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Compare Facebook for Business and Smartly 
At a Glance
Market Segments
Small-Business (66.4% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
% Fee of Media Spend
Facebook for Business
Star Rating
(1,420)4.2 out of 5
Market Segments
Small-Business (66.4% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansSmartly
Star Rating
(468)4.4 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
% Fee of Media Spend
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Facebook for Business excels in overall user satisfaction, reflected in its higher G2 Score of 68.56 compared to Smartly's 54.15. Users appreciate its familiarity and ease of use, noting that it simplifies communication with clients and integrates well with other platforms.
- Users say that Smartly shines in customer support, boasting a high quality rating of 9.3. Reviewers highlight the beneficial and resourceful support they receive, which is particularly valuable for businesses managing multiple locations and campaigns.
- According to verified reviews, Facebook for Business has a significant edge in recent user activity, with 13 reviews in the last 90 days compared to Smartly's absence of recent reviews. This suggests that Facebook is actively engaging its user base and continuously improving its offerings.
- Reviewers mention that while Smartly offers a robust onboarding process and ease of deployment, Facebook for Business provides a more comprehensive set of features for daily operations, such as scheduling posts and running ads, making it a preferred choice for many small businesses.
- Users highlight that both platforms have similar ease of use ratings, but Facebook for Business edges out slightly with a score of 8.2. Users appreciate its intuitive interface, which allows for straightforward implementation of marketing strategies.
- G2 reviewers note that while Smartly has strong capabilities in creative optimization and campaign management, Facebook for Business is often seen as the go-to platform for building fan loyalty and driving sales conversions, making it a critical tool for businesses focused on social media marketing.
Pricing
Entry-Level Pricing
Smartly
Self-Serve + Support
% Fee
of Media Spend
The fee percentage calculation shall be based on the Customer’s Advertising Spend in Customer’s Ad Account(s) connected to the Smartly.io platform as converted daily to EUR by Smartly.io.
- Full access to the platform.
- Your CSM serves as your strategic advisor, your very own secret weapon in all things social.
- We train your performance & creative teams to use Smartly.io effectively.
Free Trial
Facebook for Business
No trial information availableSmartly
No trial information availableRatings
Meets Requirements
8.6
1,188
8.5
385
Ease of Use
8.2
1,192
8.3
387
Ease of Setup
8.1
647
8.3
178
Ease of Admin
8.3
615
8.3
178
Quality of Support
6.6
1,082
9.3
380
Has the product been a good partner in doing business?
7.8
602
8.9
176
Product Direction (% positive)
7.2
1,158
8.6
381
Features by Category
Channel Functionality
8.7
40
Not enough data
Platform Interoperability
8.2
30
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.2
320
8.2
947
8.5
317
8.3
989
Feature Not Available
7.5
803
7.8
284
7.7
762
7.7
238
Feature Not Available
8.2
204
7.6
699
8.0
161
Feature Not Available
8.1
211
Feature Not Available
8.2
273
8.0
862
8.5
296
8.2
794
8.3
193
8.1
403
7.9
141
8.4
420
8.2
151
Targeting
8.7
979
8.8
312
8.6
873
8.9
293
8.8
906
8.9
288
Feature Not Available
Feature Not Available
Platform
8.0
682
8.3
221
8.0
839
8.4
273
8.5
937
8.3
291
8.4
969
8.3
311
8.3
752
8.5
261
8.0
903
8.3
279
8.0
805
8.4
258
8.3
685
8.6
223
8.4
967
8.2
274
Campaign Management & Optimization
7.7
14
Not enough data
7.6
14
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
7.6
13
Not enough data
8.5
13
Not enough data
6.4
13
Not enough data
7.1
12
Not enough data
7.6
13
Not enough data
8.1
15
Not enough data
Analytics & Administration
8.5
14
Not enough data
8.4
15
Not enough data
8.6
14
Not enough data
Platform
8.0
14
Not enough data
8.5
14
Not enough data
7.9
14
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.1
13
Not enough data
8.2
14
Not enough data
8.1
14
Not enough data
Authoring Tools
8.0
24
8.5
57
8.1
19
7.8
24
8.1
21
8.5
56
8.5
21
8.2
32
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
19
8.7
45
8.7
19
8.8
54
Publishing Tools
8.4
20
Feature Not Available
8.2
19
Feature Not Available
9.3
21
8.9
56
Platform Interoperability
7.2
18
Not enough data
Mobile Functionality
8.1
26
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.2
