Compare Full Circle Insights and LeanData 
At a Glance
Market Segments
Mid-Market (82.6% of reviews)
Mid-Market (72.5% of reviews)
Entry-Level Pricing
No pricing available
Starting at $39.00 1 User Per Month
Full Circle Insights
Star Rating
(134)4.0 out of 5
Market Segments
Mid-Market (82.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Full Circle InsightsLeanData
Star Rating
(932)4.6 out of 5
Market Segments
Mid-Market (72.5% of reviews)
Entry-Level Pricing
Starting at $39.00 1 User Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Full Circle Insights excels in its Single-Touch Attribution feature, scoring 8.8, which reviewers mention provides clear insights into the effectiveness of individual marketing efforts. In contrast, LeanData's Single-Touch Attribution scored slightly lower at 8.2, indicating a less robust offering in this area.
- Reviewers mention that LeanData shines in its Ease of Use, with a score of 8.5 compared to Full Circle Insights' 6.6. Users on G2 appreciate LeanData's intuitive interface, making it easier for teams to adopt and utilize the software effectively.
- G2 users highlight Full Circle Insights' strong performance in Multi-Touch Attribution, scoring 8.6, which reviewers say allows for a comprehensive view of customer interactions across multiple channels. LeanData, while still competitive, scored 8.4, suggesting it may not provide as detailed insights.
- Users say that LeanData's Salesforce Integration is exceptional, with a score of 9.6, which reviewers mention facilitates seamless data flow between platforms. Full Circle Insights, while also integrated, scored lower at 8.1, indicating potential challenges in this area.
- Reviewers mention that Full Circle Insights has a more robust offering in Account Identification, scoring 7.2, while LeanData outperforms with a score of 8.6. Users report that LeanData's capabilities in this area help teams better target and engage with key accounts.
- Users on G2 report that Full Circle Insights struggles with Ease of Setup, scoring only 5.4, which reviewers mention can lead to a frustrating onboarding experience. LeanData, on the other hand, scored 8.1, indicating a smoother setup process that users appreciate.
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Pricing
Entry-Level Pricing
Full Circle Insights
No pricing availableLeanData
Standard
Starting at $39.00
1 User Per Month
Replace brittle assignment rules, custom code, and manual processes.
- Salesforce objects - Leads
- Advanced Matching
- View Matches in Record
Free Trial
Full Circle Insights
No trial information availableLeanData
No trial information availableRatings
Meets Requirements
8.2
115
9.1
748
Ease of Use
6.6
114
8.5
754
Ease of Setup
5.4
82
8.1
593
Ease of Admin
6.4
84
8.6
636
Quality of Support
7.9
114
9.2
722
Has the product been a good partner in doing business?
8.2
85
9.3
626
Product Direction (% positive)
6.6
112
9.3
708
Features by Category
Lead Intelligence
7.3
17
|
Verified
7.3
114
|
Verified
7.6
17
7.7
137
8.1
18
8.4
153
Lead Management
7.8
18
8.4
186
Not enough data
7.1
70
7.2
15
8.6
195
Marketing Campaigns
8.5
18
7.3
71
7.8
18
7.0
106
8.4
15
7.0
107
8.3
18
|
Verified
7.2
110
|
Verified
8.0
19
8.5
142
Campaign Execution
Not enough data
6.3
60
7.7
15
8.1
125
7.5
14
7.4
105
Not enough data
7.0
69
Budget Creation
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Budget Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Analytics
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.8
7
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.9
6
|
Verified
Not enough data
Not enough data
Not enough data
9.3
5
|
Verified
Not enough data
Not enough data
Not enough data
Reporting
8.1
7
|
Verified
Not enough data
7.6
7
|
Verified
Not enough data
8.7
5
|
Verified
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Matching
Not enough data
8.8
308
Not enough data
8.6
293
Not enough data
8.4
312
Routing
Not enough data
9.2
322
Not enough data
8.7
271
Not enough data
8.6
266
Not enough data
8.8
259
Platform Operations
Not enough data
8.3
217
Not enough data
9.1
304
Not enough data
8.6
298
Not enough data
8.3
196
Not enough data
8.0
252
Not enough data
8.7
289
Integrations
Not enough data
Feature Not Available
Not enough data
7.0
34
Not enough data
6.6
30
Not enough data
6.1
25
Not enough data
9.6
41
Branding & Customizatio
Not enough data
7.5
31
Not enough data
7.6
30
Not enough data
7.4
29
Automatic Rules & Configurations
Not enough data
8.8
36
Not enough data
8.4
33
Not enough data
8.1
35
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.0
44
Not enough data
8.6
61
Not enough data
