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Compare Flashtalking by Mediaocean and Google Marketing Platform 
At a Glance
Market Segments
Enterprise (44.1% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Flashtalking by Mediaocean
Star Rating
(350)4.1 out of 5
Market Segments
Enterprise (44.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Flashtalking by MediaoceanGoogle Marketing Platform
Star Rating
(300)4.1 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, highlighting its robust analytics capabilities that help in measuring campaign effectiveness.
- Reviewers mention that Flashtalking by Mediaocean shines in Campaign Scheduling, scoring 9.5, which users appreciate for its intuitive interface that simplifies the scheduling process for multiple campaigns.
- G2 users indicate that Google Marketing Platform has a strong Display Functionality rating of 8.5, which reviewers say allows for effective ad placements across various channels, enhancing visibility.
- Users on G2 report that Flashtalking's Automated Ad Creation feature, scoring 8.5, is particularly praised for its efficiency in generating ads quickly, saving time for marketing teams.
- Reviewers mention that Google Marketing Platform's Quality of Support is rated at 6.9, which some users find lacking compared to Flashtalking's impressive score of 9.0, indicating a more responsive support system.
- Users say that Flashtalking's Fraud Protection feature, with a score of 8.3, is a standout, providing peace of mind for advertisers concerned about ad spend integrity.
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Pricing
Entry-Level Pricing
Flashtalking by Mediaocean
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Flashtalking by Mediaocean
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
8.2
292
8.6
251
Ease of Use
7.8
320
8.0
250
Ease of Setup
8.0
202
7.5
132
Ease of Admin
7.8
164
7.7
122
Quality of Support
9.0
286
6.9
230
Has the product been a good partner in doing business?
9.0
169
7.6
122
Product Direction (% positive)
9.0
290
8.1
247
Features by Category
Channel Functionality
8.8
83
8.5
165
Platform Interoperability
8.6
28
7.2
9
Campaign Management
7.8
226
8.3
179
|
Verified
7.7
200
8.1
174
|
Verified
8.2
187
8.3
155
|
Verified
8.0
208
7.7
149
|
Verified
7.9
186
7.9
153
|
Verified
8.2
160
7.7
140
|
Verified
8.3
135
7.6
128
|
Verified
8.3
120
8.4
72
8.1
179
8.1
68
8.1
174
7.7
148
|
Verified
8.0
139
7.9
140
|
Verified
7.7
66
7.0
38
8.0
70
7.6
93
|
Verified
Targeting
8.5
214
8.5
159
|
Verified
8.2
181
8.4
149
|
Verified
8.4
196
8.2
149
|
Verified
8.3
132
8.1
68
Platform
8.1
179
8.0
53
8.0
210
8.1
163
|
Verified
8.2
203
8.3
158
|
Verified
7.8
232
8.4
168
|
Verified
8.2
176
8.4
143
|
Verified
8.0
195
7.6
151
|
Verified
7.9
202
7.9
151
|
Verified
Feature Not Available
8.1
116
|
Verified
7.9
177
7.7
135
|
Verified
Campaign Management & Optimization
Not enough data
8.2
88
Not enough data
7.9
85
Not enough data
7.9
83
Not enough data
8.2
82
Not enough data
7.3
67
Not enough data
7.6
81
Not enough data
8.2
87
Not enough data
6.6
60
Not enough data
7.8
77
Not enough data
8.1
67
Not enough data
8.0
90
Analytics & Administration
Not enough data
8.9
96
Not enough data
8.3
92
Not enough data
8.5
97
Platform
Not enough data
8.1
71
Not enough data
8.1
82
Not enough data
8.0
84
Not enough data
8.5
89
Not enough data
8.6
96
Not enough data
8.6
86
Not enough data
8.4
84
Not enough data
8.3
67
Authoring Tools
8.4
32
Not enough data
8.6
22
Not enough data
8.5
25
Not enough data
8.1
17
Not enough data
Testing Tools
8.4
30
Not enough data
7.9
26
Not enough data
Publishing Tools
Feature Not Available
Not enough data
8.9
29
Not enough data
9.5
31
Not enough data
Platform Interoperability
8.3
14
7.8
6
Mobile Functionality
8.3
45
7.7
119
Campaign Management
7.8
226
8.3
179
|
Verified
7.7
200
8.1
174
|
Verified
8.2
187
8.3
155
|
Verified
8.0
208
7.7
149
|
Verified
7.9
186
7.9
153
|
Verified
8.2
160
7.7
140
|
Verified
8.3
135
7.6
128
|
Verified
8.3
120
8.4
72
8.1
179
8.1
68
8.1
174
7.7
148
|
Verified
8.0
139
7.9
140
|
Verified
7.7
66
7.0
38
8.0
70
7.6
93
|
Verified
Targeting
8.5
214
8.5
159
|
Verified
8.2
181
8.4
149
|
Verified
8.4
196
8.2
149
|
Verified
8.3
132
8.1
68
Mobile
8.2
34
7.7
112
7.7
66
7.0
38
8.0
70
7.6
93
|
Verified
Platform
8.1
179
8.0
53
8.0
210
8.1
163
|
Verified
8.2
203
8.3
158
|
Verified
7.8
232
8.4
168
|
Verified
8.2
176
8.4
143
|
Verified
8.0
195
7.6
151
|
Verified
7.9
202
7.9
151
|
Verified
Feature Not Available
8.1
116
|
Verified
7.9
177
7.7
135
|
Verified
Platform Interoperability
9.3
20
7.7
5
Video Functionality
8.6
54
7.9
98
Campaign Management
7.8
226
8.3
179
|
Verified
7.7
200
8.1
174
|
Verified
8.2
187
8.3
155
|
Verified
8.0
208
7.7
149
|
Verified
7.9
186
7.9
153
|
Verified
