Compare Equativ and OpenX 
At a Glance
Market Segments
Small-Business (54.5% of reviews)
Small-Business (40.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Equativ
Star Rating
(12)4.0 out of 5
Market Segments
Small-Business (54.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about EquativOpenX
Star Rating
(19)3.2 out of 5
Market Segments
Small-Business (40.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about OpenXSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OpenX has a lower G2 rating of 3.2 compared to Smart AdServer's 4.0, indicating that Smart AdServer is generally viewed more favorably by its users.
- Reviewers mention that OpenX's ease of use is rated at 7.6, while Smart AdServer scores higher at 8.2, suggesting that users find Smart AdServer more intuitive and user-friendly.
- G2 users highlight that OpenX's product direction is rated at only 5.6, which may indicate concerns about the future development of the platform, whereas Smart AdServer boasts a much higher score of 8.9, reflecting a more positive outlook on its ongoing improvements.
- Users on G2 report that OpenX's SSP functionality is rated at 6.8, which is lower than Smart AdServer's capabilities, suggesting that Smart AdServer may offer more robust features in this area.
- Reviewers mention that OpenX has a lower score for quality of support at 6.5 compared to Smart AdServer's 7.3, indicating that users may experience better customer service and support with Smart AdServer.
- Users say that OpenX's campaign management features are less effective, with a lower overall satisfaction compared to Smart AdServer, which is noted for its comprehensive campaign dashboard and performance analytics capabilities.
Pricing
Entry-Level Pricing
Equativ
No pricing availableOpenX
No pricing availableFree Trial
Equativ
No trial information availableOpenX
No trial information availableRatings
Meets Requirements
9.1
11
6.6
18
Ease of Use
8.2
11
7.6
18
Ease of Setup
Not enough data
6.5
8
Ease of Admin
Not enough data
7.5
6
Quality of Support
7.3
11
6.5
16
Has the product been a good partner in doing business?
Not enough data
6.9
7
Product Direction (% positive)
8.9
11
5.6
16
Features by Category
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
6.8
10
SSP
Not enough data
7.3
11
Not enough data
6.8
10
Not enough data
8.5
11
Not enough data
8.0
10
Not enough data
6.5
10
Categories
Categories
Shared Categories
Equativ and OpenX are categorized as Supply Side Platform (SSP), App Monetization Platforms, and Publisher Ad Server
Unique Categories
Equativ has no unique categories
OpenX is categorized as Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Equativ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OpenX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.3%
Publishing
18.2%
Legal Services
9.1%
Internet
9.1%
Hospital & Health Care
9.1%
Other
27.3%
Marketing and Advertising
35.3%
Internet
11.8%
Publishing
5.9%
Public Relations and Communications
5.9%
Online Media
5.9%
Other
35.3%
Most Helpful Reviews
Equativ
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Platform is easy to work within and the pricing is among the best we found.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Sluggish reporting, very slow engineering team. If you have technical issues its hard to work with them.
OpenX
Most Helpful Favorable Review
Mark W.
Verified User in Internet
I like how they cater to publishers of all sizes. Also have good programmatic tools for publishers
Most Helpful Critical Review
Verified User
Extremely low quality (shady) inventory: We were continuously uncertain where our ads were running or whether they were visible at all. We saw incredibly low click through rates/survey completion rates from this inventory. Customer service liaisons were...
Verified User in Marketing and Advertising
Platform is easy to work within and the pricing is among the best we found.
Mark W.
Verified User in Internet
I like how they cater to publishers of all sizes. Also have good programmatic tools for publishers
Verified User in Marketing and Advertising
Sluggish reporting, very slow engineering team. If you have technical issues its hard to work with them.
Verified User
Extremely low quality (shady) inventory: We were continuously uncertain where our ads were running or whether they were visible at all. We saw incredibly low click through rates/survey completion rates from this inventory. Customer service liaisons were...
Alternatives
Discussions
Equativ has no discussions with answers
OpenX has no discussions with answers
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