Compare Full Circle Insights and LeanData 
At a Glance
Market Segments
Mid-Market (82.7% of reviews)
Mid-Market (72.4% of reviews)
Entry-Level Pricing
No pricing available
Contact Us 1 User Per Month
Full Circle Insights
Star Rating
(135)4.0 out of 5
Market Segments
Mid-Market (82.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Full Circle InsightsLeanData
Star Rating
(934)4.6 out of 5
Market Segments
Mid-Market (72.4% of reviews)
Entry-Level Pricing
Contact Us 1 User Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Full Circle Insights excels in its Single-Touch Attribution feature, scoring 8.8, which reviewers mention provides clear insights into the effectiveness of individual marketing efforts. In contrast, LeanData's score of 8.2 indicates it may not offer the same level of clarity in this area.
- Reviewers mention that LeanData shines in Account Identification, achieving a score of 8.6, which users say helps them effectively target and manage key accounts. Full Circle Insights, with a score of 7.2, falls short in this critical functionality.
- G2 users highlight LeanData's superior Ease of Use with a score of 8.5, stating that the intuitive interface makes it easier for teams to adopt and utilize the software. Full Circle Insights, scoring 6.6, is noted by users as being less user-friendly, which can hinder productivity.
- Users on G2 report that LeanData's Quality of Support is exceptional, with a score of 9.1, indicating that users feel well-supported and valued. In contrast, Full Circle Insights, with a score of 7.9, is perceived as having room for improvement in customer service.
- Reviewers mention that Full Circle Insights offers robust Budget Management capabilities, which are essential for tracking marketing spend effectively. However, LeanData's overall performance in this area is less emphasized, suggesting it may not be as comprehensive.
- Users say that LeanData's Integrations with platforms like Salesforce score an impressive 9.6, making it a preferred choice for teams heavily reliant on CRM systems. Full Circle Insights, while offering integrations, does not match this level of compatibility, which can limit its effectiveness in integrated environments.
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Pricing
Entry-Level Pricing
Full Circle Insights
No pricing availableLeanData
Standard
Contact Us
1 User Per Month
Replace brittle assignment rules, custom code, and manual processes.
- Salesforce objects - Leads
- Advanced Matching
- View Matches in Record
Free Trial
Full Circle Insights
No trial information availableLeanData
No trial information availableRatings
Meets Requirements
8.2
116
9.1
750
Ease of Use
6.6
115
8.5
756
Ease of Setup
5.4
82
8.1
595
Ease of Admin
6.4
85
8.6
638
Quality of Support
7.9
115
9.2
724
Has the product been a good partner in doing business?
8.2
86
9.3
628
Product Direction (% positive)
6.5
113
9.3
710
Features by Category
Lead Intelligence
7.3
17
|
Verified
7.3
114
|
Verified
7.6
17
7.7
137
8.1
18
8.4
153
Lead Management
7.8
18
8.4
186
Not enough data
7.1
70
7.2
15
8.6
195
Marketing Campaigns
8.5
18
7.3
71
7.8
18
7.0
106
8.4
15
7.0
107
8.3
18
|
Verified
7.2
110
|
Verified
8.0
19
8.5
142
Campaign Execution
Not enough data
6.3
60
7.7
15
8.1
125
7.5
14
7.4
105
Not enough data
7.0
69
Budget Creation
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Budget Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Forecasting
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Analytics
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.8
7
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.9
6
|
Verified
Not enough data
Not enough data
Not enough data
9.3
5
|
Verified
Not enough data
Not enough data
Not enough data
Reporting
8.1
7
|
Verified
Not enough data
7.6
7
|
Verified
Not enough data
8.7
5
|
Verified
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Matching
Not enough data
8.8
308
Not enough data
8.6
293
Not enough data
8.4
312
Routing
Not enough data
9.2
322
Not enough data
8.7
271
Not enough data
8.6
266
Not enough data
8.8
259
Platform Operations
Not enough data
8.3
217
Not enough data
9.1
304
Not enough data
8.6
298
Not enough data
8.3
196
Not enough data
8.0
252
Not enough data
8.7
289
Integrations
Not enough data
Feature Not Available
Not enough data
7.0
34
Not enough data
6.6
30
Not enough data
6.1
25
Not enough data
9.6
41
Branding & Customizatio
Not enough data
7.5
31
Not enough data
7.6
30
Not enough data
7.4
29
Automatic Rules & Configurations
Not enough data
8.8
36
Not enough data
8.4
33
Not enough data
8.1
35
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Predictive Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sales Management
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.0
44
Not enough data
8.6
61
Not enough data
