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Compare Facebook for Business and PropellerAds 
At a Glance
Market Segments
Small-Business (66.3% of reviews)
Small-Business (88.6% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
No pricing available
Facebook for Business
Star Rating
(1,421)4.2 out of 5
Market Segments
Small-Business (66.3% of reviews)
Pros & Cons
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansPropellerAds
Star Rating
(43)4.6 out of 5
Market Segments
Small-Business (88.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about PropellerAdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Facebook for Business excels in overall user satisfaction, boasting a higher G2 Score compared to PropellerAds. Users appreciate its familiarity and ease of use, highlighting features like scheduling posts and running ads as particularly beneficial for daily operations.
- Users say that PropellerAds stands out for its high-quality traffic and robust support team. Reviewers commend the platform for its ability to deliver large volumes of traffic and provide good control over targeting and budgets, making it a strong choice for those looking to optimize their ad campaigns.
- According to verified reviews, Facebook for Business has a larger user base, reflected in its total number of reviews. This suggests a more established presence in the market, which can be reassuring for new users seeking a reliable platform for their advertising needs.
- Reviewers mention that PropellerAds offers a more intuitive setup process, with many users finding it easy to launch campaigns and test different formats. This ease of setup is a significant advantage for those who may not have extensive technical expertise.
- G2 reviewers highlight that Facebook for Business has room for improvement in customer support, with some users noting that while support is helpful, it can be inconsistent. In contrast, PropellerAds receives praise for its fully supportive team, which enhances the overall user experience.
- Users report that while both platforms provide effective targeting capabilities, PropellerAds shines in its geo-targeting features, allowing users to reach specific audiences more effectively. This is particularly beneficial for advertisers looking to maximize their campaign impact in targeted regions.
Pricing
Entry-Level Pricing
PropellerAds
No pricing availableFree Trial
Facebook for Business
No trial information availablePropellerAds
No trial information availableRatings
Meets Requirements
8.6
1,189
9.2
31
Ease of Use
8.2
1,193
9.6
32
Ease of Setup
8.1
648
9.5
20
Ease of Admin
8.3
615
Not enough data
Quality of Support
6.6
1,083
9.2
30
Has the product been a good partner in doing business?
7.8
602
Not enough data
Product Direction (% positive)
7.2
1,159
9.2
30
Features by Category
Channel Functionality
8.7
40
9.3
25
Platform Interoperability
8.2
30
8.5
16
Agentic AI - Display Advertising
Not enough data
7.3
8
Not enough data
8.3
8
Not enough data
7.9
8
Not enough data
8.3
9
Not enough data
8.5
9
Not enough data
8.5
9
Campaign Management
8.3
963
9.6
25
8.2
948
9.2
27
8.3
989
9.5
25
7.5
803
8.3
21
7.7
762
8.1
19
Feature Not Available
9.2
21
7.6
699
8.7
21
Feature Not Available
9.6
22
Feature Not Available
9.6
24
8.0
862
9.2
21
8.2
794
9.1
20
8.1
403
7.9
19
8.4
420
8.8
20
Targeting
8.7
980
8.7
25
8.6
874
9.0
21
8.8
906
9.6
25
Feature Not Available
8.4
19
Platform
8.0
682
9.5
20
8.0
839
8.8
21
8.5
937
8.5
21
8.4
970
9.3
25
8.3
752
8.6
19
8.0
903
8.8
21
8.0
805
9.1
20
8.3
685
8.7
18
8.4
967
8.3
20
Campaign Management & Optimization
7.7
14
Not enough data
7.6
14
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
7.6
13
Not enough data
8.5
13
Not enough data
6.4
13
Not enough data
7.1
12
Not enough data
7.6
13
Not enough data
8.1
15
Not enough data
Analytics & Administration
8.5
14
Not enough data
8.4
15
Not enough data
8.6
14
Not enough data
Platform
8.0
14
Not enough data
8.5
14
Not enough data
7.9
14
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.1
13
Not enough data
8.2
14
Not enough data
8.1
14
Not enough data
Authoring Tools
8.0
24
Not enough data
8.1
19
Not enough data
8.1
21
Not enough data
8.5
21
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