320
8.2
947
8.5
317
8.3
989
Feature Not Available
7.5
803
7.8
284
7.7
762
7.7
238
Feature Not Available
8.2
204
7.6
699
8.0
161
Feature Not Available
8.1
211
Feature Not Available
8.2
273
8.0
862
8.5
296
8.2
794
8.3
193
8.1
403
7.9
141
8.4
420
8.2
151
Targeting
8.7
979
8.8
312
8.6
873
8.9
293
8.8
906
8.9
288
Feature Not Available
Feature Not Available
Mobile
7.9
23
Not enough data
8.1
403
7.9
141
8.4
420
8.2
151
Platform
8.0
682
8.3
221
8.0
839
8.4
273
8.5
937
8.3
291
8.4
969
8.3
311
8.3
752
8.5
261
8.0
903
8.3
279
8.0
805
8.4
258
8.3
685
8.6
223
8.4
967
8.2
274
Platform Interoperability
8.2
18
8.8
20
Video Functionality
8.1
25
8.4
68
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.2
320
8.2
947
8.5
317
8.3
989
Feature Not Available
7.5
803
7.8
284
7.7
762
7.7
238
Feature Not Available
8.2
204
7.6
699
8.0
161
Feature Not Available
8.1
211
Feature Not Available
8.2
273
8.0
862
8.5
296
8.2
794
8.3
193
8.1
403
7.9
141
8.4
420
8.2
151
Targeting
8.7
979
8.8
312
8.6
873
8.9
293
8.8
906
8.9
288
Feature Not Available
Feature Not Available
Platform
8.0
682
8.3
221
8.0
839
8.4
273
8.5
937
8.3
291
8.4
969
8.3
311
8.3
752
8.5
261
8.0
903
8.3
279
8.0
805
8.4
258
8.3
685
8.6
223
8.4
967
8.2
274
Platform Interoperability
8.3(won by 0.1)
170
8.2
27
Agentic AI - Social Media Advertising
6.9(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.1(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Social Functionality
Feature Not Available
8.7(won by default)
286
Campaign Management
8.3(won by 0.1)
963
8.2
320
8.2
947
8.5(won by 0.3)
317
8.3(won by default)
989
Feature Not Available
7.5
803
7.8(won by 0.3)
284
7.7(tied score)
762
7.7(tied score)
238
Feature Not Available
8.2(won by default)
204
7.6
699
8.0(won by 0.4)
161
Feature Not Available
8.1(won by default)
211
Feature Not Available
8.2(won by default)
273
8.0
862
8.5(won by 0.5)
296
8.2
794
8.3(won by 0.1)
193
8.1(won by 0.2)
403
7.9
141
8.4(won by 0.2)
420
8.2
151
Targeting
8.7
979
8.8(won by 0.1)
312
8.6
873
8.9(won by 0.3)
293
8.8
906
8.9(won by 0.1)
288
Feature Not Available
Feature Not Available
Platform
8.0
682
8.3(won by 0.3)
221
8.0
839
8.4(won by 0.4)
273
8.5(won by 0.2)
937
8.3
291
8.4(won by 0.1)
969
8.3
311
8.3
752
8.5(won by 0.2)
261
8.0
903
8.3(won by 0.3)
279
8.0
805
8.4(won by 0.4)
258
8.3
685
8.6(won by 0.3)
223
8.4(won by 0.2)
967
8.2
274
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
8.2
320
8.2
947
8.5
317
8.3
989
Feature Not Available
7.5
803
7.8
284
7.7
762
7.7
238
Feature Not Available
8.2
204
7.6
699
8.0
161
Feature Not Available
8.1
211
Feature Not Available
8.2
273
8.0
862
8.5
296
8.2
794
8.3
193
8.1
403
7.9
141
8.4
420
8.2
151
Targeting
8.7
979
8.8
312
8.6
873
8.9
293
8.8
906
8.9
288
Feature Not Available
Feature Not Available
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
682
8.3
221
8.0
839
8.4
273
8.5
937
8.3
291
8.4
969
8.3
311
8.3
752
8.5
261
8.0
903
8.3
279
8.0
805
8.4
258
8.3
685
8.6
223
8.4
967
8.2
274
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook for Business and Smartly are categorized as Social Media Advertising, Creative Management Platforms, and Video Advertising
Unique Categories
Facebook for Business is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Digital Audio Advertising, Display Advertising, Mobile Advertising, Native Advertising, and Paid Search Advertising
Smartly has no unique categories
Reviews
Reviewers' Company Size
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smartly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Marketing and Advertising
18.1%
Retail
13.1%
Leisure, Travel & Tourism
8.2%
Apparel & Fashion
7.3%
Food & Beverages
5.6%
Other
47.7%
Alternatives
Discussions
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
What is your favorite feature of Smartly? How are you utilizing it to drop your CPA?
1 Comment
AM
I think the dinamyc ads through image templates are a powerful feature but requires a lot of work.
If you want something quick, I suggest you to try these...Read more
Would you add the option of creating reach and frequency campaigns?
1 Comment
AM
I think it is not available since Smartly is focus on performance.
R&F campaigns reserves inventory paying a fixed CPM but I guess you can create this kind...Read more
What is the added value of Smartly compared to Ads Manager?
1 Comment
Official Response from Smartly
Smartly.io offers far more robust capabilities when it comes to automating campaign management, creative production, testing and optimization. On top of...Read more
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