8.7
71
Lead Management
Not enough data
9.0
75
Not enough data
Feature Not Available
Not enough data
8.8
79
Marketing Campaigns
Not enough data
Feature Not Available
Not enough data
7.9
42
Not enough data
7.9
40
Not enough data
8.3
48
Not enough data
8.8
56
Not enough data
8.5
28
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
53
|
Verified
Not enough data
8.1
55
|
Verified
Not enough data
6.6
38
|
Verified
Not enough data
8.1
48
|
Verified
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
64
|
Verified
Not enough data
8.2
64
|
Verified
Not enough data
7.6
52
|
Verified
Not enough data
7.7
56
|
Verified
Not enough data
6.6
41
|
Verified
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Full Circle Insights and LeanData are categorized as Account Data Management, Salesforce AppExchange Apps, and Lead-to-Account Matching and Routing
Unique Categories
Full Circle Insights is categorized as Customer Journey Analytics, Sales Analytics, Marketing Analytics, Attribution, and Budgeting and Forecasting
LeanData is categorized as Account-Based Analytics and Business Scheduling
Reviews
Reviewers' Company Size
Full Circle Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
LeanData
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
39.8%
Information Technology and Services
16.5%
Computer & Network Security
7.5%
Internet
5.3%
Marketing and Advertising
3.8%
Other
27.1%
Computer Software
41.2%
Information Technology and Services
22.9%
Computer & Network Security
5.0%
Marketing and Advertising
4.6%
Internet
3.3%
Other
23.1%
Most Helpful Reviews
Full Circle Insights
Most Helpful Favorable Review
Peter B.
Verified User in Computer Software
Built completely on the Force.com platform, so it installs nicely inside of Salesforce. Easy reporting of marketing lifecycle. Able to turn around metrics in no time at all.
Most Helpful Critical Review
Verified User in Information Technology and Services
Everything. It's a clunky product that doesn't play well if you have multiple other managed packages. It's managed so we have to rely solely on Full Circle support when we have problems. The implementation was botched during the data migration portion...
LeanData
Most Helpful Favorable Review
Debra W.
Verified User in Computer Software
Great matching algorithm - LeanData fills a gap in Salesforce.com's Lead to Account/Contact schema and makes it easy for us to connect the dots for ABM. LeanData also highlights possible duplicates and makes it easy to merge. The talented folks at...
Most Helpful Critical Review
Verified User in Information Technology and Services
but when there is an issue it takes a long time to debug and fix. Sometimes it could be an issue with the previous version you are on.
Peter B.
Verified User in Computer Software
Built completely on the Force.com platform, so it installs nicely inside of Salesforce. Easy reporting of marketing lifecycle. Able to turn around metrics in no time at all.
Debra W.
Verified User in Computer Software
Great matching algorithm - LeanData fills a gap in Salesforce.com's Lead to Account/Contact schema and makes it easy for us to connect the dots for ABM. LeanData also highlights possible duplicates and makes it easy to merge. The talented folks at...
Verified User in Information Technology and Services
Everything. It's a clunky product that doesn't play well if you have multiple other managed packages. It's managed so we have to rely solely on Full Circle support when we have problems. The implementation was botched during the data migration portion...
Verified User in Information Technology and Services
but when there is an issue it takes a long time to debug and fix. Sometimes it could be an issue with the previous version you are on.
Alternatives
Discussions
What is Full Circle Insights?
1 comment
Official Response from Full Circle Insights
Full Circle Insights has created marketing and sales performance measurement software to optimize a company’s marketing mix and drive more revenue. The...Read more
Who uses your software?
1 comment
Official Response from Full Circle Insights
Our software is primarily used by B2B marketing teams in organizations of all sizes across many industries.Read more
What problems are your customers trying to solve?
1 comment
Official Response from Full Circle Insights
More than ever before, marketing organizations are responsible for generating a significant portion of their organization’s pipeline and revenue. But with...Read more
Which CRMs do you integrate with?
3 comments
TR
Hey thanks for the super helpful reply. I'm not sure how I missed that thread. I haven't quite mastered the search function on here. I think I'll pass with...Read more
LeanData has no more discussions with answers
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