8.2
160
7.7
140
|
Verified
8.3
135
7.6
128
|
Verified
8.3
120
8.4
72
8.1
179
8.1
68
8.1
174
7.7
148
|
Verified
8.0
139
7.9
140
|
Verified
7.7
66
7.0
38
8.0
70
7.6
93
|
Verified
Targeting
8.5
214
8.5
159
|
Verified
8.2
181
8.4
149
|
Verified
8.4
196
8.2
149
|
Verified
8.3
132
8.1
68
Platform
8.1
179
8.0
53
8.0
210
8.1
163
|
Verified
8.2
203
8.3
158
|
Verified
7.8
232
8.4
168
|
Verified
8.2
176
8.4
143
|
Verified
8.0
195
7.6
151
|
Verified
7.9
202
7.9
151
|
Verified
Feature Not Available
8.1
116
|
Verified
7.9
177
7.7
135
|
Verified
Platform Interoperability
8.5(won by default)
22
Not enough data
Social Functionality
8.3(won by default)
157
Not enough data
Campaign Management
7.8
226
8.3(won by 0.5)
179
|
Verified
7.7
200
8.1(won by 0.4)
174
|
Verified
8.2
187
8.3(won by 0.1)
155
|
Verified
8.0(won by 0.3)
208
7.7
149
|
Verified
7.9(tied score)
186
7.9(tied score)
153
|
Verified
8.2(won by 0.5)
160
7.7
140
|
Verified
8.3(won by 0.7)
135
7.6
128
|
Verified
8.3
120
8.4(won by 0.1)
72
8.1(tied score)
179
8.1(tied score)
68
8.1(won by 0.4)
174
7.7
148
|
Verified
8.0(won by 0.1)
139
7.9
140
|
Verified
7.7(won by 0.7)
66
7.0
38
8.0(won by 0.4)
70
7.6
93
|
Verified
Targeting
8.5(tied score)
214
8.5(tied score)
159
|
Verified
8.2
181
8.4(won by 0.2)
149
|
Verified
8.4(won by 0.2)
196
8.2
149
|
Verified
8.3(won by 0.2)
132
8.1
68
Platform
8.1(won by 0.1)
179
8.0
53
8.0
210
8.1(won by 0.1)
163
|
Verified
8.2
203
8.3(won by 0.1)
158
|
Verified
7.8
232
8.4(won by 0.6)
168
|
Verified
8.2
176
8.4(won by 0.2)
143
|
Verified
8.0(won by 0.4)
195
7.6
151
|
Verified
7.9(tied score)
202
7.9(tied score)
151
|
Verified
Feature Not Available
8.1(won by default)
116
|
Verified
7.9(won by 0.2)
177
7.7
135
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
7.8
226
8.3
179
|
Verified
7.7
200
8.1
174
|
Verified
8.2
187
8.3
155
|
Verified
8.0
208
7.7
149
|
Verified
7.9
186
7.9
153
|
Verified
8.2
160
7.7
140
|
Verified
8.3
135
7.6
128
|
Verified
8.3
120
8.4
72
8.1
179
8.1
68
8.1
174
7.7
148
|
Verified
8.0
139
7.9
140
|
Verified
7.7
66
7.0
38
8.0
70
7.6
93
|
Verified
Targeting
8.5
214
8.5
159
|
Verified
8.2
181
8.4
149
|
Verified
8.4
196
8.2
149
|
Verified
8.3
132
8.1
68
Demand Side Platforms
Not enough data
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Platform
8.1
179
8.0
53
8.0
210
8.1
163
|
Verified
8.2
203
8.3
158
|
Verified
7.8
232
8.4
168
|
Verified
8.2
176
8.4
143
|
Verified
8.0
195
7.6
151
|
Verified
7.9
202
7.9
151
|
Verified
Feature Not Available
8.1
116
|
Verified
7.9
177
7.7
135
|
Verified
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Flashtalking by Mediaocean and Google Marketing Platform are categorized as Cross-Channel Advertising, Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Flashtalking by Mediaocean is categorized as Creative Management Platforms, Ad Networks, and Social Media Advertising
Google Marketing Platform is categorized as Demand Side Platform (DSP) and Paid Search Advertising
Reviews
Reviewers' Company Size
Flashtalking by Mediaocean
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
71.3%
Online Media
3.4%
Retail
3.2%
Internet
2.0%
Consumer Goods
1.7%
Other
18.4%
Marketing and Advertising
54.0%
Internet
6.9%
Computer Software
5.4%
Retail
2.9%
Telecommunications
1.8%
Other
29.0%
Most Helpful Reviews
Flashtalking by Mediaocean
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Support is very quick and helpful. system looks good so far
Most Helpful Critical Review
Verified User in Online Media
UI could be more user friendly, would love to be able to share report templates rather than just share an actual report
Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Most Helpful Critical Review
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Verified User in Marketing and Advertising
Support is very quick and helpful. system looks good so far
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Verified User in Online Media
UI could be more user friendly, would love to be able to share report templates rather than just share an actual report
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Alternatives
Discussions
What is the best way to deal with multiple credits we receive from partners. How can we reconcile them together and not one by one?
1 comment
RT
If you under delivered that month, and the campaign is still ongoing, you can adjust the future months to up the impressions. Systematically, there is a way...Read more
Flashtalking by Mediaocean has no more discussions with answers
prototyping ad tool
1 comment
SL
The text appears to be a URL for a website that offers a service to download videos from Pinterest.Read more
Google Marketing Platform has no more discussions with answers
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