Introducing G2.ai, the future of software buying.Try now
Compare Fivetran and Funnel 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Backup and Recovery for Salesforce
Visit Website
At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
Free
Starting at $120.00
Fivetran
Star Rating
(445)4.2 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansFunnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Funnel excels in custom reports and dashboards, achieving a score of 9.3, which reviewers mention allows for tailored insights that meet specific business needs, while Fivetran, with a score of 8.7, offers solid reporting but lacks the same level of customization.
- Reviewers mention that Funnel's quality of support is notably high, scoring 9.2, with many users praising the responsiveness and helpfulness of the support team, whereas Fivetran's support, scoring 8.0, has received mixed reviews regarding response times and issue resolution.
- G2 users highlight Funnel's data collection capabilities, scoring 9.0, as a strong point, with users appreciating its ability to gather comprehensive data across various platforms, while Fivetran, although effective, scores slightly lower at 8.4 in this area.
- Users on G2 report that Funnel's ease of setup is a significant advantage, scoring 8.8, with many finding the onboarding process straightforward, compared to Fivetran's higher score of 9.1, which indicates a more complex setup experience for some users.
- Reviewers mention that Funnel's data cleaning features, scoring 7.0, could use improvement, as users have noted challenges in managing data quality, while Fivetran, with a score of 8.8 for extraction, shines in its ability to pull data seamlessly from various sources.
- Users say that Funnel's real-time reporting capabilities, scoring 8.6, provide timely insights that are crucial for decision-making, whereas Fivetran, while effective in data loading, does not emphasize real-time analytics to the same extent, leading to a less dynamic reporting experience.
Pricing
Entry-Level Pricing
Fivetran
Free Plan
Free
For individuals automating ELT for small volumes of data.
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Free Trial
Fivetran
Free Trial is available
Funnel
Free Trial is available
Ratings
Meets Requirements
8.4
320
8.8
140
Ease of Use
9.0
326
8.5
143
Ease of Setup
9.1
246
8.8
102
Ease of Admin
8.8
211
8.9
95
Quality of Support
8.0
299
9.1
137
Has the product been a good partner in doing business?
8.3
207
9.1
94
Product Direction (% positive)
7.7
283
8.7
141
Features by Category
Metrics
Not enough data
9.0
70
Not enough data
8.9
68
Not enough data
8.4
46
Not enough data
8.9
45
Not enough data
8.6
44
Not enough data
8.5
56
Not enough data
8.8
56
Not enough data
9.1
71
Not enough data
9.0
43
Reporting
Not enough data
8.6
48
Not enough data
8.8
43
Not enough data
8.7
62
Not enough data
8.7
52
Not enough data
8.2
40
Not enough data
8.1
55
Not enough data
9.2
69
Other
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
8.9
59
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.9
71
Not enough data
Feature Not Available
Not enough data
9.1
75
Not enough data
8.9
74
Functionality
8.4
151
Not enough data
8.5
145
Not enough data
8.4
129
Not enough data
7.1
116
Not enough data
8.7
138
Not enough data
6.4
111
Not enough data
Diverse Extraction Points
8.4
151
Not enough data
Management
7.5
98
8.3
20
7.1
92
7.0
18
Functionality
8.9
120
8.8
19
7.8
109
8.5
20
8.9
118
8.8
20
8.9
116
8.8
20
8.5
115
8.6
20
Management
7.2
66
Not enough data
8.2
59
Not enough data
8.5
77
Not enough data
8.0
82
Not enough data
Solution Provision
7.3
55
Not enough data
8.3
71
Not enough data
7.6
54
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Categories
Categories
Shared Categories
Fivetran and Funnel are categorized as ETL Tools
Unique Categories
Fivetran is categorized as Data Replication and Data Extraction
Funnel is categorized as Marketing Analytics and Digital Analytics
Reviews
Reviewers' Company Size
Fivetran
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.9%
Information Technology and Services
13.5%
Financial Services
9.3%
Retail
5.4%
Marketing and Advertising
5.4%
Other
51.5%
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Discussions
Is Fivetran an ETL tool?
2 Comments
NV
Fivetran is an ELT Tool, specifically for Extracting the data from source and Loading the data into the Destination. This tool works in conjunction with...Read more
Can Fivetran implement a feature to auto download / refresh data into a spreadsheet ? That would be great.
1 Comment
JL
Hi George,
Thanks for reaching out. All feature requests are logged via our Support Portal. Please submit your feature request here:...Read more
Do plan to partner with smaller software companies to add to your selection of available connectors?
1 Comment
MP
Did you already asked their support? They offer a also cloud functions and other solutions to connect also other sources.Read more
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
