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Compare Equativ and Google AdMob 
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At a Glance
Market Segments
Small-Business (54.5% of reviews)
Small-Business (78.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Equativ
Star Rating
(12)4.0 out of 5
Market Segments
Small-Business (54.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about EquativGoogle AdMob
Star Rating
(69)4.3 out of 5
Market Segments
Small-Business (78.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdMobSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Smart AdServer excels in its SSP functionality, particularly with its advanced impression targeting capabilities, allowing for more precise audience segmentation compared to Google AdMob.
- Reviewers mention that Smart AdServer offers greater flexibility in setting floor prices for ad placements, which is a crucial feature for maximizing revenue, while Google AdMob has more rigid pricing structures.
- G2 users highlight that Smart AdServer provides detailed bid reporting features, enabling advertisers to analyze performance metrics more effectively, whereas Google AdMob's reporting tools are perceived as less comprehensive.
- Users on G2 say that Smart AdServer's ad unit availability is broader, catering to various ad formats, which is a significant advantage for publishers looking to diversify their ad offerings, unlike Google AdMob, which is more limited in this aspect.
- Reviewers mention that the quality of support for Smart AdServer is rated slightly higher, with users appreciating the responsiveness and expertise of the support team, while Google AdMob's support is often described as slower and less helpful.
- Users report that Smart AdServer has a more positive product direction, with frequent updates and new features being rolled out, while Google AdMob's updates are perceived as less frequent and less impactful by some users.
Pricing
Entry-Level Pricing
Equativ
No pricing availableGoogle AdMob
No pricing availableFree Trial
Equativ
No trial information availableGoogle AdMob
No trial information availableRatings
Meets Requirements
9.1
11
8.5
46
Ease of Use
8.2
11
8.8
48
Ease of Setup
Not enough data
9.0
21
Ease of Admin
Not enough data
8.4
20
Quality of Support
7.3
11
7.2
43
Has the product been a good partner in doing business?
Not enough data
8.3
18
Product Direction (% positive)
8.9
11
7.2
46
Features by Category
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
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Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
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Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
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Not enough data
Not enough data
Not enough data
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Not enough data
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Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
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Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Ad Networks
Not enough data
Not enough data
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Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
Not enough data
SSP
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Equativ and Google AdMob are categorized as App Monetization Platforms
Unique Categories
Equativ is categorized as Supply Side Platform (SSP) and Publisher Ad Server
Google AdMob is categorized as Mobile Advertising and Ad Networks
Reviews
Reviewers' Company Size
Equativ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google AdMob
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.3%
Publishing
18.2%
Legal Services
9.1%
Internet
9.1%
Hospital & Health Care
9.1%
Other
27.3%
Computer Software
20.0%
Computer Games
20.0%
Information Technology and Services
15.4%
Marketing and Advertising
4.6%
Internet
4.6%
Other
35.4%
Alternatives
Discussions
Equativ has no discussions with answers
What is Google AdMob used for?
1 Comment
AR
Google Admob is used to monetize your android apps easily.Read more
Google AdMob has no more discussions with answers
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