Compare Google Ad Manager and Google AdMob 
- Users report that Google Ad Manager excels in its SSP functionality, particularly in "Impression Targeting" with a score of 8.5, which allows for more precise ad placements compared to Google AdMob's lower score in this area.
- Reviewers mention that Google AdMob offers a more user-friendly experience, reflected in its higher "Ease of Use" score of 8.7, making it a preferred choice for small businesses looking for straightforward ad management.
- G2 users highlight that Google Ad Manager has a robust "Bid Reporting" feature with a score of 8.0, which provides detailed insights into bidding strategies, while Google AdMob's reporting capabilities are perceived as less comprehensive.
- Users on G2 indicate that Google AdMob shines in "Ease of Setup" with a score of 8.9, making it quicker to get started for users who may not have extensive technical expertise, unlike Google Ad Manager, which has a lower score of 7.5 in this area.
- Reviewers say that Google Ad Manager's "Advertiser Restrictions" feature, scoring 7.5, can be more complex to navigate, which may be a drawback for users who prefer simpler ad management processes found in Google AdMob.
- Users report that both platforms have similar "Quality of Support" ratings, but Google AdMob edges out slightly with a score of 7.2, suggesting that users may find it easier to get help when needed compared to Google Ad Manager's score of 7.0.
Overall, system is intuitive and easy to understand. Creation of ad units and placements is relatively easy and uploading of creative units makes trafficking easy. System can recognize creatives from different ad servers, so that makes trafficking of ads...
The delivery of ads are broken out into three elements we use: • Orders • Line items • Creatives When creating an order, you have to define a line item, and each line item needs creatives. I often find that when you schedule an ad to be delivered, Ad...
- It has SDK for many mobile development platforms (games and apps); - It support Ad Providing in Android and IOS systems (that means that you only need to use only one Ads provider SDK on your game/app if it's available for this platforms, you will only...
I spent 4 days trying to install either a banner or interstitial, and couldn't do it. The error codes were ambiguous, and I still failed after 100s of Google searches and following several tutorials. There's no support either.
Overall, system is intuitive and easy to understand. Creation of ad units and placements is relatively easy and uploading of creative units makes trafficking easy. System can recognize creatives from different ad servers, so that makes trafficking of ads...
- It has SDK for many mobile development platforms (games and apps); - It support Ad Providing in Android and IOS systems (that means that you only need to use only one Ads provider SDK on your game/app if it's available for this platforms, you will only...
The delivery of ads are broken out into three elements we use: • Orders • Line items • Creatives When creating an order, you have to define a line item, and each line item needs creatives. I often find that when you schedule an ad to be delivered, Ad...
I spent 4 days trying to install either a banner or interstitial, and couldn't do it. The error codes were ambiguous, and I still failed after 100s of Google searches and following several tutorials. There's no support either.
