Compare CleverTap and WebEngage 
At a Glance
Market Segments
Mid-Market (52.7% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
$75.00 Per Month
Talk To Us Up To 10K Monthly Active Users (MAU)
CleverTap
Star Rating
(602)4.6 out of 5
Market Segments
Mid-Market (52.7% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansWebEngage
Star Rating
(679)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CleverTap excels in email marketing, particularly in automated email responses and dynamic content, with ratings of 8.8 and 8.8 respectively, compared to WebEngage's 8.4 and 8.2. This suggests that CleverTap offers more robust features for personalizing and automating email campaigns.
- Reviewers mention that CleverTap's campaign scheduling feature is superior, scoring 9.4 against WebEngage's 8.9. This indicates that CleverTap provides a more user-friendly and efficient way to manage campaign timelines.
- G2 users highlight that CleverTap's quality of support is notably better, with a score of 9.0 compared to WebEngage's 8.6. This suggests that users may find more responsive and helpful customer service with CleverTap.
- Users on G2 report that CleverTap's user identification capabilities, particularly in user segmentation, are more advanced, scoring 9.2 versus WebEngage's 9.2. This indicates that both platforms are strong, but CleverTap may offer more nuanced segmentation options.
- Reviewers say that CleverTap shines in mobile optimization, with a score of 9.1 compared to WebEngage's 8.3. This suggests that CleverTap is better suited for businesses focusing on mobile engagement strategies.
- Users report that WebEngage has a slight edge in template creation, scoring 8.6, while CleverTap's score is not specified. This indicates that WebEngage may offer more flexibility or options in designing email templates.
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Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
CleverTap
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
8.8
502
8.5
571
Ease of Use
9.0
504
8.8
574
Ease of Setup
8.4
287
8.3
343
Ease of Admin
9.0
231
8.7
239
Quality of Support
9.0
494
8.6
564
Has the product been a good partner in doing business?
9.2
230
8.8
239
Product Direction (% positive)
9.5
486
9.6
549
Features by Category
Email Marketing
9.0
152
8.7
307
|
Verified
8.9
145
8.7
300
|
Verified
8.9
144
8.5
300
|
Verified
8.8
132
8.4
273
|
Verified
Online Marketing
8.1
112
8.0
228
8.8
139
8.3
277
|
Verified
9.1
146
8.6
279
|
Verified
9.1
138
8.3
279
|
Verified
8.2
115
Feature Not Available
Lead Management
8.9
124
8.3
267
|
Verified
8.6
123
8.3
266
|
Verified
9.2
154
8.7
291
|
Verified
8.3
107
8.1
242
|
Verified
8.6
121
8.4
251
|
Verified
8.6
132
8.6
271
|
Verified
8.6
124
8.4
260
|
Verified
8.7
121
8.4
252
|
Verified
Campaign Management
8.7
133
8.3
266
|
Verified
8.1
122
Feature Not Available
8.0
116
Feature Not Available
7.7
109
Feature Not Available
Social
Feature Not Available
Feature Not Available
7.8
115
7.7
216
7.8
120
Feature Not Available
7.6
113
7.6
221
8.0
120
7.7
219
Reporting & Analytics
9.0
148
8.4
301
|
Verified
8.4
136
8.3
294
|
Verified
8.4
133
8.0
280
|
Verified
8.5
127
7.9
273
|
Verified
7.3
108
7.4
216
Platform
8.7
138
8.5
270
|
Verified
8.7
120
8.6
258
|
Verified
9.2
136
8.9
271
|
Verified
8.3
106
8.1
226
|
Verified
8.5
112
8.2
242
|
Verified
8.7
126
8.6
257
|
Verified
8.5
105
Feature Not Available
Integration
8.7
141
8.5
272
|
Verified
8.5
133
8.5
274
|
Verified
8.2
121
8.2
247
|
Verified
Administration
Not enough data
8.6
174
Not enough data
8.1
171
Not enough data
8.2
161
Not enough data
8.7
175
Not enough data
7.9
149
Not enough data
8.4
168
Integrations
Not enough data
8.4
150
Not enough data
8.6
155
Not enough data
8.6
162
Not enough data
8.1
137
Platform
