Compare Flashtalking by Mediaocean and Zeta Programmatic, Formerly Sizmek 
At a Glance
Market Segments
Enterprise (44.1% of reviews)
Mid-Market (42.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Flashtalking by Mediaocean
Star Rating
(350)4.1 out of 5
Market Segments
Enterprise (44.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Flashtalking by MediaoceanZeta Programmatic, Formerly Sizmek
Star Rating
(262)3.7 out of 5
Market Segments
Mid-Market (42.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Zeta Programmatic, Formerly SizmekSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zeta Programmatic, Formerly Sizmek excels in its Demand Side Platform Built-in feature, scoring 8.8, which allows for seamless integration and management of campaigns directly within the platform. In contrast, Flashtalking by Mediaocean, while also strong, has a slightly lower score of 8.9 for Demand Side Platform Integration, indicating a more complex setup process.
- Reviewers mention that Flashtalking by Mediaocean shines in Quality of Support, with a score of 9.0, highlighting their responsive customer service and helpful resources. Zeta Programmatic, Formerly Sizmek, while decent at 7.8, does not match the level of support provided by Flashtalking.
- G2 users indicate that Flashtalking by Mediaocean offers superior Video Functionality, scoring 8.6 compared to Zeta Programmatic's 7.7. This difference is significant for users who prioritize video ads in their campaigns, as Flashtalking provides more robust tools for video ad creation and management.
- Users on G2 report that Zeta Programmatic, Formerly Sizmek has a strong feature in Campaign Scheduling, with an impressive score of 9.5, making it easier for users to plan and execute their campaigns effectively. Flashtalking's score of 7.8 in this area suggests it may not be as user-friendly for scheduling tasks.
- Reviewers mention that Flashtalking by Mediaocean excels in Social Functionality, scoring 8.3, which is particularly beneficial for brands looking to integrate social media campaigns. Zeta Programmatic, with a score of 6.5, falls short in this area, indicating a lack of comprehensive social media tools.
- Users say that Zeta Programmatic, Formerly Sizmek's Dynamic Versioning feature, scoring 8.4, allows for effective A/B testing and personalized ad experiences, which is a strong point for marketers. Flashtalking's A/B Testing score of 7.9 suggests it may not offer the same level of flexibility in testing different ad versions.
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Pricing
Entry-Level Pricing
Flashtalking by Mediaocean
No pricing availableZeta Programmatic, Formerly Sizmek
No pricing availableFree Trial
Flashtalking by Mediaocean
No trial information availableZeta Programmatic, Formerly Sizmek
No trial information availableRatings
Meets Requirements
8.2
292
7.6
232
Ease of Use
7.8
320
7.1
232
Ease of Setup
8.0
202
6.9
155
Ease of Admin
7.8
164
7.0
148
Quality of Support
9.0
286
7.8
228
Has the product been a good partner in doing business?
9.0
169
7.7
154
Product Direction (% positive)
9.0
290
6.8
232
Features by Category
Channel Functionality
8.8
83
8.0
181
Platform Interoperability
8.6
28
Not enough data
Campaign Management
7.8
226
7.4
176
|
Verified
7.7
200
7.3
150
|
Verified
8.2
187
7.8
128
|
Verified
8.0
208
7.2
134
|
Verified
7.9
186
7.3
132
|
Verified
8.2
160
7.6
107
|
Verified
8.3
135
7.2
99
|
Verified
8.3
120
7.9
127
|
Verified
8.1
179
7.5
108
|
Verified
8.1
174
7.9
122
|
Verified
8.0
139
8.0
151
|
Verified
7.7
66
7.1
76
|
Verified
8.0
70
7.6
81
|
Verified
Targeting
8.5
214
7.9
110
|
Verified
8.2
181
8.1
109
|
Verified
8.4
196
7.8
112
|
Verified
8.3
132
7.7
94
|
Verified
Platform
8.1
179
7.1
120