8.7
19
Not enough data
8.7
19
Not enough data
Publishing Tools
8.4
20
Not enough data
8.2
19
Not enough data
9.3
21
Not enough data
Platform Interoperability
7.2
18
Not enough data
Mobile Functionality
8.1
26
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
9.6
25
8.2
948
9.2
27
8.3
989
9.5
25
7.5
803
8.3
21
7.7
762
8.1
19
Feature Not Available
9.2
21
7.6
699
8.7
21
Feature Not Available
9.6
22
Feature Not Available
9.6
24
8.0
862
9.2
21
8.2
794
9.1
20
8.1
403
7.9
19
8.4
420
8.8
20
Targeting
8.7
980
8.7
25
8.6
874
9.0
21
8.8
906
9.6
25
Feature Not Available
8.4
19
Mobile
7.9
23
Not enough data
8.1
403
7.9
19
8.4
420
8.8
20
Platform
8.0
682
9.5
20
8.0
839
8.8
21
8.5
937
8.5
21
8.4
970
9.3
25
8.3
752
8.6
19
8.0
903
8.8
21
8.0
805
9.1
20
8.3
685
8.7
18
8.4
967
8.3
20
Platform Interoperability
8.2
18
Not enough data
Video Functionality
8.1
25
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
9.6
25
8.2
948
9.2
27
8.3
989
9.5
25
7.5
803
8.3
21
7.7
762
8.1
19
Feature Not Available
9.2
21
7.6
699
8.7
21
Feature Not Available
9.6
22
Feature Not Available
9.6
24
8.0
862
9.2
21
8.2
794
9.1
20
8.1
403
7.9
19
8.4
420
8.8
20
Targeting
8.7
980
8.7
25
8.6
874
9.0
21
8.8
906
9.6
25
Feature Not Available
8.4
19
Platform
8.0
682
9.5
20
8.0
839
8.8
21
8.5
937
8.5
21
8.4
970
9.3
25
8.3
752
8.6
19
8.0
903
8.8
21
8.0
805
9.1
20
8.3
685
8.7
18
8.4
967
8.3
20
Platform Interoperability
8.3(won by default)
170
Not enough data
Agentic AI - Social Media Advertising
6.9(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.1(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.3
963
9.6(won by 1.3)
25
8.2
948
9.2(won by 1.0)
27
8.3
989
9.5(won by 1.2)
25
7.5
803
8.3(won by 0.8)
21
7.7
762
8.1(won by 0.4)
19
Feature Not Available
9.2(won by default)
21
7.6
699
8.7(won by 1.1)
21
Feature Not Available
9.6(won by default)
22
Feature Not Available
9.6(won by default)
24
8.0
862
9.2(won by 1.2)
21
8.2
794
9.1(won by 0.9)
20
8.1(won by 0.2)
403
7.9
19
8.4
420
8.8(won by 0.4)
20
Targeting
8.7(tied score)
980
8.7(tied score)
25
8.6
874
9.0(won by 0.4)
21
8.8
906
9.6(won by 0.8)
25
Feature Not Available
8.4(won by default)
19
Platform
8.0
682
9.5(won by 1.5)
20
8.0
839
8.8(won by 0.8)
21
8.5(tied score)
937
8.5(tied score)
21
8.4
970
9.3(won by 0.9)
25
8.3
752
8.6(won by 0.3)
19
8.0
903
8.8(won by 0.8)
21
8.0
805
9.1(won by 1.1)
20
8.3
685
8.7(won by 0.4)
18
8.4(won by 0.1)
967
8.3
20
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
963
9.6
25
8.2
948
9.2
27
8.3
989
9.5
25
7.5
803
8.3
21
7.7
762
8.1
19
Feature Not Available
9.2
21
7.6
699
8.7
21
Feature Not Available
9.6
22
Feature Not Available
9.6
24
8.0
862
9.2
21
8.2
794
9.1
20
8.1
403
7.9
19
8.4
420
8.8
20
Targeting
8.7
980
8.7
25
8.6
874
9.0
21
8.8
906
9.6
25
Feature Not Available
8.4
19
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.0
682
9.5
20
8.0
839
8.8
21
8.5
937
8.5
21
8.4
970
9.3
25
8.3
752
8.6
19
8.0
903
8.8
21
8.0
805
9.1
20
8.3
685
8.7
18
8.4
967
8.3
20
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Facebook for Business and PropellerAds are categorized as Display Advertising
Unique Categories
Facebook for Business is categorized as Social Media Advertising, Creative Management Platforms, Cross-Channel Advertising, Demand Side Platform (DSP), Digital Audio Advertising, Mobile Advertising, Native Advertising, Paid Search Advertising, and Video Advertising
PropellerAds has no unique categories
Reviews
Reviewers' Company Size
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PropellerAds
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Retail
4.9%
Real Estate
3.7%
Information Technology and Services
3.5%
Internet
3.2%
Other
65.2%
Marketing and Advertising
48.6%
Computer Software
8.6%
Consumer Goods
5.7%
Writing and Editing
2.9%
Wireless
2.9%
Other
31.4%
Alternatives
Discussions
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
What is PropellerAds used for?
1 Comment
Official Response from PropellerAds
Hello!
PropellerAds is a traffic provider platform that offers effective performance marketing solutions for brands, agencies, and affiliates through...Read more
PropellerAds has no more discussions with answers
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