Not enough data
8.3
136
Not enough data
8.3
139
Not enough data
8.2
137
Not enough data
8.3
152
Not enough data
8.2
137
Not enough data
8.5
153
Not enough data
8.4
141
Not enough data
8.5
158
User Identification
8.6
191
Not enough data
9.2
206
Not enough data
8.7
178
Not enough data
Tracking & Reporting
9.2
198
Not enough data
9.0
194
Not enough data
8.6
174
Not enough data
8.8
203
Not enough data
8.8
180
Not enough data
9.2
185
Not enough data
Metrics
9.2
158
Not enough data
9.1
88
Not enough data
9.1
150
Not enough data
9.1
135
Not enough data
9.2
155
Not enough data
Visitor Behavior
Not enough data
8.4
123
|
Verified
Not enough data
8.7
126
|
Verified
Not enough data
7.9
116
|
Verified
Templates
Not enough data
8.2
113
|
Verified
Not enough data
8.6
119
|
Verified
Not enough data
8.5
121
|
Verified
Personalization
Not enough data
8.3
121
|
Verified
Not enough data
8.2
125
|
Verified
Not enough data
8.6
123
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
118
|
Verified
Not enough data
8.3
113
|
Verified
Not enough data
8.8
117
|
Verified
Not enough data
8.8
122
|
Verified
Multichannel
Not enough data
8.6
119
Not enough data
8.8
120
|
Verified
Not enough data
8.5
121
|
Verified
Administration
Not enough data
8.9
121
|
Verified
Not enough data
8.5
123
|
Verified
Not enough data
8.7
122
|
Verified
Not enough data
8.6
122
|
Verified
Campaigns
9.1
227
8.8
240
9.4
240
9.0
242
9.0
228
8.8
243
9.3
244
8.8
248
9.3
228
8.9
242
Analytics
9.0
237
8.5
254
8.9
224
8.3
239
Optimization
9.0
226
8.6
217
9.1
233
8.9
244
9.0
222
8.3
222
8.8
205
8.5
216
Segmentation
9.5
69
Not enough data
9.6
66
Not enough data
Targeting
9.6
66
Not enough data
9.5
65
Not enough data
Triggered Content
9.5
58
Not enough data
9.5
64
Not enough data
9.5
65
Not enough data
Personalized Content
9.3
58
Not enough data
8.7
58
Not enough data
9.2
56
Not enough data
Text Messaging
Not enough data
8.7
211
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
199
|
Verified
Not enough data
7.9
167
Not enough data
8.5
200
|
Verified
Not enough data
7.4
151
Not enough data
8.9
193
|
Verified
Not enough data
8.8
189
|
Verified
SMS Platform
Not enough data
8.3
213
|
Verified
Not enough data
8.8
214
|
Verified
Not enough data
7.9
141
Not enough data
Feature Not Available
Not enough data
7.9
160
Not enough data
8.6
194
|
Verified
Data Sourcing
Not enough data
8.2
110
Not enough data
8.1
109
Not enough data
8.4
108
Not enough data
8.4
113
Intelligence
Not enough data
8.6
112
Not enough data
7.7
113
Not enough data
7.9
107
Platform Basics
8.7
152
8.1
250
8.7
146
8.2
241
8.9
141
8.6
237
8.8
129
8.2
229
8.8
126
8.3
169
Platform Basics
Not enough data
8.5
251
|
Verified
Not enough data
8.9
252
|
Verified
Platform Data
Not enough data
8.7
260
|
Verified
Not enough data
8.3
244
|
Verified
Not enough data
8.7
257
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
253
|
Verified
Not enough data
8.7
252
|
Verified
Not enough data
8.3
247
WhatsApp Messaging - WhatsApp Marketing
9.0
18
9.0
35
8.9
20
8.7
36
8.3
19
8.0
35
9.0
20
9.0
35
8.5
20
8.9
35
8.7
20
7.8
35
WhatsApp Business Platform - WhatsApp Marketing
8.6
18
8.7
35
8.8
19
8.6
35
8.6
17
7.9
33
8.9
19
8.3
36
Analysis
8.6
180
8.3
116
8.9
216
|
Verified
8.9
125
|
Verified
8.8
165
8.2
109
9.0
164
8.4
113
Campaigns
8.5
176
|
Verified
8.3
105
|
Verified
9.3
223
|
Verified
9.1
123
|
Verified
8.9
174
8.9
114
|
Verified
8.4
139
Feature Not Available
9.2
164
9.0
114
9.4
178
8.8
117
Engagement
8.7
153
8.3
104
Platform
8.8
187
8.8
114
8.9
184
|
Verified
8.7
104
|
Verified
8.7
160
8.5
98
Marketing Operations
8.5
204
|
Verified
8.2
199
|
Verified
8.8
233
|
Verified
8.5
209
|
Verified
8.8
239
|
Verified
8.5
217
|
Verified
9.1
224
|
Verified
8.9
216
|
Verified
8.2
87
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.9