|
Verified
8.0
210
7.7
165
|
Verified
8.2
203
7.5
158
|
Verified
7.8
232
7.5
171
|
Verified
8.2
176
7.7
113
|
Verified
8.0
195
7.3
138
|
Verified
7.9
202
7.3
137
|
Verified
Feature Not Available
7.4
103
|
Verified
7.9
177
6.8
133
|
Verified
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
8.4
32
Not enough data
8.6
22
Not enough data
8.5
25
Not enough data
8.1
17
Not enough data
Testing Tools
8.4
30
Not enough data
7.9
26
Not enough data
Publishing Tools
Feature Not Available
Not enough data
8.9
29
Not enough data
9.5
31
Not enough data
Platform Interoperability
8.3
14
Not enough data
Mobile Functionality
8.3
45
7.3
128
Campaign Management
7.8
226
7.4
176
|
Verified
7.7
200
7.3
150
|
Verified
8.2
187
7.8
128
|
Verified
8.0
208
7.2
134
|
Verified
7.9
186
7.3
132
|
Verified
8.2
160
7.6
107
|
Verified
8.3
135
7.2
99
|
Verified
8.3
120
7.9
127
|
Verified
8.1
179
7.5
108
|
Verified
8.1
174
7.9
122
|
Verified
8.0
139
8.0
151
|
Verified
7.7
66
7.1
76
|
Verified
8.0
70
7.6
81
|
Verified
Targeting
8.5
214
7.9
110
|
Verified
8.2
181
8.1
109
|
Verified
8.4
196
7.8
112
|
Verified
8.3
132
7.7
94
|
Verified
Mobile
8.2
34
7.4
105
7.7
66
7.1
76
|
Verified
8.0
70
7.6
81
|
Verified
Platform
8.1
179
7.1
120
|
Verified
8.0
210
7.7
165
|
Verified
8.2
203
7.5
158
|
Verified
7.8
232
7.5
171
|
Verified
8.2
176
7.7
113
|
Verified
8.0
195
7.3
138
|
Verified
7.9
202
7.3
137
|
Verified
Feature Not Available
7.4
103
|
Verified
7.9
177
6.8
133
|
Verified
Platform Interoperability
9.3
20
Not enough data
Video Functionality
8.6
54
7.7
125
Campaign Management
7.8
226
7.4
176
|
Verified
7.7
200
7.3
150
|
Verified
8.2
187
7.8
128
|
Verified
8.0
208
7.2
134
|
Verified
7.9
186
7.3
132
|
Verified
8.2
160
7.6
107
|
Verified
8.3
135
7.2
99
|
Verified
8.3
120
7.9
127
|
Verified
8.1
179
7.5
108
|
Verified
8.1
174
7.9
122
|
Verified
8.0
139
8.0
151
|
Verified
7.7
66
7.1
76
|
Verified
8.0
70
7.6
81
|
Verified
Targeting
8.5
214
7.9
110
|
Verified
8.2
181
8.1
109
|
Verified
8.4
196
7.8
112
|
Verified
8.3
132
7.7
94
|
Verified
Platform
8.1
179
7.1
120
|
Verified
8.0
210
7.7
165
|
Verified
8.2
203
7.5
158
|
Verified
7.8
232
7.5
171
|
Verified
8.2
176
7.7
113
|
Verified
8.0
195
7.3
138
|
Verified
7.9
202
7.3
137
|
Verified
Feature Not Available
7.4
103
|
Verified
7.9
177
6.8
133
|
Verified
Platform Interoperability
8.5(won by default)
22
Not enough data
Social Functionality
8.3(won by default)
157
Not enough data
Campaign Management
7.8(won by 0.4)
226
7.4
176
|
Verified
7.7(won by 0.4)
200
7.3
150
|
Verified
8.2(won by 0.4)
187
7.8
128
|
Verified
8.0(won by 0.8)
208
7.2
134
|
Verified
7.9(won by 0.6)
186
7.3
132
|
Verified
8.2(won by 0.6)
160
7.6
107
|
Verified
8.3(won by 1.1)
135
7.2
99
|
Verified
8.3(won by 0.4)
120
7.9
127
|
Verified
8.1(won by 0.6)
179
7.5
108
|
Verified
8.1(won by 0.2)
174
7.9
122
|
Verified
8.0(tied score)
139
8.0(tied score)
151
|
Verified
7.7(won by 0.6)
66
7.1
76
|
Verified
8.0(won by 0.4)
70
7.6
81
|
Verified
Targeting
8.5(won by 0.6)
214
7.9
110
|
Verified
8.2(won by 0.1)
181
8.1
109
|
Verified
8.4(won by 0.6)
196
7.8
112
|
Verified
8.3(won by 0.6)
132
7.7
94
|
Verified
Platform
8.1(won by 1.0)
179
7.1
120
|
Verified
8.0(won by 0.3)
210
7.7
165
|
Verified
8.2(won by 0.7)
203
7.5
158
|
Verified
7.8(won by 0.3)
232
7.5
171
|
Verified
8.2(won by 0.5)
176
7.7
113
|
Verified
8.0(won by 0.7)
195
7.3
138
|
Verified
7.9(won by 0.6)
202
7.3
137
|
Verified
Feature Not Available
7.4(won by default)
103
|
Verified
7.9(won by 1.1)
177
6.8
133
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
7.8
226
7.4
176
|
Verified
7.7
200
7.3
150
|
Verified
8.2
187
7.8
128
|
Verified
8.0
208
7.2
134
|
Verified
7.9
186
7.3
132
|
Verified
8.2
160
7.6
107
|
Verified
8.3
135
7.2
99
|
Verified
8.3
120
7.9
127
|
