The Perception Analysis and their 3 W's Methodology (What/Why/What Next) is great to show great value to our clients.
Out of all the tools used to measure effectiveness of visuals, it is not the most comprehensive
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
Heatmap. This doesn't give a lot of insights and it requires us to draw conclusion or make analysis
The Perception Analysis and their 3 W's Methodology (What/Why/What Next) is great to show great value to our clients.
Hotjar has many different features within one suite which is great. There's nothing worse than trying to triangulate data from ten different tracking sources. Integration is really easy and funnels are easy to set up. This is a great tool for anyone new...
Out of all the tools used to measure effectiveness of visuals, it is not the most comprehensive
Heatmap. This doesn't give a lot of insights and it requires us to draw conclusion or make analysis