When I'm editing the front page of our site, I use Chartbeat to see which articles are grabbing people's attention. It's helpful to keep people engaged, reading, clicking around. I love the daily reports that tell me which of my stories got the most views...
What Chartbeat offers we also receive from a variety of other partners & platforms, so there's significant overlap at times
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.
When I'm editing the front page of our site, I use Chartbeat to see which articles are grabbing people's attention. It's helpful to keep people engaged, reading, clicking around. I love the daily reports that tell me which of my stories got the most views...
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
What Chartbeat offers we also receive from a variety of other partners & platforms, so there's significant overlap at times
It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.