Compare Fresh Relevance and Movable Ink 
At a Glance
Market Segments
Small-Business (52.9% of reviews)
Small-Business (40.0% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Fresh Relevance
Star Rating
(51)4.8 out of 5
Market Segments
Small-Business (52.9% of reviews)
Entry-Level Pricing
Contact Us
Browse all 15 pricing plansMovable Ink
Star Rating
(10)4.4 out of 5
Market Segments
Small-Business (40.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Movable InkSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Movable Ink excels in content creation tools, boasting a score of 9.7, which reviewers mention allows for highly customizable and visually appealing email campaigns. In contrast, Fresh Relevance, while strong in personalization, does not have the same level of content creation capabilities.
- Reviewers mention that Fresh Relevance shines in quality of support, achieving a remarkable score of 9.8, with users on G2 praising their responsive customer service and helpful resources. Movable Ink, on the other hand, has a lower support score of 7.5, indicating potential challenges in user assistance.
- G2 users highlight that Fresh Relevance offers superior ease of setup and administration, scoring 8.7 in both areas, which users say makes it more accessible for teams with limited technical expertise. Movable Ink's scores of 8.0 for setup and 7.7 for admin suggest a steeper learning curve.
- Users report that Fresh Relevance's personalization features, particularly its recommendation engine, score 9.4, making it a strong choice for businesses focused on tailored customer experiences. Movable Ink, while also effective, scores slightly lower in this area, indicating it may not be as robust in personalized messaging.
- Reviewers mention that Movable Ink's content management capabilities are highly rated, particularly for its customizable templated workflows, which score 8.8. This feature allows for streamlined content publication processes, whereas Fresh Relevance's content management features are less emphasized in user reviews.
- Users on G2 highlight that Fresh Relevance's reporting and analytics capabilities, scoring 7.7, provide valuable insights into marketing campaign performance, which is crucial for data-driven decision-making. Movable Ink's reporting features are less frequently mentioned, suggesting they may not be as comprehensive or user-friendly.
Pricing
Entry-Level Pricing
Fresh Relevance
Web Personalization
Contact Us
Personalize your website using sophisticated targeting rules. Unlimited web impressions included.
- Product recommendations
- Site editor
- Social media feeds (Twitter, Pinterest and Instagram)
Movable Ink
No pricing availableFree Trial
Fresh Relevance
No trial information availableMovable Ink
No trial information availableRatings
Meets Requirements
9.2
40
9.8
7
Ease of Use
8.1
42
7.9
7
Ease of Setup
8.7
14
8.0
5
Ease of Admin
8.7
13
7.7
5
Quality of Support
9.8
42
7.5
8
Has the product been a good partner in doing business?
9.9
13
8.3
5
Product Direction (% positive)
9.7
35
8.3
7
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.5
24
Not enough data
9.0
29
Not enough data
8.5
18
Not enough data
Templates
7.2
21
Not enough data
8.8
28
Not enough data
8.9
14
Not enough data
Personalization
9.5
31
Not enough data
9.2
28
Not enough data
9.4
27
Not enough data
7.2
10
Not enough data
8.8
24
Not enough data
9.4
31
Not enough data
8.1
18
Not enough data
9.0
20
Not enough data
Multichannel
9.0
26
Not enough data
9.2
25
Not enough data
8.1
23
Not enough data
Administration
8.5
16
Not enough data
7.7
30
Not enough data
8.8
23
Not enough data
9.1
26
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Personalized Content
9.3
7
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Content Creation
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fresh Relevance and Movable Ink are categorized as Personalization Engines, E-Commerce Personalization, and Personalization
Unique Categories
Fresh Relevance has no unique categories
Movable Ink is categorized as Content Experience Platforms
Reviews
Reviewers' Company Size
Fresh Relevance
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Movable Ink
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
41.2%
Luxury Goods & Jewelry
9.8%
Leisure, Travel & Tourism
7.8%
Consumer Goods
5.9%
Apparel & Fashion
3.9%
Other
31.4%
Retail
40.0%
Marketing and Advertising
30.0%
Music
10.0%
Consumer Electronics
10.0%
Apparel & Fashion
10.0%
Other
0.0%
Most Helpful Reviews
Fresh Relevance
Most Helpful Favorable Review
Richard O.
Verified User in Retail
The flexibility of Fresh Relevance to inject and modify content on the site according to simple business and marketing rules. Whilst there are expensive and complicated CDP/CXPs on the market, Fresh Relevance accomplishes all of our needs with very little...
Most Helpful Critical Review
Movable Ink
Most Helpful Favorable Review
Verified User in Retail
Movable Ink has excellent support and will set up your campaigns for you. They have videos to show you how to set it up yourself.
Most Helpful Critical Review
Richard O.
Verified User in Retail
The flexibility of Fresh Relevance to inject and modify content on the site according to simple business and marketing rules. Whilst there are expensive and complicated CDP/CXPs on the market, Fresh Relevance accomplishes all of our needs with very little...
Verified User in Retail
Movable Ink has excellent support and will set up your campaigns for you. They have videos to show you how to set it up yourself.
Alternatives
Discussions
What is the use of Fresh Relevance?
1 comment
PG
Fresh Relevance is the versatile personalization solution that empowers commerce-driven businesses to create customized cross-channel experiences with ease....Read more
Who owns fresh relevance?
1 comment
PG
Fresh Relevance is owned by Foresight Group, a listed infrastructure and private equity investment management company, along with various members of the...Read more
Fresh Relevance has no more discussions with answers
Movable Ink has no discussions with answers
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