8.7
71
Lead Management
Not enough data
9.0
75
Not enough data
Feature Not Available
Not enough data
8.8
79
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
7.9
42
Not enough data
7.9
40
Not enough data
8.3
48
Not enough data
8.8
56
Not enough data
8.5
28
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
53
|
Verified
Not enough data
8.1
55
|
Verified
Not enough data
6.6
38
|
Verified
Not enough data
8.1
48
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
64
|
Verified
Not enough data
8.2
64
|
Verified
Not enough data
7.6
52
|
Verified
Not enough data
7.7
56
|
Verified
Not enough data
6.6
41
|
Verified
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Full Circle Insights and LeanData are categorized as Account Data Management, Salesforce AppExchange Apps, and Lead-to-Account Matching and Routing
Unique Categories
Full Circle Insights is categorized as Customer Journey Analytics, Sales Analytics, Marketing Analytics, Attribution, and Budgeting and Forecasting
LeanData is categorized as Account-Based Analytics and Business Scheduling
Reviews
Reviewers' Company Size
Full Circle Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LeanData
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
39.4%
Information Technology and Services
16.7%
Computer & Network Security
7.6%
Internet
5.3%
Marketing and Advertising
3.8%
Other
27.3%
Computer Software
41.1%
Information Technology and Services
23.0%
Computer & Network Security
5.0%
Marketing and Advertising
4.6%
Internet
3.3%
Other
23.1%
Most Helpful Reviews
Full Circle Insights
Most Helpful Favorable Review
Peter B.
Verified User in Computer Software
Built completely on the Force.com platform, so it installs nicely inside of Salesforce. Easy reporting of marketing lifecycle. Able to turn around metrics in no time at all.
Most Helpful Critical Review
Verified User in Information Technology and Services
Everything. It's a clunky product that doesn't play well if you have multiple other managed packages. It's managed so we have to rely solely on Full Circle support when we have problems. The implementation was botched during the data migration portion...
LeanData
Most Helpful Favorable Review
Debra W.
Verified User in Computer Software
Great matching algorithm - LeanData fills a gap in Salesforce.com's Lead to Account/Contact schema and makes it easy for us to connect the dots for ABM. LeanData also highlights possible duplicates and makes it easy to merge. The talented folks at...
Most Helpful Critical Review
Genesis R.
Verified User in E-Learning
Our engineering team has had to develop some features to use LeanData properly.
Peter B.
Verified User in Computer Software
Built completely on the Force.com platform, so it installs nicely inside of Salesforce. Easy reporting of marketing lifecycle. Able to turn around metrics in no time at all.
Debra W.
Verified User in Computer Software
Great matching algorithm - LeanData fills a gap in Salesforce.com's Lead to Account/Contact schema and makes it easy for us to connect the dots for ABM. LeanData also highlights possible duplicates and makes it easy to merge. The talented folks at...
Verified User in Information Technology and Services
Everything. It's a clunky product that doesn't play well if you have multiple other managed packages. It's managed so we have to rely solely on Full Circle support when we have problems. The implementation was botched during the data migration portion...
Genesis R.
Verified User in E-Learning
Our engineering team has had to develop some features to use LeanData properly.
Alternatives
Discussions
What is Full Circle Insights?
1 comment
Official Response from Full Circle Insights
Full Circle Insights has created marketing and sales performance measurement software to optimize a company’s marketing mix and drive more revenue. The...Read more
Who uses your software?
1 comment
Official Response from Full Circle Insights
Our software is primarily used by B2B marketing teams in organizations of all sizes across many industries.Read more
What problems are your customers trying to solve?
1 comment
Official Response from Full Circle Insights
More than ever before, marketing organizations are responsible for generating a significant portion of their organization’s pipeline and revenue. But with...Read more
Which CRMs do you integrate with?
3 comments
TR
Hey thanks for the super helpful reply. I'm not sure how I missed that thread. I haven't quite mastered the search function on here. I think I'll pass with...Read more
LeanData has no more discussions with answers
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