Verified
8.1
179
7.5
108
|
Verified
8.1
174
7.9
122
|
Verified
8.0
139
8.0
151
|
Verified
7.7
66
7.1
76
|
Verified
8.0
70
7.6
81
|
Verified
Targeting
8.5
214
7.9
110
|
Verified
8.2
181
8.1
109
|
Verified
8.4
196
7.8
112
|
Verified
8.3
132
7.7
94
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.1
179
7.1
120
|
Verified
8.0
210
7.7
165
|
Verified
8.2
203
7.5
158
|
Verified
7.8
232
7.5
171
|
Verified
8.2
176
7.7
113
|
Verified
8.0
195
7.3
138
|
Verified
7.9
202
7.3
137
|
Verified
Feature Not Available
7.4
103
|
Verified
7.9
177
6.8
133
|
Verified
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Flashtalking by Mediaocean and Zeta Programmatic, Formerly Sizmek are categorized as Creative Management Platforms, Cross-Channel Advertising, Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Flashtalking by Mediaocean is categorized as Ad Networks and Social Media Advertising
Zeta Programmatic, Formerly Sizmek is categorized as Demand Side Platform (DSP) and Data Management Platform (DMP)
Reviews
Reviewers' Company Size
Flashtalking by Mediaocean
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zeta Programmatic, Formerly Sizmek
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
71.3%
Online Media
3.4%
Retail
3.2%
Internet
2.0%
Consumer Goods
1.7%
Other
18.4%
Marketing and Advertising
83.7%
Internet
3.3%
Entertainment
2.9%
Online Media
1.2%
Consumer Goods
1.2%
Other
7.8%
Most Helpful Reviews
Flashtalking by Mediaocean
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Support is very quick and helpful. system looks good so far
Most Helpful Critical Review
Verified User in Online Media
UI could be more user friendly, would love to be able to share report templates rather than just share an actual report
Zeta Programmatic, Formerly Sizmek
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Ease of use for campaign management and reporting. Sizmek's capabilities across campaign setup, trafficking, and reporting is self-service which is beneficial for agency processes, but also backed by timely and knowledgeable support for all business sizes...
Most Helpful Critical Review
Jeremy L.
Verified User in Marketing and Advertising
The only dislike I have is that Sizmek can be slow at points. They are currently looking to rectify the situation and make it run smoother. I wish there wasn't a time limit of being logged in. It is nice to have, but at the same time it can be frustrating...
Verified User in Marketing and Advertising
Support is very quick and helpful. system looks good so far
Verified User in Marketing and Advertising
Ease of use for campaign management and reporting. Sizmek's capabilities across campaign setup, trafficking, and reporting is self-service which is beneficial for agency processes, but also backed by timely and knowledgeable support for all business sizes...
Verified User in Online Media
UI could be more user friendly, would love to be able to share report templates rather than just share an actual report
Jeremy L.
Verified User in Marketing and Advertising
The only dislike I have is that Sizmek can be slow at points. They are currently looking to rectify the situation and make it run smoother. I wish there wasn't a time limit of being logged in. It is nice to have, but at the same time it can be frustrating...
Alternatives
Discussions
What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?
1 comment
RT
If you under delivered that month, and the campaign is still ongoing, you can adjust the future months to up the impressions. Systematically, there is a way...Read more
Flashtalking by Mediaocean has no more discussions with answers
Zeta Programmatic, Formerly Sizmek has no discussions with answers
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