246
|
Verified
8.7
217
|
Verified
8.7
249
|
Verified
8.5
222
|
Verified
8.7
225
|
Verified
8.3
215
|
Verified
8.8
218
|
Verified
8.5
216
|
Verified
8.6
209
|
Verified
8.2
209
|
Verified
8.6
162
|
Verified
8.0
184
Metrics
9.2
158
Not enough data
9.1
88
Not enough data
9.1
150
Not enough data
9.1
135
Not enough data
9.2
155
Not enough data
Variation Testing
9.2
121
Not enough data
8.6
99
Not enough data
9.0
101
Not enough data
9.0
115
Not enough data
9.0
31
Not enough data
9.1
105
Not enough data
Reporting
9.2
137
Not enough data
9.0
135
Not enough data
Personalization
9.0
121
Not enough data
9.2
119
Not enough data
9.3
103
Not enough data
Administration
8.8
129
Not enough data
8.8
44
Not enough data
8.9
135
Not enough data
9.2
139
Not enough data
Categories
Categories
Shared Categories
CleverTap and WebEngage are categorized as Push Notification, Marketing Analytics, Mobile Marketing, Marketing Automation, Customer Journey Mapping, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Mobile App Analytics, Mobile App Optimization, and Personalization Engines
WebEngage is categorized as SMS Marketing, Personalization, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), and Transactional Email
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.9%
Information Technology and Services
6.4%
Internet
5.7%
Retail
5.4%
Marketing and Advertising
5.4%
Other
60.3%
Financial Services
11.3%
Education Management
11.0%
Marketing and Advertising
7.2%
Information Technology and Services
5.9%
E-Learning
5.9%
Other
58.8%
Most Helpful Reviews
CleverTap
Most Helpful Favorable Review
Sai Ganesh R.
Verified User in Marketing and Advertising
Clevertap offers detailed analytics about our user's journey on the app, its AI helps us boost our recommendation engine by recommending related content based on user's past interactions or choices. We majorly use Clevertap for sending out push...
Most Helpful Critical Review
Mayank P.
Verified User in Computer Software
1. Hidden fees, I was subscribed to a startup plan which they promise for free for a year but just because I was not part of their investor circle they gave me 7000 Rs. 2. It took us 1 month to figure out how to set up proper events and get meaningful...
WebEngage
Most Helpful Favorable Review
vignesh .
Verified User in Marketing and Advertising
The ability to use it to any kind of business is actually cool, We do three diffrent businesses and two of the is subscription base and one is collection based. Webengage is seemless in all three and the support from the team is very appriciated. One if the...
Most Helpful Critical Review
Verified User in Higher Education
Sopmetimes, it doesnot save the changes that are there
Sai Ganesh R.
Verified User in Marketing and Advertising
Clevertap offers detailed analytics about our user's journey on the app, its AI helps us boost our recommendation engine by recommending related content based on user's past interactions or choices. We majorly use Clevertap for sending out push...
vignesh .
Verified User in Marketing and Advertising
The ability to use it to any kind of business is actually cool, We do three diffrent businesses and two of the is subscription base and one is collection based. Webengage is seemless in all three and the support from the team is very appriciated. One if the...
Mayank P.
Verified User in Computer Software
1. Hidden fees, I was subscribed to a startup plan which they promise for free for a year but just because I was not part of their investor circle they gave me 7000 Rs. 2. It took us 1 month to figure out how to set up proper events and get meaningful...
Verified User in Higher Education
Sopmetimes, it doesnot save the changes that are there
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