Compare Dynamic Yield and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) 
At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (56.1% of reviews)
Entry-Level Pricing
No pricing available
$300,000.00 Per Year
Dynamic Yield
Star Rating
(156)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Dynamic YieldSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Star Rating
(225)4.4 out of 5
Market Segments
Mid-Market (56.1% of reviews)
Entry-Level Pricing
$300,000.00 Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviewers mention that Salesforce Marketing Cloud Personalization excels in Quality of Support with a score of 8.9, indicating that users find the support team responsive and helpful, while Dynamic Yield, with a score of 9.1, is noted for its exceptional support, making it a strong contender in this area.
- Users report that Salesforce Marketing Cloud Personalization offers robust Visitor Behavior Monitoring capabilities with a score of 9.0, allowing for detailed insights into user interactions, whereas Dynamic Yield, scoring 8.1, is perceived as less comprehensive in this aspect.
- G2 users highlight the Personalization Engine of Salesforce Marketing Cloud Personalization, which scores 9.2, as highly effective for delivering tailored experiences, while Dynamic Yield, with a score of 9.0, is praised for its Product Recommendations feature, scoring 9.4, showcasing its strength in suggesting relevant products to users.
- Users on G2 mention that Salesforce Marketing Cloud Personalization's Segmentation capabilities, scoring 8.7, are strong, particularly in A/B Testing (9.0), while Dynamic Yield's A/B Testing feature scores slightly higher at 9.1, indicating a slight edge in testing variations for optimization.
- Reviewers say that Salesforce Marketing Cloud Personalization shines in Campaign Planning with a score of 9.0, particularly in Sales Activation, while Dynamic Yield, scoring 8.4 in this area, is seen as less effective in strategizing and prioritizing accounts.
- Users report that Dynamic Yield's Website Personalization feature scores 9.1, making it a standout for creating tailored web experiences, while Salesforce Marketing Cloud Personalization, with a score of 8.9, is still effective but slightly less favored in this specific functionality.
Featured Products
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Pricing
Entry-Level Pricing
Dynamic Yield
No pricing availableSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Premium
$300,000.00
Per Year
Go further with Einstein AI driving next-best customer offers in real time.
- Website Data and Personalization
- Email Data and Personalization
- Segment and Rule-Based Decisioning
Free Trial
Dynamic Yield
No trial information availableSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
No trial information availableRatings
Meets Requirements
8.7
139
8.6
188
Ease of Use
8.3
138
7.5
204
Ease of Setup
7.6
62
7.6
110
Ease of Admin
8.3
57
7.9
95
Quality of Support
9.1
138
8.9
186
Has the product been a good partner in doing business?
9.1
58
9.2
95
Product Direction (% positive)
9.6
135
8.9
185
Features by Category
Visitor Behavior
8.1
49
9.0
26
|
Verified
8.8
52
8.9
26
|
Verified
8.1
44
8.1
26
|
Verified
Templates
8.2
38
7.9
26
|
Verified
8.4
47
8.7
26
|
Verified
8.4
47
8.6
26
|
Verified
Personalization
9.2
53
8.7
26
|
Verified
8.7
47
8.5
26
|
Verified
8.1
43
8.1
26
|
Verified
6.6
33
Feature Not Available
9.0
42
9.2
26
|
Verified
9.4
47
8.7
25
|
Verified
9.1
49
8.1
25
|
Verified
9.1
39
8.5
25
|
Verified
Multichannel
8.9
48
8.7
26
|
Verified
7.4
32
8.7
26
|
Verified
8.5
45
8.6
26
|
Verified
Administration
8.4
33
9.0
25
|
Verified
7.8
48
8.4
25
|
Verified
8.3
44
8.1
25
|
Verified
8.1
42
7.8
25
|
Verified
Segmentation
9.1
45
9.0
35
8.6
41
8.4
38
Targeting
8.9
41
9.2
39
8.9
40
8.9
38
Triggered Content
8.0
27
8.5
24
8.4
21
8.1
19
8.8
32
8.9
30
Personalized Content
8.7
43
8.7
29
7.9
21
8.9
22
9.1
43
8.9
37
Platform Basics
Not enough data
9.1
17
Not enough data
8.9
18
Platform Reporting
Not enough data
8.4
18
Not enough data
8.9
18
Computing
7.1
34
Not enough data
8.0
39
Not enough data
6.9
42
Not enough data
Experimental Design
8.7
45
Not enough data
8.9
40
Not enough data
8.9
46
Not enough data
Analytics
8.0
46
Not enough data
5.1
27
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dynamic Yield and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) are categorized as Personalization Engines, E-Commerce Personalization, A/B Testing, and Personalization
Unique Categories
Dynamic Yield has no unique categories
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) is categorized as Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Dynamic Yield
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
33.3%
Apparel & Fashion
8.7%
Consumer Goods
8.0%
Internet
6.7%
Luxury Goods & Jewelry
5.3%
Other
38.0%
Computer Software
19.9%
Marketing and Advertising
9.0%
Retail
8.6%
Information Technology and Services
8.1%
Financial Services
5.4%
Other
48.9%
Most Helpful Reviews
Dynamic Yield
Most Helpful Favorable Review
Kirby C.
Verified User in Apparel & Fashion
Dynamic Yield combines an enterprise-level experimentation tool with a unique product recommendation offering. Unlike some tools, DY also integrates with email to allow for a more holistic personalization strategy. It offers many out-of-the-box templates...
Most Helpful Critical Review
Verified User in Venture Capital & Private Equity
Their visual editor has been broken for over a month, and they have repeatedly said it's been fixed when it isn't - this is a bread-and-button tool for web personalization, and frankly unacceptable for it to be broken for so long. Even when their...
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Most Helpful Favorable Review
Verified User in Market Research
Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...
Most Helpful Critical Review
Verified User in Financial Services
Data, Data, Data in cloud will always need scrutiny
Kirby C.
Verified User in Apparel & Fashion
Dynamic Yield combines an enterprise-level experimentation tool with a unique product recommendation offering. Unlike some tools, DY also integrates with email to allow for a more holistic personalization strategy. It offers many out-of-the-box templates...
Verified User in Market Research
Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...
Verified User in Venture Capital & Private Equity
Their visual editor has been broken for over a month, and they have repeatedly said it's been fixed when it isn't - this is a bread-and-button tool for web personalization, and frankly unacceptable for it to be broken for so long. Even when their...
Verified User in Financial Services
Data, Data, Data in cloud will always need scrutiny
Alternatives
Discussions
What is the future of Dynamic Yield with its acquisition by McDonalds?
1 comment
YN
As a standalone company within McDonald’s, Dynamic Yield remains an independent platform. A key aspect of the acquisition is McDonald’s commitment to Dynamic...Read more
Will you have video tutorials available for new users?
1 comment
AB
Hi Kimberly! Great question. We have recently created a library of on-demand, video tutorial-style training modules on how to leverage the fundamental...Read more
Dynamic Yield has no more discussions with answers
Is there any demo account to learn Interaction Studio or best platform to learn it ?
1 comment
AZ
The text appears to be a suggestion to begin with a specific URL, which is likely a link to documentation or resources on the Evergage platform.Read more
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) has no more discussions with answers
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