290
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
9.1
111
Not enough data
9.0
108
Not enough data
9.0
103
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
109
Not enough data
8.9
102
Not enough data
9.0
108
Not enough data
8.8
103
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
33
Not enough data
8.6
32
Not enough data
8.6
33
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Marfeel are categorized as Digital Analytics
Unique Categories
Google Analytics 360 is categorized as Mobile App Analytics
Marfeel is categorized as Content Analytics
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Marfeel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.0%
Information Technology and Services
6.3%
Computer Software
5.0%
Retail
3.1%
Education Management
3.1%
Other
61.6%
Online Media
28.6%
Publishing
14.3%
Information Technology and Services
14.3%
Newspapers
7.1%
Medical Devices
7.1%
Other
28.6%
Most Helpful Reviews
Google Analytics 360
Most Helpful Favorable Review
Alley L.
Verified User in Marketing and Advertising
The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...
Most Helpful Critical Review
Verified User in Marketing and Advertising
I don't really have dislike except perhaps unnecessary data gets downloaded into the excel files when downloading.
Marfeel
Most Helpful Favorable Review
Jose Angel M.
Verified User in Entertainment
Incorporates AMP technology and a series of relevant options for web performance.
Most Helpful Critical Review
Alley L.
Verified User in Marketing and Advertising
The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...
Jose Angel M.
Verified User in Entertainment
Incorporates AMP technology and a series of relevant options for web performance.
Verified User in Marketing and Advertising
I don't really have dislike except perhaps unnecessary data gets downloaded into the excel files when downloading.
Alternatives
Discussions
What is next to do best.
2 comments
CC
Using the social network for advertisingRead more
Marfeel has no discussions with answers
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